A

Report on Summer Training

Project
Titled
Marketing Management
Mangalam Builders and Developers Ltd.
Submitted in partial fulfillment for the
Award of degree of

UNDERSUPERVISION OF: -

SUBMITTED BY:-

Prof. Ritika Gauba

Jyoti Mamtani
MBA II Semester

PREFACE

Management in the modern business requires an appreciation of multidisciplinary

concept & in depth knowledge of specific analytical tools, geared to the solution to the real life
problems. No doubt every real situation is unique but a set of theoretical tools of knowledge, itself
based on empirical foundation, can help in developing the mechanism for handling such situation.
So, the MBA curriculum has been designed to provide to the future managers ample practical
exposure to the business world.

All professional post graduates like MBA envisage for a student to acquire proficiency in
academic knowledge as well as its application in practice by way of exposure to the business
world. Industrial training is therefore a part of MBA/PGDBM curriculum, which helps in
developing analytical and interpreting skills in the students through application of developing
analytical and management to understand the functioning of industries. This training was
conducted in Mangalam

Builders and Developers Ltd.

Jaipur.

ACKNOWLEDGEMENT

I express my sincere thanks to my project guide, Mr.S.M. Hanif Senior Loan ManagerMangalam Group of Jaipur for guiding me right form the inception till the successful completion
of the project. I sincerely acknowledge him for extending their valuable guidance, support for
literature, critical reviews of project and the report and above all the moral support he had
provided to me with all stages of this project.
I would also like to thank to Prof. Ritika Gauba and the supporting staff of INDIAN INSTITUTE
OF RURAL MANAGEMENT for their help and cooperation throughout our project.

EXECUTIVE SUMMARY
I started my project on 15th may 2012 in Mangalam Group (A Real Estate Consultancy
Company) and was asked to study and analysis the information gap between real
estate developer and customer. I was asked to collect the information related to real
estate and the information needed to buy or search property from the educated people
who can really have experience of purchasing property or want to buy house or
property. For that I target to meet with people who are doing job at a top level in an
organization. I collected data from Delhi and NCR region. First of all I prepared the
questionnaire according to the job given to me. The objectives of my questionnaire is as
follows
Find the reason of information gap that exists between real estate developer
andcustomer in order to get an idea about the transparency in the real estate sector.
To examine, evaluate and document the problematic situations arising between thereal
estate developer and customer.
Determine Propose solutions or remedial measures to bridge the information
gap between real estate developer and customer.A secondary objective was to gather
information about what customers want fromreal estate developer and Regulatory body
working in Real estate sector.I started my survey from PRAGATI MAIDAN New Delhi. I
collected the data of 317 people which helps me to find out various reasons of
information gap between real estatedeveloper and customers, few are as follows People are not aware about the process of buying a house /property.
People are not aware about the legal and technical document needed to check while
buying or searching house/property.

INTRODUCTION OF THE INDUSTRY

Manglam Group
Manglam is a name, which stand as a synonym to trust and reliance. Manglam stands
for quality construction and honoring commitments to the highest of ethics and
standards. The Manglam Group envisions satisfaction beyond comparison to its
customers and in building relations.
The innovative approach of the Group has given new dimensions to the real estate
market of Rajasthan. It has brought to the customer quality and comfort at affordable
prices justifying Manglam as another name for value for money. The projects
commissioned by Manglam are a symbol of precision, international quality and perfect
amalgamation of functionality and aesthetic. Each project is an edifice in itself, attribute
to modern architecture symbolizing the fusion of mystic past and grand future.
The Manglam Group has become the epitome of quality and has thereby left a lasting
impression

of

reliability

and

creativity

on

the

minds

of

consumers.

