Content Analysis

Content analysis is a guide consisting of coded documents of transcripts,

newspapers, speech, and films that is used in order to study the counts of wordphrase clusters for the purpose of conducting qualitative statistical analysis.
Usually, researchers in media and communications perform cluster analysis by
creating a dictionary of word-phrase clusters in the form of classified conceptual
categories for the purpose of counting those conceptually categorized words and
phrases. This analysis mainly focuses on those applications that are based on print
media, media transcripts, and so on. In other words, it mainly focuses on
communication-related applications.
Uses:
To understand the change in the trend of the content over time.
To explain why there is special attention or focus on certain topics

of content. For example, the glamorous field consisting of

celebrity gossip is a topic that is a huge focus of attention for
people of all ages.
The analysis can be used to compare the international differences

in the content.
The analysis helps in comparing the group differences in the

content.
Helps in tracing the theoretical development in intellectual history.
The researcher can draw a comparison between the actual content

and the intended content.

The researcher can detect and then expose the use of biased

terms in the research involving information that influences the

opinions or behaviors of people.
The researcher can test hypotheses about the cultural and

symbolic use of terms.

It can be used by a researcher for coding purposes. Researchers

can code open ended survey questions. (The open ended survey
questions are the ones that do not have any definite answers.)
Useful Terms:
A term called unitizing is a process by which the researcher

establishes a unit of the analysis. For example, the researcher

may unitize the words, sentences, or paragraphs.
Sampling is an important tool in this type of analysis. Generally,
the content is too vast in content analysis. It is usually not
possible for the researcher to study the content of all units. So the
researcher utilizes the technique of sampling in order to make the
analysis less complicated. Sampling usually involves the counting

under some construct, which involves the development of different

kinds of synonymous terms.
The data must be free from complexity. This means that the

researcher should make the content into a reduced format that is

less complicated. This is basically done by employing certain
summary statistical measures. Thus, coding is done to make the
content comparatively less complicated.
The inference is a major part of content analysis. A contextual

phenomenon in content analysis must be analyzed in order to

obtain a valid inference of the context for findings.
Conclusions that are usually communicated by the researcher in a narrative
manner.
There are basically two assumptions:
1. Generally assumed to be subjected to the problems of sampling.
2. Assumed to be based upon the context for words and meanings.
There are certain software resources for conducting content
analysis:
ATLAS.ti is used in content analysis as software for text analysis

and model building.

The General Inquirer is the classic package for content analysis.
Intext and TextQuest are software developed by Harald Klein for

content analysis.
Additional Webpages Related to Content Analysis
Directory of Statistical Analyses
Conducting Qualitative Research
Ethnography
The Focus Group
Validity in Qualitative Research
Cluster Analysis
Sampling

Content Analysis

Content analysis is a guide consisting of coded documents of transcripts,

newspapers, speech, and films that is used in order to study the counts of wordphrase clusters for the purpose of conducting qualitative statistical analysis.
Usually, researchers in media and communications perform cluster analysis by
creating a dictionary of word-phrase clusters in the form of classified conceptual
categories for the purpose of counting those conceptually categorized words and
phrases. This analysis mainly focuses on those applications that are based on print

media, media transcripts, and so on. In other words, it mainly focuses on

communication-related applications.
Uses:
To understand the change in the trend of the content over time.
To explain why there is special attention or focus on certain topics

of content. For example, the glamorous field consisting of

celebrity gossip is a topic that is a huge focus of attention for
people of all ages.
The analysis can be used to compare the international differences

in the content.
The analysis helps in comparing the group differences in the

content.
Helps in tracing the theoretical development in intellectual history.
The researcher can draw a comparison between the actual content

and the intended content.

The researcher can detect and then expose the use of biased

terms in the research involving information that influences the

opinions or behaviors of people.
The researcher can test hypotheses about the cultural and

symbolic use of terms.

It can be used by a researcher for coding purposes. Researchers

can code open ended survey questions. (The open ended survey
questions are the ones that do not have any definite answers.)
Useful Terms:
A term called unitizing is a process by which the researcher

establishes a unit of the analysis. For example, the researcher

may unitize the words, sentences, or paragraphs.
Sampling is an important tool in this type of analysis. Generally,

the content is too vast in content analysis. It is usually not

possible for the researcher to study the content of all units. So the
researcher utilizes the technique of sampling in order to make the
analysis less complicated. Sampling usually involves the counting
under some construct, which involves the development of different
kinds of synonymous terms.
The data must be free from complexity. This means that the
researcher should make the content into a reduced format that is
less complicated. This is basically done by employing certain
summary statistical measures. Thus, coding is done to make the
content comparatively less complicated.

