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INTERNATIONAL SCHOOL OF BUSINESS RESEARCH,

BANGALORE
ORGANISATIONAL STUDY
Conducted at
XBOOM UTILITIES PVT.LTD.

In Partial fulfillment of the requirements for the award of the degree of


POST GRADUATE DIPLOMA IN MANAGEMENT
JANUARY, 2016
Submitted by

SHRUTI JAISWAL
REG. No: PG15075
Under the guidance: Mrs. Usha Prabhu

CERTIFICATE

This is to certify that Miss. SHRUTI JAISWAL, Roll No PG15075, student of PGDM has
successfully completed his project on 12th February 2016, in partial fulfillment for the award of
degree 1st year PG Diploma during the academic session 2016-2017. The project report has been
approved as it satisfies the academic requirements prescribed for the said degree.

GUIDE

DIRECTOR

Declaration
I, Shruti Jaiswal, Registration No.PG15075, student of PGDM,
ISBR Business School, Bangalore, do hereby declare that the
Organizational Study Report on is an original and authentic
work done by me. I further declare that it has not been submitted
elsewhere by any other person in any other University for the
award of any degree or diploma.

Place: Bangalore

Name: Shruti Jaiswal

Date: 15th feb 2016

Registration No.: PG15075

Acknowledgement

I express my sincere thanks to ISBR BUSINESS SCHOOL for


providing me with adequate infrastructure and a congenial
academic environment .I am also thankful to my guide, Mr. Vishal
Saurav, XBOOM UTILITIES PVT LTD, and also my intern guide
Mrs. Usha Prabu whose timely guidance and persistent
encouragement helped me in completing the project successfully
and making it a wonderful learning experience. I convey my
sincere thanks to all the teaching and non-teaching staff of the
business school for their support and co-operation during the
project. Finally I thank my parents and colleagues who have
helped me in the successful completion of the project.

LIST OF CONTENTS

Chapter

Content

Page No.

Chapter 1
1.1
1.2
1.3
1.4
1.5
1.6

Introduction to Organization Study


Introduction
Scope of Study
Objective of study
Methodology
Period of study
Limitations

7
7
7
8
8
8

Chapter 2
2.1
2.2
2.3
2.4
2.5
2.6

Industry Profile
Industry Overview
Industry Investment
Industry Porters Analysis
Industry Growth
Government Initiatives
Industry Future

10
11
11
12
13-14
15

Chapter 3
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.7
3.8
3.9
3.10

Company Profile
Company Profile
Business Subsidiaries
Mission , Vision, Core values
Leadership structure
Organization Chart
Products &Services
Awards and Recognitions
Competition
Departments
Functional Department structure
Functional Analysis

17
18
18
18
19
19
19
20
20
20
21

Chapter 4
4.1
4.2
4.3

7s Framework
SWOT
Sustainability and CSR

23-24
25-28
29

4.4

Corporate Governance

30-32

Chapter 5
5.1
5.2

Findings& Recommendation
Conclusion

34
34

Bibliography
Web Resource

41
41

Annexure

CHAPTER 1
INTRODUCTION TO ORGANISATION
STUDY

INTRODUCTION

Organizational study is "the examination of how individuals construct organizational


structures, processes, and practices and how these, in turn, shape social relations and create
institutions that ultimately influence people", organizational studies comprise different areas that
deal

with

the

different

aspects

of

the

organizations,

many

of

the

approaches

are functionalist but critical research also provide alternative frame for understanding in the field.
An Organization is a social arrangement which pursues collective goals, which controls its own
performance and which has a boundary separating it from its environment. Organization is the
association formed by a group of people who see that there are benefits available from working
together towards some common goal.
Organizational studies are conducted so as to understand how people come together to meet the
common objectives of the organization. The individual efforts, group dynamics, group cohesion,
decision making, leadership, planning etc. are studied by actively taking part in the work as an
employee.

SCOPE OF STUDY
An organization study covering all departments in one, gives a detailed idea of the
functioning of the organization. For me it was a great learning experience in undergoing the
study for one month. It has definitely helped me to ascertain the functions, responsibilities
and procedurals involved in each and every department of the organization. A start up gives
you the idea of how to run a business from scratch and to attain goals that seem difficult to
reach. Every single person plays a vital role in a start-up as there are very few people itself
and everyones contribution is important. This study has provided me with a broad scope of
absorbing profound knowledge in a short period of time.

