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d) all of them
17. The research methodology which provides insights and understanding to the
problem is
a) Causal research
b) Descriptive research
c) Exploratory research
d) all of them
18. When is the transcribing process of data preparation irrelevant?
a) CAPI
b) Mall panel
c) In home interview
d) all of them
19. A scale for measuring attitudes that consists of a single adjective in the middle
of an even-numbered range of values, from -5 to +5, without a neutral point
a) Semantic differential scale
b) likert scale
c) Continuous rating scale
d) Staple scale
20. Companies that collect and sell common pools of data designed to serve
information needs shared by a number of clients
a) Customized services
b) Syndicated services
c) Field services
d) all of them
21. Which is a type of limited services?
a) Analytical services
b) Customized services
c) Standardized services
d) Internet services
22. Types of syndicated services
a) Purchase panel
b) Tracking data
c) Audit services
d) all of them
23. The research design which is used to obtain the evidence of cause and effect
relationship
a) Exploratory research
b) Descriptive
c) Cause and effect
d) Cross-sectional
24. What is list of all units/observations is known as?
a) Sampling frame
b) Sampling size
c) Parameter
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d) Statistics
25. Promotion of cable TV affects the health of a child 1) strongly agrees 2) agree 3)
disagree 4) strongly disagree 5) undecided is an example of:
a) Ordinal scale
b) Summated scale
c) Nominal scale
d) Arbitrary scale
26. Multiple choice questions for which usually only two responses are given such as
: yes -no , male- female .
a) Open-ended questions
b) Multiple choice questions
c) Dichotomous questions
d) Unstructured questions
27. The summary description of a fixed characteristic or measure of a target
population is known as :
a) Parameter
b) Precision
c) Statistic
d) Quota
28. Which of the following is a technique of exploratory research design?
a) Focus group interviews
b) Simulation
c) Secondary data
d) Interrogation of respondents
29. Which of the following techniques is commonly used in social science research?
a) Deliberate sampling
b) Multistage sampling
c) Cluster sampling
d) Systematic sampling
30. Ranking of a team can de done with the help of :
a) Ratio scale
b) Interval scale
c) Ordinal scale
d) Nominal scale
31. What is the degree of freedom for F-test?
a) n-k-2
b) n
c) n-k
d) n-k-1
32. Which of the following is the source of secondary data?
a) Mail interviews
b) Focus groups
c) Delphi technique
d) Sales records
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