MEST 2 CRITICAL EVALUATION GUIDELINES

This is a 1500 word piece of analysis and reflection about your coursework productions.
Clear Layout and presentation are vital. Headings , clear section titles; Presentation folder
Dont forget to add a clearly marked back section (appendix) showing evidence of research and
planning. PACKAGING & LOOK (AESTHETICS) ARE IMPORTANT. IT MUST BE EXAMINER-FRIENDLY
You MUST explain rather than describe. This evaluation is not a shopping list of what you did.
Boxes marked * are essential.
PART 1 FILM PRODUCTION
Pre-production

Suggested Keywords to include

as well as RAILING key concepts

Describe your coursework assignment.

Group or individual?
Who is your target audience?
What genre did you choose and why?
Are you happy with your choice?
What film research did you do? Describe the
products & genres you analysed. Include evidence in
your appendix (back section)
Was the research helpful in guiding your production?
*From your research, what generic conventions did
you find?

Hybrid/pure genre; narrative

Generic conventions.
audiences

50

Mise en scene
Pace & rhythm of editing; continuity
or MTV style editing?
filters, lighting; cinematography
Sound, dialogue (accents) locations

Post- Production
*editing for effect software used?
how did you select, re-order, trim and link your footage
what decisions did you make?
SFX? Filters?
Evaluate & reflect
*Sound did you change or add to the original diegetic
sound? Explain your choice of soundtrack.
Evaluate & reflect

150

50

Draft ideas; narrative; title?

Storyboard.
did your ideas change?

Production
a) *mise en scene locations (variety?) props,
costumes explain your choice; use of
signifiers connotation & iconography
b) *Filming camerawork Filming for effect
SPAM. Tripod?
Explain the different shots you used & WHY
Evaluate & Reflect

Approx.
word
count
50

CU MCU long shot wide shot

Establishing shot
Low/high angle
Pans/tilts/ dollies/ zoom
Composition, framing
cropping

Editing style rhythm, pace

Length of sequences; titles &
captions
Continuity editing - straight cutting
/ matched cutting
Dissolves, fades, wipes
Non-diegetic sound
Ambient sound
Sound bridge
Foley / digital sound effects

200

200

50

Staff:
RAG
& date

PART 2 PRINT PRODUCTION

Pre-production

*What magazine research did you do?

Describe the products & genres you analysed.
Include evidence in your appendix (back
section)see appendix for detailed evidence
Was the research helpful in guiding your
production?
*From your research, what generic
conventions did you find?

Draft ideas, mock-ups and layouts (include in

appendix) see appendix for evidence
Describe early ideas and explain why things
changed

Production
* Cover: How did you use Photoshop, what
C&Cs did you include and why?
Evaluate & reflect
*Inside pages (double-page spread):
Photoshop, C&Cs used & why
Evaluate & reflect

Suggested Keywords to include

Apart from the RAILING key concepts

Approx.
word
count

50

Cover: masthead, main image

3 colour palette, puffs, coverlines
Z shape eye-line, caption
Typography: serif/sans serif upper case
House-style
Textual codes: mode of address
Spread: Pull quotes, drop caps
Appeal to target audience

Visual codes, typographical codes, textual and

institutional codes; coverlines
Visual signifiers & connotations.
Institutional anchoring: barcodes, date,
price, white space, font style
Textual codes, mode of address, ratio of text
to image; pullquotes; sidebar
Standfirst, Cross-heads, drop caps, gutter,
widows & orphans , sans-serif, bleed across
spread; page numbers

Post-Production
Final adjustments, getting the pages ready for printing and distribution how did you find
this process? Final evaluation & Reflection general thoughts about your print production

* Third Platform web page reference

Banner, navigation bar, tabs, dropdown
If you were to design a web page to promote
menus, thumbnails
your production, what would you include and
Photo gallery, bios, audio clips, video clips,
why?
trailer, interviews merchandising;
Colour, layout, interactive and multimedia
Links to social networks
content,
__________________________________________________________________________
* Back section (Appendix) 2 sections with plenty of neat evidence, with clear headings, to
show evidence of :
a) Film research & planning e.g. storyboard, 2 or 3 RAILING analysis pieces of similar genre
films
b) Print research & planning e.g. radial (spider diagram) analysis of 2 or 3 magazine covers
and inside pages
Plus draft layouts, mock-ups, first drafts and ideas

100

50

200

200

50

100

Staff:
RAG
& date