APRIL 2016 ISSUE | 20164

VOLUME 7 | 7

EXPERIENCE HIGH-LEVEL
LIVE GAMING AT YOUR FINGERTIPS

ORIENTAL GAMES
ANDROID MOBILE
APP SOON TO BE
LAUNCHED

CONTENTS

Report Reveals Gamers Six Times Likely to

Make In-app Purchases The Second Time

The Mobile Sector of iGaming: Trends This

2016

5
9

2016

Oriental Game to Exhibit at G2E Asia 2016

(G2E Asia) 2016

The Dierent Methods of Payment within

a Bitcoin Casino

Bitcoin Gambling: Looking at This Years

Trends

Oriental Games Android Mobile App

Soon to Be Launched

11
17
22

REPORT REVEALS

GAMERS SIX TIMES LIKELY TO

MAKE IN-APP PURCHASES THE
SECOND TIME

2009

here are two types of

mobile apps: those that
are downloadable for
free and those that are
downloadable for a fee. In either
of these two, many appsfreemium ones to be exact--require
users to shell out money just for
them to obtain something special
with the use of these apps. These
are usually called in-app purchases.

In-app purchases started in 2009

in the Apples App Store upon the
release of iOS 3.0. By 2010,
Blackberry also joined in, and by
the next year, Android released
its in-app purchase option called
in-app billing.

iOS3.0
2010

Dont want an annoying ad appearing every now and then in

your app? Want to unlock the
other levels in your favorite game
app? Want to update your list of
emoticons in your go-to social
networking service? These are
what in-app purchases are for;
they are there for users to access
special features or content, such
as power-ups, additional game
levels, virtual money, boosts, removal of ads, and the like. Basically, in-app purchases come in many
forms. One form involves users
purchasing a special feature on a
one-time basis, while another is
subscription-based.

IN-APP PURCHASES WITHIN MOBILE

GAMING APPS
mobile gamers who have pur-

chased in-app are six times more

likely to do so again.

Apps of various genres and categories employ in-app purchase

strategies, but none is more evident than in the gaming genre.
From unlocking game levels to
buying virtual coins, numerous
game apps have targeted mostly
payers who are willing to pay
just to satisfy their gaming desires. For companies that release game apps for a fee, that
wont be a problem.

However, for those who release

free-play ones, it could be a
challenge to turn app users into
paying patrons for in-app purchases. Indeed, they need to do
what they can in order to convert them as payers, especially
that an important study revealed that those who die-hard

Soomla, a mobile game analytics

rm, released a report called
Mobile Gaming Insights Report Q1
2016. In it, researchers found that
aside from the aforementioned
nding above, players who make a
purchase in a single game are likewise six times more likely to do
the same in another game. The
report tracked around 20 million
users through all of last year. The
ndings, which were broken down
in terms of game genres or categories, didnt put into account the
social casino category of games.
Nevertheless, the whole report
put into light the long-term advantages of converting players into
paying patrons.

Soomla
2016

2000

Details of the report reveal an

upward trend that supports this
important nding. According to
Soomla, 13 percent of users who
made virtual purchases for a certain amount of money in one
game went on to do it again in a
second game. From the 13 percent, the number increased to
18 percent for those who made
their purchase within the rst 24
hours of opening the game app.
From 18 percent, it rose yet
again by 24 percent for paying
players who have opened their
second game within 30 days of
their in-app purchase in the rst
game. As players try more
games, the upward trend continues: over 22 percent of those
who pay for the two games
made an in-app purchase in the
3rd game, and nearly 30 percent
did the same in the 4th game.

24
13%18%24%
30

22

30

Moreover, the report also revealed

that the value of purchases made
in the rst game is an indication of
mobile players being willing to use
their credit or debit cards in order
to pay in the succeeding games. Of
the players who have made in-app
purchases of $25 or more in their
rst game, four of ten went on to
purchase again on another game.

25

Soomla13%

Although the social casino game category hasnt been included in the
report, the trend of in-app purchase is still apparent, being able to boost
game revenue from such even though the player base is getting smaller
and smaller. With the ever-growing popularity of mobile gaming within
the iGaming sphere, in-app purchases are an essential marketing tool for
mobile game companies to ensure that their die-hard players still continue to pay real money.

iGaming

THE MOBILE SECTOR

OF IGAMING:

The switch from desktop to

mobile is denitely inevitable.
From the time players get to enter
into the virtual world of online casinos in the 1990s, new innovations that appeared through the
years helped create a realistic and
user-friendly experience, not to
mention convenience now with
mobile gamings peak. The gures
dont lie: the mobile platform only
took a 7 percent of all online gambling in 2011, but in two years
since, it rose to nearly 20 percent

TRENDS THIS 2016

90
2016

The last few years saw the emer

gence of new technologies that has

helped redene how we play casino

games. Gone are the days where

such games are played mainly on

2011
desktop computers and laptops. As
7
it stands, most of the playing (and
20
paying) patrons have taken advantage of the explosive growth and
usage of smartphones and tablets,
and with that, the sector of mobile
has taken the lead over other available platforms within the online
casino gaming sphere.