OBJECTIVE OF STUDY

To gain an overall idea about industry/corporate exposure.

To get a knowledge about how various departments in an organization co-ordinates in a


uniform harmony and how they function.

To get an opportunity to develop attitudes conducive to effective interpersonal


relationships.

To gain knowledge on the dealings of an entrepreneur as a whole


To get firsthand experience of working in a corporate as an independent individual.

METHODOLOGY
It is a descriptive analysis of Primary and the Secondary data. As it was a start-up company
there was no much of data but as per our findings, we got,
Primary data: It was a participative observation and interview method was adopted.
Secondary data: In secondary data, there was the website and the database which was
created by the company.

1.5 PERIOD OF STUDY


The period of the organization study was for one month.
Start Date 11th January, 2016
End Date 10th February, 2016
Office Hours 10 am to 5 pm (Monday to Friday)
10 am to 2 pm (Saturday)
Sunday Closed

1.6 LIMITATIONS OF STUDY


The main drawback of the Organization study was the Time Constraint, so we were
unable to explore in depth the industry.
Another was the location of the enterprise which was far away from the residential
locality leading to fatigue and stress
There was dearth of assistance and lack of inputs within the organization.

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CHAPTER 2
INDUSTRY PROFILE- RETAIL
INDUSTRY

11

2.1 INDUSTRY OVERVIEW


The India Retail Industry is the largest among all the industries and has emerged as one of the
most dynamic and fast-paced industries due to the entry of several new players. But all of them
have not yet tasted success because of the heavy initial investments that are required to break
even with other companies and compete with them. The India Retail Industry is gradually
inching its way towards becoming the next boom industry.
It accounts for over 10 per cent of the countrys Gross Domestic Product (GDP) and around 8 per
cent of the employment. India is the worlds fifth-largest global destination in the retail space.
India is also among the highest in the world in terms of per capita retail store availability.
The total concept and idea of shopping has undergone an attention drawing change
in terms of format and consumer buying behavior, ushering in a revolution in
shopping in India. Modern retailing has entered into the Retail market in India as is
observed in the form of bustling shopping centers, multi-storied malls and the huge
complexes that offer shopping, entertainment and food all under one roof.
A large young working population with median age of 24 years, nuclear families in
urban areas, along with increasing working women population and emerging
opportunities in the services sector are going to be the key factors in the growth of
the organized Retail sector in India. The growth pattern in organized retailing and in
the consumption made by the Indian population will follow a rising graph helping
the newer businessmen to enter the India Retail Industry.
In India the vast middle class and its almost untapped retail industry are the key
attractive forces for global retail giants wanting to enter into newer markets, which
in turn will help the India Retail Industry to grow faster. The Food Retail Industry in
India dominates the shopping basket. The Mobile phone Retail Industry in India is
already a US$ 16.7 billion business, growing at over 20 per cent per year.

2.2 INDUSTRY INVESTMENT


The Indian retail industry in the single-brand segment has received Foreign Direct Investment
(FDI) equity inflows totaling US$ 344.9 million during April 2000September 2015, according
to the Department of Industrial Policies and Promotion (DIPP).
With the rising need for consumer goods in different sectors including consumer electronics and
home appliances, many companies have invested in the Indian retail space in the past few
months.

Amazon India expanded its logistics footprint three times to more than 2,100 cities and towns
in 2015, as Amazon.com invested more than US$ 700 million in its India operations since July
2014.
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Adidas AG, renowned for its Adidas and Reebok sports brands, has become the first foreign
sports company to get government approval to open 100 per cent foreign-owned stores in India.

Walmart India plans to add 50 more cash-and-carry stores in India over the next four to five
years.

Aeropostale, an American teen fashion retailer, has chosen to enter India over China, and
expects India to be among its top three markets over the next four years with revenue target of Rs
500 crores (US$ 75 million).

Opinio, a hyperlocal delivery start-up, has raised US$ 7 million in a Series-A funding from
Gurgaon-based e-commerce fulfillment service firm Delhivery along with investment from
Sands Capital and Accel Partners.