History:
The Manglam Group is one of the most eminent and well known construction
companies in Jaipur. Their building prowess is widely acknowledged across the realm of
estate domain in Rajasthan. The groups influence in the states property development
is rapidly growing with each passing day. The firm has infused new styles of architecture
in its structures and as a result, completely revolutionized the whole concrete landscape
in Rajasthan. With an unflinching commitment to excellence, the group has garnered
great acclaim from all kinds of customers. Within a very brief span of just 5 years, the
5

enterprise has accomplished 14 schemes that include 9 housing and 5 business

ventures. Possessing 12 projects under construction, it comprises 4 residential
assignments, 4 business structures and 4 amalgamated townships situated at Jaipur,
Udaipur and Bhilwara. The organization has to its credit of having developed a good
number of over 26 properties encompassing a huge 27 million sqft. This in itself is an
unprecedented achievement that is yet to be replicated by any other real estate firm in
the region.

Fulfill your shopping needs and culinary temptation at Manghams Arpan, ease the
access to the commercial and entertainment attractions.
Enjoy Lifes Luxuries to your hearts content

Refresh in the shimmering pool, Unwind in the Jacuzzi, or host a barbeque party with
family and friends. Indulge yourself to a world of pleasure.
Manglams Arpan the world class private villas with dedicated parking along with
6

front and back garden. In duplex format, each villa enhances the feeling of openness,
privacy and freedom. Each villa has been designed as a complete and comprehensive
unit with all international functions and facilities.

A series of well ventilated villas

Front and back gardens

Proper Space Management

Arpan means to deliver or to dedicate Here at Manglams Arpan we are committed to

deliver you the opportunity to live a king size life where world of convenience awaits you
with pure bliss. Manglams Arpan is a combination of 3 types villas. These Homes blend
the best of architectural design with contemporary luxury and modern convenience. All
these dwelling delights come loaded with attributes that add charm to your everyday life.
Live beyond your means!

your wish for trendy living come true. Appreciate a generous gesture from Manglam
Build Developers who have really gone out of their way to present you with a lifestyle
thats way beyond ones resources. .thats why weve named it Manglam Arpan.
Come, count your blessings as a happy and proud owner of a Villa here!

Manglam group
Manglam Group was set up its organization at Rajasthan and started functioning as one
of the foremost land developers and builders in the real estate industry. The name
Manglam indicates as a tantamount to faith and confidence.

This organization has put up with strong foundation in the minds of all their staffs to
concentrate on offering quality construction and honoring obligation to the uppermost of
principles and standards. It is Manglam group being the first to provide quality products,
which are beyond the clients' expectation and dream. Apart from business, they always
try to build the long term relationship with clients, which give an opportunity to learn
more about the clients' expectation and implement the same in their future projects.
The groundbreaking approach of the Manglam has set latest scope to the real estate
business at Rajasthan. It is said that, they are the one among the best builders
providing quality dwellings at reasonable price, mitigating Manglam as the synonym for
worth and money.
The projects specially made by Manglam are a sign of exactitude, global standard and
absolute blend of well designed and artistic. Every project is unique of its kind and
highlights to contemporary structural design representing the synthesis of numinous
past and splendid future.
Projects
Manglam group has put up a number of projects in both the sectors of residential and
commercial. Today, all these structures are standing as a landmark project to many
renowned places of Rajasthan. Some of the residential and commercial are listed below
at your glance.

MORE THAN JUST A COMMITMENT

Manglam is a name, which stand as a synonym to trust and reliance. Manglam
stands for quality construction and honoring commitments to the highest of
ethics and standards. The Manglam Group envisions satisfaction beyond
comparison to its customers and in building relations.
8

The innovative approach of the Group has given new dimension to the real
estate market of Jaipur. It has brought to the customer, quality and comfort at
affordable prices justifying Manglam as another name for value for money. The
projects commissioned by Manglam are a symbol of precision, international
quality and perfect amalgamation of functionality and aesthetics. Each project
is an edifice in itself, a tribute to modern architecture symbolizing the fusion of
mystic past and grand future.
Manglam's strong team with a commitment and vision also plans to give
comprehensive solutions to the people in terms of commercial spaces,
residential apartments, townships, farmhouses, villas and entertainment theme
parks. All the projects commissioned by the Group well justify the present and
future need of the people in the most appropriate manner. It is their far
sightedness, innovativeness, quality and commitments that have won them
accolades for all the ventures that the Group has undertaken. Manglam Group
is now geared up to bring a paradigm shift in lifestyles of the Jaipurites through
their world class structures.
LANDLORDS
The Wrest while Jagirdars of Tikhana Geejgarh, Daring Rathore Warriors of
Jaipur state well kown for their outstanding chivalry in the battle field and their
remarkable contribution in various areas e.g. judiciary, administration, politics,
sports and art and cultural development of Rajasthan.