Indeed, the popularity of the

mobile platform in the iGaming
scene is growing exponentially, so
much so that this year, it is believe that about half of the revenue will come from those who
are using their mobile phones,
tablets, or any other related gadgets. This trend will happen in a
few months time, though it is
also likely to attain a yearly revenue of $100 billion for the casinos.

$ 1000

To understand such trends, it is

important to look at how mobile
has basically become an integral
part of our lives. In the United
States, for example, for every 100
people there, there are an approximately 104 mobile devices.
Now, people planning to buy
their own smartphone, tablet, or
related mobile gadget have already obtained at least one. But
what stands out in this ever
changing trends in the mobile
sector is how we,
users, get to connect to
the Internet at far higher
speeds than ever before.
Similarly, the size of the
gadgets screens have
increased. Four to ve years
ago, screens of mobile

gadgets fall at only 3 inches; now,

they are now between ve to six
inches.

100104

3;

With these trends, it is easy to see

why online gambling using the
mobile platform is expected to
further increase in a few years.
Because Internet connectivity in
this mobile age has become
widely available and can be quickly accessed, this changed how
mobile players get to access their
most played games. As long as
they have enough mobile data or
have access to Wi-Fi hotspots,
opening their favorite games are
just a few screen taps away and
they can play at any time and any
place.

Moreover, mobile casino gaming

makes it possible for players to
register, deposit or withdraw
funds, obtain bonuses, and do
just about everything that they
do using desktop computers.

WiFi

Though all of the abovementioned aspects help make

mobile casino games become
even more popular today, it is
also worth mentioning that the
growth of the market has its
own limitations. For instance, in
jurisdictions such as Asia,
Europe and Australia, players
can easily detect if their favorite
online gambling site has a readily-made mobile version, which
they can download using QR
codes or through quick site registration. Indeed, Apple, Android, and others have their own
stores where they feature free
casino applications (apps) that
can be easily downloaded.

This year is denitely about the

continuous exponential growth of
mobile casino gaming. It may not
continue on and on, but the emergence of the mobile platform
vis--vis iGaming in general will
leave an indelible mark in the
whole gambling industry. As we
look forward to technology set to
make drastic improvements in iGaming, the end of the mobile sectors popularity is denitely nowhere in sight, at least for now.

www.orientalgame.com

FEATURED STORY

ORIENTAL GAME
TO EXHIBIT AT

G2E ASIA 2016

(G2E ASIA) 2016

uilding business relations. Gaining strength through partnerships

and collaborations. These are what Oriental Game (OG) wants to
achieve further as it takes part in Asia largest gaming trade
show and conference, the Global Gaming Expo (G2E) Asia this upcoming May 17 to 19, 2016 at the Cotai Expo in The Venetian Macau.

OG201651719
(G2E
Asia)
The emerging Asian live dealer platform provider is one of the many
newcomers in this annual event. So far, about 180 exhibitors have conrmed to be in this years G2E Asia, which is a 12 percent increase from
last years edition.

180
(G2E Asia), 12
Knowing that the number of G2E Asia attendees is expected to grow
larger than that of last year, this three-day event will serve as the perfect
venue for Oriental Game to widen its presence and elevate its stature
within the iGaming industry.

Apart from
engaging
with attendees in
their eort
to establish
new business relationships, the
people
behind OG
will also be
showcasing its agship products and services, as
well as new
and enriching features
and functions ready
to be introduced. All of these will happen at BOOTH #1933 at The Venetian Macaus Cotai Expo.
(G2E Asia)
,
.
OG

1933
Meanwhile, as part of our preparations for G2E Asia, Oriental Game has
provided a scheduler for the attendees who might want to set an appointment with us to talk about certain business matters.
G2E Asia

Attendees who may want to discuss business with Oriental Game at the
three-day event may click on the link below:

:
http://orientalgameg2e.simplybook.me/sheduler/manage/event/1/unit/1
http://orientalgameg2e.simplybook.me/sheduler/
manage/event/1/unit/1

Upon clicking the link, the person can select the most convenient time
and day to meet with us, then indicate his or he name, e-mail address,
and company name on the eld boxes (mobile number is optional). Click
Book Now and the meeting reservation is placed.

