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Soc (2010) 47:234–239

DOI 10.1007/s12115-010-9316-4

SOCIAL SCIENCE AND PUBLIC POLICY

An Economist’s View of Marriage


Jacqueline Pfeffer Merrill

Published online: 31 March 2010


# Springer Science+Business Media, LLC 2010

Abstract This article considers recent developments in the children, and keeping house. Stevenson and Wolfers argue
economic analysis of families. The usual economic analysis that while this may have been true until the last decades,
of families has considered families as household firms that families are now organized around enjoyment of each others’
produce goods and services. Recently this model of the company and shared activities. In other terms, Stevenson and
household firm been challenged by an economic analysis of Wolfers argue that the basic economic problem faced by
families that focuses on shared consumption in households families is no longer scarcity but coordination of taste and
rather than shared production. These challenges rest on the consumption. They present this as dry economic analysis
assumption that the basic economic problem for families is free from normative claims, but they are offering interpreta-
now coordination of taste and consumption rather than tions of behavior grounded on normative assumptions and
provision under conditions of scarcity. The article considers draw conclusions are certainly not value-free. Their argu-
these challenges to the usual economic analysis of families ments are questionable both because it is not clear that the
and concludes that, in spite of the many changes to family economics of families has changed as greatly as they claim,
structures in recent decades, the model of the household and because of the unsettling implications of their arguments
firm is still the most valid model of the family, especially for families, and especially for the care of children.
for families with children. First, some background to the arguments of Stevenson
and Wolfers. Study of the family from the perspective of
Keywords Marriage . Family . Children . Household firm . economics began with University of Chicago Nobel
Consumption complementarities . Laureate economist Gary Becker’s path-breaking work
Production complementarities (Becker 1981 [1991]). Becker analyzed not only what one
might think of as “economic” decisions such as household
consumption patterns but decisions about whom and when
Economists Betsey Stevenson and Justin Wolfers make the to marry, whether or not to have children, to divorce, and
case that the economics of marriage and family life have how to divide household tasks. He modeled the household
changed radically in the last half-century. Both are faculty as a firm that produces a mix of market goods, such as
at the University of Pennsylvania’s Wharton School; Wolfers skills sold to an employer and products sold in the
blogs on the New York Times’ Freakonomics blog. Stevenson marketplace, and household goods, such as childcare,
and Wolfers ask what economic forces shape how family prepared meals, and housework. He assumed that heads of
members decide to spend their time and effort. Economists’ households, whether husband and wife or single persons,
usual answer is that these decisions are shaped by the need to seek to maximize the welfare of their household given the
provide for the family, including by earning income, tending constraints of their talents and resources. This “constrained
maximization” economic model of the household firm
powerfully explained family choices. Becker argued, for
J. P. Merrill (*)
example, that even when a wife is equally capable as her
423 Hillsmere Drive,
Annapolis, MD 21403, USA husband at producing market goods and her comparative
e-mail: jacqueline.merrill@comcast.net advantage in caring for their children is small, it is
Soc (2010) 47:234–239 235