MORE THAN JUST A DREAM

The Grand Geejgarh, a dream come true, for you and your family because you
always dream of a house in the most posh area of Jaipur, with all the luxury
and comfort that could only be seen in dreams. So, come and see your dreams
turning into reality at the Grand Geejgarh.
MORE THAN JUST LUXURY
9

The Grand Geejgarh, as the name carries a rich heritage and tradition of more
than 150 years. Keeping up with the same tradition we have blended it with
modern architecture and created a master peace of ultimate luxury.
MORE THAN JUST COMFORT
The moment you step in to the Grand Geejgarh, a feeling of unusual pleasure
engulfs you, weather it is the green open environment to relax or elegant finish
of your apartment replete with thought full modern amenities or even the
recreational facilities to unwind at your door step.
MORE THAN JUST CONVENIENCE
Get inspired by the tranquil setting of the lush green landscaped garden. The
landscaping is tastefully done to enhance every aspect of this grand complex.
The natural beauty is breathtaking and the specially chosen trees and shrubs
lend themselves to the overall effect of this impressive garden.
There are other fitness facilities like yoga center and gym to keep stress at bay
and inculcate the goodness of health. Kids and our seniors hold a special
position in our hears; we have therefore dedicated a special zone for kids and
senior citizens in the premises.

MORE THAN JUST HEALTH

10

Having charted a long and exciting road to success in Jaipur,

The Manglam Group has today carved out a niche for them in the real estate industry
and is the trendsetter in creating world-class landmarks in Jaipur. From the very
beginning we have been translating numerous dreams into reality with a consistent tryst
for success and total commitment in achieving a paradigm shift in lifestyles of Jaipurites.
The Origin
Manglam was the brainchild of Shri N. K. Gupta, a first generation entrepreneur, a
chartered accountant by qualification and a visionary having more than two decades of
experience in Construction and Real Estate Development. It was this one man's dream,
his grit and foresight that laid the firm foundations of Manglam Group. He remained
steadfast in his commitment towards building globally comparable quality Residential
and Commercial projects, with the motto of "Aapka Sapna Hamara Prayas".
How We are Different
The Manglam Group has strengthened its pillars of trust, quality and credibility, thereby
leaving an indelible mark on the skyline of Jaipur as one of the leading developers.
Some of the reasons why all our projects have met with immense success include ideal
locations, impeccable quality of construction, awesome amenities and reasonable
prices. Manglam stands for quality construction and honoring commitments to the
11

highest of ethics and standards. The innovative approach of the Group has given new
dimensions to the real estate market of Rajasthan. The projects commissioned by
Manglam are a symbol of precision, international quality and perfect amalgamation of
functionality and aesthetic. Each project is an edifice in itself, attribute to modern
architecture, symbolizing the fusion of mystic past and grand future.
Perfect Teamwork
Manglam's strong team has a single-minded commitment and vision to provide
comprehensive solutions to the people in terms of commercial spaces, residential
apartments, townships, farmhouses, villas and entertainment theme parks. All the
projects commissioned by us, well justify the present and future needs of the people in
the most appropriate manner. It is our far sightedness, innovativeness, quality and
sincere commitments that have won us accolades for all the ventures that the Group
has undertaken.
An Unheralded Story
The Group in a short period of 5 years has completed and delivered 14 projects
consisting of 9 residential/commercial and 5 commercial projects at Jaipur. The Group
currently has 12 projects under development. These include 4 group housing projects, 4
commercial complexes and 4 integrated townships located at Jaipur, Udaipur and
Bhilwara. The total Built-up/Developed Area of above 26 projects is about 27 million Sq.
Ft.
Possibilities, Scope, Future Strategy
We target at providing for quality living spaces in the most happening locations of the
city to give customers the satisfaction of an intelligent investments. The Group is having
a land bank of about 5, 00, 000 Sq. Yard for setting up Commercial Complex/
Residential Complex/ Township and Hotels Project.
Vision & Mission Statement
Our vision is to evolve global lifestyles suited to contemporary needs and cater to
people from all walks of life with the finest habitats. We have risen on the real estate
scenario to build on dreams, both commercial and residential.