(
)

We are hoping to see you all at G2E Asia 2016 at booth #1933!
(G2E ASIA) 20161933

10

THE DIFFERENT METHODS OF PAYMENT

WITHIN A BITCOIN CASINO

In online gambling, it is imperative for the player to be well endowedthat is, the player must
be able to heftily deposit money
into a casino account. Most of
the time, this is done through
either of the two: credit card or
bank transfer. Nowadays, however, cryptocurrencies such as
Bitcoin are now being used as
an alternative payment option
within online casinos. Obviously,
the processing of payments is
dierent than the conventional
ones that have been already
mentioned.

Many casinos that accept Bitcoin

have already expressed a liking to
this digital currency knowing that
it there is no centralized regulating
body that governs it. That point, in
fact, is what makes Bitcoin a benecial payment option for online
casinos, especially for the smaller
ones that nd it hard to compensate for gambling licenses that are
obviously proven to be too costly.

To use a gaming site as an example, Bitcoin casino Satoshi Dice makes

use of a payment process that is most commonly seen in other industries that take advantage ofthe digital currency.

11

This is through a QR code that

signies the address of a wallet or
the address itself, which is given
to the depositor or the player.
Once sent to the player, he or she
will scan it, and from there, will
choose the amount of money he
or she will deposit into his or her
account.

Satoshi Dice

Such a method is already enough

for small websites or those that
only oer one or two online
games. But then, that same process wont cut it for online casinos that are required to meet
gaming regulations and, more importantly,

have to serve a considerably large

number of playing and paying patrons. With that in mind, there
are other modes of Bitcoin payment available.

One of these methods that bigger

online casinos use for Bitcoin

payment processing is direct payment. A known sports betting site

called BetCRIS, which is based o
in the Central American nation of
Costa Rica, accepts direct deposits using Bitcoin. The benets are
threefold.

12


BetCRIS

Bitstamp

One, players get to bet as fast as

possible because the transactions
are processed in a timely manner.
Two, players who dont have
credit cards get to fund their
bankroll. Three and the last, the
sports betting site provides solid
Bitcoin depositors with membership upgrades that come with a
lot of bonuses. BetCRIS, for its
part, anticipates the payment
processing procedures that they
have to undergo, particularly with
bettors who live from other gambling jurisdictions. In that regard,
the betting site is partners with
Bitstamp, a well-known Bitcoin
exchange that helps facilitate the
transactions between them and
their bettors.

Then again, direct payment is not

very much preferred by many
online gaming sites due to one
thing: the constant yet unpredictable uctuation of the price of 1
Bitcoin (BT). This is known to
aect the revenue ow of these
casinos. It is for this reason that
other Bitcoin casinos use another
approach for facilitating Bitcoin
transactions with their players:
through third-party processors.
These entities convert BTs directly
into cash whenever players fund
their accounts via deposit.

BetCRIS

BT

13

An example of a casino that does this is LimoPlay, with its third party
processor partner Cubits. The casino players wanting to replenish their
accounts using BT with LimoPlay will have their payments sourced
through Cubits. It will then be converted to cash and then transferred to
the players accounts via deposit.
LimoplayCUBITS
LimoPlay
CUBITS

This is truly a benecial arrangement for both parties. On one hand,

players are able to undergo fast and secure payment transactions. On
the other hand, LimoPlay wont be too concerned about the volatile Bitcoin prices, let alone the payment process itself. All because Cubits is
there to take care of business, serving as the bridge that connects players using Bitcoin and the online site.

LimoPlay
CUBITS

14

Whatever the circumstances that online casinos face in terms of payment options, there are always various methods available, and Bitcoin is
no exception. It is imperative, therefore, for any online gambling site,
regardless of the gambling typelive dealers, sportsbooks, poker and
blackjack tables, etc.need to carefully choose which type of method to
use that will perfectly t their existing business model. Indeed, identifying the payment processes involved is crucial for players who are looking
for the best online gambling site to go to and stay there for the long
term.

21

15

www.orientalgame.com

BITCOIN
GAMBLING

LOOKING AT THIS
YEARS TRENDS

he year 2015 saw the cryp

tocurrency Bitcoin showed
its price volatility, athough
at the near end of theyear, it
has become stable. The price of
one (1) Bitcoin went up nearly
40 percent in the calendar year,
making it one of 2015s best investments. As the digital currency displayed stability as its price
increased in value, investors
were able to show their interest
in funding business ventures that
accept Bitcoin, especially casinos.
2015

1
40

2015

The trends are mostly positive and

they will play an important role in
the ongoing increase of Bitcoin
casinos due to the fact that these
trends point toward continuous
momentum. Mostly, Bitcoin has
been greatly patronized by many
in just about any industry, making
it more secure as time goes by and
gives

17

people the peace of mind that

they can transact using the digital currency.

That said, what are these trends

that were bound to see the next
few months in terms of the cryptocurrency and how these will
impact online casinos? Here are
some of them:

When it comes to payment options, Bitcoin will still be popular

among casinos.