Textile major Arvind Limited has announced a partnership with Sephora, owned by LVMH
Moet Hennessy Louis Vuitton, a French luxury conglomerate, in order to enter into the beauty
and cosmetics segment.

Mobile wallet company MobiKwik has partnered with Jabong.com to provide mobile
payment services to Jabongs customers.

DataWind partnered with HomeShop18 to expand its retail footprint in the country. Under the
partnership, HomeShop18 and DataWind would jointly launch special sales programmes across
broadcast, mobile and internet media to provide greater access to the latters tablet range.

FashionAndYou has opened three distribution hubs in Surat, Mumbai and Bengaluru to
accelerate deliveries.

Abu Dhabi-based Lulu Group plans to invest Rs 2,500 crore (US$ 375 million) in a fruit and
vegetable processing unit, an integrated meat processing unit, and a modern shopping mall in
Hyderabad, Telangana.

Aditya Birla Retail, a part of the US$ 40 billion Aditya Birla Group and the fourth-largest
supermarket retailer in the country, acquired Total hypermarkets owned by Jubilant Retail.

2.3 INDUSTRY PORTERS ANALYSIS

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Power of suppliers

Power of customers

Unorganized sector has a dominant


position.
Few players have a slight edge over
others on account of being established
players & enjoy brand distinction.

Customers are price sensitive.

Availability of more choice.

Threat of New Entrants

Threat of Substitutes

FDI policy not favorable for


international players.

Domestic conglomerates looking to start


retail chains.

International players looking to foray


India.

Unorganized retail.

Rivalry within Industry

All players already existent are trying to expand their retail chains

For example, Reliance retail, Aditya Birla Group, Vishal Retail, Walmart.
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2.4 INDUSTRY GROWTH


Indian retail is expected to grow 25 per cent annually. Modern retail in India could be worth US$
175-200 billion by 2016.
Retail and real estate are the two booming sectors of India in the present times. And if industry
experts are to be believed, the prospects of both the sectors are mutually dependent on each
other. Retail, one of Indias largest industries, has presently emerged as one of the most dynamic
and fast paced
Growth of Retail Companies in India is still not yet in a matured stage with great potentials
within this sector still to be explored. Most of the retail companies have stepped in the retail
sector for a better business. The Growth of Retail Companies in India is most pronounced in the
metro cities, however the smaller towns are also not lagging behind in this. The retail companies
are not only targeting the four metros in India but also is considering the second graded
upcoming cities like Ahmedabad, Baroda, Chandigarh, Coimbatore, Cochin, Ludhiana, Pune,
Trivandrum, Shimla, Gurgaon, and others. The South Indian zone have adopted the process
of shopping in the supermarkets for their daily requirements and this has also been influencing
other cities as well where many hypermarkets are coming up day to day.
The retail companies are found to be rising in India at a remarkable speed with the years and this
have brought a revolutionary change in the shopping attitude of the Indian customers. The
Growth of Retail Companies in India is facilitated by certain factors like:

existing Indian middle classes with an increased purchasing power

rise of upcoming business sectors like the IT and engineering firms

change in the taste and attitude of the Indians

effect of globalization

heavy influx of FDI in the retail sectors in India

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2.5 GOVERNMENT INITIATIVE


The Government of India has taken various initiatives to improve the retail industry in India.

The Ministry of Urban Development has come out with a Smart National Common
Mobility Card (NCMC) model to enable seamless travel by metros and other transport systems
across the country, as well as retail purchases.

The Government of India has accepted the changes proposed by Rajya Sabha select
committee to the bill introducing Goods and Services Tax (GST). Implementation of GST is
expected to enable easier movement of goods across the country, thereby improving retail
operations for pan-India retailers.

