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PROJ E CT MAN AGEMENT
7 - Project Management
This section addresses the area of project
management – the approach and design of the
ETP, the role of the key institutions, and process-
es put in place for monitoring, learning, UHÁHF-
tion, and redressal of problems.
The ETP has worked with an overall framework
which is ambitious, setting a benchmark for
future rural tourism initiatives in the country. In
the Project Document between GoI-UNDP, which
is the base document for this project, it has
emphasised processes rather than products and
has placed at the centre the notion of people
centred development. However in its design it
has got into a project based mode and tended
to collapse timelines with the focus being on
products. The increase in sites from 15-20 origi-
nally planned to 36 may have contributed to this
shift in focus. According to Prema Gera, Head,
Poverty Unit, UNDP “during implementation it
was realized that 36 sites selected were too
many as it involved 20 states which meant 20
state tourism departments and further travel to
all locations, became ver\GLIÀFXOWµ
One of the hopes of ETP was that through
these pilot projects models of successful rural
tourism projects would emerge which could
then be applied in future. By the term “model”
we basically refer to a set of guiding principles
and /or an approach to implementing a project.
As Joint Secretary, Ministry of Tourism, Leena
Nandan explained “the broad framework and
the components are all the same and we feel
that the approach also has to be the same but
since we did start with the 36 sites in the Àrst
instance we do believe the learning from this
and the further activities we need to integrate
should be more effectively in place for the future
prRMHFWVµ
The ETP involved various institutions, each of
whom was responsible for certain functions.
It was a project management challenge to get
them to work in synergy towards the desired
objectives.
79
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