Professional Documents
Culture Documents
15 FLAVORS!
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
ROSE SCARBOROUGH
NPC NATIONAL
emerge, the Weight Loss Sensation taking America by storm is a powerful fat loss and body composition slenderizing system specially formulated to inhibit appetite, promote the release of fat from stored fat cells and accelerate
the burning of fat for fuel. emerge, Max Muscle Sports Nutrition's #1 Selling weight loss drink mix contains
clinically proven and patented weight loss ingredients to suppress appetite, provide maximum calorie burning
specifically from fat, increase energy and elevate the bodys metabolism. emerges proven weight loss formula
has helped women across the country attain unbelievable results and it can help you too! (Available in Wild Cherry Tart,
Grape Blast, Strawberry Lemonade, Tangerine Dream, Watermelon Splash, Mango Madness, Blue Raspberry Bomb, Tangy Pink
Grapefruit, Pineapple Pizzazz, Minty Mojito, Blossom White Tea, Root Beer, Vanilla Crme, Key Lime
me Pie and Fruit
Fr Punch Flavors)
NEW!
MAXFITNESSAGE.COM
M
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
26
APRIL 2016
TEAM MAX
HEALTH
16 Microbiome Therapy
Why germs and bacteria might
be better for you than you think.
Welcome to the new frontier of
medicine.
FITNESS
22 Shapely Shoulders
This month's cover model
shares a great workout to get
killer shoulders.
26 Get Outside
Tired of being cooped up in
the gym? Head outdoors
for this fun workout!
28 Spring Training
Running tips, fve fun outdoor
activities to try, and 10 ftness
apps to help you stay on track
this spring.
2
WWW.MAXMUSCLE.COM
Issue 203
APRIL 2016
RESULTS
36 She's Back!
How Gina Turner lost
85 pounds and got her
groove back!
IMAGE
40 Check the Mail
Items packaged together
exclusively for men and sent
monthly to your doorstep.
42 Beauty Detox
Great products for ladies to help
you detox and feel great!
22
26
50
DAVID CALHOUN
INGRI DEGROOTE
36 52
NUTRITION
50 'EGG'cellent Eating
Want a meal that is as fueling as
it is flling? Look no further than
this yummy recipe for a powerpacked egg sandwich.
52 Do You Juice?
The juicing craze is still going
strong. What's it all about, is it
healthy, and should you try
it? Plus: tips for DIY juicing.
SCIENCE
54 Vegan-Friendly Protein
YOUR
WORKOUT
ST
ACK
pg. 56
SPRING
ER
VE
FEV
7YOU'LL WANT
TO DEVOUR
Should You
Try a Juice
Cleanse?
FREE ISSUE!
of:
p
Compliments
IN EVERY ISSUE
4
6
8
10
12
14
30
58
60
62
64
DEB PROSSER
Editors Note
President's Point
Digital Buzz
Feedback
Joe's Corner
Health Beat
FitSpiration
Science Pulse
Pro Training
What's Hot
The Final Rep
DON DONA
CLAUDIA
VIRGIL
Bikini
Competitor
and MS&F
Cover Model
Search
Winner
Running Tips
Outdoor Workout
Fresh Air Fitness
FOOD
TRENDS
ARPANA PRASAD
How
Much
ER
WAT
Do You
Really
Need?60
pg.
How To Get
SHAPELY
SHOULDERS
ON THE COVER
Photographer: James Patrick,
JamesPatrick.com
Assistant: Jason Black
Model: Claudia Virgil
Makeup/Hair: Stephanie Kole
Apparel: Afftnity.com
www.maxmuscle.com
pg. 22
APRIL 2016
COM
AXMUSCLE.COM
M AXMUSCLE
APRIL 2016
WWW.MAXSPORTSANDFITNESS.COM
EDITOR'S NOTE
emerge
has become
invaluable to
my diet.
die
NEW FLAVORS!
Available at:
"Let me listen to me
and not them."
Gertrude Stein
LaRue V. Gillespie
LaRue V. Gillespie is the Editor in Chief and Creative Director for Max
Sports & Fitness Magazine. E-mail her at editor@maxsportsandf itness.com.
4
WWW.MAXMUSCLE.COM
APRIL 2016
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
CARBS
CAR
PROTEIN
TRANS FAT
PER SERVING
PER SERVING
PER SERVING
32G
28G
NEW FLAVORS!
0G
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
PRESIDENT'S POINT
SPRING IS HERE and we have
an incredible promotion going on for
the month of April. The Complete
Workout Stack consists of three of
our top-selling supplements: FBX 2.0
(our advanced pre-workout formula),
Pro BCAA (a high potency blend for
intra-workout), and Max ARM (for
post-workout recovery). For the entire
month of April, when you purchase the
Complete Workout Stack, you get the
Pro BCAA for FREE! There are eight exciting favors of Pro BCAA to
choose from, including the newly released Unfavored, and there are
several favors of ARM and FBX 2.0 as well. In fact, we just created
a new favor in FBX 2.0, Extreme Orange, so the hardest part for you
will be picking your favorite favors for each! Check with your local
Max Muscle store for details or go to MaxMuscle.com to fnd the store
nearest you.