The inference is a major part of content analysis. A contextual

phenomenon in content analysis must be analyzed in order to

obtain a valid inference of the context for findings.
Conclusions that are usually communicated by the researcher in a narrative
manner.
There are basically two assumptions:
1. Generally assumed to be subjected to the problems of sampling.
2. Assumed to be based upon the context for words and meanings.
There are certain software resources for conducting content
analysis:
ATLAS.ti is used in content analysis as software for text analysis

and model building.

The General Inquirer is the classic package for content analysis.
Intext and TextQuest are software developed by Harald Klein for

content analysis.
Additional Webpages Related to Content Analysis
Directory of Statistical Analyses
Conducting Qualitative Research
Ethnography
The Focus Group
Validity in Qualitative Research
Cluster Analysis
Sampling

Content Analysis

Content analysis is a guide consisting of coded documents of transcripts,

newspapers, speech, and films that is used in order to study the counts of wordphrase clusters for the purpose of conducting qualitative statistical analysis.
Usually, researchers in media and communications perform cluster analysis by
creating a dictionary of word-phrase clusters in the form of classified conceptual
categories for the purpose of counting those conceptually categorized words and
phrases. This analysis mainly focuses on those applications that are based on print
media, media transcripts, and so on. In other words, it mainly focuses on
communication-related applications.
Uses:
To understand the change in the trend of the content over time.
To explain why there is special attention or focus on certain topics
of content. For example, the glamorous field consisting of
celebrity gossip is a topic that is a huge focus of attention for
people of all ages.

The analysis can be used to compare the international differences

in the content.
The analysis helps in comparing the group differences in the

content.
Helps in tracing the theoretical development in intellectual history.
The researcher can draw a comparison between the actual content

and the intended content.

The researcher can detect and then expose the use of biased

terms in the research involving information that influences the

opinions or behaviors of people.
The researcher can test hypotheses about the cultural and

symbolic use of terms.

It can be used by a researcher for coding purposes. Researchers

can code open ended survey questions. (The open ended survey
questions are the ones that do not have any definite answers.)
Useful Terms:
A term called unitizing is a process by which the researcher

establishes a unit of the analysis. For example, the researcher

may unitize the words, sentences, or paragraphs.
Sampling is an important tool in this type of analysis. Generally,

the content is too vast in content analysis. It is usually not

possible for the researcher to study the content of all units. So the
researcher utilizes the technique of sampling in order to make the
analysis less complicated. Sampling usually involves the counting
under some construct, which involves the development of different
kinds of synonymous terms.
The data must be free from complexity. This means that the

researcher should make the content into a reduced format that is

less complicated. This is basically done by employing certain
summary statistical measures. Thus, coding is done to make the
content comparatively less complicated.
The inference is a major part of content analysis. A contextual

phenomenon in content analysis must be analyzed in order to

obtain a valid inference of the context for findings.
Conclusions that are usually communicated by the researcher in a narrative
manner.
There are basically two assumptions:
1. Generally assumed to be subjected to the problems of sampling.
2. Assumed to be based upon the context for words and meanings.

There are certain software resources for conducting content

analysis:
ATLAS.ti is used in content analysis as software for text analysis

and model building.

The General Inquirer is the classic package for content analysis.
Intext and TextQuest are software developed by Harald Klein for

content analysis.
Additional Webpages Related to Content Analysis
Directory of Statistical Analyses
Conducting Qualitative Research
Ethnography
The Focus Group
Validity in Qualitative Research
Cluster Analysis
Sampling

Content Analysis

Content analysis is a guide consisting of coded documents of transcripts,

newspapers, speech, and films that is used in order to study the counts of wordphrase clusters for the purpose of conducting qualitative statistical analysis.
Usually, researchers in media and communications perform cluster analysis by
creating a dictionary of word-phrase clusters in the form of classified conceptual
categories for the purpose of counting those conceptually categorized words and
phrases. This analysis mainly focuses on those applications that are based on print
media, media transcripts, and so on. In other words, it mainly focuses on
communication-related applications.
Uses:
To understand the change in the trend of the content over time.
To explain why there is special attention or focus on certain topics

of content. For example, the glamorous field consisting of

celebrity gossip is a topic that is a huge focus of attention for
people of all ages.
The analysis can be used to compare the international differences

in the content.
The analysis helps in comparing the group differences in the

content.
Helps in tracing the theoretical development in intellectual history.
The researcher can draw a comparison between the actual content
and the intended content.

