UHAS 3012-31

Entrepreneurship and Enterprise

Development
Yus
Bianco
Group
8 Pizza - Interview with the Real
Entrepreneur

Azhari Bin Arifin

Raffi Richard
M Yusof Isa
Dzulikram Baharudin
M Nur Ashraf
M Zulhilmi Mazlan

Table of Contents
ABSTRACT.......................................................................3
1.1

Background.............................................................4

1.2

History of the Business.............................................5

1.3 Challenges.................................................................6
1.3.1
1.3.2
1.3.3
1.3.4
1.3.5

Surrounding and Trending.............................................6

Marketing.....................................................................6
Training........................................................................6
Production....................................................................7
Financing......................................................................7

1.4 Support Services........................................................8

1.5

Achievement............................................................8

1.6 Future plans...............................................................9

1.6.1 Planning In 1 to 2 Years.................................................9
1.6.2 Planning In 5 Years........................................................9

1.7 Advice and Suggestion..............................................10

1.7

Point Learned.........................................................11

1.7.1
1.7.2
1.7.3
1.7.4
1.7.5
1.7.6

Strategy.....................................................................11
Be innovative..............................................................11
Variant.......................................................................11
Backbone of business..................................................11
Service Improvement...................................................12
Close to God...............................................................12

Attachment....................................................................13

ABSTRACT

This business sharing session had been done with Yus Bianco Pizza owner which is
Mr. Yusoff. This session had teach us the value and ways of starting a business. In the
business sharing session, we learnt about the background of the entrepreneur, history
of the business, the challenges he faces while doing the business, her support
services, her business and personal achievements and her future plans. He also
shared with us how her wife been the most important thing in business that has been
supporting him while faced up challenges in business. Advices was also given on
how to be a new entrepreneur/successful businessman.

1.1 Background

His business experience since his university period, but interest in this
business since he was a kid. After graduate, many businesses and works he did, such
as be a teacher, helping his dad in lighting protection services as a salesman, joined
Multi-Level Marketing, involved in the field of transportation and work at the
factory. In 2010, he started to build a name and pizza restaurant, Yuss Bianco Pizza
in Nusa Bestari. He and his wife as business partner hired a Italian Chef to be a part
of this business. In that time, they learn and doing some research and development in
order to make pizza sauce in line with local tastes. He started the business by
hundreds of thousands to open this restaurant, and borrow from TEKUN to buy some
equipment.
Due to some problems, such as no profit and more to loss in term of money
and equipment, he closed and stopped his business. But in the same time, his wife
always give support and advices, not to lost courage and convinced him to open a
new restaurant. Now, Yuss Bianco is still standing and run successful, two branches
already registered GST that means the income exceeds RM500k per year.
He always learn and realize that, mostly of his friends in engineering field
turns the job to be an entrepreneur, by selling scarves and clothes. The only reason
they stop because they dont have a life that mean no time with family and others.
The time is limited and not flexible to do what interest to us. Be a entrepreneur, he
can arrange a time for the holiday and it different compared to permanent workers,
work under boss. He was 37 years old, and its late for him to that kind of business,
because before this it hard to find a people who a willing and meet anyone who can
help him but now it easy to find.
Besides that, he usually learn on his bad experience, check and improve his
weaknesses. Many Malay entrepreneur failed to run their business, not fail due to
business problems but lack of financial management. He recommend us to join and
enter the training, seminar and classes to gain new knowledge about entrepreneur.
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Knowledge is important, because without knowledge we will fail and fall when
doing a business. Proper business plan, financial management, strategic and ideas for
the upcoming days are some of the basic knowledge need to be prepared well. No
product? It is does not matter, as long as we know ourselves to be entrepreneurs.
Keep praying and plan, and Insyallah, Allah know the best of us.