The Government has approved a proposal to scrap the distinctions among different types
of overseas investments by shifting to a single composite limit, which means portfolio
investment up to 49 per cent will not require government approval nor will it have to comply
with sectoral conditions as long as it does not result in a transfer of ownership and/or control of
Indian entities to foreigners. As a result, foreign investments are expected to be increase,
especially in the attractive retail sector.
The Government of India is playing a vital role in making the Indian retail industry the most
lucrative for non-resident Indians (NRIs) and person of Indian origin (PIOs). Some of the major
initiatives by the Government are as follows:

The Government of India has allowed 51 per cent foreign direct investment (FDI) in
multi-brand retail and 100 per cent FDI in single-brand retail

DIPP is likely to consider relaxing the sourcing norms for global retailers to establish
shops in India, as IKEA is asking for further relaxation of mandatory conditions

The Union Ministry of Finance has provided relief to the Rs 18,000 crore (US$ 3.25
billion) software industry by replacing a multi-level structure of tax deducted at source (TDS) on
distributors with a single TDS. This would be deducted by the first distributorone who directly
purchases packaged software from a developer
The federation has welcomed the new FDI in retail announced by the Government of India. The
Government has announced its decision to allow 51 per cent FDI in multi-brand retail and 100
per cent FDI in single-brand retail. In addition, the Government has also opened up the aviation
sector.
The ISF said that FDI in retail sector will have a much wider impact on organized employment
as compared to what happened in the IT sector over a decade ago. The federation also said that
these measures will open doors for low-skilled people.

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2.6 INDUSTRY FUTURE

The penetration of organized retail will happen much faster in the coming decade, even in tier 2
and tier 3 Indian cities, because of the changing demographics of Indias population and a
healthy rate of economic growth. With good underlying economic growth, increase in disposable
income, increased awareness due to penetration of broadband and mobile devices with internet
accessibility, the demand for consumer goods will rise. With better systems and processes in
place, all this is bound to assist in increasing the penetration of the organized retail sector in
India.

Rural retailing is also poised to grow multifold in India. With several states in the country
permitting retailers to purchase produce directly from farmers, the farmers too are adapting to the
new opportunity to cultivate assigned crops and take special care of the same. This gets them
instant credit at higher prices than what they received from the erstwhile traders/middlemen.
Corporate retailers like ITC, Godrej, Reliance, AV Birla, Mahindra & Mahindra and many others
have already established the farm linkages.

Indias rural markets offer a sea of an opportunity for the Retail sector. According to National
Council of Applied Economic Research (NCAER) reports, rural India is home to 720 million
consumers across 627,000 villages. 17% of these villages account for 50% of the rural
population as well as 60% of rural wealth. This implies that reaching out to just 100,000 plus
villages will ensure access to most of the rural opportunity.

The future of the India Retail Industry looks promising with the growing of the market, with the
government policies becoming more favorable and the emerging technologies facilitating
operations.

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CHAPTER 3
COMPANY PROFILEXBOOM UTILITIES PVT. LTD.

3.1 Company Profile.


Xboom Utilities Pvt Ltd.is a 4 member young startup started in January 2015. It aims to foster
safety among individuals by their self-defense products.
XBoom Utilities Pvt. Ltd. is executing its all business affairs with its headquarters based
at Bengaluru (India). They are amongst the leader indulged in providing various quality selfdefence products to their clients. In a short duration of time, they have carved a strong customer
base for their extensive product line. Their products are manufactured using best quality material
sourced from allied and authenticated vendors of the industry. Ease of operation, modern
features, high efficiency and reasonable prices of their products gives their customers a true
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value for their money. As they provide custom based solutions to their customers in terms of
packaging and shipping, they always reckon on us.

3.2

Geographical presence

The company has its headquarters in Bengaluru and conducts all business operations from
Bengaluru.
In terms of sales the products are available throughout India through its website and e retail
websites like amazon, flip-kart etc.
In terms of branches it has its sister branch in New Delhi.

3.3 Business Subsidiaries


Subsidiaries are provided by the parent company to the sister company. Since there are no
daughter company controlled or owned by XBoom pvt ltd. it does not provide nor receive any
business subsidiaries.
But it does provide subsidiary to its branch in Delhi to conducts business operations.

3.3 Mission, Vision, Core values


Vision:
To encourage and educate masses regarding safety in India.
Mission:
To enrich the society to the sense of safety.
Core Values:
We believe in treating our customers with respect and faith. We grow through creativity,
invention and innovation. We integrate honesty, integrity and business ethics into all aspects of
our business functioning.