The researcher can detect and then expose the use of biased

terms in the research involving information that influences the

opinions or behaviors of people.
The researcher can test hypotheses about the cultural and

symbolic use of terms.

It can be used by a researcher for coding purposes. Researchers

can code open ended survey questions. (The open ended survey
questions are the ones that do not have any definite answers.)
Useful Terms:
A term called unitizing is a process by which the researcher

establishes a unit of the analysis. For example, the researcher

may unitize the words, sentences, or paragraphs.
Sampling is an important tool in this type of analysis. Generally,

the content is too vast in content analysis. It is usually not

possible for the researcher to study the content of all units. So the
researcher utilizes the technique of sampling in order to make the
analysis less complicated. Sampling usually involves the counting
under some construct, which involves the development of different
kinds of synonymous terms.
The data must be free from complexity. This means that the

researcher should make the content into a reduced format that is

less complicated. This is basically done by employing certain
summary statistical measures. Thus, coding is done to make the
content comparatively less complicated.
The inference is a major part of content analysis. A contextual

phenomenon in content analysis must be analyzed in order to

obtain a valid inference of the context for findings.
Conclusions that are usually communicated by the researcher in a narrative
manner.
There are basically two assumptions:
1. Generally assumed to be subjected to the problems of sampling.
2. Assumed to be based upon the context for words and meanings.
There are certain software resources for conducting content
analysis:
ATLAS.ti is used in content analysis as software for text analysis

and model building.

The General Inquirer is the classic package for content analysis.
Intext and TextQuest are software developed by Harald Klein for

content analysis.
Additional Webpages Related to Content Analysis

Directory of Statistical Analyses

Conducting Qualitative Research
Ethnography
The Focus Group
Validity in Qualitative Research
Cluster Analysis
Sampling

Content Analysis
Content analysis is a guide consisting of coded documents of transcripts,
newspapers, speech, and films that is used in order to study the counts of wordphrase clusters for the purpose of conducting qualitative statistical analysis.
Usually, researchers in media and communications perform cluster analysis by
creating a dictionary of word-phrase clusters in the form of classified conceptual
categories for the purpose of counting those conceptually categorized words and
phrases. This analysis mainly focuses on those applications that are based on print
media, media transcripts, and so on. In other words, it mainly focuses on
communication-related applications.
Uses:
To understand the change in the trend of the content over time.
To explain why there is special attention or focus on certain topics

of content. For example, the glamorous field consisting of

celebrity gossip is a topic that is a huge focus of attention for
people of all ages.
The analysis can be used to compare the international differences

in the content.
The analysis helps in comparing the group differences in the

content.
Helps in tracing the theoretical development in intellectual history.
The researcher can draw a comparison between the actual content

and the intended content.

The researcher can detect and then expose the use of biased

terms in the research involving information that influences the

opinions or behaviors of people.
The researcher can test hypotheses about the cultural and

symbolic use of terms.

It can be used by a researcher for coding purposes. Researchers

can code open ended survey questions. (The open ended survey
questions are the ones that do not have any definite answers.)
Useful Terms:

A term called unitizing is a process by which the researcher

establishes a unit of the analysis. For example, the researcher

may unitize the words, sentences, or paragraphs.
Sampling is an important tool in this type of analysis. Generally,

the content is too vast in content analysis. It is usually not

possible for the researcher to study the content of all units. So the
researcher utilizes the technique of sampling in order to make the
analysis less complicated. Sampling usually involves the counting
under some construct, which involves the development of different
kinds of synonymous terms.
The data must be free from complexity. This means that the

researcher should make the content into a reduced format that is

less complicated. This is basically done by employing certain
summary statistical measures. Thus, coding is done to make the
content comparatively less complicated.
The inference is a major part of content analysis. A contextual

phenomenon in content analysis must be analyzed in order to

obtain a valid inference of the context for findings.
Conclusions that are usually communicated by the researcher in a narrative
manner.
There are basically two assumptions:
1. Generally assumed to be subjected to the problems of sampling.
2. Assumed to be based upon the context for words and meanings.
There are certain software resources for conducting content
analysis:
ATLAS.ti is used in content analysis as software for text analysis

and model building.

The General Inquirer is the classic package for content analysis.
Intext and TextQuest are software developed by Harald Klein for

content analysis.
Additional Webpages Related to Content Analysis
Directory of Statistical Analyses
Conducting Qualitative Research
Ethnography
The Focus Group
Validity in Qualitative Research
Cluster Analysis
Sampling