I would like to take a moment and thank all of our loyal Max Muscle
Nutrition customers and remind you of our Loyalty Program. If you
arent taking advantage of this money-saving program, please talk
to a Certifed Fitness Nutrition Coach at your local Max Muscle today
and get set up on the program. There is no cost to you and you start
saving the minute you sign up. For every $10 spent in the store, you
get one point, which equals $1 on your card. Once youve flled up
your card, you can then redeem it for FREE product in the store.
And if you want an even faster way to fll up that card, ask your
local store for some VIP cards to hand out to your friends and family
at work or the gym. The VIP card entitles the person you give the
card to a 10 percent discount on any frst-time purchase in the store.
The best part for you is not only are you helping someone improve
his/her health, you are also going to get additional points based on
his/her purchases. So if your friend comes in and spends $100, you
get 10 points added to your Loyalty Card, which earns you FREE
product even faster! Its a great program to help you subsidize your
supplement program each month and it's our way of saying thank
you for spreading the word for us.
So, if you love our products and services, join the Loyalty Program,
pass out those VIP cards, and start getting your product FREE!
Contributing Writers
Linda Hepler, Abby Hoeffner, Susan Irby,
Joe Wells, Karen Morse, Dr. Phil Harvey,
Pete Ciccone, Matt Cooper, Jackie Classen,
Thomas DeLauer, Claudia Virgil, James Patrick
Contributing Photographers
James Patrick, Frank Fontanilla, Eric Wainwright,
Hiram Chee, Brett Seeley, Shutterstock.com
MaxSportsAndFitness.com
Max Sports & Fitness Magazine is published monthly
by Joe Wells Enterprises, Inc. and may not be reproduced without express written permission, all rights
reserved. No liability is assumed by Joe Wells Enterprises, Inc. or Max Muscle regarding any content in
this publication. It is vital that before implementing
any diet or exercise routines, you must frst consult
with a qualifed physician.
Max Muscle is not responsible for advertiser claims.
Joe Wells Enterprises, Inc. and Max Muscle do not
promote or endorse the use of steroids or other
illegal substances. For more information concerning
diet and nutrition, recalled products, steroids and
other related products and issues, please visit the
Federal Food and Drug Administrations Web site at
www.fda.gov.
Sean Greene is President of Max Muscle Sports Nutrition and executive editor
of Max Sports & Fitness Magazine. E-mail him at sean@maxmuscle.com.
6
WWW.MAXMUSCLE.COM
APRIL 2016
APRIL SPECIAL!
PRE
POST
INTRA
Available at:
MAX NATION
DIGITAL BUZZ
@maxmusclecorona sure
knows how to motivate others!
Determination
is half the
recipe for
success. Start
your week
of with the
end in mind
SUCCESS
Model:
@hannahmorales5
Photog:
@photosbygodoy
Don't follow
the standard
...SET IT!!
Model:
@hannahmorales5
Photog:
@photosbygodoy
@maxmusclesportsnutrition
makes a good point. You gotta be
willing to work for it.
8
WWW.MAXMUSCLE.COM
APRIL 2016
@alphaomega541
got this great pic
with his Max Muscle
blender bottle from
Max Muscle Bedford
with the hashtags:
#bodybuilding
#showmymax #maxpro
#nosurrender
#workhard
#motivation
@cant_stop_jay reminds us to
#riseup. BTW, we love that Max
Muscle shirt he is wearing!
#freestuff
Visit @MaxMuscleSportsNutrition
on Facebook each week for a
chance to win FREE product!
#getyourmags
@maxmusclefairoaks
shared this pic
stating, "Epic News
Sports Radio Host
Glenn Spillman
giving the thumbs
up and shout out on
air to Max Muscle
MaxPro Elite Protein!"
#protein #maxmuscle
#showmymax
#supplements #ftness
#maxproelite
@maxmusclebeaverton's post
made us LOL. Thanks for posting.
Got your IG name right this time! :-)
APRIL 2016
WWW.MAXSPORTSANDFITNESS.COM
MAX NATION
FEEDBACK
TALK TO US
10 WWW.MAXMUSCLE.COM
APRIL 2016
We have forged a great partnership with Farrell's Extreme Body shaping West Dodge
and Northwest Omaha. For nearly three years, We have been part of their 10 Week
Transformations and FIT student programs. I always give their nutrition seminars to
teach their new students about food and how to make eating healthy a lifestyle that
lasts. After that, we sample at each location so their members can try the top shelf
quality that Max Muscle has to ofer.