12

Goodwill in the Maketplace

We have earned a reputation for consistently delivering high quality construction
services in a timely and cost-effective manner. This one quality coupled with a host of
various other qualities that come with our experience in the industry is what brings us
more clients.
Project Efficiency
There is absolutely no compromise on quality because we work in conjunction with all
the project managers, architects, suppliers, sub-contractors and all those involved in the
project with a single-minded goal of delivering what is promised. Truly, at Manglam,
"The Best in the Business" is not just a slogan; it is a way of doing business.

Welcome to Jaipur Realtors

Jaipur, The capital city of Rajasthan is also known as the Pinkcity. It is situated 262
kilometers from Delhi, capital of India. Jaipur is the first planned city in North India. It is
one of the fastest growing business centers of Northwest India. Jaipur is very famous
for its Gems and Jewellery business.
Jewellers in Jaipur are major exporters of precious and semi-precious gems all over
the world. Jaipur is a prime Emerald exporter. Jaipur is well connected to all the major
cities in India through Airline, Rail and Road. It also has an International Airport, which
connect to many Asian destination and all the major national cities. There are many
marble and granite mines in Rajasthan. The state has abundance of minerals like zinc,
copper and many others. It is an excellent tourist destination too.

About Us
We offer you the best real estate in Jaipur. All the properties we offer are created by
Jaipur's finest craftsmen. Reputed Builders with many exquisite projects and
experience of decades, Architects with expertise to make every inch functional, Highly
skilled Structure Engineers, Electrical Engineers and Service Engineers who ensure
complete safety of a Building. Jaipur Realtors is commited to provide the best servies
13

to it's clients.
Jaipur Real Estate
Good investment opportunity in real estate Jaipur. Residential, commercial plots,
agriculture lands and Independent Houses available at various locations in and
around Jaipur. For more details

Builders and Developers in Jaipur

ARG Group
The developers, ARG group is today a name well established in real estate business.
The group was established in 1989 and has since then offered the citizens of Jaipur
numerous residential and commercial complexes of finest quality. Their residential
creations have received huge appreciation and recognition from the fraternity of
investors, buyers and retailers. The group achieved greater heights under the staunch
leadership of Mr. Atmaram Gupta, who is a charted accountant by education and
profession. Mr. Gupta has very successfully forayed into real estate business and also
actively involved in various social activities of different associations and organizations
of the city at national and local level. His contribution to business and society
unparalleled.

Sun n Moon

In the world of designer products, Sun n Moon proudly presents the first designer
series in residential apartments at Jaipur. Designed and styled for international living
standards, the furnished apartments will have an aura of exclusive designer effects.

It was an immaculate day in the history of Kerala which she gives birth to the Mangalam
Group which is the primary product of the Mangalam Group almost three decades ago.

14

INTRODUCTION OF THE ORGANISATION

Mangalam

GROUP

have

early

established

their

corporate

o f f i c e i n jaipur and it deals in Real Estate sector. It is founded by Mr. Sami Khan.
MANAGALAM GROUP is a team of professionals having technical expertise, past
experience in the field of Marketing, Finance, P r o j e c t A u d i t a n d M e d i a
for Real E state S ec to r. Gene rall y Man gal am Gr oup
GROUP runs three kinds of business
1. Mangalam Media Network.
2. Mangalam Build Home Pvt. Ltd.
3. Mangalam Property Serve Pvt. Ltd .Mangalam build home Pvt. Ltd. Has a concept
Trusted Property to show case certified Residential Projects or residential
Properties on a portal named
Trusted Property aims to create a system wherea s
differentiated

with

unknown

deve loper,

Developer
Where

can

be

information

available for all people, where a developer can demand right price for their
product , where investment risk is minimal, where update of developers project available
regularly. In a simple language I can say that Mangalam build home Pvt. Ltd. aims
to create transparency in real estate sector.
OBJECTIVE:
Provide

cost

marketing,

effectiveness

give

customers

with

innovation

in

finance, media management and engineering. Contained in the

Disclosure Statement. I f
must

to

you

you

copies

buy
of

condominium,

the

seller

t h e homeowners association's rules and

bylaws, and financial statements, and must inform you if there are any unpaid
assessments. You should also ask to see the past minutes of the association
board meetings. You might find that there are pending or future lawsuits or
defects in the construction of the complex being discussed in these meetings. All of
which would affect the value of what you are buying.
15

Should the house be inspected?

