CARAT MEDIA WEEKLY NEWSLETTER

No. 834

 Media Report
2015

Image courtesy of ddpavumba / FreeDigitalPhotos.net

2015

2015

20152014

2015

4.63

3.87

4.32

4.04

2.60
1.45

2015(p) 0.75

1.41

(2016/02/17)
(r)(p)

104

80

102

70

100

60

98

15-Dec

15-Nov

15-Oct

15-Sep

15-Aug

15-Jul

15-Jun

15-May

15-Apr

-0.52

15-Mar

15Q3 (r)

15Q2

15Q1

14Q4

14Q3

14Q2

14Q1

13Q4

13Q3

13Q2

13Q1

12Q4

12Q3

12Q2

106

0.57
-0.80

12Q1

90

15-Feb

0.42

15-Jan

2.31

100

3.47

3.40 3.41

15Q4 (p)

: %

0.78

&()

2012-2015()

(2016/02/05)2011
(2016/1/27)

2015

6.8%

201542020146.8%

2004-2015

()

Growth %

10.2% 8.7%

20%

60,000

18.9%

6.5%
10%
40,000

1.0%

-2.6%

20,000

0.0%

-1.2%
-5.0%

-0.6 %
-12.5 %
-14.9
0% %
- 18.7 %

-6.6%

()

9.9%

(10.8%)

15.4%

49.3%

(46.7%)

-6.8% --10%
1.7 %

-8.3%

--20%
1.9 %

(7.0%)

(17.7%)

-2.9%

-10.1%

(9.6%) (8.2%)

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

54,577

49,043

47,778

45,377

42,365

41,853

49,748

50,246

46,069

46,072

44,748

41,709

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0
2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

+:
57.9
(54.9%)

2014

2009 0.097/ 0.039/ 0.370/ 0.435/ 0.400/ ()1.0

2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0
2012 0.085/ 0.049/ 0.320/ 0.430/ 0.360/ ()1.0
2013 0.081/ 0.051/ 0.280/ 0.440/ 0.290/ ()1.0
2014 0.076/ 0.052/ 0.310/ 0.430/ 0.290/ ()1.0
2015 0.071/ 0.052/ 0.340/ 0.410/ 0.290/ ()1.0

2015

37.6%(-15.1%)

2015

/
20142014
2015/
2015

TOP10

1
2
3
4
5
6
7
8
9
10
-

2015

3,870
3,594
3,442
3,429
2,793
2,664
2,444
1,925
1,771
1,760
41,709

9.3%
8.6%
8.3%
8.2%
6.7%
6.4%
5.9%
4.6%
4.2%
4.2%
100%

4.8%
-3.1%
-37.6%
27.9%
-12.2%
1.5%
-15.1%
-14.0%
-5.1%
-4.6%
-6.8%

2014

3,695
8.3%
3,709
8.3%
5,513
12.3%
2,681
6.0%
3,180
7.1%
2,624
5.9%
2,879
6.4%
2,237
5.0%
1,867
4.2%
1,845
4.1%
44,748
100%

3
2
1
6
4
7
5
8
9
10
-

AIS (Advertisement Information Service)

2015

(10.7%)
(14.4%)(7.7%)

2015

2015

TOP10

/
1

10

2015

2,376
2,323
1,570
1,462
1,087
940
662
653
647
588
41,709

5.7%
5.6%
3.8%
3.5%
2.6%
2.3%
1.6%
1.6%
1.6%
1.4%
100%

57.8%
-46.0%
10.7%
-8.5%
-14.1%
14.4%
-1.9%
-6.0%
7.7%
-5.8%
-6.8%

2014

1,506
4,301
1,419
1,599
1,266
822
675
695
601
624
44,748

3.4%
9.6%
3.2%
3.6%
2.8%
1.8%
1.5%
1.6%
1.3%
1.4%
100%

3
1
4
2
5
6
8
7
10
9
-

AIS (Advertisement Information Service)

2015

1.7%/
()

/(54.9%)
(22.0%)

()

2,000

43.2%

250

2014

16.4%

1,000

10.6%

6.0%

4.9% 56.5% 11.1%

8.2% 15.2%

2014

4.0%

96.4% 11.4%

100

6.8% 14.3%

14.6%

2015

24.7%

54.9% 22.0%

50
0

2.5%

150

10.5%

500

2015
200

1,500

()

AIS (Advertisement Information Service)

2015

201542.7%
45%53.9%

2014/11.7%

201412.1%/6.7%

2015

400

1,500

300

0.9% 20.5%

500

11.7%

4.3%

3.4%

25.5%

16.2%

2015
500

2.2%

200

53.9%

300

100

2014

600

100

700

400

2015

17.0%

200

2014

2,000

1,000

42.7%

700

600

500

2014

3,500

3,000

2,500

1.6%

12.1%

AIS (Advertisement Information Service)

6.7%

0.6%

2015

20150.6%

9%/

/()
2G4G

201535%/()
()
2014/2015

()

3,500
3,000

2014
2015

8.2%

2,500
2,000

4.1%

1,500
1,000

47.7%

500
0

27.3%

36.0%

TOP5

/
462.6

246.4

172.0

147.9

136.3

TOP5

145% /
251.9
16%
220.5
14%
147.9
18%
115.6
2%
()
102.0

TOP5

/
107.6

58.1

24.5
()
20.6

17.9

TOP5

219% /
38.9
2%

33.3
-20%
29.4
130%
13.0
10%
12.9

182%
20%
18%
62%
61%

TOP5

/
61.6

29.2

58.5

25.8

21.6

18%
-83%
140%
-21%
-29%

224%
79%
30%
298%
126%

TOP5

7.2

6.7

4.5

3.5

3.3

1723%
24%
238%
185%
22%

(11)
AIS (Advertisement Information Service)

(PC Game)
(Web Game)
(Mobile Game)
2017

()

2010-2018(f)

5,000
120%

4,000
3,000

2,395

2,585

2,815
80%

2,000

3,009

3,288

3,581

3,870

4,167

4,485

140%
120%
100%
80%

50%

45%

60%

40%

50%

40%

23%

1,000

12%

11%

20%
0%

2010

2011

2012

2013

2014

2015

2016(f)

()

Euromonitor

2017(f)

2018(f)

/2013

2013
2015

2010-2015

()

Growth %

2,500

67%

307

80%

2%

70%

10%

19%

60%

2,000

284

58%

36%

1,500

145

40%
30%

165

181

76%

0%

500

-10%

-3%

-20%

-14%
2011

86%

10%

123

2010

84%

20%

1,000

50%

-22%
2012

-30%
2013

2014

2015

11%
2010

4%

4%

2013

2015

AIS (Advertisement Information Service)

201542020146.8%

2015()

1.7%/()
/

2014
2015

/20132015

2016

carat.weekly@carat.com

(02) 2717-5238 ext.9286