economically rational—it lets the household enjoy the work as “preposterous,” accepts this assumption. Stevenson
greatest sum of household and market goods—for a wife and Wolfers clearly announce that they mean to bring new
to specialize in homemaking while her husband is bread- fundamental assumptions to analysis of the family. In their
winner. On Becker’s account, these “production complemen- view “the character of marriage has changed” and women’s
tarities” explained the traditional division of labor of wives as role in the household has “taken on a different meaning”
homemakers and husbands as breadwinners. Becker’s success than it had in earlier decades (Isen and Stevenson 2008,
at modeling family decisions helped to draw other economists Stevenson and Wolfers 2007). Thus, Stevenson and Wolfers
to the study of family life, and also found application in keep the assumptions of classical economics and maximiz-
disciplines as diverse as sociobiology and the law. ing behavior but emphatically reject the household firm
Becker’s work drew criticism from many quarters. model and the assumption that the household is fundamen-
Feminist economists such as Barbara Bergmann rejected tally concerned with production and reproduction. Most
Becker’s application of classical economics to the house- especially, as indicated in the quote above, Stevenson and
hold on the grounds that not economic rationality but power Wolfers classify “the joint project of bringing up children”
relationships determine the division of labor in the as consumption, not production—thus fundamentally chal-
household. For Bergmann, the defining activity of the lenging how economists, and most of the rest of us, have
household is not production of market and household goods understood this central activity of the family.
but “controlling and sustaining reproduction,” an activity Stevenson and Wolfers’ arguments bolster the argument
that requires strong control over the household’s female that marriage is merely a contractual arrangement like
members (Bergmann 1995). Thus women shoulder the others, not worthy of special status in the law. After all, if
greater share of housework not because of economic family life aims at consumption, why should marriage and
rationality but because of men’s power over women. Other family be viewed differently than other contractual partner-
scholars accepted Becker’s model of the family as a ships? And, in fact, Stevenson and Wolfers recommend
household firm and the application of classical economic changes to family and divorce law that would erode the
assumptions to analysis of the family but have revised traditional marriage contract (Stevenson and Wolfers 2006,
Becker’s assumptions about how production occurs within 2008a, b, c). Yet, before we accept their conclusions, it is
the household (see for example Pollack 2003). worth taking a look at how they come to the conclusion that
In their writings, Stevenson and Wolfers describe the basic ground of family life has changed from production
contemporary marriages as “hedonic” partnerships to share and reproduction to consumption. A closer look shows that
the fun of activities from movie-going to childrearing. (Of key steps in their arguments are not clearly justified, and
course, being economists, Stevenson and Wolfers do not that they make judgments about preferences and motives
call this shared fun, they call it “consumption complemen- that do not fit the behavior of families today. In the next
tarities.”) Stevenson and Wolfers reverse Becker’s analysis pages I review their arguments, and sketch an alternative
by claiming that the point of families is not to produce account that assumes that production is still at the core of
goods but to consume them. They write, “…what drives family life.
modern marriage? We believe that the answer lies in a shift
from the family as a forum for shared production, to shared
consumption. In case the language of economics lacks Stevenson and Wolfers’ Hedonic Marriage
romance, let’s be clearer: modern marriage is about love
and companionship. Most things in life are simply better To explain what they mean by hedonic marriage, Stevenson
shared with another person: this ranges from the simple and Wolfers begin by offering a straightforward economic
pleasures such as enjoying a movie or a hobby together, to story about how changes in incentives lead to changes in
shared social ties such as attending the same church, and behavior (Isen and Stevenson 2008; Stevenson and Wolfers
finally, to the joint project of bringing up children. 2007). They point to technological innovations, the market-
Returning to the language of economics, the key today is ing of household services, and legal changes that all decrease
consumption complementarities—activities that are not women’s incentives to pursue homemaking rather than
only enjoyable, but are more enjoyable when shared with education and careers. New technologies such as dishwashers
a spouse. We call this new model of sharing our lives and prepared foods allow for easier homemaking. Even more
‘hedonic marriage’” (2008a). important as a new technology, the birth control pill puts
By these claims, Stevenson and Wolfers stake out new reliable birth control under the unilateral control of women,
critique of Becker. Becker and his erstwhile critics all and the security from unplanned pregnancy encourages
shared a common assumption that the family’s fundamental women to spend more years in school and at work. The wide
character is to be productive–and especially that it produces availability of housecleaning, laundry services, and paid
and rears children. Even Bergmann, who rejects Becker’s childcare allows women to substitute paid work for home-
236 Soc (2010) 47:234–239

