Professional Documents
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Course Requirements:
LEVEL 4
To complete your programme you must pass the following compulsory modules:
MS4101:Introduction to Marketing
MS4102:Customer Behaviour
MS4103:Marketing Skills I
BM4103:Integrative Project Dragons Den
MS4201:Marketing Communications
MS4301: Understanding International Markets
MS4104: Marketing Skills II
15 CATS
15 CATS
15 CATS
30 CATS
15 CATS
15 CATS
15 CATS
SEM 1
SEM 1
SEM 1
YEAR
SEM 2
SEM 2
SEM 2
LEVEL 5
To complete your programme you must pass the following compulsory modules:
MS5101: Marketing Research and Analysis
30 CATS
MS5201: Persuasive Advertising
30 CATS
MS5202: Public Relations
15 CATS
MS5102: e-Marketing
15 CATS
YEAR
YEAR
SEM 2
SEM 1
To complete your programme you must pass a minimum of 30 CATS from the following core modules:
MS5103:Marketing Management
15 CATS
SEM 1
MS5105: Marketing and Consumer Law
15 CATS
SEM 1
MS5301: International Marketing
15 CATS
SEM 1
AD5105: Advertising Agency
15 CATS
SEM 2
MS5203: e-Interactivity and Social Media
15 CATS
SEM 2
MD5201: Managing Creative People and Processes
30 CATS
YEAR
Other modules which can count towards the requirements of your course are:
MS5406: Work Placement
120 CATS
LEVEL 6
To complete your programme you must pass the following compulsory modules:
MS6101: Strategic Marketing
15 CATS
MS6201: Campaign Planning
30 CATS
YEAR
SEM 1
YEAR
To complete your programme you must pass a minimum of 15 CATS from the following core
modules:
MS6133: Dissertation
30 CATS
YEAR
MS6199: Investigative Study
15 CATS
SEM 2
To complete your programme you must pass a minimum of 30 CATS from the following core
modules:
MS6401: Post Placement Project
15 CATS
SEM 1
MS6103: Greener Consumption: Challenging the Consumerist Society
30 CATS
YEAR
MS6104: Services Marketing
15 CATS
SEM 1
MS6301: Cultural Issues in International Marketing
15 CATS
SEM 1
MS6302: International Marketing Strategies
15 CATS
SEM 2
MS6105: Relationship Marketing
15 CATS
SEM 2
MS6102: How Brands Work
15 CATS
SEM 2
N.b. Module restrictions and prerequisites are presented on the module descriptors in Appendix b.
* The semester details will be generated out of the timetabling system and are not subject to
validation.