Before buying any property, it is advisable to have it inspected by trained specialists.
The kinds of inspections you need depend on the location and condition of the
property. For example, in a hillside area, you might want assoil stability inspection.
If you are buying a home built before 1978, you s h o u l d
consider

an

inspection

for

lead-based

seriously
paint.

At

m inimum, you should have the home inspected to determine

i f i t i s structurally sound, a pest control inspection to see if the house has
been infected by termites or dry rot, and a natural hazards inspection to see if the home
is located in an area subject to fire, earthquakes or flooding. The real- e s t a t e a g e n t
c a n a d v i s e y o u a b o u t a d d i t i o n a l i n s p e c t i o n s t h a t m i g h t b e warranted
under the circumstances. K e e p i n m i n d t h a t w h i l e t h e s e l l e r h a s t o t e l l
y o u a b o u t a n y t h i n g h e i s aware of that is wrong with the house, he is not
insuring the quality of the house; for this reason, an inspection is a good idea.
How do I make an offer on a house?
Most homes are sold through real estate agents who have expertise
i n valuing homes. You can also get information on home sales in your area by visiting a
host of Internet sites provided by professionals in the industry, or by reading the real
estate section of your local newspaper. Once you have found the home of your
choice and have determined how much you are willing to pay, you need to make
a deposit (called earnest money) to show t h e s e l l e r t h a t y o u a r e s e r i o u s
a b o u t b u y i n g t h e h o u s e . T h e d e p o s i t i s considered a down payment on
the price of the home. In some instances you may have to increase your deposit
or increase your offer, especially if there are multiple offers on the home. The deposit
is usually deposited in escrow upon the acceptance of your o f f e r . You
s u b m i t a w r i t t e n o f f e r o n a f o r m k n o w n a s t h e R e s i d e n t i a l Purchase
Agreement and Receipt for Deposit. This form sets out the terms upon which you are
willing to purchase the property. The price you offer on a home will, in most
cases, be less than the amount you will need to p u r c h a s e t h e h o m e .
There will be expenses incurred in purchasing the home that will
h a v e t o b e p a i d b y e i t h e r t h e b u y e r o r t h e s e l l e r . T h e s e include, for
16

example, title reports, document preparation, recording fees, local taxes, fees
for inspections, escrow fees, homeowner's insurance, andn o t a r y f e e s . A s k y o u r
agent or escrow officer to provide you with anestimated closing
s t a t e m e n t . T h i s w i l l g i v e y o u a n i d e a o f s o m e o f t h e additional costs you
will incur in purchasing your home. You do not wantany surprises.
What is a Residential Purchase Agreement and Receipt for Deposit?
This agreement is an offer which, upon acceptance by the seller, results in a binding
contract. It should cover all of the important terms of the sale. For example, it should
include a complete description of the property and of any personal property
that will be sold with the house, such as window coverings, kitchen appliances,
washers and dryers. It should state the exact purchase price, including the amount of
your initial deposit, any increasesin that deposit, the amount you will pay in cash, check
or wire transfer, andthe amount you will need to finance to complete the
purchase price. Thisagreement should also list any conditions that may allow you to
back out of t h e c o n t r a c t . You w i l l w a n t a c o n d i t i o n t h a t a l l o w s y o u t o
c a n c e l t h e contract if you cannot obtain a loan on favorable terms or if the
inspectionsreveal substantial defects or problems with the home. You may also need
acondition that allows you to cancel the sale if you cannot sell your currenthome. Please
understand, however, the more conditions you have, the lesslikely the seller is to accept
your offer.This agreement should also set forth what will happen to your
deposit if y o u

cancel

the

sale,

what

will

happen

if

you

a n d t h e s e l l e r h a v e a disagreement over the terms of the sale, and how the

brokers will be paid.T h e a g r e e m e n t s h o u l d a l s o i n d i c a t e w h e t h e r
y o u a r e p u r c h a s i n g t h e property in "as is condition" or the seller is warranting
the condition of the property. Take the time to go over each and every term of
the agreementwith your agent before you sign the agreement.