making. Legal rulings outlawing sex-based wage and em- These last steps in their argument lead to the conclusions
ployment discrimination increased the value of women’s that the character of marriage has changed and that
participation in the workforce, while other legal rulings specialization in homemaking by women has taken on a
guaranteeing access to birth control and abortion also different meaning than it had in the past. These conclusions
encourage women to focus on education and careers. are on much less certain ground than their straightforward
Meanwhile, changes in divorce law discourage women from account about the changing incentives and behavior of
specializing in homemaking. women. Economists are typically loath to raise questions
As Stevenson and Wolfers explain, these changes in about the character and meaning of institutions such as
women’s incentives to pursue education and careers and to marriage and the sexual division of labor. However,
avoid the role of full-time homemaker led very naturally to Stevenson and Wolfers do so and their arguments require
changes in women’s behavior. In recent decades, women some explanation of what they intend to convey by these
have become more highly educated on average and their terms. They seem to suggest that the psychic experience of
median age at first marriage has increased. They note that marriage has changed and that women’s and men’s
women, especially college-educated women, are more likely preferences, not merely their incentives and behavior, have
to delay having children. Wives with children are much changed.
more likely than in the past to remain in the workforce and, However, they nowhere offer an account of such
in particular, in full-time positions. Thus far Stevenson and changes. In fact, Stevenson and Wolfers are silent on the
Wolfers’ story is a familiar one about how changing question of whether the changes in incentives and behavior
incentives alter behavior, and focuses exclusively on on the part of women were accompanied by changes in
women. preferences on the part of men and women, although they
From this Stevenson and Wolfers draw their conclusion seem to imply that this is the case. Do they suppose women
that that the character of marriage has changed in the last have long desired changes in the prevalent model of
half century. This argument considers the motives and marriage, and did women’s improved access to careers
preferences about marriage of men as well as women. and market power finally allow them to drive a new bargain
Stevenson and Wolfers note that college-educated women with potential marriage partners? Did both men and women
are now nearly as likely to marry as non-college educated throughout the twentieth century desire egalitarian marriages
women, and that the educational attainment of married driven by consumption complementarities, while only in
partners is more similar than in the past. The interpretation the last decades have young men and women been able
that they give to these data is that Becker’s account of realize such marriages because of technological, market,
marriage and the sexual division of labor is no longer a and legal changes? Or has there been a change in men
plausible account of marriage, at least if the wife is a and women’s preferences from preferences for traditional
college-educated woman able to earn a good income in the roles to contemporary egalitarian roles, as Stevenson and
marketplace. They argue that since college-educated women Wolfers seem to imply?
are able to produce more for their families by spending Moreover, it was certainly true a half-century ago that
most of their time in paid work rather than in “most things in life are simply better shared with another
homemaking, they cannot be motivated to marry in person” and that family members enjoyed movies, hobbies,
order to benefit from specializing in housework while church attendance, and “the joint project of raising
their husbands are breadwinners. Therefore, at least children” together. Yet, Stevenson and Wolfers would have
college-educated women must have a different motive us believe that these shared experiences are at the heart of
for entering marriage than production complementarities. marriage today in a way they were not several decades ago.
Meanwhile, college educated men are choosing to marry Shared enjoyment of common activities is certainly an
women whose education and career ambitions make important part of marriage and family life, but this has been
them unlikely to choose the role of full-time homemaker, true since love matches replaced arranged marriages, at
supposedly demonstrating that these men are no longer least through much of the West. Thus, if production
seeking production complementarities in a mate. Since complementarities have become less important as an
Stevenson and Wolfers have ruled out production comple- account of marriage, it is within a timeframe of the last
mentarities as a plausible motive for marriage, they assert that few centuries, not the last fifty years, as Stevenson and
correct alternative interpretation must be that these women Wolfers would have it. Further, while Stevenson and
and men must be getting married for consumption comple- Wolfers emphasize women’s new equality to men in
mentarities. In some of their work, they join this preference for educational attainment and career opportunities, they seem
consumption complementarities to a preference for egalitarian to assume that men and women are similarly equal at home.
as opposed to traditional marriages and for insurance against They admit that parenting responsibilities require more
the loss of income by one spouse (2007). complicated coordination than other household responsibil-
Soc (2010) 47:234–239 237

