PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB LATINA AND MOVISTAR CREATE A NEW KIND OF PARTNERSHIP

BETWEEN ARTISTS, USERS, AND BRANDS.
A digital platform paves the way to a new paradigm where consumers are the
primary means of music distribution and rights are shared with them.
Madrid | April 14, 2016 DDB Spain and the DDB Latina Miami office have set up the

Ms Que Fans platform for their regional client Movistar and its corporate song,
Kostroks Made of Wood.
The platform launched on April 12 with a crowdsourcing competition in which for the
first time an artist will share 50% of the digital rights to their song with their fans in
eight different countries.
This model not only offers a different way to generate advertising jingles, but it also
allows consumers to contribute and take center stage in a closer experience with the
brand. The platform means brands and artists can obtain detailed information about
where their songs are played most and where their music works best through the
participatory role of consumers, allowing them to own their digital fingerprint and see
the results of their influence. This adds value to the brand and helps it connect with
its consumers in a more relevant way.
The competition takes place between April 12 and April 21 on the
www.movistarmasquefans.com platform. Over this period, all fans from Costa Rica,
Spain, Ecuador, Guatemala, Nicaragua, Panama, Peru, and Uruguay can compete
for the rights generated by the song. To do this they will have to sign up and share it
through the digital platform. Tracking their digital fingerprint on social media through
likes, shares, comments, retweets, captured friends, etc. will enable them to score
points in a ranking to win the rights to the song.
Who gets the rights? The two fans who have the highest score at the end of the
competition in each country. Or put another way: Those who take Movistars Made of
Wood furthest.

Through the platform fans can not only view their interaction and influence on social
media but also take part in a series of mini-games related to the song and the group
to climb positions. In addition, they can compete every day for prizes sponsored by
brands associated with Movistar.
Made of Wood was chosen as Movistars corporate song for Spain and Latin
America in 2016. This lively track is by Kostrok, a Spanish DJ duo formed by Jos
Mart and Adrian Lurbe Quilis. Their first single, Right Now, was a big hit in the main
Spanish and European electronic music charts and was chosen for the NBA Playoffs
ads aired throughout Latin America in 2013. It was also on the soundtrack to the film
Les Combattants.
To learn more about Kostrok go to http://www.kostrokworld.com/
You can find the platform at www.movistarmasquefans.com.
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ABOUT THE DDB LATINA GROUP:

It is the leading communications group in Latino markets around the world, and delivers business solutions for its
customers through its companies including DDB, Tribal, Alma DDB and BIG.
The DDB Latina Group is a pioneer in the industry, unifying the markets of Latin America, US Hispanic and Spain
under a unique vision inspired by culture and not geography. It has 33 offices in 22 countries.
Its operating model is based on Triples, in which strategy, technology, and creativity merge to create innovative
ideas that generate a high level of influence for its brands, including the most recognized in the region and in various
industries.
In 2015 its network won numerous awards at major advertising festivals; Holograms for Freedom became the most
awarded campaign at the International Festival of Creativity in Cannes and El Ojo de Iberoamerica.
The DDB Latina Group is part of Omnicom Inc. (OMC).
For more information:
BRIDGE
Ana Zumalacarregui
ana@thebridge.es
Coral del Pozo
coral@thebridge.es
+34 91 523 25 08