1.2 History of the Business

His business experience since his university period, but interest in this
business since he was a kid. After graduate, many businesses and works he did, such
as be a teacher, helping his dad in lighting protection services as a salesman, joined
Multi-Level Marketing, involved in the field of transportation and work at the
factory. In 2010, he started to build a name and pizza restaurant, Yuss Bianco Pizza
in Nusa Bestari. He and his wife as business partner hired an Italian Chef to be a part
of this business. In that time, they learn and doing some research and development in
order to make pizza sauce in line with local tastes. He started the business by
hundreds of thousands to open this restaurant, and borrow from TEKUN to buy some
equipment.
Due to some problems, such as no profit and more to loss in term of money
and equipment, he closed and stopped his business. But in the same time, his wife
always give support and advices, not to lost courage and convinced him to open a
new restaurant. Now, Yuss Bianco is still standing and run successful, two branches
already registered GST that means the income exceeds RM500k per year.

1.3 Challenges
1.3.1 Surrounding and Trending.
In the early business, he close his pizza business because he incur loss
due to different surrounding and trending. Pizza and burger business are
different business. Pizza business want a side dish pizza and drinks even can
eat and sit. So, he overcome this problem by getting a caf which is Yuss
Bianco Pizza and serve same as Dominos and Pizza Hut restaurant.

1.3.2 Marketing.
Before this he works as a designer such as creating banner, flyer and
so on but at some level no increased revenue. So then, he turned to
advertising on Facebook and he see the results increased. Facebook is the best
way to advertise a business, but it also can produce a bad effects. For
example, if we did something wrong and bad services, a lot of complaining
going on Facebook and people keep scrolling and cause poor perception
among customers.

1.3.3 Training.
The challenge is to manage workers. As an example on how we
educate employees in order to maintain services and products whether we are
here (workplace) or not. This is based on the attitude of the workers
themselves, and take a time to get back in track.
So we need to train them to be a good people, as well as we need to
show our responsibility and leadership on how we deal with workers and our
attitude itself. If we show bad attitude, they will do bad things and never
respect you as a boss.

1.3.4 Production.
For this time, he make his own sauce, bread and so on, so there is no
problem in terms of quality of the pizza. He bought ingredients and other
stuffs in high quality and cooked with nutrients and hygienic conditions.
In addition, the workers should be train while in the production of
pizza, on how the product is to be stored and so on.

1.3.5 Financing.
He dont have any system that he can control the kitchen and cash
flow. He want to build a new systems and technologies, it need to invest huge
capital of RM6000 more. Before this, he used plate and dish to serve pizza,
income in and at last too many loses and short in term of dish and money,
because his workers lie. But now he change to use a packaging.
Financial support is a must for expanding the branches. A good
system and technologies is good for the entrepreneur to control and know the
trending of before, now and after the productions.

1.4 Support Services

Mr Yusof attended several entrepreneur clinics such as by Dr Azizan
Osman and Sifu FB Ads. From that clinics, he improve several of his business
quality especially on servicing and marketing. Furthermore, he had also
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improve his standard operation and procedure (SOP) in produce all of his
dishes to ensure the quality offered to the customer constantly handled.

1.5 Achievement
After few years in doing this business, he manage to gain lots of profit. He
manage to get RM 500k per month. The great part of achievement that Mr Yusof gain
is the experience. He said the experience on doing the business was a biggest
achievement that he get. This is because from the experience such as he was
unsuccessful for the previous business and almost to stop to become an entrepreneur
again, but he brave himself for this Biancco Pizza and its successful. He said the
experience will make you stronger, creative and also durable.

1.6 Future plans

For every entrepreneur, they have a bigger dream and will try the best for
reach they dream. They never stop to think and screening for the new business
opportunity near them. Same with Mr. Yus, he has many dreams and plans for the
future.
After success with Bianco Pizza, the first plan that he plans for the future is to
open another branch of Biancco Pizza coffee in another place.
He also want to make Biancco Pizza commercial, more comfortable and
many more. He also want to make Biancco Pizza to well-known such as Dommino
Pizza and also Pizz-Hut. Although this might be impossible to everyone, but for
Mr.Yus, nothing is impossible to achieve, it just matter of time and his dream will
success if he believe on it and work hard to achieve it.