ities, but seem to assume that Becker was wrong in homemaking. Many middle-class women work, or work full-
supposing that mothers enjoy at least some advantage over time when they would prefer part-time work, not because they
fathers in childrearing and rather assume that parenting is want to do so but because they must in order to purchase a
an equal-opportunity enterprise. home near a good public school, as Elizabeth Warren and
In order to know whether we ought to cast aside our Amelia Warren Tyagi argued in The Two-Income Trap: Why
understanding of the household as aiming at production Middle-Class Parents are Going Broke (2003). It is simply
rather than consumption, we need be able to address very hard to afford a middle-class lifestyle on one income,
questions of this sort. Further, we need to say whether the and so women who might enjoy a few years at home with
significant changes we have seen in household arrange- their children remain in the workforce. Staying a home with
ments in the last half-century have been driven by a change children has become, for many, an unaffordable luxury.
in the character of marriage or by other phenomena. Other In many families with children, parents do not make similar
changes in the economy and in the social networks might investments in career and homemaking, as Stevenson and
may well account for much of what Stevenson and Wolfers Wolfers suppose. Instead, there is a shift from mothers
ascribe to a change in the character of marriage. working only in the home to mothers continuing to carry the
greatest share of homemaking while entering the workforce,
albeit for fewer hours than their husbands. The really
Have Families Changed? interesting questions missed by Stevenson and Wolfers
concern why women with children continue to spend more
In fact, there are rival explanations for the changes we time in homemaking and less time in their careers than fathers,
observe in household arrangements and women’s patterns in spite of the gains in women’s opportunity to participate in
of education and work than a fundamental change in the the paid economy, and how parents split home responsibilities
character of marriage. Changes in our knowledge-based when they both spend many hours each week at work.
economy offer plausible explanations for the increased Stevenson and Wolfers’ hedonic marriage model has no
similarities in spousal educational attainment and workforce answers to these questions. On the other hand, Becker’s
participation by married women with small children other argument that even very small advantages of mothers over
than Stevenson and Wolfers’ explanation predicated on a fathers in childcare can make for very great differences in time
wholesale change in the character of marriage. A rival and effort in division of childcare between parents serves as a
account would begin with the increased importance of starting point for taking up these questions. One does not need
college and other post-secondary education for many jobs, to be a thoughtless sexist or blinded by tradition to suppose
and the incentive this provides for many young people to that, at least with small children, mothers may have some
delay marriage while they pursue education and launch a modest advantages over fathers in childcare.
career. When young men and women graduate from college A 2005 study of the choices made by female physicians
and enter workplaces where nearly all their peers have by economist Alicia Sasser nicely illustrates the continued
college degrees, it is no surprise that they meet and marry importance of production complementarities as the most
other college graduates. The social network of the average satisfying economic account of the family. Sasser drew on
twenty-six year old college graduate simply does not longitudinal data from an American Medical Association
include anyone without a college degree to consider as a survey of the same young physicians in 1987 and 1991 to
prospective mate. Indeed, as Stevenson and Wolfers (2007) study whether female physicians who married and had
note, the internet has increased market fragmentation in the children worked less and earned less than their single female
dating market just as it has for many other markets. Social or male counterparts. Female physicians are exactly the sort
networking sites such as Facebook apparently open a wide of women that Stevenson and Wolfers would expect to enter
horizon of social opportunities but in fact serve to introduce hedonic marriages: they have made large investments in
young people to others whose education, aims, and habits education and career, and are unlikely to be domineered by
are very much like their own. Several decades ago, when their husbands or to accept traditional stereotypes about the
many people got married at twenty-two to high-school sexual division of labor. Moreover, of the married female
classmates or fellow church congregants there was simply physicians, 94% had husbands who worked and 40% had
more diversity, at least in terms of educational attainment husbands who were also physicians, which suggests exactly
and career goals, in the dating market for college-educated the sort of parallel investments in education and career by
young people than there is today. Given these changes in husband and wife that should make the traditional sexual
the dating market, it is not surprising that the gap in spousal division of labor irrational and point toward an egalitarian
educational attainment has narrowed. marriage based on consumption complementarities.
Moreover, changes in the economy explain why married Nevertheless, Sasser's findings show that female physi-
women with children no longer specialize exclusively in cians are far from being mirrors of their male counterparts in
238 Soc (2010) 47:234–239