3.4 Leadership Structure:


DEMOCRATIC LEADERSHIP
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The democratic leadership style is a very open and collegial style of running a team. Ideas move
freely amongst the group and are discussed openly. Everyone is given a seat at the table, and
discussion is relatively free-flowing.
This style is needed in dynamic and rapidly changing environments where very little can be
taken as a constant. In these fast moving organizations, every option for improvement has to be
considered to keep the group from falling out of date.
The democratic leadership style means facilitating the conversation, encouraging people to share
their ideas, and then synthesizing all the available information into the best possible decision.
The democratic leader must also be able to communicate that decision back to the group to bring
unity the plan is chosen.
So, there was a mentor and guide Mr. Vishal Saurav (CEO) was a democratic leader who
believed in keeping an open mind and allowed ideas to flow freely and respected everyones
opinion, and made decisions considering everyones opinion. Hence he was a typical
democratic leader.

3.5 Organization structure:

20

CEO
(Mr. Visal Saurav)

Trader

Supplier

Employees

Employees

3.6 Products and Services:


Xboom Utilities Pvt Ltd are mainly into selling personal safety, home safety and utility
products. . XBoom Utilities Pvt. Ltd. are amongst the leader indulged in providing various
quality self-defense products. The products include pepper spray, tazer, knuckles,
powerbanks + tazers etc.
Some of the products and their specification are mentioned below.

1. Xboom Advanced Pepper Spray:

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Xboom Advanced Pepper Spray is a high quality pepper spray, its advanced formula makes it an
excellent helping tool at the time of distress by protecting life and goods. Its easy to use feature
makes it possible to defend one-self against attack, molestation, rape, abduction, chain snatching
and robbery.

Features:

Advanced Formula: 10% O.C content with high flow propellant.

Maintain Safe Distance: Effective upto 7 ft. of range.

Easy To Carry: Compact size to fit in your handbag/purse.

Get Enough Time For Help: Effective for 30-45 mins.

Legal: Under IPC section its legal to use for self defence.

Safety: Flip- flop lock to avoid any accidental discharge.

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2. Xboom Bling:

949

The perfect companion for people traveling alone.

The Xboom Bling comes equipped with a flash torch and tazer ready to paralyse any
threat.

Its Shiny design is made specifically for visibility inside the purse and make it go
unnoticed.

Shiny design for Non identification as a self defence tool visibility.

Applications:

For people going on morning walks.

People returning late at night.

Security guards
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3. Xboom PSA 3.0

This alarm is more popular with corporate girls.

This personal safety alarm makes a loud 130db noise.

Its small and unobtrusive and attaches to a belt or purse or easy accessibility.

This safety alarm can be used as a panic alarm or medical emergency.

This personal alarm is perfect self defense for women.

4. Xboom Electra +

Xboom Electra+ is an advanced self defense tool.

Its powerful tazer & flashlight can prove to be a life saver in any kind of distress.
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The electric pulse generated has intense incapacitating effect on your attacker.

Flashlight helps you to locate and navigate at night.It comes with a safety lock using
which taser functionality of this device can be disabled.

Application:

For people going on morning walks.

People returning late at night.

Security guards

Xboom potato:

Power banks are becoming popular these days as our gadgets.

Many people just end up buying the wrong specifications of power bank that suits the
need of their devices but we have come up with a Unique and Powerful Power bank with
a built in Torch and a Tazer to emit strong current for self-defence for the women who are
frequent travellers.

A handy multi utility tool for all around protection.


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Its powerful tazer can prove to be a life saver in any kind of distress.

5200 maH

3.7 Awards and recognition:


As the company is a start up its too early for it to earn a reputation and win awards. Hence , as
of now the company has only received a token of gratitude for sponsoring in an event.
The name of the event is UTSAV-2015.

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3.8 Competition:
Since the company focuses on section which is highly unpopular in our country (self -defence),
it has a huge scope of growth and very few competitors. The only competition it gets is for its
pepper spray and the rest of its products face very less competition
Some of the competitors for pepper spray are Cobra, chilliguard, bodyguard pepper spray etc
For tazers the competitors are Touch Tec and Stun.
For Personal safety alarms competitors are Iscream and Noctronique .
The unique powerbank + tazer + torch (POTATO) has no competitors yet.

3.9 Departments:
Departments are absent and many of its business operations are outsourced. But many functions
belonging to different departments are carried under one roof in the Bangalore headquarters.
Accounts, Finance, Human resource, Logistic and Sales and Marketing related operations are
carried out in the Bangalore headquarters.

