ANALYSIS PESTEL

INTRODUCTION:
CURRENT SITUATION OF IVORY COAST
CONTEXT
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GENERAL DATA

OFFICIAL NAME: REPUBLIC OF IVORY COAST

CAPITAL: Yamusukro
SURFACE:: 322.462 KM2
POPULATION: 22.848.945
PIB: US$ 43.670 MILLIONS

Form of government: presidential republic

PRESIDENT: : Alassane Ouattara
FIRST MINISTER: Daniel Kablan Duncan
OFFICIAL LANGUAGE: FRENCH
CURRENCY: FRANCO

- Policy
In 1960, Ivory Coast gained independence from France under the leadership of
Felix Houphouet-Boigny. From that date, Ivory Coast stood as the most
prosperous former French colony on West Africa, and it constituted 40% of total
exports of the region. However, in the last decade it has been turbulent
political situation. After the 1999 coup led to the division of the country into
two zones, one of which is controlled by rebels. In 2007 the peace agreement
in Ouagadougou (Burkina Faso) which marked the end of the crisis is signed.
Currently, Cte d'Ivoire has a multiparty system with freedom of association
and expression, based on the Constitution adopted by referendum in July 2000.
The President is elected by universal suffrage for a period of five years, which
may mandate be renewed once.
The President appoints the Prime Minister who coordinates government.
Members of the unicameral parliament, the National Assembly, a total of 225
parliamentarians elected by universal suffrage every five years. This deadline

was not met, since the elections have been postponed several times since late
2009, because, according to the Ivorian authorities, to problems in the
preparation of the electoral roll. The elections were finally held in November
2010 with controversial results due to the proclamation of the two main
candidates as presidents. The conflict is still under resolution.
The country is divided politically into 19 regions and sub divided into 58
departments.
Overall, the security situation has gradually improved. Refugees and internally
displaced persons are returning, and Costa was selected as one of three pilot
countries for the decision of the Secretary General UN Policy Committee on
durable solutions, in which the UN will outline risk groups and displaced
populations within the country and investigate long-term solutions

ECONOMIC
The Ivorian economy is mainly agricultural sector, which encompasses 60% of
the workforce
Most of the labor force in Ivory Coast is linked to agriculture and forestry.
The main crops are coffee, cocoa, sugar cane, bananas, cotton and pineapple
(pineapple). Ivory Coast is one of the world's leading producers of cocoa and
coffee (1.40 million t and 166,200 t respectively in 2006). Other crops mostly
for local consumption, are manioc, rice, maize, millet, groundnuts (peanuts)
and sweet potato.
Wood production is of great economic importance in the country. Among the
most important export timbers are mahogany, iroko, the SIPO, the obeche and
makore. Are produced annually (2006 figures) about 10.1 million cubic meters
of wood. Fishing takes place along the 515 km of coastline; annual catches
amounted to 55 866 tonnes.
The oil fields were discovered off the coast in 1977 and started its operation in
1980, reaching 12 million barrels per year in 2004. Ivory Coast also produces
about 600,000 metric carats of diamonds each year. The most important
industries are food processing plants, sawmills, textile mills, oil refineries,
automobile assembly plants and bicycles, and the production of veneer,
furniture, cement, shoes, steel containers and plates aluminum.

SOCIAL AND CULTURAL

Ivory Coast is a socially complex country. With over 20 million inhabitants, it is

estimated that approximately five million are immigrants from Burkina Faso
and Malian origin, and there are currently over 50 different local ethnic groups
surveyed, divided into four groups, the Akan, the Voltaiques, the Mande and
Krous. Nearly 4 million people are concentrated in Abidjan, the most populous
city, followed by Yamoussoukro, Bouak and San Pedro. As for religion, the
population living in the northern half of the country is predominantly Muslim
(38.6%), and that for the largely Christian southern half (32.8%), although
tribal religions predomian over whole territory (28.6%).
There are more than sixty indigenous ethnic groups, but can be reduced to
seven major ethnic groups, as the basis of common cultural and historical
characteristics

Akan

Baoul

Akye

Anye

Aowin

Dan

Senufo

The Ftes des Masques, in November in the region of Man, is one of the biggest
festivals of the country. 1 competitions between localities are performed by the
best dancers and to honor the spirits of the forest, personified in intricate
masks

TECHNOLOGY
Ivory Coast live, since 2005, a rapid rise in the telecom sector, especially in the
section on Internet and mobile telephony.
fixed telephony
In this market segment, we find that two operators share the market of fixed
telephony: Cte d'Ivoire Telecom, which is the incumbent operator and market
leader, privatized and acquired by Orange and Arobase Telecom

Mobile Phones
Ivory Coast has about 10.5 million users. There are 5 licensed operators:
Orange Cte d'Ivoire, MTN, Moov, Koz and Green, but the market leader is
Orange, with over 4 million users. MTN follows with over 3.5 million users and
the third is Moov, with over 1.8 million users.
Internet
Ivory Coast recorded a total of 660,000 Internet users. 9 operators are licensed
to provide the service: Notice, MTN, AfricaOnline, Kite, Global Access, GlobexCI, Powerline and Telecom AFRIPA
-Quipux Innova has operations in more than 50 cities in different regions of the
world such as Colombia, Brazil, Mexico and now in Africa. With its technology
and innovation Quipux contribute to improving the quality of life of Ivorians and
the transformation of this country in terms of mobility and transport. In
addition, it is estimated that provide 600 direct jobs, 1,000 indirect and will
work hand entirely local.
With world-class standards and technology, the platform will renew the
registration of transit operations, implementing an online system that will
integrate all the information to the transit operation and transportation
nationwide. The system will record online and in real time the movement of
passengers in cities, vehicles and drivers, plus traffic tickets, the effective
enforcement of traffic rules and the implementation of multiple channels of
citizen services

ECOLOGICAL
the Ivorian territory is divided between six ecoregions:
western Sudanese savannah in the north.
Guinean forest-savanna mosaic in the center.
Eastern Guinean forests in the southeast.
Western Guinean lowland forests in the southwest.
Forest Guinean mountain, in the western mountains.
Guinean Mangrove, in some parts of the coast
Green Cross assesses the environmental conditions of conflict and disasters
as they happen.