Working together, we have grown our businesses while helping literally thousands
of people live healthier lifestyles. Recently, a member of FXB NW and a nutrition client
of mine, Jim Hilton, fnished top 10 in the FXB year-long transformation contest. This
speaks volumes for the partnership that we have built and cemented with FXB NW
and WD here in Omaha Nebraska. We look forward to continue to reshape Omaha 10
weeks at a time! Steve Lucchino, Franchisee, Max Muscle Omaha & Papillion
We love hearing from you! Send us your selfes, your motivational photos, your
favorite quotes, or workout routines, success stories, questions, comments, likes,
dislikes, etc. to editor@maxsportsandftness.com for a chance to be featured here!
Mark Sarale, Max Muscle Regional Director for Northern California, recently stopped
by Max Muscle headquarters and posed for a quick pic with these lovely ladies.
Love Those
MM Lanyards
Greeley, CO
Beaverton, OR
Jantzen
Beach, OR
Longmont, CO
APRIL 2016
WWW.MAXSPORTSANDFITNESS.COM
11
JOE'S CORNER
HEY JOE,
HEALTHY FAT
shold I add
flaseeds to my
protein shakes?
PROTEIN SHAKES are one of
the cheapest and easiest ways to
supplement your body with additional
protein and other vital nutrients. I
have lectured many different types
of consumers from those fghting
disease or obesity to high school
athletes wanting to gain weight on
the benefts of healthy shakes. How
else can you get a healthy dose of
protein, with hundreds of options for
healthy nutrients, that tastes great?
Plus, you can keep your cost per shake
in the $2 range. Try doing that with a
healthy meal!
So dust off your blender and go to
the market and pick up some frozen
or fresh fruit, faxseeds, almond or
cashew milk, or the popular blend
of almond/coconut milk, and lets
get started making a super healthy
faxseed antioxidant shake!
What is the big deal with faxseeds?
They are one of the most nutrientpacked foods you can consume.
They have 70 times more lignans
(polyphenols/antioxidants) than other
food sources, which supports the fght
against free radicals in your body. They
are loaded with omega 3 healthy fats
for your heart and dozens of other
healthy functions in your body.
A one-ounce serving contains 8
grams of fber, which is great news for
your digestive system, heart, blood
pressure, cholesterol, weight loss, and
dozens of other health factors.
A one-ounce serving also contains 6
grams of protein, thus boosting your
shake's protein value while supplying
your body with a host of vital nutrients.
Studies show that faxseeds are great
for your hair and skin health. Many
consumers say their hair gets thicker.
With all these great benefts, why
not add faxseeds to your protein
shakes? Not only are they benefcial in
12 WWW.MAXMUSCLE.COM
APRIL 2016
IN
S
E
R
STO
!
W
NO
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
6. 6g B CA As *
4.4g Gl ut amine *
S ug a r FR EE
Fa t FR EE
G lu ten F RE E
*per serving.
Find us on:
MAX HEALTH
HEALTH BEAT
ULTRAMARATHON
According to a new study, if youre an extreme athlete, you should expect to give your
muscles a good long time to recover after an event. The research studied 72 participants
in the 2015 Western States Endurance Run, a 100-mile race through the Sierra Nevada
Mountains of northern California, fnding that it took fve to seven days for blood samples
measuring muscle damage to return to normal. Participants reported an even longer time
for their running speed to return to normal.
GOING
PALEO?
If so, you may want to reconsider, said University of
Melbourne researchers, especially if you have prediabetes. A new mouse study has shown that the lowcarb, high-fat diet touted by some celebrities even
if followed for a mere eight weeks can lead to rapid
weight gain and an increased risk for diabetes. The
fndings prompted the scientists to issue a warning
not to put faith in fad diets that arent backed by solid
scientifc evidence.
14 WWW.MAXMUSCLE.COM
APRIL 2016
MAX
MUSCLE
EXCLUSIVE!*
FEATURES INCLUDE:
FASTER. Now only 15 seconds to complete test
Segmental analysis for more accurate results
Measures dry lean mass, weight, skeletal muscle
mass, body mass index and basal metabolic rate
Calculates bodyfat mass, percentage body fat
and weight
Accurately measures both extracellular and
intracellular water
exclusively at:
Find us on:
Locations nationwide. Find yours @ www.maxmuscle.com
*InBody models may vary per location.
MAX HEALTH
Microbiome Therapy
The New Frontier of Medicine
BY LINDA HEPLER, BSN, RN
APRIL 2016
WWW.MAXSPORTSANDFITNESS.COM
17
APRIL 2016
MS&F
NOW IN STORES!
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
hello
beautiful
People have been cleansing for thousands of years because
of the physical and mental benefits you experience.
Body cleanses work to remove toxins from our digestive
system. A big benefit from a cleanse is the natural
energy youll feel. Your skin looks better, you feel
leaner and when you feel good on the inside, the
happier you are.
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
Joan PinedaMartinez, CA
Cleanse and Lean was one of the best products I've ever used! It works exactly
as you say it does! It helped me with what I needed most especially when I needed
to get rid of all the unnecessary toxins in my system which caused so much
bloating. After a week of use, I noticed how much my body tightened in areas
especially my abdominals.