1.6.1 Planning In 1 to 2 Years.

In 1 to 2 years, Yus Bianco planning to establish their own central kitchen for
their franchise. Central kitchen is a food production facility in which food is
produced for service off-site in receiving kitchens (satellites), often a large
production facility. Also known as a commissary or a food processing center. By
having central kitchen, the ability of Yus Bianco to reduce time for customer
servicing and will be a great value for future addition of Yus Bianco branch.

1.6.2 Planning In 5 Years

In 5 years, Yus Bianco expect to become big player in pizza fast food
franchise and can stand along with Pizza Hut and Dominos Pizza in Malaysia.

Futhermore, there are try to open branch along peninsular malaysia as their strategy
to become big player in pizza franchise in Malaysia.

1.7 Advice and Suggestion

For us, Mr Yusof is a successful entrepreneur. In order to become a successful
entrepreneur, Mr Yusof had given us some last words. Firstly, we need to be hard
working person and brave person. A hard working is the one of the character to
become a successful entrepreneur and must be brave person to try new thing. He said
that we cannot be afraid to try a new thing (business) ant take a risk if the business
was not run as planned. He also suggest to us to go to talk about entrepreneur such as
Dr Azizan. This is because, from his experience, the talk had hypnotize his mind to
become an entrepreneur man and increase his confident level.
He also told us not to forget our asal-usul / humble person. This is because
when we become an ego and arrogant person when we are success, for sure the
business will ruin on fine day. Lastly, he told us to choose a correct life-partner and
for his case was his wife. He said that the correct partner will support when we want
to start any business and will give a new spirit to us if we are failed. Surely outside
people will talk about us when the business is going not as planned, but the correct
life-partner surely will support us and increase our spirit.

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1.7 Point Learned

1.7.1 Strategy
In business, strategy is vital things. Strategy helps us to achieve our
objective. Before start the business, we must have some knowledge about
marketing of our product even we do not have any product that time. We need
to have a mentor in business so that we can learn how they promote their
product. Then, we need to survey the location of our business. The location is
one of important things in business. For example, if we are going to open a
restaurant we need the business location that have lots parking space for
customers. Do not open a restaurant beside of car mechanic shop. Next, we
must to promote our business through media social like facebook and
instgram. This because of these two media social are famous in this century.

1.7.2 Be innovative
We learnt that innovative is one of important trait to become an
entrepreneur. For example, Mr Yusof realised that his previous pizza business
with Italians taste was not attract lot of customers. This because most of
Malaysian love the east style taste. So, he decided to make the pizza sauce
based on Malaysians taste. He and wife did some research and development
of his sauce almost a year. Finally, they found their secret recipe for the
sauce.

1.7.3 Variant
In food business we cannot stick on one menu. For example, Mr Yusof
added the side dish menu such as chicken chop, lamb grill chop and spaghetti.

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1.7.4 Backbone of business

In business we cannot run it alone. We cannot face any difficulties and
success alone. Each entrepreneur should has a backbone in business. A
backbone is very important that could help us to overcome any problems
during business. For example, Mr Yusof has his wife as a backbone and his
wife was the reason of his success in pizza business. When, his first
restaurant failed and lost almost hundred thousand ringgit and need to pay the
loan debt, Mr Yusof seemed lost hope in business during that time. He almost
give up and stop the business. Fortunately, his wife always support him by
motivating him and contribute the idea to overcome every single problem.

1.7.5 Service Improvement

In food business, service is very important to attract the customers.
Service need to be fast, efficient and good taste. Service need to be improve
by time and by customers. Customer always wanting a good service
especially in food business. We cannot make the customer wait more than 10
minutes to deliver their order. For example, the crew could deliver the drink
first to customer while they waiting to be served with their main order. At
early stage, Mr Yusof had received bad feedback about his food service,
however he could manage the problem by giving training to his workers. He
also planning to buy the new oven so that the service could be efficient.

1.7.6 Close to God

Most of human being believe theres god. We need to have faith to our
Creator every single thing in our life. For example, Mr Yusof always has faith
to Allah SWT. He always doing solat sunat istikhrah whenever he need to
decide something.

Attachment

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Figure 1: A photo session with Yus Bianco Owner Mr Yusof

Figure 2: Yus Bianco Branch at Seri Puteri

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