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CHAPTER 4

28

4.1 7S FRAME WORK

29

7S stand for:

30

Strategy: The definition of key approaches for an organization to achieve its goals.

Structure: The organization of resources within a company into different business groups and
teams.

CEO
(Mr. Visal Saurav)

Trader

Supplier

Employees

Employees

Style: The culture of the organization in terms of leadership and interactions between
staff and other stakeholders.

Staff: The type of employees, remuneration packages and how they are attracted and
retained.

The company is congregated with a team of highly experienced professional who are well versed
with their confined domains. Their contemporary manpower understands its priorities very well
and thus endures best so as to reach targets with in predetermined ultimatums. It is their teams
efficiency that have become able to accomplish huge tasks ultimately in lesser time.The
manpower is their greatest strength and contributes its very best to the organizational growth.

Skills: Capabilities to complete different activities.

Systems: Business processes and the technical platforms used to support operations.
31

To channelize the business in multi directions, they have made collusion the leading and topnotch vendors of the industry. They are technically arbitrated with all contemporary machines to
make readily consumable supplies. They are highly credible and known to make time honoured
supplies. The vendors have supported us immensely since our inception by supplicating us with
best grade material required. They are mastered in their respected domains and are technically
arbitrated with advanced machines that make them more reliable.

Shared Values: called "superordinate goals" when the model was first developed, these
are the core values of the company that are evidenced in the corporate culture and the
general work ethic.

4.2 SWOT ANALYSIS:


32

A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to


evaluate the strengths, weaknesses, opportunities and threats involved in a project or in
a business venture. A SWOT analysis can be carried out for a product, place, industry or person.
It involves specifying the objective of the business venture or project and identifying the internal
and external factors that are favorable and unfavorable to achieve that objective.

Strengths: characteristics of the business or project that give it an advantage over others.

Weaknesses: characteristics that place the business or project at a disadvantage relative to


others.

Opportunities: elements that the business or project could exploit to its advantage.

Threats: elements in the environment that could cause trouble for the business or project.

SWOT analysis aims to identify the key internal and external factors seen as important to
achieving an objective. SWOT analysis groups key pieces of information into two main
categories.

Internal factors the strengths and weaknesses internal to the organization

External factors the opportunities and threats presented by the environment external
to the organization.

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SWOT ANALYSIS OF XBOOM UTILITIES PVT. LTD.

STRENGTHS:
Xboom Utilities Pvt. Ltd. is amongst the leader indulged in providing various quality self
defence products to our clients. In a short duration of time, the company has carved a strong
customer base for their extensive product line. The products are manufactured using best quality
material sourced from allied and authenticated vendors of the industry. Ease of operation,
modern features, high efficiency and reasonable prices of our products gives their customers a
true value for their money.
The key strengths of company are:

Quality self-defence products

Long list of Products.


i) Pepper Spray
ii) Self defence key chain.
iii) Tazer
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iv) Security alarm. Etc.

High efficiency and reasonable prices.

Research & Development Activities


Xboom has a very good research team. The CEO Vishal Sourav himself very much
committed towards company motto i.e., To enrich our society with sense of safety.

WEAKNESS:

Lack of awareness:
Most of the people are unaware about the products. So creating awareness is one of the
most challenging part for the Company.

Lower scope of achieving economies of scale:


As most of the products are distinguished from other there is no standard process which
can be followed to achieve economies of scale.
OPPORTUNITY

Increasing number of crime against women:


As crime against women is increasing at an alarming rate the demand for product is
expected to increase as these products even dont required license to carry unlike guns.

Increasing Demand for product:


It is well said that to ensure growth in a company, the company should not wait for the
opportunity, instead they have to take step to create opportunity. Creating awareness
among people through various blogs, stalls near schools and colleges and making the
product available in leading online retail website are some of the bold step taken by the
Company.

Untapped rural market:

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As most of the people are unaware about these self defence products in rural market there
is huge opportunity for the company to capture the untapped rural market.

Large domestic market:


A population of over a one billion can be seen as a great opportunity for the company.
THREATS:

Presence of competitor:
To survive in the competitive market xboom has to catch up in terms of quality and lean
production.
Presently the company is facing competition from cobra pepper spray, bodyguard pepper
spray etc.