June SupnetHonolulu, HI
Now Available in 100 ct. and NEW trial Size!
PROMOTE A HEALTHY
URINARY TRACT
REMOVAL OF TOXINS
AND WASTE
IMPROVE THE HEALTH OF
THE INTESTINES
MAX FITNESS
Shape Your
Shoulders
This ftness model and bikini competitor loves shoulder day.
Here is one of her favorite shoulder-shaping workouts.
BY CLAUDIA VIRGIL
SUMMER IS JUST around the corner and what better way to rock your
tank top, bikini, or strapless dress than with sexy, sculpted shoulders?
Having nicely shaped and toned shoulder caps (deltoids) gives your
physique a balanced, hourglass fgure. Who wouldnt want the appearance
of having a smaller waist and a more proportionate hip width? My
shoulder routine will target every angle (anterior, medial, and posterior)
of your deltoids to give them a full, rounded look, creating balance,
symmetry, and proportion.
When choosing a weight, keep in mind that in order to gain the results
you are looking for you must lift heavy to really tax your muscles. Doing
so will develop your deltoids faster than you think and you will be ready
for summer in no time! Select a weight that is challenging, yet safe. If the
weight you choose cannot be executed with proper form or without using
momentum and swinging the weight, then it is wise to select a lighter
weight. The weight should be challenging enough to complete the last
three repetitions of your set with a struggle.
APRIL 2016
Stand with a straight torso and dumbbells by your sides at arms' length with the palms of
the hands facing you. While keeping the torso in a stationary position, lift the dumbbells
to your sides with a slight bend in the elbows (do not lock your elbows). Continue to go up
until your arms are parallel to the foor. Exhale as you execute this movement with a slight
pause at the top. Lower the dumbbells back down slowly to the starting position as you
inhale. Do 3 sets of 12-15 reps.
PHOTOGRAPHY BY JAMESPATRICK.COM
PHOTO
APRIL 2016
WWW.MAXSPORTSANDFITNESS.COM
23
Place feet shoulder-width apart. Bend at the knees and bend over
at your hips keeping a fat back, close to horizontal. Bring two
dumbbells together hanging down below your chest with your
elbows slightly bent. Raise arms to your sides until elbows are slightly
higher than shoulders. Keep upper arms perpendicular to your body
and elbows pointing up. Exhale as you execute this movement with a
slight pause at the top. Lower the dumbbells back down slowly to the
starting position as you inhale. Do 3 sets of 15 reps.
Stand perpendicular to the machine with feet shoulder-width apart. The cable
pulley should be even with your shoulders. Grip the cable with the hand furthest
from the machine while resting the opposite arm on the hips. Keep your arm
extended in front of you and parallel to the foor. Initiate the movement by moving
your arm back and outward, keeping your arm straight and parallel to the foor
with a pause once your arm is extended to your side. Exhale as you execute this
movement and with a controlled motion return back to starting position as you
inhale. Do 3 sets of 15 reps.
24 WWW.MAXMUSCLE.COM
APRIL 2016
When preparing
eparing to ignite, I want the most advanced pre-workout technology available,
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
1.5
grams
3.2
grams
CarnoSyn Beta-Alanine,
patented ingredient to increase
muscle strength and endurance
1.5
2.5
grams
NEW FLAVOR!
Now Available in Extreme Orange!
Also enjoy Power Punch, Pink Lemonade and Atomic Lime Flavors.
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX FITNESS
GET
OUT OF
YOUR
RUT!
The weather outside is no longer
frightful. So, if you're tired of working
out in a gym or are stuck in a boring
routine, head outdoors and try this
workout! BY THOMAS DELAUER
26 WWW.MAXMUSCLE.COM
APRIL 2016
STAIRS
WARM UP
GLUTE
AND HIP
FLEXOR
STRETCH
STEP UPS
SINGLE LEG
HAMSTRING STRETCH
Outdoor Workout
WARM UP: Find some good stairs (or at least a hill) and run up them for 3 minutes
GLUTE AND HIP FLEXOR STRETCH: Press up against a bench and step into a lunge
position and stretch
10X10 PUSHUPS: 10 pushups, rest for 10 seconds, 10 pushups, rest for 10 seconds (repeat
for 10 total sets of 10)
30-SECOND INTERVAL RUNS: 30 seconds on, 1 minute rest for 5 total rotations
PULL-UPS: Do as many as possible, rest 1 minute, then do as many reps as possible
STEP UPS SUPER SET WITH JOGGING: Bodyweight step ups, 30 reps single leg, jog for
60 seconds, repeat with other leg for 30 reps (repeat this total cycle for 3 rotations)
SINGLE LEG HAMSTRING STRETCH: Hold for 60 seconds each leg
Now you've got it! A quick cardio variation that gets you outside!
