Hailley Peterson

PORTFOLIO

Contact
Hailley Peterson
12 W 2nd S Apt. 15
Rexburg, ID 83440
208 970 2031
hailleypete@hotmail.com

Contents
Montage
Logos
Business Card
Stationery
Flier
Event Ad
Web Page
Photodesign

Montage
Description
A montage based on a spiritual quote
Program
Photoshop
Objective
Learn to use layer masking
Process
To make this piece, I first found a quote I
wanted to illustrate, then gathered images
that matched my idea sketches. Once I had
those, I pasted them into separate layers and
made the necessary corrections. Some of the
images only needed minimal masking, while
others needed more in-depth adjustment.
I also added colored pencil and lighting
filters to different layers to give it an
tradtional media illustration look.

Logos
Description
Logos for a personal brand
Program
Illustrator
Objective
Learn to work with vector graphics
Process
For this project, I sketched several ideas for
a logo for my artwork. They used a bird/
feather motif. After settling on the best three,
I put them together in Illustrator, using the
pen tool, the brush tool, and the text tool.
Once I had the three, I picked the one I
thought was most promising and made a
grey-scale and dark-background version.

Hailley Peterson Art

Art

Art

Art

Business Card
Description
A business card for a professional
Program
Illustrator, InDesign
Objective
Learn to practically apply a logo
Process
For this piece, I first created the logo in
Illustrator. I chose Trois Feuilles, which
means three leaves in French, as the name
for a fake company. I wanted to create a
clean, professional look, so I used simple
lines and inviting cool colors. I repeated the
colors and shapes across the front and the
back of the design to create cohesion.

Stationery
Description
A letterhead for a business
Program
Illustrator, InDesign
Objective
Learn to practically apply a logo
Process
This project goes with the business card on
the previous pages. Theyre meant to be for
the same business. The letterhead repeats
the same elements I used in the business
card, placed in slightly different order to
accomodate the addtional information
included on the letterhead. I wanted to keep
the letterhead simple, covering a minimal
amount of the page.

Flier
Description
A black and white flier for a campus event
Program
InDesign
Objective
Learn to put a basic design together in
InDesign
Process
For this project, we were given the pictures
and the text to include, as if we were
working for an actual client. I wanted to
emphsize the word graduate because I
felt it was most important to the message.
Knowing that, and which picture I wanted
to use, I sketches desgins around those
elements. I used just black, white, and one
shade of gray to keep it simple.

Graduate

Leadership
Conference

Do you want to have the competitive edge in

businness?
Come learn how at Vouant Communications
annual Graduate Leadership Conference.

October 21, 8 a.m. 5 p.m.

Lincoln Convention Center

Vouant Communications is devoted to helping

tomorrows leaders gain essential leadership skills
in the workplace. During this dynamic three-day
seminar, attendees will meet with Vouants top
executives to discuss breakthrough leadership
techniques, while cultivating attributes of
leadership that will market to any employer.
Conference is available to graduating seniors.
Space is limited.

Registration and more info available at

http://www.vouantcomm.com/ leaders

Event Ad
Description
An ad for a local business-sponsored charity
event
Program
Microsoft Word
Objective
Learn to create a design in Word and use
scanned pictures
Process
Once I decided what I wanted my fake event
to be, I looked through books in library
to find an image that matched. I took the
triangular shape of the dogs bandana and
repeated it throughout the design. I wanted
the diagonal lines to make it dynamic and
fun. I chose a split-complementary color
scheme using the red and lime from the
image, and added turquoise to complete it.

Come meet adoptable

dogs and enjoy the
sunshine!
Bring a donation of
pet food or supplies.

Web Page
Description
A basic HTML and CSS web page featuring a
logo created for a previous project
Program
Notepad ++, Illustrator
Objective
Learn the basics of HTML and CSS
Process
For this project, I started with the provided
HTML template and inserted my written
content and logo. The logo I used came from
the earlier logo project. After checking
the code for errors, I attached the CSS
file to change the appearance. I matched
the colors to the logo and moved the
elements around to make them easier to
read. I also changed the fonts and outlines.

Photodesign
Description
A design created around a photo
Program
Photoshop
Objective
Learn to use layer masking
Process
I went out and took several photos. I picked
the one I liked the best and adjusted it for
light and color. I found a quote the matched
and arranged it around the photo. The
dashed lines are meant to mimic the slats in
the gazebo.