Overview

17

Manglam is a name, which stand as a synonym to trust and reliance. Manglam stands
for quality construction and honoring commitments to the highest of ethics and
standards. The Manglam Group envisions satisfaction beyond comparison to its
customers and in building relations.
The innovative approach of the Group has given new dimensions to the real estate
market of Rajasthan. It has brought to the customer quality and comfort at affordable
prices justifying Manglam as another name for value for money. The projects
commissioned by Manglam are a symbol of precision, international quality and perfect
amalgamation of functionality and aesthetic. Each project is an edifice in itself, attribute
to modern architecture symbolizing the fusion of mystic past and grand future.
Manglam's strong team with a commitment and vision also plans to give comprehensive
solutions to the people in terms of commercial spaces, residential apartments,
townships, farmhouses, villas and entertainment theme parks. All the projects
commissioned by the Group well justify the present and future need of the people in the
most appropriate manner. It is their far sightedness, innovativeness, quality and
commitments that have won them accolades for all the ventures that the Group has
undertaken. Manglam Group is now geared up to bring a paradigm shift in lifestyles of
the Jaipurites through their world class structures.

Vision, Mission & Values

Manglam Vision
To contribute significantly in the development of the nation and become the company
known for fulfilling the commitments made to customers.

18

Manglam Mission

To build world-class real-estate concepts in all segments of real estate with

the highest standards of professionalism, ethics, quality and customer service.
Manglam Values

To provide the customers the desired product

To fulfill the dreams of people through our efforts.

Compliance
community,

and

respect

environmental

for

all
and

legal requirements.

Director's Profile

Mr. Munna Lal Goyal

A retired senior IAS officer by profession. He is a man with experience of various
administrative positions in Government. After the life time experience of being at
authoritative positions like Collector, District Magistrate, Director of Rajasthan
Tourism, Director of Industries, etc .He implements his focused decision making
power in the right progression for the company. He is a B.A., M.A., L.L.B. by
education. Under his excellent leadership the company has gained the blind trust
& reliance of our clients. He is also a Council Member of governing body of
Rajasthan State Productivity Council and active participant in various social
organizations.

19

Mr. Nitesh Agarwal

Confidence, Focus and correct move at the right timing define his persona.
Driven by his interest in property development and innovation he started pursuing
Real Estate Business after completing graduation in B.Com. His ever energetic
attitude pushes everyone to put in their best inputs and motivates them for
corrective suggestions. The young Director is the President of Dhanshree
Owners Association and is also an executive body member of Vidhyadhar
Nagar Agarwal Samaj Samiti.

Mr. Ajay Gupta

B. Tech & M. Tech Degree holder from Indias most renowned institute IIT,
Mumbai Mr. Ajay Gupta is a True Businessman at heart. He has learned
international business traits by serving SAPIENT, a software consultancy firm in
London. Due to his keen interest and knowledge in business and aesthetics he
joined his Paternal Real Estate Business. Putting in his multi dimensional
knowledge he has taken the business to another level. His willingness to do
something different inspires the employees to put in their extra efforts to achieve
their goals. He is also managing the Garment Business interest of the group.

Mr. Sanjay Gupta

A Charted Accountant and Lawyer by education Mr. Sanjay Gupta is a self
motivated Man with thinking that leads to constructive and successful business.
After completing his education he joined hands in the familys Real Estate
20

Business. His knowledge pool and business traits empower the company to
reach greater height and achieve better results. He is completely focused on
consistent growth of the company as well as providing quality project to the
clients. He has written many articles on Service Tax, works Contract Tax &
Budget for various News Papers and Forums and has compiled a complete book
on Real Estate titled as "Rajasthan Urban Development Code". He is also the
Vice President of Legal Committee of Rajasthan Builders and Promoters
Association.

