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GRADUATE SCHOOL
STRATEGIC MANAGEMENT
Group 4 (Homer Deo Datu Estavillo, Rowena Miranda, Maricar Telan)
6. Quantitative Strategic Planning Matrix (QSPM) - The Best ACA
Strategy 1/Alternative Courses of Action 1: Partner with other internet
based businesses to diversify product offerings and strengthen stake
in the competition (Horizontal growth strategy Microsoft, Wikipedia,
FB).
Strategy 2/Alternative Courses of Action 2: Increase affiliate sites and
fees based segments by 40% to increase revenue (Vertical Integration
growth strategy blog sites, GIS web map, Education hosting, etc.).
Key Factors
OPPORTUNITIES
Broadband prices falls and population of
internet users worldwide are growing
(1.1B Internet users around the world and
211M in the US as of 2006)
Weig
ht
Strat. 1
Rati Weig
ng
ht
Strat 2
Rati Weig
ng
ht
0.1
0.4
0.4
0.1
0.4
0.4
0.1
0.3
0.4
0.1
0.4
0.3
0.05
0.15
0.1
0.1
0.4
0.3
0.1
0.3
0.4
0.1
0.3
0.1
0.05
0.2
0.05
0.05
0.05
0.05
0.05
0.2
0.1
0.1
0.4
0.4
TOTAL
STRENGTHS
Yahoo! is the second leading global
Internet brand (unique visitors and %
reach, almost similar to primary
competitor, Google)
1.0
0.1
0.4
0.4
0.1
0.4
0.4
0.1
0.2
0.4
0.1
0.3
0.4
0.05
0.15
0.05
0.1
0.4
0.4
0.1
0.4
0.4
0.08
0.08
0.08
WEAKNESSES
The net income decreased by 35.7 percent
3.5
3.0
to $424 million.
Overall advertising revenue dropped by 13
percent in the 2nd quarter of 2009 and
revenues on affiliate sites decreased by
6% compare to the previous year
0.1
0.1
0.4
0.1
0.4
0.1
0.07
0.28
0.07
TOTAL
SUM TOTAL
V.
1.0
3.11
RECOMMENDATION
Production
Objective
Strategy
To increase
brand equity
& market
share
Publicized
partnerships
with Microsoft,
etc.; Highlights
new features
and additional
product/services
of Yahoo! &
Partners
Identify new
revenue
segments
resulting from
the
partnerships,
and create new
products from
synergistic
effect of
partnerships
To increase
product
diversity
Time
Frame
2 months
Budget
2M
6 months
20M
3.1
Organization
Finance
HRD
Information
System
To organize
partnerships
and
determine
service
levels and
KPIs
Clarify
boundaries in
the Partnership
Contract; Create
a new
organization
chart; Adjust
mission and
objectives;
Communicate
contract
content, service
level
agreements and
KPIs to all
parties;
To delineate Implement
boundaries
financial aspect
of shared
of the
expenditures partnership
and profit;
contract,
Capitalize on allocate budget
the
to priority
partnership
projects and
to increase
monitor
profitability
profitability
To maximize Create a
human
consolidated
capital
manpower plan
in coherence
with expertise
required for
product
diversification;
link KPIs success
with reward
system
To organize
Create a
information
consolidated
and create a information
means to
systems and
ease
dashboard that
retrieval for
will show
monitoring
performance of
and
various
evaluation
products,
purposes
ventures and
resources as
basis for
evaluation/
refinement/strat
egic decisions
2 months
2M
1 month
3 months
1M
3 months
1.5M
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