Campaign proposal

Product
The Red Cross
Target audience
Males aged 20-30.
Campaign message
You can get good quality clothes at a cheap price
Launch date
My adverts will be launched on October the 20th. This is because it is
nearing winter and my target audience will be looking for a new wardrobe
because of the drop in the temperature.
Schedule of advertisements
October 20th Advert one newspapers for two weeks
October 27th Advert two - billboards will be put on the sides of busy
roads in Warrington so my target audience sees them
November 5th Advert three - advertisements will be put up in bus stops
in Warrington
Legal and ethical
Copy right is a law that gives the person who made a piece of work exclusive
rights for its use and distribution. This is usually only for a limited time. The copyright
law came into effect in 1911.
This would affect my adverts as I cannot copy somebody elses Slogan
Discrimination law is where you cannot discriminate against: age, gender, race,
religion this is because it could offend people as this would affect my campaign.
This would affect my campaign, if I was doing it professionally as I only have one
model who is white there for if it was professionally done I would use more models
with different ethnicities.
Privacy law is where you cannot share anyones personal information. The only
people with access to this information is the government.
This would affect my campaign because I cant share anyones personal information
and I must stick within the guidelines of the privacy law.

Ethical
Gender I cannot show one gender to be better than another.
Age I cannot show any age to be better than another
Ethnicity I cannot be racist or show any race to be superior to another
Religion I cannot discriminate against any religion or say one is better than
another.
Code practice laws
Misleading Advertising
3.1 Marketing communications must not materially mislead or be likely to
do so.
3.6 Subjective claims must not mislead the consumer; marketing
communications must not imply that expressions of opinion are
objective claims.
3.11 Marketing communications must not mislead consumers by
exaggerating the capability or performance of a product.
Harm and Offence
1) Marketing communications must not contain anything that is likely to
cause serious or widespread offence. Particular care must be taken
to avoid causing offence on the grounds of race, religion, gender,
sexual orientation, disability or age. Compliance will be judged on
the context, medium, audience, product and prevailing standards