It doesn't look like much, but it's a great way to spice it up, break out
of your rut, and get the most out of your workout! MS&F
APRIL 2016
WWW.MAXSPORTSANDFITNESS.COM
27
MAX FITNESS
SPRING TRAINING
Springtime
Running Tips
FRESH-AIR FITNESS
Take a break from the stufy, sweaty, and
over-crowded gyms youve been cooped up in
and take advantage of Mother Nature to switch
up your monotonous workout routines. Here's
some ideas!
28 WWW.MAXMUSCLE.COM
APRIL 2016
NOW IN STORES!
Available in Strawberry Lemonade and Unflavored.
GlycoSyn is a truly innovative and sciencebased training formula that helps provide
sustained energy for pre-, intra- and postworkouts along with carbohydrate/glycogen
replacement and loading to maximize performance. GlycoSyn is driven by two new and
exciting low glycemic and sustained release
carbohydrate sourcesCarb10 and ModCarb.
This combination provides the ideal carbohydrate mixture for healthy sustained energy.
GlycoSyn also contains the powerful synergistic
ingredients citrulline malate, Promilin and
Guanidinopropionic Acid to help further enhance
your workout!
Learn more about
L
b
GlycoSyn
Gl
S and
d other
h M
Max
Muscle products online at maxmuscle.com
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
MAX FITNESS
FITSPIRATION
Ashley
Azevedo
APRIL 2016
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
NEW FLAVORS!
PRO BCAA is a scientifically-based formula to
provide
the
body
with
high
potency
For thee
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
g/35g
SERVING
Alanine
1.48g
Arginine
0.68g
Aspartic Acid
3.03g
Cystine/Cysteine
0.61g
Glutamine
4.43g
Glycine
0.54g
Histidinee
0.50g
Isoleucine***e
1.87g
Leucine***e
3.00g
Lysinee
2.55g
Methioninee
0.61g
Phenylalaninee
0.98g
Proline
2.00g
Serine
1.40g
Threoninee
0.99g
Tryptophane
0.36g
Tyrosine
0.87g
Valine***e
1.76g
**
1. Soop M, Hehra V, Henderson GC, Boirie Y, Ford GC, Nair KS. Coingestion of whey protein and casein
in a mixed meal: demonstration of a more sustained anabolic effect of casein. Am J Physiol
Endocrinoll M
Endocri
Metab.
b 2012 JJull 1;303(1):E152-62.
( )E
2. Dem
Demling RH, DeSanti L. Effect of a hypocaloric diet, increased protein intake and resistance
nce
training on lean mass gains and fat mass loss in overweight police officers. Ann Nutr Metab.
tab.
2000;44(1):21-9.
NEW
Promotes
P
t More
M re Nitrogen
Nit
Retention Than Regular Whey**
HOURS
7
6
5
4
3
2
1
Multi-Source
Proteins in
maxpro ELITE
BONUS OFFER!
Regular
Whey
Protein
FFREE SHAKER!
*Max Shaker Bottle is a $9.99 value. First time purchase of any flavor 4LB. maxpro ELITE only. Offer good at participating
Max Muscle stores. Cannot be combined with Frequent Buyer Points or any other sales. Certain product restrictions may apply.
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
Pete's Fave
Supplements
MAX ATHLETE
5
1
MaxxTOR
ARM
Max Isolate
REVEALING
QUESTIONS
FOR
Pete Ciccone
APRIL 2016
who was also short and small. I began weight training for
football around age 13 and when I saw
the power to be able to change the shape
of my body with weights and food, I was
hooked. Have not stopped yet.
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX RESULTS
How Gina
Got Her
GROOVE
BACK
IN 2007, Gina Turner decided that
shed had enough of being obese. Prior
to having her second child in her 20s,
she had never been heavy, but after
that second pregnancy she struggled
to lose weight in fact, she started
gaining. I was unhappy in my current
situation and really let myself go, she
explains. I turned to food for comfort
not caring about the consequences and
ballooned all the way to 225 pounds.
Not only did the weight gain affect
Gina's physical appearance, but it took
a toll on her mentally. I literally hid
because I hated running into people and
seeing their, What the hell happened
to her? facial expressions or hearing it
from them, she said. I was unhappy
all the way around and it was an ugly
cycle. I felt bad, so I ate bad. I felt
worse, so I looked worse.
Ginas turning point came when
she had a conversation with her best
friend, Tina, and told her she needed
a makeover. In my mind, I fgured
that new makeup, tanning, and clothes
would make me feel better, she said.
But, her best friends response was
shocking. Tina said with love in her
heart, OK Gina, Im going to be honest.
I know you and know that all the
makeup and new outfts in the world are
not going to make you happy. Have you
ever thought about what would make
you really happy? Like working on your
health and getting in shape? Imagine
what you would look and feel like!
Instead of getting hurt or upset, Gina
gave serious thought to what her friend
said. She was right, admitted Gina. I
spent a lot of time thinking about that
conversation visualizing my best me
and had the strong urge to change.
