Oliver 1

Adele Oliver
Professor Bradley
ENC 2135
28 January 2016
A community is based off of a group of people who are in effort of relinquishing some
sort of common thought. A community is a safe place to feel the way others do about an idea,
fanatic craze, politics, or in this case, the creative arts. The Lovewell community focuses on
writing, centers itself on the creative process, and emphasizes every individuals expressive
thought. The Lovewell Institute for the Creative Arts community displays genre throughout the
forms of communication that it utilizes. This communication informs and persuades the audience
it connects to. Communication throughout Lovewell is interpreted throughout the process, the
performance aspect, the idea of keeping in touch, and ways to keep this non-for-profit
organization on its feet.
The Lovewell Institute for the Creative Arts organizes programs throughout the year in
which full-length musicals are crafted. Given only three weeks, the students in Lovewell, with
help from a team of staff, brainstorm ideas, create characters, write lyrics, compose melodies and
then merge it into one script. The idea behind Lovewell is fixated on the process and creating
that process, rather than the creation itself. The final product is just icing on the cake.
The students dont go through a normal rehearsal process or an audition to be casted as
the main role. It is believed that everyone in Lovewell has an equal opportunity to create his or
her dream character. The idea of the process acting as a form of communication associates with
the idea that kids need to be heard, need to collaborate, need to have a voice, and they need to
feel satisfied with themselves. The process begins when everyone sits in a circle, specifically

Oliver 2
known as the brainstorming circle. One by one a student communicates and has their time to say
anything. There are many rounds to brainstorming due to the fact that a whole show doesnt just
pop into someones head. The other reason being that everyone has to be on board with what
they are going to write their show about. All the students should have a say in the show and that
is why collaboration remains key from step one of the brainstorming circle to when the curtain
opens. In the circle, the first couple of go-arounds can be completely random. For example, one
Lovewell-lite might say that they want to create a show based on Nikola Tesla, and then another
might say that they want to include the human brain. Once only a few ideas are liked and
continue to be brought up, the students form groups that help narrow down and specify the ideas.
When correlations are found between all of the groups, a skeleton of our show is put on the
board! The next step is to write the show. The writing refers to writing the scenes, writing the
transitions, writing the songs, and even writing the dance steps. Although after the show has
been written and the skeleton now has its muscle, the skin has yet to appear. The final chapter
within this process takes place when the Lovewell staff helps the students block the show, learn
the dances, and sing their songs. The skeleton is now complete. The bones that keep it in tact
deserve credit as well. Throughout the process it is important to remember why every individual
is there and why each and every workshop is extraordinary. Therefore, affirmations are
incorporated. Affirmations are sentences precisely structured to feed someones brain with
positive thoughts and additional love. There are seven affirmations, the first being Within me
there is boundless creative power, and the last being And now let me in silence reaffirm why I
am here. In between affirmation one and seven there is content, pure energy, awareness, and
kind thoughts. These words are spoken and then repeated every day of the three weeks. They

Oliver 3
comprehend the Lovewell methodology and stand as an exclusive factor to this philosophy. The
bones are now thriving and the process has been completed.
The curtain has suddenly opened and its time to perform. The performance is equivalent
to a full-length show and features all aspects of a musical. A Lovewell show and a Broadway
musical do differ when it comes to the purpose of the performance. Lovewell is relevant first and
foremost to tell the students story, and by doing so, entertain the attending audience. The
Lovewell performance embraces the students who dont particularly sing, dance, and act. Anyone
can have a solo and anyone can turn on his or her toes. A Broadway show is relevant because of
whom is telling the story. Whom, being a crazy talented Broadway god/goddess. Entertainment
in a Broadway show is a huge factor mainly for the reason being ticket sales.
The Lovewell workshops take place mostly throughout the summer in Ft. Lauderdale,
Ohio, Sweden and many more. The method can also take place during the year within schools
and other communities. Because most students attend the summer workshops, social media is
vital for them to keep in touch and stay informed. Facebook is expressly used internally
throughout the community. The Lovewell Facebook group serves as a place to display whats
going on in the individuals lives and how the Lovewell method inspires them to conquer their
obstacles. Facebook allows events to electronically be distributed to the whole community. These
events include Lovewell workshops, the Annual Lovewell Songbook, and the little occurrences
that help make Lovewell thrive. It also helps the Lovewell-lites keep in general communication
as they go back to different lives, states, and even countries, post Lovewell workshops.
A non-profit organization generates and flourishes for reasons other than accepting a
profit. The Lovewell Institute for the Creative Arts fits this criterion. Lovewell operates and
obtains money from ticket sales and merchandise. The money received is placed into the

