Professional Documents
Culture Documents
A detailed look at our business and the people who comprise it, including facts and figures
about P&G.
The following facts and resources are designed for the use and convenience of media
members. Please do not hesitate to contact us with questions regarding aspects of our
business not covered here.
P&G is a global, publicly traded Fortune 500 company.
HQ: Cincinnati, OH
Operations in: About 70 countries
Sales: $83 Billion (FY 2014)
Established: 1837
Brands
P&G has 23 Billion-Dollar Brands with annual sales of $1 billion to more than $10 billion,
and 14 with sales of $500 million to $1 billion many of those with billion-dollar potential.
Nearly all of our 23 billion-dollar brands and the vast majority of our $500 million to $1
billion brands hold the number one or two position in their category or segment, and they all
have significant growth and value creation potential.
P&G serves nearly 5 billion people around the world with its brands. The Company has one
of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi
Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain,
Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II,
Tide, Vicks, Wella and Whisper.
Leadership
P&G is led by the Company's Chairman, President & Chief Executive Officer and a Board of
Directors.
Business Units
P&G recently grouped its Global Business Units into four industry-based sectors as part of
the Companys ongoing plan to improve business performance. The businesses in each sector
are focused on common consumer benefits, share common technologies, and face common
competitors.
Global Beauty
Core Strengths
P&G focuses on five core strengths required to win in the consumer products industry. We are
designed to lead in each of these areas.
Consumer Understanding
No company in the world has invested more in market research than P&G. We interact with
millions of consumers each year in nearly 100 countries. We conduct thousands of research
studies annually, and invest hundreds of millions annually in consumer understanding. The
insights we gain help us identify opportunities for innovation and better serve and
communicate with our consumers.
Innovation
P&G is widely recognized as the industrys global innovation leader. We collaborate with a
global network of research partners, and more than half of all product innovation coming
from P&G today includes at least one major component from an external partner. Their
contributions have consistently helped us earn honors from the IRI New Product Pacesetters
Reportthe annual list of the biggest innovations in our industry. This year, P&G products
Crest Complete Multi Benefit (#5), Febreze CAR Vent Clips (#8) and Olay Body Collections
(#9) earned three of the Top 10 spots on IRI's list, with P&G products filling six of the top 20
spots. In the 18 years the Pacesetters list has been published, P&G has had 148 products
make the top 25 Pacesetters list in non-Food categoriesmore than our six largest
competitors combined.
Brand-Building
P&G is the brand-building leader of our industry. Weve built the strongest portfolio of
brands in the industry with 50 leadership brands that are among some of the worlds bestknown household namesand which together make up more than 90% of P&Gs sales and
profits. Twenty-five of these brands each generate more than $1 billion dollars in annual
sales.
Go-to-Market Capabilities
Weve established industry-leading go-to-market capabilities. P&G is consistently ranked by
leading retailers in industry surveys as a preferred supplier. Were also frequently ranked as
the industry leader in a wide range of capabilities, including clearest company strategy,
brands most important to retailers, strong business fundamentals and innovative marketing
programs.
Scale
As one of the worlds largest consumer packaged goods companies, P&G has scale
advantages across our brands, businesses, operations and people. This allows us to share
knowledge, transfer technologies, optimize our spending and flow resources to better serve
consumers and continuously improve our efficiency and productivity.
Corporate Structure
We have made P&Gs organization structure an important part of our capability to grow. It
combines global scale benefits with a local focus to win with consumers and retail customers
in each country where P&G products are sold.
P&G'S four industry-based sectors are focused on common consumer benefits, share
common technologies, and face common competitors.
Weve changed the name of our go-to-market organizations from Market Development
Organizations to Selling and Market Operations (SMOs). This is more than a name change. It
clarifies the work SMOs need to do and the work they do best superior, effective and
efficient selling, distribution, shelving, pricing execution and merchandising every day,
every week in every store. The SMOs are focused on the consumers, channels, customers
and markets we serve:
Asia
Europe
Latin America
North America
Global Business Services (GBS) utilizes P&G talent and expert partners to provide best-inclass business support services at the lowest possible costs to leverage P&Gs scale for a
winning advantage.
Lean Corporate Functions ensure ongoing functional innovation and capability improvement.
Corporate Structure
We have made P&Gs organization structure an important part of our capability to grow. It
combines global scale benefits with a local focus to win with consumers and retail customers
in each country where P&G products are sold.
P&G'S four industry-based sectors are focused on common consumer benefits, share
common technologies, and face common competitors.
Weve changed the name of our go-to-market organizations from Market Development
Organizations to Selling and Market Operations (SMOs). This is more than a name change. It
clarifies the work SMOs need to do and the work they do best superior, effective and
efficient selling, distribution, shelving, pricing execution and merchandising every day,
every week in every store. The SMOs are focused on the consumers, channels, customers
and markets we serve:
Asia
Europe
Latin America
North America
Global Business Services (GBS) utilizes P&G talent and expert partners to provide best-inclass business support services at the lowest possible costs to leverage P&Gs scale for a
winning advantage.
Lean Corporate Functions ensure ongoing functional innovation and capability improvement.
Corporate Structure
We have made P&Gs organization structure an important part of our capability to grow. It
combines global scale benefits with a local focus to win with consumers and retail customers
in each country where P&G products are sold.
P&G'S four industry-based sectors are focused on common consumer benefits, share
common technologies, and face common competitors.
Weve changed the name of our go-to-market organizations from Market Development
Organizations to Selling and Market Operations (SMOs). This is more than a name change. It
clarifies the work SMOs need to do and the work they do best superior, effective and
efficient selling, distribution, shelving, pricing execution and merchandising every day,
every week in every store. The SMOs are focused on the consumers, channels, customers
and markets we serve:
Asia
Europe
Latin America
North America
Global Business Services (GBS) utilizes P&G talent and expert partners to provide best-inclass business support services at the lowest possible costs to leverage P&Gs scale for a
winning advantage.
Lean Corporate Functions ensure ongoing functional innovation and capability improvement.
Corporate Structure
We have made P&Gs organization structure an important part of our capability to grow. It
combines global scale benefits with a local focus to win with consumers and retail customers
in each country where P&G products are sold.
P&G'S four industry-based sectors are focused on common consumer benefits, share
common technologies, and face common competitors.
Weve changed the name of our go-to-market organizations from Market Development
Organizations to Selling and Market Operations (SMOs). This is more than a name change. It
clarifies the work SMOs need to do and the work they do best superior, effective and
efficient selling, distribution, shelving, pricing execution and merchandising every day,
every week in every store. The SMOs are focused on the consumers, channels, customers
and markets we serve:
Asia
Europe
Latin America
North America
Global Business Services (GBS) utilizes P&G talent and expert partners to provide best-inclass business support services at the lowest possible costs to leverage P&Gs scale for a
winning advantage.
Lean Corporate Functions ensure ongoing functional innovation and capability improvement.