SWOT MATRIX OF XBOOM UTILITIES PRIVATE LIMITED.


STRENGTHS
1)QUALITY SELF DEFENCE
PRODUCTS.
2)LONG LIST OF PRODUCTS.
3)HIGH EFFICIENCY AND
REASONABLE PRICES.
4)RESEARCH AND DEVELOPMENT
ACTIVITIES.

WEAKNESS
1)LACK OF AWARENESS
2) DIFFICULT TO ACHIEVE
ECONOMIES OF SCALE.

OPPORTUNITY
1)INCREASE NO OF CRIME AGAINST
WOMEN
2)INCREASING DEMAND FOR
PRODUCT.
3)UNTAPPED RURAL MARKET.
4) LARGE DOMESTIC MARKET.

THREATS
1)PRESENCE OF COMPETITOR. ETC.

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4.3 Sustainability and CSR


Some say that CSR is an umbrella term under which sustainability is one aspect, and others argue
that CSR is one of the three-pronged ps in people, planet and profit. But whether they are
evolving to eventually become synonymous, there are differences between the two.
Traditionally, CSR refers to businesses responsibility to act ethically and consider their impacts
on the community at large, and does not necessarily encompass sustainability. Sustainability on
the other hand is concerned with preserving resources and operating in a way that is conducive
to long-term trading.
Some say that a clear difference therefore is in the vision: CSR looks backwards at performance,
typically over the last 12 months, while sustainability although increasingly featured in
dedicated reports also has a more prominent forward-facing focus, with targets to secure the
future for trading.
To put it another way, both CSR and sustainability understand that the context, community and
environment in which a business operates is integral to that business success. Sustainability,
then, goes on step further by taking into account the needs of the future generations.
In business practice, some say that CSR is embedded in the companys mission/vision: who it is,
what it wants to represent and achieve. Sustainability, meanwhile, is in the day-to-day operations
of that company, for example in how it uses energy.
XBOOM being a start-up company there is no CSR activities as such but for their sustainability
they have human power which they use to achieve their daily task.

4.4 Corporate Governance


The framework of rules and practices by which a board of directors ensures accountability,
fairness, and transparency in a company's relationship with its all stakeholders (financiers,
customers, management, employees, government, and the community).
The corporate governance framework consists of:

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(1) explicit and implicit contracts between the company and the stakeholders
for distribution of responsibilities, rights, and rewards,
(2) procedures for reconciling the sometimes conflicting interests of stakeholders in
accordance with their duties, privileges, and roles, and
(3) procedures for proper supervision, control, and information-flows to serve as
a system of checks-and-balances.

XBOOM CORPORATE GOVERNANCE


Being a start-up company XBoom Utilities Pvt. Ltd is incorporated in pursuant to subsection(2) of section 7 of the Companies Act, 2013 and
Rule 8 of the Companies (Incorporation) Rules, 2014 and it has a value added Tax
registration certificate as its CORPORATE GOVERNANCE.

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CHAPTER 5

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5.1 FINDINGS
Based on the study conducted, the following observations are made:

XBoom products are very useful for females as it gives them a feel of independence and
empowerment.
Although the company is a start-up, it is running in a very systematic manner.
The products meet international standards fulfilling all legal aspects.
The company is spreading awareness about carrying self-defense and safety tools by
doing seminars and putting up stalls in colleges.

RECOMMENDATIONS

Due to advertisement costs being high, XBoom can enter into the realm of digital
marketing.
Productivity can be increased if on roll employees are hired rather than interns &
outsourcing.

5.2 CONCLUSION
The organization study carried out in XBoom Utilities Pvt. Ltd. was successful in achieving the
specific objectives. It helped to familiarize with the organization functioning. The study helped
to understand how the key business processes are carried out in an organization & how
information is used for decision making. The study helped in improving practical knowledge and
was beneficial to gain confidence and awareness.

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ANNEXURE

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BIBLIOGRAPHY & WEB RESOURCE

www.ibef.org

www.entrepreneurswebsite.com

www.indiaretailing.com

www.xboom.in

www.linkedin.com

RAI (Retailers Association of India)

www.fibre2fashion.com

www.indiainbusiness.nic.in

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