Professional Documents
Culture Documents
Crowdsourcing System
Vijay V. Patil,
Manager, Accenture -IDC
Email: vijay.v.patil@accenture.com
Phone: 09766531891
1. INTRODUCTION
2.
3.
The crowd knowledge as a service
is not a new concept. Outsourcing is not
only limited to organisational bodies but
has taken a new shape. When companies
need solutions to seemingly insoluble
problems, they now can turn to online
marketplaces where they can find
innovative and creative problem solving
ideas.
4.
5.
With the number of people online
approaching 3 billion by 2016 and
projected to reach 5 billion by 2020, a new
workforce has emerged that leading
organizations are now harnessing.
Available on-demand, this workforce has
abundant capacity and the expertise and
knowledge to perform work from simple to
complex, and solve problems and grand
challenges. This innovative model, distinct
from traditional outsourcing, presents a
new opportunity to create a more
competitive market position. In 2011 the
crowdsourcing market growth rate was
75%, exceeding 2010s market growth of
53% (crowdsourcing.org, 2011)
6.
7. Jeff Howe coined the term
crowdsourcing in a seminal
article appearing in Wired
magazine (Howe, 2006), defines it
as ...the act of taking a job
traditionally performed by a
designated agent (usually an
employee) and outsourcing it to an
undefined, generally large group of
people in the form of an open call.
According to Howe (2009)
crowdsourcing works because
crowdsourcing draws from a global
pool of talent, much of which has
never before been tapped
effectively and crowdsourcing
allows genuine meritocracies to
emerge - where people are
37.
38. Fig 1 - Conceptual architecture
51.
73.
74.Secure Data Entry (Massolution,
2013)
75.
76. The ABC Department of Revenue
processes over 10 million tax
returns a year and the quality of
essential work began suffering
during tax season, which in turn
led to increased workloads for
examiners in the later stages of
the tax cycle. However, the
addition of a second shift of
seasonal workers created further
financial and managerial strains.
Revenue department needed to
eliminate the cost and burden of
staffing and supervising seasonal
workers with a solution that would
also protect sensitive tax
information.
77. Crowdsourcing Provider data entry
solution, chosen by Revenue
department, offers a secure and
cost effective alternative to
staffing a full shift of seasonal data
entry personnel. With Snippet
technology, sensitive paper
documents and scanned, fullcontext form images never leave
the borders of Revenue
department. Breaks tax documents
into digital image Snippets.
78. The Snippets are assigned a
random ID, scrambled to
guarantee security, and sent over
a secure internet connection to
remote Cloud network. The
Snippet images are then
dispatched to data entry workers
who enter and verify the data
using a web browser with a secure
connection. Using the Secure Split
Technology, fields containing
sensitive information, such as
Social Security numbers and credit
card numbers, are further
separated into smaller Snippets.
All Secure Split Snippets are
distributed to different crowd
workers to protect further the
confidentiality of the data. To
ensure a 99.99% accuracy level,
84.
85.
86.CONCLUSION
87.
The purpose of this paper was to
gain a better understanding of how crowd
knowledge can be used as a service using
crowdsourcing system, what are critical
exceptions from crowdsource system and
typical design aspects have to be
considered in the development of such
systems.
88. Crowdsourcing is not a silver bullet
for commerce. Its not a magic pill
which will make all commercial
challenges fade into oblivion.
Rather, crowdsourcing harnesses
the power of todays
communication technologies to
liberate the potential which exists
in large pools of people. It will shift
the way work gets done. This
collaboration for open innovation
with online communities can put
companies ahead of the
competition and save millions of
dollars that is usually spent for
research and development. Smart
companies are learning that
openness is a force for growth and
competitiveness
89.
90.REFERENCES
91. A. Bozzon (2013). Choosing the
Right Crowd: Expert Finding in
Social Networks. EDBT/ICDT 13
March 18 - 22 2013
92.
93. Howe, Jeff (2009). Crowdsourcing:
Why The Power of The Crowd is
Driving The Future of Business.
New York: Three Rivers Press.
2009.
94.
95. Howe, Jeff (2006). The Rise of
96.
Wirtschaftsinformatik, 27th
February 01st March 2013,
Leipzig, Germany
98.
99. Massolution (2013). The Crowd in
the Cloud: Exploring the Future of
Outsourcing, January 2013,
www.massolution.com
100.
101.
102.
PwC Advisory People and
Change (2011). Harnessing the
power of crowdsourcing: Does your
company stand out in a crowd?
www.pwc.com/us/peopleandchang
e
103.
104.
Ideaconnection (2013).
www.ideaconnection.com/openinnovation-success
105.
106.
Amazons Mechanical Turk
(2013).
www.mturk.com/mturk/welcome
107.
108.
InnoCentive (2013).
www.innocentive.com
109.
110.
Freelancer (2013).
www.freelancer.com
111.
112.
99Designs (2013).
www.99designs.com
113.
114.
Utest (2013).
www.utest.com