Mr. Vinod Goyal

Mr. Vinod Goyal is a dynamic personality by himself. After completing his
graduation in Commerce from Rajasthan University he indulged himself into the
Real Estate Business. His futuristic vision for exponentially growing Real Estate
Market and command over project management helped the company to provide
innovative project ideas in line with the needs & demands of the existing clients
and to deliver the projects on time. It helped the company in gaining Long Term
relationship with clients.

Mr. Ram Babu Agarwal

Mr. Ram Babu Agarwal is an achiever by nature. His strong conviction & positive
energy helped the company sustain positively in the growing competitive market.
The young and enthusiastic leader believes in quality and never compromises it
on any level. The positive energy around him pushes everyone to go that extra
mile and fulfill our commitments.
Manglam Presence

21

The following
map illustrates
the

locations

of

our

developments
, projects and
lands

across

Rajasthan

Logo: Our Ethos

Symbol
Includes, Manglam Brand name typography, the TM mark, the BDL short term, the hut
structure with building blocks and the red line. The hut represents shelter, security and

22

protection. The building blocks represent the steady growth and solid foundation. All
these elements form to make the Manglam brand symbol.
Tagline
The tagline in the logo is written in Hindi language so as to give a Connection between
modern and traditional values of the company.
Business Verticals
Manglam Group is a well diversified business group having other business like lifestyle
garments

and

mobile

business

having

its

own

brand

LIMA

lifestyle.

The group is expanding both the business and keen in developing both the business at
the international scale.

23

The Opportunity
Mangalam Industrial City Rajasthan's well planned green industrial city in the private
sector, offers affordable plots suitable for a range of industries, facility of international
airport and linked by a modern road network and other north Indian states.Industrial
catalyst

of

growth.

The first industrial township in private sector in Rajasthan - "Manglam Industrial City"
by Manglam offers affordable industrial plots with developed infrastructure for a wide
range of Hi-tech and non-polluting Industries. This Industrial City duly licensed by
Rajasthan Government, is situated close to International Airport and lies in the heartland of Industrial hub VKAI, Jaitpura, Rengus, Jhotwara, Kaladera, Sarnadungar etc.

RESEARCH METHODOLOGY
Meaning of Research:Research in Common parlance refers to a search for knowledge. One can also
define research as a scientific and systematic search for pertinent information on a
specific investigation. The advanced learner dictionary of current English lays down the
meaning of research as a careful investigation or inquiry especially through search for
new facts in any branch of knowledge.
Redman and Mory define research as a systematized effort to gain new
knowledge.
24

According to cliford Woody research formulating hypothesis or suggested

solutions; collecting; organization and evaluating data; making deductions and reaching
conclusions; and all last carefully test the conclusions to determine whether they fit the
formulating hypothesis.
D.Slesinger and M.stephenson in the encyclopedia of social sciences defines
research as the manipulation of things, concepts or symbols for the purpose of
generalizing to extend, correct or verify knowledge, whether that knowledge aids in
construction of theory or in the practice of an art. Research is, thus an original
contribution to the existing stock of knowledge making for its advancement.
Research is the pursuit of truth with the help of study, observation, comparison
and experiment. In short, the search for knowledge through objective and systematic
method of finding solution to a problem is research. The systematic approach
concerning generalization and the formulation of a theory is also research.
However, this is not an exhaustive list of factors motivating
People to undertake research studies. Many more factors such as directives of
government, employment conditions, curiosity about new things, desire to understood
causal relationship, social thinking and awakening, and the like may as well motivate (or
at times compel) people to perform research operations.
Types of Research

The basic types of research are as follows;

1. Descriptive VS. Analytical

25

Descriptive research includes survey and fact findings enquiries of different kinds.
The main characteristic of this method is that the researcher has no control over the
variables; he can only report what has happened or what is happening.

2. Applied VS. Fundamental

Research can either be applied research or fundamental research. Applied
research aims at findings a solution for an immediate problem facing a society or an
industrial organization, where as fundamental research is mainly concerned with
generalization and with the formulation of a theory.