Oliver 4
scholarship fund, which helps students in participating in the Lovewell process. The entire
business aspect goes hand in hand with the Lovewell board and the need to keep things running
smoothly. The purpose of communicating money is, most importantly, raising money to reach
Lovewells goals for the fund. But, paying for the space being used and the salary for people who
put time and effort into running the workshops is necessary.
Lovewell attracts an array of audience. The audience that attends shows are a given,
which include friends and family, but the people who perform the shows and take part in the
process become the audience as well. Besides the show, ideas are performed, affirmations are
performed, and scholarship letters are performed. The Lovewell Board decides who is eligible to
receive a scholarship and their goal is to make that allotted amount as large as possible. They try
their hardest to never turn away a single student. Throughout the process, throughout the show,
throughout the year, and throughout the technicalities, Lovewell appeals to their audience by
using pathos, logos, and ethos. Students and staff experience the process together. The students
use pathos in order to gain attention on thoughts and ideas. However, the staff translates ethos
while standing as the figures with authority. The performance is very flexible. Depending on the
story being told, the appeals will vary and the show can intertwine them all. Facebook uses logos
simply because it informs the community on what is currently going on outside of Lovewell. The
money aspect of the organization merges all three in order to gain whats needed. It uses pathos
when raising money for kids with financial disabilities. This is brought up to make people want
to donate or buy merchandise. Logos is used when informing the community how much money
is in the fund, what the budgets for the set/costumes are, and the amount the staff and interns will
receive for pay. Finally, ethos is used to prove that Lovewell has guidance promoted by the
Lovewell staff and the Lovewell Board.

Oliver 5
Communication goes a long way within a creative arts program that stands for
individuality spoken through writing. Its expectations adapt. During the brainstorming stage, the
students need to come up with ideas. Those ideas are rooted from real life events, knowledge,
books, movies, social media, and what ifs? Ideas from these other sources can spark a new
idea or a new thought, which might spark someone elses mind. The staff members instruct the
students to search for these sources and study them. This is recommended in order to create a one
of a kind idea.
Students will write with each other and create characters based on what they individually
want to be. They work off one another. Therefore, the style of each student is emphasized. In a
single Lovewell day, students can decide if they want to compose a little jingle or write the Act
Two opening scene. Usually when a student would rather learn a dance, their passion for
movement is known to be strongest. Their style within the creative process stands out and gets
even clearer as their characters develop. If the student is passionate about dance, they might
write his or herself a character that taps every other step or twirls around every other corner. Her
style in the show mirrors her distinctive style within the process.
Design is implemented throughout the Lovewell brand. Within the performance, there is
costume, set, lighting, and sound design. However, this design oscillates depending on the story
being told. Lovewells brand is designed in a specific way that shouts its purpose. Its logo
represents its mission statement, which reads, The mission of Lovewell Institute for the
Creative Arts is to provide interdisciplinary arts based programs that empower people from all
cultures and economic backgrounds to find their authentic voice through the collaborative
creation and performance of an original work of theatre (Mission Statement). The logo is

Oliver 6
bright, convincing the audience that Lovewell means something and it is diverse like the colors
of the rainbow.
The mode and media vary as well throughout the four ways of communication. The mode
intertwines between audio, digital, and text-based, depending on what is going on. The
performance element deals with all three in itself. When the students sing, the mode is audio, but
when they dance, its very visual. Facebook incorporates the text-based element as we read what
people write as their statuses or event descriptions. Scholarships also feature this element
because they take the form of letters. Likewise, the mediums fluctuate depending on which form
of communication is taking place. The playbills at the show are in print, which communicates
information about the students, the community, and the show itself. The tickets of the show are
printed and distributed; these communicate ticket prices. The text-based Facebook statuses, along
with E-Vites to events, are all digital because we use the computer and Internet to access them.
The performance and process are both done in face-to-face communication.
Lovewell was formed in 1989 thanks to one man named, David Spangler. The original
idea sparked within him. Not being shy at all, he decided to turn his spark into the Lovewell
organization. It has become a worldwide community that hundreds of people subside in. Because
of this growth and because of word of mouth, I do believe that Lovewells genres of
communications have been effective. Lovewell is able to continuously distribute scholarships
every summer solely for the reason of the ability to communicate money efficiently. A few years
back, Lovewell artists recorded songs from previous shows and created the first Lovewell C-D.
Today, there are two volumes and anyone, whether you are apart of the Lovewell community or
not, can purchase them. The sales from the disks raise money for the organization as well.
Lovewell continues to establish a name for themselves. They do this through the genre theyve

Oliver 7
decided to initiate since 1989. This genre focuses on informing and persuading its audience. In
the Bedford Book of Genres, the authors define genre as a compositions kind, category, or
sort (Braziller and Kleinfeld, pg. 5). The Lovewell student is a kind; their show fits within a
category, but their process is that sort of thing that describes the community for what it is and
what a society ought to be.

Works Cited

Oliver 8
"Mission Statement." Lovewell Institute. N.p., n.d. Web. 27 Jan. 2016.
Braziller, Amy, and Elizabeth Kleinfeld. The Bedford Book of Genres a Guide and Reader For
Florida State University. Boston: Bedford/St. Martins, 2014. Print