The LYCRA brand

The LYCRA ingredient brand is unique. Over 90%+ of target consumers* around the world are
aware of it and recognize the value it brings to clothes. It complements leading apparel brands,
adding to their franchises in ways that endorse the quality and performance of garments and
support premium pricing. It is widely recognized by yarn spinners, mills, apparel brand owners
and others in the supply chain as an endorsement of innovation and quality. It adds value to
premium fabrics in every garment sector.
The brands first consumer campaign LYCRA Sensations appeared in print media and on
TV the early 1990s. Linked to custom hangtags in store, it began an engagement process that has
grown in strength ever since. The iconic triangle has been widely used by downstream brand
owners to link to LYCRA brand initiatives.
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The new consumer campaign - LYCRA MOVES YOU - went live October 6th 2014. For the
first time, the LYCRA brand and fiber are visible to consumers physically, emotionally and
creatively. The theme reinforces the emotional link millions of consumers have developed with
the brand and its association with comfort and personal freedom across a wide range of
garments. This campaign is the perfect message platform to communicate to consumers that
LYCRA is a brand of a fiber and THE magic component that gives wearers fit, comfort and the
freedom to move.
INVISTA works closely with business partners across the industry to leverage the power of the
LYCRA brand to differentiate products and signal fiber and fabric innovation. The brands
universal presence coupled with INVISTAs deep knowledge of markets in every region can be
of particular value to expand your business.
*Source: Global LYCRA Brand tracking research 2012 Strategic Insights

What is LYCRA fiber?

LYCRA is a synthetic elastane fiber that can stretch up to six times its length and return to its
original state time and again. LYCRA fibers have redefined comfort, fit, freedom of

movement and shape retention in virtually every garment category since its first use as a
substitute for rubber over 50 years ago.
LYCRA fibers are a versatile, invisible ingredient that improves the characteristics of natural
and man-made host fabrics. They have fundamentally transformed close-to-the-body garment
categories such as swimwear, hosiery and intimate apparel. They enhance the drape, shape,
comfort and appearance of outerwear. And they have played a key part in the development of
entirely new active and performance sportswear concepts.
INVISTA Apparels unique science base ensures that, each year, LYCRA fiber innovations add
more consumer value to more premium quality garments than ever before and create more new
business opportunities for mills, brand, retailers and others in the apparel value chain.
50+ Years of Innovation with the LYCRA Brand

1958
Fiber K is invented by Joseph Shivers and soon trademarked as the LYCRA Brand, and
freedom begins.
1959
LYCRA fiber replaces rubber in corsets for a more natural, comfortable look
1960
LYCRA fiber makes intimate apparel lightweight, smooth and sexy
1962
LYCRA fiber gives real lift to support hosiery for the first time
1965
LYCRA fiber transforms swimwear from wet and droopy to sleek and sensational
1978
Different types of plain control top hosiery entered the international market.
1979
After the huge success of stretch corduroy with LYCRA fibre for trousers then came the new
jeanswith the first elasticized denims made with LYCRA fibre bringing more comfort, and
revolution to slim jeans.
1980s
The LYCRA fiber brand begins to set the standard for designer sponsorships through early
alliances with Giorgio di SantAngelo, Norma Kamali and Betsey Johnson

All dress-up. LYCRA brand brings excitement to the ready-to-wear segment to go day and
night, work to play.
1982
For the first time ever LYCRA fibre is used in non-support hosiery and in substitution of
hosiery made of 100% polyamide.
Its sheer brilliance when LYCRA fiber is added to sheer pantyhose. No more bagging or
sagging.
1985
LYCRA fiber becomes standard equipment for athletes from bikers to basketballs Michael
Jordan and tennis champ Andre Agassi. A new street look is born.
1990
The LYCRA brand reaches new heights with the launch of LYCRA Sensations, the first
ever consumer press and TV campaign for a man-made fiber.
1994
LYCRA SOFT COMFORT fiber adds comfort and soft control to intimate apparel and really
shapes things up.
1995
Nothing Moves Like LYCRA campaign directed by fashion great Richard Avedon features
the designs from Versace, Donna Karan, and Karl Lagerfeld and launches the iconic LYCRA
Brand wave logo.
1996
Let the games begin! LYCRA Power compression shorts are up and running, helping to reduce
athletes muscle fatigue and improving performance.
Wool plus LYCRA fiber debuts in suits and tailored clothing whose comfort and fit are
definitely not sheepish.
1997
Real men love the freedom LYCRA fiber adds to suits and sportswear.
If the shoes fit, its probably due to LYCRA fiber, the perfect ingredient for shoes that feels as
good as they look
1998
Sweaters seeking style find it with LYCRA fiber: comfort, drape and shape retention all add up
to knits with a knack for fashion.

Women get a leg up on health and beauty with LYCRA Leg Care sheer, soft graduated
compression pantyhose that revitalize legs with every step.
1999
The LYCRA Enjoy the Difference global campaign reaches more women than ever and, for
the first time, men and teens.
2000
The CFDA (Council of Fashion Designers of America) announces LYCRA fiber as one of the
top apparel innovations of the 20th century
2001
The newest fashion trends get an extra shot of style and comfort with and Leather with LYCRA
patented technology.
The LYCRA In Style Fashion Awards debuts in China and make their mark in the fashion
world
2002
LYCRA brand stretches beyond T400 technology by LYCRA brand is so revolutionary
that US Federal Trade Commission grants a new generic: elasterell-p (in Europe called
elastomultiester) branded as LYCRA fiber.
LYCRA brand shapes the catwalk style in new partnerships with designers Julien Macdonald,
Mathew Williamson, Hussein Chalayan, and Zac Posen.
LYCRA brand is a proud sponsors of Fashion Target Breast Cancer
2002
The HAS IT campaign was launched with the theme you either have it, or you dont paying
tribute to garments enhanced with LYCRA fiber and the brand consumer following.
2003
The Oscars of the fashion industry are transformed into the ultra-glamorous LYCRA British
Style Awards
LYCRA fiber finds its way into the home segment with the launch of sheets with LYCRA
fiber. Sleeping has never been so stylish.
The LYCRA fiber brand expands beyond apparel with licensing partner Coty, Inc., introducing
Rimmel LYCRA Wear and LYCRA FLEX by ASTOR, a shock-resistant nailpolish with
LYCRA in liquid form.
Body Care technology by LYCRA brand launches a new concept in fabric technology, offering
skincare benefits through microencapsulated treatments embedded in the fabric

