LIAT O.

LEMBERGER
Phone 516 425 4015 • E-mail lol208@nyu.edu

EDUCATION
New York University - Gallatin School of Individualized Study
All coursework and degree requirements completed – degree to be received September 2010
GPA: 3.93
MAJOR: Music Business, Music Journalism, and Music/Vocal Performance
MINOR: Media, Culture and Communications
HONORS/AWARDS: Graduating with Latin Honors, Dean’s List NYU (2007, 2008, 2009,
2010), Gallatin Dean’s Honor Society (2008, 2009, 2010), Semi-finalist for NYU President’s
Service Awards 2009, National AP Scholar with distinction, Outstanding and Dedicated Service
Award HAFTR High School

RELEVANT COURSEWORK
The Business Structure of the Music Industry Public Relations Practices and
Principles
Advertising Principles and Practices Writing about
Performance
The Business of Artist Management Introduction to Media Studies

EXPERIENCE
Atlantic Records Artist Development/Tour Marketing Intern (Warner Music Group) New
York, NY March-May 2010
o Generate, distribute and organize weekly Soundscan reports, DMA’s,
Market Snapshots and artist calendars.
o Update artist and label’s master tour calendars (including dates,
locations, ticket purchase links and supporting acts).
o Update band’s touring itineraries. Order and ship marketing material for
all tour dates.
o Perform administrative tasks and support tour marketing/artist
development departments in all daily projects.
Atlantic Records Marketing Department Intern (Warner Music Group) New York, NY
January-May 2010
o Update marketing department’s artist calendars, artist schedules and
HTML radio ADD boards regularly.
o Compile weekly MediaBase and Soundscan reports.
o Create artist sell sheets and one-sheets including all artist and album
information and statistics on the band.
o File and manage department expense reports, answer phones,
complete shipping tasks, perform administrative responsibilities and
support Atlantic Product Managers in all aspects of their projects. Assist
the Senior Vice President of Marketing and the SVP of Brand
Partnership/Licensing with daily activities for their rosters.
Columbia Records Marketing Department Intern (Sony Music Entertainment) New York,
NY January-May 2010
o Brainstorm and create original marketing ideas for online promotion,
merchandise, contests, events, tools and offline/traditional marketing.
o Design artist decks.
o Work with social networking sites to generate marketing reports.
Research current online buzz, trends, posts/threads and advertisement
placement.
o Advise as a representative of current rock/pop/indie fans and serve as a
consultant for marketing ideas created by the department. Aid the
Senior Director of Marketing and Marketing Coordinators with tasks for
their rosters, mailings, answering phones and administrative tasks.
Columbia Records A&R Department Intern (Sony Music Entertainment) New York, NY
September-December 2009
o Scout, discover and pitch bands at a weekly Artist and Repertoire meeting.
o Compile lists of the most popular unsigned bands on sites such as Myspace,
AbsolutePunk and SmartPunk.
o Research and select weekly buzz-worthy gigs and write a weekly digital news
article.
o Attend a minimum of two live concerts a week and write reviews of the
performances.
o Maintain weekly Soundscan reports. Perform administrative tasks and work
closely with A&R Directors.
NYU’s Gallatone Records A&R Director New York, NY September 2009-May 2010
o Director of Artist and Repertoire department at NYU’s only student run
record label.
o Determine which NYU musical acts will be signed to Gallatone each
year through a comprehensive selection process of listening to artists
and choosing the most diverse acts that accomplish our musical goals
for the year.
o Contact and maintain communication with artists in order to create a
 compilation CD and yearly concerts.
o Decide on appropriate acts for each varying Gallatone concert.
NYU’s Class Council and Class Activities Board President and Vice President New York,
NY
President September 2009-May 2010, Vice President September 2007-May 2009
o Organize and chair meetings of 10-20 people.
o Brainstorm, arrange and implement partnerships/co-sponsorships.
o Find and work with appropriate vendors, arrange invoice payments and
collaborate with various NYU bureaucracies.
o Ensure contact between executive board members, send memos and group
minutes, create advertisements and maintain the Facebook group/Facebook event
pages.
o Implement programs, promote events and perform active outreach.

LEADERSHIP EXPERIENCE
Student Leader Campus Entrepreneur Initiative - Accepted as part of the selective
2009/2010 CEI team to create programs to reach out to students on the NYU campus.
Attended a five day intensive leadership training program. President of NYU’s SHMUTZ
Theater Troupe (2009-2010), Assistant Director NYU’s Lev El Lev Choral Society (2008-
2010), Class 2011 Team Captain American Cancer Society’s Relay for Life at NYU (2008,
2009), Student Leader on NYU Volunteer service trip to Kazakhstan (2009)

SKILLS
PC and Mac literate. Proficient in Microsoft Word, PowerPoint, Basic Microsoft Excel functions,
Outlook and basic HTML codes. Expert in internet social networking sites and internet
reference sites
Fluent in Hebrew (Credit received from The Jerusalem Hebrew Proficiency Examination.)