terms of career and household effort. She found that female many hours in the paid workforce. This persistent pattern of
physicians who have one child work 9% fewer hours per women bearing the greatest share of making a home attests
year and those with two children work 15% fewer hours per to the enduring character of home and family life as
year than other physicians. They are drawn to less lucrative concerned with production and reproduction.
specialties and practices that allow for more regular work
schedules. The gap in hours and differences in specialties
and practices results in an earnings gap of greater than 20% Policy Consequences
compared to childless female physicians—while male
physicians with children work more and earn more than Economists typically favor deregulation, and Stevenson and
childless male physicians. Sasser's findings do not support Wolfers are no exception. They argue for the deregulation
Becker's theories in every detail: for example, contrary to of marriage so as to remove limits on who may marry (and
Becker's hypothesis that women who devote time and effort so allow same-sex marriage) and to get rid of any category
to rearing children will invest less in their careers and thus of divorce other than no-fault divorce. After all, if marriage
earn less per hour, Sasser found that, controlling for specialty is for hedonic consumption, what argument could justify
and practice setting, female physicians with children earned keeping a couple from marriage, or forcing a couple to stay
as much per hour as their peers. Nevertheless, Sasser's study together when the fun is over?
on the whole clearly support the basic analysis given by But this ignores the fact that the focus of controversy in
Becker, namely that production complementarities–and all our debates about marriage and family concern the
particularly the effort in rearing children–shape the division production and rearing of children. Gay marriage is
of household activities between husbands and wives in controversial exactly because some people are concerned,
families with children. rightly or wrongly, about childrearing in gay households.
Moreover, if childrearing were truly best understood as No-fault divorce is controversial because of concerns about
an activity of joint consumption and mothers and fathers the impact of divorce on minor children. Economic
were equals at home as well as in the workplace, one would analyses can help us think though these controversies in
expect participation by fathers and mothers to have become ways that are illuminating, but only if we hold to the
much more equal as fathers sought to share equally with hypothesis that families form to produce children and other
mothers in its enjoyment. A June 2008 New York Times special household goods, not to consume goods. Stevenson
Magazine article on couples’ attempts at equal parenting and Wolfers’ arguments are perhaps appropriate to childless
highlighted how unusual truly equal parenting remains, and and empty-nest marriages, which are more common today
how maintaining the principle of equal parenting required than a half-century ago. Nevertheless, for families with
sacrifices of efficiency when parents needed to coordinate children, the challenges and pressures of childrearing are
their shared childcare (Belkin 2008). Because equal par- such that these, not consumption complementarities, deter-
enting means sacrificing gains from specialization, the mine the division of time and effort between the parents.
parenting could take more total effort than in families Moreover, Stevenson and Wolfers come close to admit-
where one parent, usually the mother, took the lead. Some ting that children and their production are at heart of
families described in the article found themselves under difficult questions about divorce. For, one would think, if
pressures that prompted them to revert with regret back to a marriage has just been a partnership for consumption rather
model where the mother focused more on homemaking and than for production of children, there would be no reason to
the father put greater effort into his career in order to enjoy take into account a wife’s time out of the workforce to bear
the gains from specialization in different activities. and raise children in a divorce settlement. After all, she has
Fathers today are often more active participants in “consumed” the enjoyment of bearing and raising children
childrearing than their fathers were. However, it is still true and the leisure attendant upon staying out of the paid
that mothers are the more active parents even when they workforce. But Stevenson and Wolfers write that, “Judges
also hold full-time paid work. Becker’s account of the value can recognize investments that are made such as spousal
to the household of mothers’ greater role in childrearing support during the early years of a career when hard work
helps to explain why this pattern has persisted in spite of and sacrifice are rewarded by higher salaries later in life”
great changes in women’s workforce participation. Becker’s (2008c). This belies their argument that marriage is for
account also helps to counter the sense that women are still consumption, because no one “invests” in consumption; we
not equal to men when wives continue to do more at home invest in production, and the situation they describe is one
than their husbands and spend fewer hours at work. In any in which one spouse has invested in future increased
case, what we have seen in the last fifty years is a shift from production by the household.
mothers working only at home to their bearing the greatest We may find reasons to adopt some of the policies
share of homemaking and childrearing while now working Stevenson and Wolfers suggest. For example, there are
Soc (2010) 47:234–239 239