2004
Black technology by LYCRA brand makes its mark with unparalleled deep dark colors for the
denim, intimate apparel and legwear markets
2005
LYCRA XTRA LIFE fiber delivers the new fit promise for swimwear with advanced
technology that helps swimsuits resist bagging and sagging.
2006
The LYCRA fiber brand sets the new standard in denim with patented XFIT LYCRA fabric,
a revolutionary 360 degree, multidimensional stretch technology that delivers the ultimate fit and
comfort
2007
LYCRA XTRA LIFE fiber affords advanced technology for knitwear that improves shape
FREEF!T technology by LYCRA brand reengineers the shirting market, improving flexibility
while maintaining shape
2008
INVISTA launches the LYCRA brand global campaign Some Clothes Love You Back.
For its 5th season as a sponsor of Mercedes-Benz Fashion Week, the LYCRA fiber brand
places intimate apparel at center stage with the LYCRA Brand Bra-sserie and the Foundation
of Fashion exhibit.
2009
FUSION technology by LYCRA brand is a step-change innovation derived from a bicomponent spandex (elastane) technology is launched in hosiery to prevent ladders to occur.
Practicing sports with the right sporting wear gear is now possible after the new LYCRA
SPORT fiber standards
The first edition of LYCRA FUTURE DESIGNERS invites young talents to showcase their
skills
LYCRA fiber MOVES first global and dedicated to legwear forum is born.
2010
LYCRA BEAUTY fiber standards are developed to respond to consumer needs for shape wear
that fits while is comfortable to wear and move with.
LYCRA brand sponsored China LYCRA MY STYLE live show to support cutting-edge
fashion designers.
2011
dualFX technology by LYCRA brand is patented and marketed under the LYCRA brand,

and introduced for denim fabrics to achieve the best of both worlds super stretch and excellent
recovery.
LYCRA fiber with W technology enhances fabrics look and feel by maximizing its uniformity,
colors, and hand. The secret is in, for a visible out.
Launch of hosiery with XCEPTIONELLE technology by LYCRA brand, a garment innovation
appealing to fashion conscious and stylish full figured women.
2012
Beauty goes to new highs with LYCRA BEAUTY fiber in lace
INVISTA is making a play with denim made with TOUGH MAX technology by LYCRA
brand for the menswear market.
2013
New LIVING LIGHTS technology by LYCRA brand limelight the legs
Forget about waistbands in tights when wearing FREEF!T technology by LYCRA brand.
2014
New bio-based LYCRA fiber is born
LYCRA MOVES YOU campaign is launched in October.
INVISTA Apparel Planet Agenda
Learn more about our Sustainability Approach

In 2008, INVISTA Apparel & Advanced Textiles launched Planet Agenda to communicate its
environmental, health, safety and community commitments.
Planet Agenda also sets out the three sustainability ambitions:

MANUFACTURING EXCELLENCE - Minimizing INVISTA's environmental

footprint by conserving resources, reducing emissions and eliminating waste
at its manufacturing plants,

PRODUCT SUSTAINABILITY - Offering competitive products that meet the

needs of the apparel markets using fewer resources and to enhance the
environmental performance of all fabrics,

CORPORATE RESPONSIBILITY - Protecting the health and safety of our

workers and communities and participating in local stewardship initiatives.

SUSTAINABILITY PROGRESS
INVISTA Apparel are making significant progress on sustainability. A selection of current
initiatives are as follows:

As part of the Manufacturing Excellence ambition, INVISTA has made a

commitment to reducing energy intensity 20% by 2020.

In May 2014, INVISTA Apparel announced the availability of LYCRA fibre

produced with a renewable, bio-based raw material. This innovation is part of
our ambition to improving product sustainability.

How LYCRA moves your business

The October 2014 launch of LYCRA MOVES YOU a new advertising and
promotional campaign is the outcome of an extensive research program involving over
1,200 consumers in eight high-value retail markets.
The LYCRA Masterbrand has a unique position and status in the apparel sector. The
new campaign redefines the Freedom, Comfort and Movement benefits they associate
with it in a wide range of garments.
The consumer brand proposition has been simplified. The functional and emotional
benefits that LYCRA fibers bring are clustered and sub-branded in four categories pinpointed by the research as significant business development opportunities.
LYCRA BEAUTY aligns with demand for garments that flatter by gentle control
and shaping
LYCRA ENERGIZE connects with contemporary health and wellbeing trends.
LYCRA SPORT targets enhanced personal performance
LYCRA XTRA LIFE offers superior resilience and long-life
Each category is a potentially important revenue generator. Each offers brands and
retailers consumer-relevant innovation possibilities supported by LYCRA fiber
technology platforms that enable suppliers to add value through development of high
performance yarns and fabrics.
Youll find more striking imagery from the new LYCRA brand campaign at
www.LYCRAMOVES.com