36 WWW.MAXMUSCLE.COM
APRIL 2016
BY ROCHELLE MARAPAO
Gina's Nutrition
Regimen Today
For 25 Years Max Muscle has always done things differently. The company was founded based on the
principle that we would lead and not follow. In creating our brand, we would only make products that were safe
and effective. We would use only the highest quality ingredients. We would manufacture our products in the
USA. We would develop formulas based on scientific evidence.
In creating our franchise system, we would ensure that our customers get results by having certified nutrition
coaches in stores, offer nutrition consultations and customized meal planning, utilize the most advanced body
composition analysis to track our customers progress and provide an in-store experience like no other. We
would educate, not sell. Many of these innovative approaches have been copied by our competitors and as
the saying goes, imitation is the sincerest form of flattery. We are flattered and it validates for us that being
the first to introduce these unique approaches is the better way to do things. For us its always been about
doing what it takes to get our customer results.
In Celebration of our 25th year in business, we are offering an unprecedented opportunity to become
a Max Muscle franchise. Now you can own your own Max Muscle store and pay NO Initial Franchise Fee
and NO Royalties*! This is a limited time offer though so if you want to take advantage of this incredible
promotion, then you must act quickly.
If you have a passion for helping people achieve their health & fitness goals, Max Muscle provides the
opportunity to change lives. Theres been no better time than right now to get into business for yourself and do
what you love to do!
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
More on Gina
Height: 5 foot 3
Before: 220 lbs.
After: 135 lbs.
Fave Supps:
Emerge, MaxPro,
Total Weight Loss
System, Omega-3
Max Muscle
Home Base:
Modesto, CA
Children: Alexa,
19, and Nick, 16
Favorite Quote:
Before
Whatever you
believe about yourself on the inside is
what you manifest on the outside
5 WAYS
TO KEEP
YOUR
FITNESS
GOALS ON
TRACK
38 WWW.MAXMUSCLE.COM
APRIL 2016
For 25 Years Max Muscle has always done things differently. The company was founded based on the
principle that we would lead and not follow. In creating our brand, we would only make products that were safe
and effective. We would use only the highest quality ingredients. We would manufacture our products in the
USA. We would develop formulas based on scientific evidence.
In creating our franchise system, we would ensure that our customers get results by having certified nutrition
coaches in stores, offer nutrition consultations and customized meal planning, utilize the most advanced body
composition analysis to track our customers progress and provide an in-store experience like no other. We
would educate, not sell. Many of these innovative approaches have been copied by our competitors and as
the saying goes, imitation is the sincerest form of flattery. We are flattered and it validates for us that being
the first to introduce these unique approaches is the better way to do things. For us its always been about
doing what it takes to get our customer results.
In Celebration of our 25th year in business, we are offering an unprecedented opportunity to become
a Max Muscle franchise. Now you can own your own Max Muscle store and pay NO Initial Franchise Fee
and NO Royalties*! This is a limited time offer though so if you want to take advantage of this incredible
promotion, then you must act quickly.
If you have a passion for helping people achieve their health & fitness goals, Max Muscle provides the
opportunity to change lives. Theres been no better time than right now to get into business for yourself and do
what you love to do!
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX IMAGE
YOU'VE
GOT
MAIL
(No really! And it's awesoe!!)
No matter how old you are, getting real mail (not the boring stuf like bills and
grocery coupons) is still a thrill. Now imagine having not just mail, but essentially a goody box of things youre interested in show up on a regular basis.
That is the joy that is known as the subscription box! These are our top picks
for men based on quality and price. BY ABBY HOEFFNER
Healthy Sampling
Low Maintenance
Foodie Delight
Whifftastic
Dapper Delivered
APRIL 2016
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX IMAGE
REVERSE.
Beautiful Nutrition Grapefruit
Detox Shine Repair Shampoo
$12, BeautifulNutrition.com
REFRESH.
Detox Tea from Higher Tea
RESTORE.
derma e Purifying Daily Detox
Scrub is made with marine algae
$15, Dermae.com
REPLENISH.
Remineralize your
skin with Arbonne
SeaSource
Detox Spa ReMineralizing
Body Lotion.
This luxurious
vitamin-rich lotion
that delivers a 24hour moisture shield,
helps with exfoliation,
and protects
the skin from
environmental toxins.
$54, Arbonne.com
42 WWW.MAXMUSCLE.COM
APRIL 2016
RELAX.
Sink in to this aromatic soak to
nourish your body with moisturizing
essential oils while easing stress and
tension with invigorating citrus scents.
REBALANCE.
KORA Organics Clay Purifying
Mask is infused with Noni extract
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
MAXFITNESSAGE.COM
M
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
NEW
burn
METABOLIC
I G N I T E R
Dietary Supplement 60 Capsules
control
ntr
S U P P R E S S
lose
D E F I N E &
T
MAX NUTRITION
Year of the pulses?
Here are seven food
trends to get excited
about this year.
BY LINDA HEPLER
APRIL 2016
3. Increased
Demand for High-Quality Protein:
WWW.MAXSPORTSANDFITNESS.COM
47
APRIL 2016
Spice of the ye
turmeric in its ar:
pure root form.