 With the help of several national offices of Green Cross, Green Cross
International has recently committed to Ivory Coast, Pakistan and Lebanon for
conducting environmental assessments where economic, social and
environmental rehabilitation programs have been consistently based on these
assessments.
They are currently involved in projects related to assessments of environmental
situation in the country. In 2004, they developed an analytical study on
desertification in the country and an environmental diagnosis of their water
plans. The conclusions of these studies, as well as the results of opinion polls
conducted by Green Cross Ivory Coast has led to the creation of the Emergency
Restoration after armed conflicts in the country.

LEGAL
Ivory Coast has an investment code, designed to boost private sector
investment and increase domestic production. It includes incentives such as
tax exemptions for large investments and businesses which are located outside
Abidjan and other urban industrial areas.
There is also, as revised to encourage foreign investment code specific
investments for oil and mining companies. Collect important tax breaks, such
as corporate, VAT or tariffs for the first shipment of spare parts, except where
equivalent products available at a similar cost in the country.
Ivory Coast is categorized world with the letter D in the world rankings on
political and economic risk, produced by the French Company for Export
Insurance (COFACE), indicating that the business environment is complicated
by internal political conflicts.

Today, a regular bilateral Joint Commission or institutional framework that deal

with economic and trade issues does not exist. It is intended however to
improve the institutional framework for Spanish investment, and it has been
proposed by the Spanish side sign an Agreement for the Promotion and
Reciprocal Protection of Investments (BIT).

ANALYSIS
Business opport
unities have Ivory Coast are based on agribusiness, infrastructure,
hydrocarbons, trade, telecommunications, energy and tourism

AGRICULTURE
The local government wants to implement measures to improve technology
and design of new areas to increase agricultural production by 50% by 2015.
Furthermore, the Government is seeking to diversify its production and improve
the treatment of palm oil and rubber, and has already increased acreage by
300,000 hectares.
CONSTRUCTION
The construction and public works, although they suffered a slight slowdown in
2009 is expected to recover the high growth rates of previous years, thanks to
strong demand for residential construction in Abidjan.
The real estate sector is also undergoing a period of revitalization after the
return of foreign investors, traditionally European and Lebanese origin, and the
incorporation of Asian investors (India and China)
The country has a strong demand for building materials, you need to import.
With multilateral aid, Ivory Coast has created public companies for the
management of aluminum, steel, cement and other building materials.
There are projects for the construction and improvement of roads, ports,
universities, hospitals, industrial zones ... whose 2015 horizon and may
represent significant business opportunities.

ENERGY
The energy sector in Ivory Coast has enormous potential because it is one of
the most important in West Africa, thanks to its reserves, excess production of
electricity and gas suppliers to oil.
Ivory Coast, despite the exports made to its neighbors, it has failed to electrify
all rural areas of the country. They have developed programs by multilateral
funds, to correct that situation.
In the oil and gas industry, there are opportunities in refining, as it wants to
expand, by 30%, the capacity of the refining plant in Abidjan. There are also
business opportunities in the area of warehousing and distribution for the
forecast increase in production of natural gas and oil, pointing to the need for
increased storage capacity and distribution distribuirle across the country and
elsewhere in the region.
TOURISM

The beauty of the country and its 500 km of coastline give Ivory Coast a great
potential to develop tourism in an orderly manner, whether of nature tourism,
culture, sun and beach or sports.
Like other industries, tourism was affected by the internal crisis in 2002, when
all tourism projects stopped. Since 2007, tourism has started to recover,
especially business tourism.
There are private investment projects aimed at meeting the demand for highclass tourists, already build luxury hotels and golf courses in the coastal zone.
The country offers 8 wildlife reserves, a good claim for ecotourism and
adventure tourism

CONCLUTION:
Ivory Coast is a country that despite the problems those who have passed, has
tried HAVE AN ECONOMIC GROWTH IN RECENT YEARS, A DONE A GREAT
INVESTMENT IN TECHNOLOGY SECTOR, THIS WAY TO YOUR country continues
to grow, AGRICULTURE IS ESSENTIAL FOR Ivorians.

EXPORTS THIS COUNTRY HAVE GROWN IN AGRICULTURE AND HYDROCARBONS.

Its main clients are Latin Americans as MEXICO, COLOMBIA AND BRAZIL.
It is favorable to do business with IVORY COAST especially on issues such as
agriculture and construction, in recent years many foreign companies CAME TO
THIS COUNTRY through the good management practices that have had in their
economy, and has a high rate TECHNOLOGICAL DEVELOPMENT.
It has a large population and high INDICES OF LIVING. They have proven
entrepreneurs with the capacity to make this country continues to grow MORE