Payments are highly important in

any business model, especially
within the online casino industry.
Operators must ensure that they
payment system that they use is
a trusted one, taking into consideration security and safety in all
transaction made by their players. With Bitcoin, as is with
third-party payment systems,
fullls the demands of both operators and their players.

The digital currency allows the

latter to fund their respective accounts in just minutes, and at the
same time, allows the operators to
give them their winnings within
those minutes. The transfer of
payments almost happen almost
in an instant, and that players will
incur lower fees than what is commonly done in credit, debit, or
other regular payment processors.

The presence of mobile will continue to spur the growth of Bitcoin

casinos.

The shift to mobile technology

within the casino industry is no
longer something new, especially
in this time and age. Indeed, a lot
of Bitcoin casinos have taken advantage of HTML5 technology as it
allow players to engage in games
not just in desktop, but in numerous types of devices. With Bitcoin
entering the picture,

18

www.orientalgame.com

online gaming through the

mobile platform has been even
quicker. The cryptocurrencys
underlying functionality is designed to easily and conveniently
do transactions through mobile
devices. This gives players the
capability to continue with their
gaming using their own mobile
device, whenever and wherever.

HTML5

Even with the continued emergence of Bitcoin casinos, regulation will still be an issue.

We all know that the legality of

online gambling diers from one
nation to another. Some totally
shun such activity, while other
nations lie on the so-called grey
market of online gambling where
ambiguous legislations or lack
thereof makes it dicult to establish. As the sector of this large
industry thrived, governments
have sought ways to introduce
various legislations that would
satisfy the two parties,

the operators and the players. Basically, operators of online casinos

impose regulations based on the
players location found in their IP
address. These operators take into
account their interpretations of
the global laws and rules on online
gambling, but they expect that
their players must also be aware
of their own. This setup makes the
Bitcoin a perfect t as a payment
option, mainly due to the fact that
many online gaming regulations
relates to using banks to fund
players accounts. The digital currency does not have a centralized
governing body that would keep
track of transactionsblockchains
are instead used in this regardand does not work within
the framework of traditional banking, which is why it ts well with
the online casino setup.

IP

20

The momentum that Bitcoin is gaining wont stop anytime soon. As this
year progresses, it is interesting to see how online casinos using the digital currency will fare well in this sector of the gaming industry. Indeed,
online casinos will go as far as Bitcoin will take them as an integral payment option.

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FEATURED STORY

ORIENTAL GAMES
ANDROID MOBILE
APP SOON TO BE
LAUNCHED!
!
!

As a company, Oriental Game (OG) is aimed at enhancing its current line of live dealer products. Knowing the state of
iGaming today, we believe that making our games
available for Android-run mobile devices will enable
us to reach out to another group of users, which are the
mobile players. In that regard, we are proud to inform the
readers of The Monthly Bet that Oriental Games Android
mobile app will be launched soon. Through this mobile
app, we give players a chance to play our games
anytime and anywhere using their Android devices. Not only that, but this app gives the
players more choices in the platform they
want when playing OG.
OG

22

The Monthly Bet

OG

Inside the app

The OG Android app is made possible by the companys development

team. The group, of course, did not disappoint after months of development and testing, and looking at the apps contents, it is easy to see why.
The login page may be a duplication of its Web-based counterpart, but
upon entering the user account name and password, players will notice
the apps compact design and interface, taking into account usability and
interaction. In addition, the whole game is customized to immediately t
with the various screen resolutions of Android devices.
The app features all of OGs live dealer games: baccarat, Dragon Tiger,
fan tan, roulette, and sic bo.
OG

OG:

23

Gameplay at your ngertips

As far as gameplay is concerned, players can get the most out of

on-the-go betting with our OG Android app. After players pick their desired tables, they will be shown an uncomplicated interface where they
can eortlessly pick their chips, place their bets, see the dierent road
maps, and view the live dealers who are facilitating the games.

Want to change something? The settings menu is readily available and

can be toggled at any time before or while playing. Want to place a bet?
The betting area may be small compared to the Web-based one, but its
simplistic design complements the whole interface and allows mobile
players to place their bets.

More to come from Oriental Game

The launch of the mobile app is one of the companys plans that have
come into fruition. It may not be an innovation that will revolutionize
iGaming, but this is Oriental Games way of enriching its

24

current product oering, not to mention putting ourselves in the position to reach out to a wider audience, which are the mobile players.
Indeed, it also helps that we have this important milestone made possible, considering that the Asia largest iGaming exhibit, the G2E Asia
2016, is already upon us. Even after the three-day gaming trade event at
Macau, Oriental Game is still poised to roll out new features and functionalities to ensure our competitiveness within the iGaming industry.

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