Professional Documents
Culture Documents
Storytelling:
A Creative
Approach
If you dont
have a story
to grab
attention
most likely
you are fighting
a losing battle
It is easier to
interest people
with the story
of your product
than using
benefit charts
and statistics
tables
Storytelling
fuels hearts
and warms up
interest, if done
properly
But how
to grab
the
attention?
The story
must have
a conflict.
The more
intense the conflict
is, the more
interesting your
story is
Conflict is
a struggle
between two
opposing
forces
Both internal
and external
conflicts are
essential
elements of
a storyline.
Behavior
Attitudes
Beliefs
Values
Bad behavior
originates from
bad values
Behavior
Character
appearance
build-up
Attitudes
Beliefs
Values
Bad behavior
originates from
bad values
Character
appearance
build-up
Behavior
Feelings
Thoughts
Attitudes
Beliefs
Values
During conflict
Feelings
Feelings
Conflict Initiation
Feelings
After Conflict
Acidic
0
Alkaline
4
Neutral
10
11
12 13
14
What is pH?
pH is a scale measuring the acidity
and alkalinity of a product
The scale goes from zero (strongly acidic)
to 14 (strongly alkaline), 7 being neutral.
An acidic personality is generally critical,
hostile, or easily offended.
An illustrative example
Negative ideas are acidic and sour;
whereas positive ones are alkaline (basic)
PH Meter of Ideas
0
Very acidic
thoughts
(negative
thoughts)
Neutral
thoughts
(best food
for thoughts
10
11
12 13
14
very
alkaline
thoughts
(postive
thoughts)
Character
physical and
habits build-up
Behavior
Feelings
Thoughts
Attitudes
Beliefs
Values
Alkaline Food
10
11
12 13
Character description
For example, an acidic person has an acidic hair tends to
eat acidic food and wear clothes with acidic colors
Hopeless
14
Such as
Acidic Food
10
11
12 13
14
Very Hopeful
10
11
12 13
14
Disappointment scale
Negative Feelings
Behavior Scale
Hopeless
Positive Feelings
Such as
4
10
11
12 13
14
Very Hopeful
10
11
12 13
14
Feelings Scale
Attitudes Scale
Strong Disbelief
Neutral Belief
Strong Belief
10
11
12 13
14
Beliefs Scale
Negative Thoughts
0
Example,
Aggressiveness
Example,
Calmness
Positive Thoughts
10
11
Example,
Inventiveness
Value scale
10
11
12 13
14
Thoughts Scale
12 13
14
Hopefully this
approach will
allow seeing
together the chapter
and the full story
so as to feedback
on each other