While more and more people are turning their backs on fast food
outlets, the desire for fast food in the sense of quick and healthy
meals is growing. Fortunately, there are some newer trends in the
food and dining industry for those who want to save steps with
shopping and cooking.
TECH-DRIVEN FOOD DELIVERY High speed food delivery ofered in
major cities by uberEATS, Amazon Prime Now, Postmates, GrubHub, DoorDash,
Yelp and other companies, is revolutionizing the dining in experience. From
a deli sandwich to a gourmet three-course meal, you can have it in a hurry,
delivered to your home, ofce, or hotel.
FARM TO DOORSTEP Love farmers markets but dont have the time to
get to one? With companies like Farmbox Direct and Amazon (teaming up
with Fresh Nation), as well as many other smaller regional companies, you can
bypass the supermarket entirely and have your produce delivered right from
the farm to your home.
MEALS BY MAIL Like to cook but dont have time for planning and
shopping? Companies like Hello Fresh and Blue Apron will deliver an insulated
box with everything you need to make a healthy dinner: recipe, fresh food, and
even spices. All you have to do is prepare the meal and of course, clean up!
!
W
E
MAX RECIPE
d
e
k
c
a
P
PoweSra-ndwich
Egg
s 2)
(Serve
INGREDIENTS
EGG-CELLENTLY FIT
STORY & PHOTO BY SUSAN IRBY
50 WWW.MAXMUSCLE.COM
APRIL 2016
Susan Irby is a Certifed Fitness Nutritionist and food healer, award-winning network television and radio personality, and the creator of The Bikini Chef brand, its recipes and content, which promotes "fgure
fattering favors." She has penned nine books and just ran her frst marathon at age 50! Visit Susan online at thebikinichef.com, susanirby.com and bikinilifestyles.com.
DIRECTIONS
In a small mixing bowl, whisk together
lemon, white wine vinegar, grey
poupon, black pepper, sea salt, and
honey. Mix well and then whisk in the
grapeseed oil and black sesame seeds.
Add watercress and arugula and toss
to coat.
NOW AVAILABLE!
New Max Power Greens is a powerhouse of
nutrients containing thousands of bioactive
compounds to support health and vitality!
Max Power Greens is like getting a shopping cart
full of healthy fruits and greens in each container!
*Each power packed scoop of Max Power Greens
contains the approximate equivalent of 5 servings of
fresh fruits and vegetables so you can be confident
that you are giving your body what it needs every day.
Learn more about Max Power Greens and other Max
Muscle products online at maxmuscle.com
Available at:
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
MAX NUTRITION
To Juice
or Not
to Juice?
Our experts share the latest
thinking on the juicing craze.
WHAT STARTED OUT looking like just another weight-loss trend a few years ago is still going strong and may be
here to stay. The juice business is drawing people in by the droves, estimated at about $100 million in sales per year.
And businesses want in on it too, as evidenced by deals like cofee giant Starbucks acquiring Evolution Fresh back in
2011 to sell in its cafes. Juicing seems like a great option for busy people who want to grab something healthy on-thego, but theres a little more to it than you may know. Our health experts give us the skinny on the pros and cons of
juicing, the health benefts of adding juice to your current lifestyle, and when it pays to buy versus DIY.
nutrients that are in the skin and pulp. There is also a loss
of satiation when you drink versus chew your food, explains
Juicing is one way to obtain most of the nutrient elements
Hendel, which can lead to consuming more calories than if
from fruits and vegetables, says Amy Hendel, a health coach
you were simply eating fruits and vegetables. Even when no
and author of Four Habits of Healthy Families (BenBella
sugar is added, it usually takes a lot of produce to generate
Books 2010.) For people who dont get the recommended
a relatively small amount of juice, Shorenstein tells us. Drink
number of servings of fruits and vegetables per day nine out
a glass of apple juice, she adds, which takes more than one
10 people in the U.S. according to the latest Dietary Guidelines
apple to make, takes just a few seconds and barely makes a
for Americans juices are relatively
dent in your hunger.
easy to make and can be a good
That said, juice does have its place.
way to get in a few more servings
Sick of eating a salad every day for
than usual.
lunch? A fresh green juice heavy on the
People who do not usually like
Cold press juicers slowly squeeze juice
vegetables with a small serving of fruit is
vegetables may enjoy their taste
out of fruits and vegetables at a very
a good replacement.
when incorporated into a green juice
low speed. Using this process creates
that contains a small amount of fruit,
very little friction andno heat, so more
such as some green apple, shares
of the nutrients from your produce
The Truth about Juice Cleanses
Claire Shorenstein, a registered
remain in the juice and can last for up
Juice cleansing or fasting is an extreme
dietitian at Montefore Health System
to 72 hoursin the refrigerator. The pulp
form of juicing that involves consuming
in New York who also does nutrition
that is left behind is also much drier,
only juice and water for a period of
counseling and run coaching for
meaning that themaximum amount
time for the purposes of detoxifcation,
athletes.
of juice has been extracted from your
weight loss, boosting immunity, and
One of the most cited cons of
fruits and veggies.
other claims. Averaging about 1,000 to
juicing is that the process leaves
1,200 calories per day, the majority of
behind a lot of the fber and other
52 WWW.MAXMUSCLE.COM
APRIL 2016
MS&F
RECOMMENDATION
ECOMMENDATION
APRIL 2016
WWW.MAXSPORTSANDFITNESS.COM
53
MAX SCIENCE
VEGAN
PROTEIN
A pure and natural protein derived from
peas great for any body!