important arguments against requiring or allowing “fault” is “simply better shared with another person” but this is at least
for divorce, and Stevenson and Wolfers (2006) contribute to as much because it makes childrearing bearable as because it
these arguments with their research that the trend toward makes it more fun.
unilateral divorce is related to a decline in domestic Building a home means that one is making something
violence and female suicide. However, even if we agree that was not there before and sharing it with others. This is
with some of the policy recommendations of Stevenson and fundamentally an activity of production shared by family
Wolfers, we should not do so on the false supposition that members because they enjoy, in the language of economics,
the character of marriage has changed and that they production complementarities, not consumption comple-
meaning of women’s roles as mothers has shifted. mentarities. At least for families with children, Becker’s
household production model still helps us better to
understand the complicated choices and trade-offs made
Consumption vs. Production by families as they share the effort to make a home
together. Stevenson and Wolfers would mislead us when
Stevenson and Wolfers’ work has much to teach us about they think that the very many changes that have been
contemporary marriage and families. But their arguments wrought by contemporary economic forces have changed
and conclusions do not warrant their claim that the the character of family life, because they disregard the
character of marriage has changed–or, at a minimum, this moral status of marriage that comes from its demands of
claim should be limited to childless marriages. Their sacrifice for the sake of other family members.
argument that marriages are essentially about consumption
complementarities and so that households are organized
around efforts to satisfy the tastes and desires of household
Further Reading
members does not recognize the moral seriousness of the
effort to limit and channel one’s consumption that marriage,
Becker, G. 1981 [1991]. A Treatise on the family. Cambridge and
or at least marriage with children, imposes on marriage London: Harvard University Press.
partners. Consumption, even in company with others, is Belkin, L. 2008. When mom and dad share it all. New York Times
ultimately a private activity for one’s own benefit. Magazine, June 15, 2008.
Bergmann, B. 1995. Becker’s theory of the family: Preposterous
Provision for a family means facing up to the difficulties
conclusions. Feminist Economics, 1, 141–150.
of providing for home and family when time and other Isen, A., & Stevenson, B. 2008. Women’s education and family
resources are scarce. The basic economic problem for behavior: Trends in marriage, divorce, and fertility. Research
families is not, as Stevenson and Wolfers imply, coordina- working paper.
Pollack, R. 2003. Gary Becker’s contributions to family and household
tion of taste and consumption but provision under con-
economics. Review of Economics of the Household, 1, 111–141.
ditions of scarcity. To meet this challenge, parents sacrifice Sasser, A. C. 2005. Gender differences in physician pay: Tradeoffs
their own wishes and desires for the sake of the household between career and family. The Journal of Human Resources,
and the happiness of others. XL(2), 477–504.
Stevenson, B. 2007. The impact of divorce laws on marriage-specific
Thus, it is simply not true to the experience of most
capital. Journal of Labor Economics, 25(1), 75–94.
marriages, even happy and loving ones, that marriage is a Stevenson, B., & Wolfers, J. 2006. Bargaining in the shadow of the
hedonic partnership of shared consumption. Marriage requires law: Divorce laws and family distress. Quarterly Journal of
forsaking or redirecting consumption–not just “forsaking all Economics, 121, 267–288.
Stevenson, B., & Wolfers, J. 2007. Marriage and divorce: Changes
others,” but giving up or limiting one’s participation in
and their driving forces. Journal of Economic Perspectives, 21
Saturday afternoon sports games, trips abroad, and other (2), 27–52.
activities because one’s husband or wife does not enjoy those Stevenson, B., & Wolfers, J. 2008a. Marriage and the market. Cato
activities or because the need to save for other priorities make Unbound, January 18, 2008.
Stevenson, B., & Wolfers, J. 2008b. Divorce and children: What do
these unaffordable. However, it is truly children that discipline
we know? Cato Unbound, January 27.
consumption and focus household effort on production. Stevenson, B., & Wolfers, J. 2008c. (De-)regulating the family. Cato
Diapers, daycare, new shoes, and college savings plan Unbound, January 30, 2008.
contributions mean that parents have hardly anything left Stevenson, B., & Wolfers, J. 2008d. How should we think about the
taxpayer consequences of divorce. Council on Contemporary
over for a babysitter to enjoy a night out at a movie.
Families, April 15, 2008.
Meanwhile, every parent who has changed a diaper (again), Warren, E., & Tyagi, A. W. 2003. The two-income trap: Why middle-
swept up spilt Cheerios (again), and driven the kids to soccer class parents are going broke. New York: Basic Books.
practice (again) knows that “the joint project of bringing up
children” that Stevenson and Wolfers mention is not hedonic Jacqueline Pfeffer Merrill is a writer living in Annapolis, Maryland.
consumption–even if it filled with its own delights and She has served on the faculties of The College of William & Mary and
charms. It is true that the hard work of bringing up children St. John’s College, Annapolis.

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