INSTITUTO

TECNOLGICO LATINOAMERICANO

Eduardo Hernndez Gutirrez

Mercadotecnia Febrero 2016

Mtra. Claudia Gabriela Gmez Vital

Modelos y Sistemas de Comercializacin

Mapa Mental Estrategias Ambientales en el Proceso
Logstico

Overactive

Proactive

Reactive

Environmental Strategies in
the logistics process

Inactive

Follower

Motivations environmental strategies

Projection of profitability in the long term. First, the economic groups are
changing his traditional strategies for some of sustainable character depending
on the profitability that the above mentioned offer, specially in the long term.

Positioning opposite to the consumer like group or company " environmentally
amicable ". Other one of the motivations is to be better positioned opposite to
the image of the consumer, who every time possess major information and
demand of the best practical companies.

Reduction of costs. The implementation of good practices and of alternative
technologies they represent economic benefits in the short term. External
conditioning or external entail.

Another reason obeys to that many of the economic groups of the region link
themselves or adopt environmental practices as response to global strategies of
the sector in which there is assigned the activity that they develop.

Strategies you reactivate opposite to the community pressure. In this case the
company decides to generate the whole strategy due to the community
pressure or on having been an object of a series of denunciations of his
operations and the impact that the same ones generate on the environment.

Mode and marketing. Equally, another reason is for a consideration of the
moment (mode and marketing), for example climate change and vulnerability.

* Do not diminish consumptions of electrical energy, use renewable

alternatives as solar or wind.

* Replace the fossil fuels of his machines with constant energy.

* Use a small range of elements: the more perfect it is the system, fewer
elements it needs to work. If they are in use less the recycling is facilitated.

*Reconsidere the designs: the correct question is: what design adjusts to our
specifications of product using the materials that environmentally already we
approve?

* Recycle to improve in virtuous form: when an organism dies, the biosphere
recovers his materials and re-inserts them in his processes of production. It is a
virtuous recycling, called 'upcycling', that supports the value of the materials
between a generation and other one.

*Reconsidere the relation client - supplier: The clients will be able to manage to
recover a double paper: buyers and suppliers of the inputs. It will be necessary to
restate the negotiations of supply, sales, logistics and service to the client. But if the
consumers are simultaneously suppliers, his management of the loyalty will be
simpler.












Referencias bibliogrficas

http://www.ecointeligencia.com/2013/06/tipos-estrategia-ambiental-empresa/

http://www.ictsd.org/bridges-news/puentes/news/las-estrategias-ambientales-de-
los-grupos-econmicos-centroamericanos

http://www.portafolio.co/opinion/estrategias-ambientales-
rentables?hootPostID=3fd2f740f9676ca816a65c1f32323561