BY MATT COOPER, CFNC
APRIL 2016
READ THIS!
twi ce a day.
I d e a l l y, a s
soon as you
get up in the
morning,
and just before
bedtime.
For optimal
results keep
an extra bottle
of Liquid Egg
Whites at work for Children!
to enjoy their benefts
throughout the day!
Why take Liquid Egg Whites before
bedtime? Fitness enthusiasts have
known for decades that if you dont put
protein into your body before you go to
bed, your body will run out of protein
in the middle of the night. Once your
body digests all of its available proteins,
your body thinks it is starving itself.
To protect you, your body shuts down
and starts storing your own fat cells.
Your blood sugar still needs protein to
keep you going, so it starts consuming
the only protein source available at 3
am, your own muscle mass. Basically,
you are storing fat and eating muscle.
By drinking a high protein drink with
Pure Liquid Egg Whites just before you
go to bed, the egg protein will support
muscle growth for up to 4 to 5 hours.
Now the process is reversed for most of
your sleep time. Rather than storing fat
and eating muscle, the protein from the
Liquid Egg Whites, is allowing your body
to burn the fat at its normal rate while
building on the muscle. You will get
better nights sleep, and wake up more
alert and refreshed, and not as hungry in
the morning.
Perfect
Protein
100 % Guaranteed
Will stay good refrigerated
for 90 to 120 days, and can
be frozen indefnitely.
Chris LaCascia accomplished his amazing transformation
of losing 130lbs in only 9 months by drinking Liquid
Egg White Protein Shakes for 3 of his 6 daily meals.
WWW.EGGWHITESINT.cOm 877-EGG-WHITES
MAX SCIENCE
Stacking
the odds
IN YOUR
FAVOR
Get the best return on
your investments in the
gym by supplementing
with the right nutrients
pre, intra, and post
workout! BY MATT COOPER, CFNC
APRIL 2016
PRE-WORKOUT
INTRA-WORKOUT
POST-WORKOUT
APRIL 2016
WWW.MAXSPORTSANDFITNESS.COM
57
MAX SCIENCE
SCIENCE PULSE
L-Citrulline Improves
Cycling Performance
GP TO THE RESCUE
Benefts of CoQ10
APRIL 2016
INDUSTRY UPDATE!
A RECENT STUDY SHOWS THAT THE KEY COMPONENT IN
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
FREE w/ purchase!
Go to maxmuscle.com for details.
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
*Based on results from an 8 week research study using Mediator Phosphatidic Acid and resistance training conducted by Dr. Jacob Wilson at The University of Tampa, Tampa FL.
Mediator PA is a registered trademark of Chemi Nutra. Mediator PA is protected under
patents pending by Chemi Nutra.
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.
It is for information purposes only. A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states.
MMSN is currently registered in all states.
PRO TRAINING
WATER
WORKS!
APRIL 2016
Consider This...
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
3 LBS.
(42 Se
rvings
)*
ISAAC QAVIDEL
Available in 3 delicious flavorsChocolate Cake, Vanilla Ice Cream and Strawberry Banana Smoothie!
**At
A participating stores. Limited time offer. Cannot be ccombined
mbined with Frequent buyer, see stores for
f details.
a ls.
Find us on:
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
MAX PICKS
WHAT'S HOT?
JITTER-FREE
FAT LOSS
VEGAN-FRIENDLY PROTEIN
ENERGY SPRAY?
Want to work out anywhere with ease and defnitely with some good resistance to help you get
stronger and leaner? Enter the Theraband CLX Consecutive Loops Resistance Band. Better
than your average workout band, this product is available in four individual resistance levels: Beginner,
Intermediate, Advanced, and Elite. $24.95 at TerabandCLX.com.
62 WWW.MAXMUSCLE.COM
APRIL 2016
PHOTO BY JAMESPATRICK.COM
64 WWW.MAXMUSCLE.COM
APRIL 2016
WHERES YOUR
A Max Muscle Certified Nutrition Coach Will Get You Theree
SET A GOAL
STEP
01
MAKE A PLAN
STEP
02
GET RESULTS
STEP
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
03
When to eat
How it relates to
your body
Find us on:
NEW!
Find us on:
NOW
W IN 3 FLAVORS! FFruit Punch,
Lemon Lime A
AND Orange Fizz