Professional Documents
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Matrix Organizational
Structure
Automotive Retail:
Matrix Organizational
Structure
Chart 2
Content
Basics
General Management and Central Divisions
Division Manager
Location Manager
Matrix View
Line View
Profitability & Effectiveness
Summary
Automotive Retail:
Matrix Organizational
Structure
Chart 3
Basics
On the other hand operative responsibility has to be taken over with the goal of
making full use of the market potential at every location of the group. The location
managers ensure the reconciliation of the departments concerned.
Automotive Retail:
Matrix Organizational
Structure
Chart 4
General management and central divisions form the head of the intercompany
business division and the individual operative site of the group.
The general management is composed of the business management as well as of the
commercial direction. An assistant is incorporated into the management.
The central divisions are composed of the administration department with e.g.
accounting, human resources, data processing, and controlling department, as well
as of the marketing and the customer relationship department.
Automotive Retail:
Matrix Organizational
Structure
Chart 5
Division Manager
The groups division managers ensure transectional functions and the intercompany
reconciliation of all sites (i.e. uniform rules, standards, processes, etc.).
They are responsible for coordination, controlling and supervision as well as for the
whole budgeting and the specialized staff of their business division. Their area of
responsibility covers the achievement of optimal results in a sector from the
entrepreneurial point of view and they are expected to resolve conflicts within the
company.
The new car brands belong to the business division, and across all brands also the
business divisions like key accounts, used cars and after sales.
Automotive Retail:
Matrix Organizational
Structure
Chart 6
Location Manager
Automotive Retail:
Matrix Organizational
Structure
Chart 7
Matrix View
Location Management
General Management
Assistance
Central Divisions
Location
A
Division Management
New Cars
Brand 1
New Cars
Brand 2
Key Account
Used
Cars
After Sales
Automotive Retail:
Matrix Organizational
Structure
Chart 8
Location
B
Location
C
Line View
General
Management
Assistance
Divisions
Locations
New Cars
Brand 1
Administratio
n
New Cars
Brand 2
Marketing
Key Account
Customer
Relations
Used Cars
After Sales
Automotive Retail:
Matrix Organizational
Structure
Central
Divisions
Chart 9
Depending on size and amount of the dealership group, it could be practical and
useful that a division manager is as well responsible for a location, too.
This will keep the organization flat enough to be profitable and effectively as well as
supports to generate more intercompany, holistic thinking and acting within the
management team.
However this requires higher professionalism and qualification of all team members.
Especially leadership competence has to be verified and eventually improved.
Automotive Retail:
Matrix Organizational
Structure
Chart 10
Summary
Automotive Retail:
Matrix Organizational
Structure
Chart 11
Michael acquired more than 20 years of CEO experiences in leading premium car
dealership groups in Germany. This in his own as well as at privately and at Volkswagen
AG owned VW, Audi and Skoda dealership groups . Furthermore he managed for a US
parent company owned BMW / MINI dealership group. Currently he is responsible as
the MD at MVC Automotive Austria GmbH, which represents with 5 locations and
roundabout 300 employees the brands Ford, Volvo, Fiat and Alfa Romeo and is the
largest Ford dealership group within Austria.
Additionally he worked as a senior consultant on behalf of the Volkswagen AG and was
responsible for a holistic development and management consulting of Volkswagen dealerships. Besides from that
Michael lectured a couple of years at the Management Marketing Academy of the Volkswagen AG on leadership,
marketing & public relations, human resources, reporting and generation change. He achieved several awards of the
Volkswagen AG (organization, employee satisfaction study, public relations) and main premium awards of the AUDI
AG (q-power, sales, after-sales, marketing). Furthermore he accomplished successfully a management audit at
Volkswagen AG as well as CEO audits at Audi AG and Screen GmbH.
He looks at companies as a generalist to the entire organization, including people, structures, processes and
systems, culture and human behavior.
Due to Michael's international activities he is very open-minded and likes intercultural exchange. He cooperated
several years with the Ben Craig Center, a business incubator affiliated with the University of North Carolina in
Charlotte, USA and managed their subsidiary in Germany. Furthermore he founded a US investment corporation,
was one of the initial investors and board members of a US medical start-up and founded their German subsidiary.
Additionally Michael consulted a high-tech company in Helsinki, Finland regarding growth, mergers & acquisition as
well as generation change and established business relationships to a MBO in St. Petersburg, Russia.
Automotive Retail:
Matrix Organizational
Structure
Chart 12