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Mobile
Total Internet Users: 39 Million [15% population penetration]
Growth of Internet Users (Jan, 2014 March 2015): 47%
Mobile Phone Users: 149.2 Million [79% population penetration]
Growth in Number of Mobile Subscription (Jan, 2014- March, 2015):
15%
Percentage of Pre-Paid Mobile Connections: 97%
Share of Web Traffic by Device (Jan, 2014 March 2015) via We Are
Social
Smartphones
Total Smartphone Penetration: 4.5% which makes 9 Million
Pakistan predicted to have 40 million smartphones by end 2016
Smartphone vs Feature Mobile Phones: 31% of mobiles purchased in
the country were smartphones in 2015
via PhoneWorld
via Grappetite
16% smartphone users regularly buy paid apps while remaining 84%
contents with free apps
Messaging Apps hierarchy by population:
1
Whatsapp
2
LINE (over 5 million users)
3
WeChat