3. Quantitative VS. Qualitative research

Quantitative research is based on the measurement of quantity or amount.
Qualitative research the other hand, is concerned with qualitative phenomenon.

4. Conceptual VS. Empirical

Conceptual research is that related to some abstract ideas or theory. On the other
hand, empirical research relies on experience or observation alone, often without due
regard for system and theory.

Significance of Research

All progress is born of inquiry. Doubt is often better than overconfidence, for it
leads to inquiry, and inquiry leads to invention is a famous hudson maxim in context of
which the significance of research can well be understood. Increased amounts of

26

research make progress possible. Research includes scientific and inductive thinking
and it promotes the development of logical habits of thinking & organization.

The role of research in several fields of applied economics, whether related to

business or to the economy as a whole, has greatly increased in modern times.

Research provides the basis for nearly all government policies in our economic
system. Research has its special significance in solving various operational and
planning problems of business and industry. Operation research and market research,
along with motivational research, are considered crucial and their results assist, in more
than one way, in taking business decisions.

Research is equally important for social scientific in studying social relationship

and in seeking answers to various social problems. Research is social science is
concerned both with knowledge for its own sake and with knowledge for what it can
contribute to practical concerns.

In addition to what has been stated above, the significance of research can also
be understood keeping in view the following points;

To those students who are to write a masters or PH.D thesis, research may
mean a careerism or a way to attain a high positions in the social structure;
To professional in research methodology, research may mean a source of
livelihood.

27

 To philosophers and thinkers, research may mean the outlets for new ideas and
insights.
To literary men and women, research may mean the development of new styles
and creative work;
To analysis and intellectuals, research may mean the generalization of new
theories.
Thus, research is the fountain of knowledge for the sake of
Knowledge and an important source of providing guidelines for solving different
business, governmental and social problems. It is a sort of formal training which enables
one to understand the new developments in ones field in a better way.

Objectives of Research
Primary Objectives:
The main objective of the research is to find out the working capital.
Secondary Objectives:

To study the inventory management control techniques and its actual

implication in the company.

28

To know the importance of cash flow statement in cash management.

To study on receivable management.

Sources of Data
1. Primary Data
The Primary Data during the project was obtained form the company
officials. The information has been collected by way of interactions with
employees in the organization
2. Secondary Data
The secondary data has been collected form the annual reports of the
company form 2005-06 to 2009-10. Secondary data has also been collected from
Power Build Limiteds website and other records maintained in the company.

tools for analysis

The tools for analysis in working capital are ratio bar diagrams, line
graphs etc.

Objectives of the Study

29

 The main objective of the study is to evaluate working capital position in PBL.
To study liquidity position of PBL.

To evaluate the performance of individual components of working capital

management of PBL.

The project is aimed to learn and gain knowledge of day to day working of the
organization and how the decisions are taken.

To suggest ways and means to improve the working capital management of

PBL.

AIM OF THE STUDY

The main aim of the study is to enhance the knowledge of capital structure and
working capital management. By this study company can get idea whether it needs
changes in its capital structure of to give idea about its strength and weakness.
By this Study I Want:

To get idea of effect of capital structure.

To know financial and liquidity position of the company by using analysis.

30

To get idea of P&L Account and Balance sheet of the company.

DATA ANALYSIS & INTERPRETATION

COMPONENTS OF CURRENT ASSETS

31

Particular

2005-06

2006-07

2007-08

2008-09

2009-10

Inventory

196,251,789

197,109,338

195,200,404

144,280,244

107,397,264

Sundry

289,742,587

343,500,324

485,745,281

319,636,536

200,099,457

and 11,577,485

14,923,294

68,43,149

12,987,384

15,124,924

Balance
Loan and 68,367,490

76,146,979

113,502,521

134,736,151

147,665,674

631,679,935

801,351,355

609,640,315

470,287,319

Debtors
Cash
Bank

Advance
Total

565,939,351

60
50
40
30

Inventory
2006-07

20

2007-08
2008-09

10

2009-10

INTERPRETATION:-

32

The trend percentage of current assets shows that there was an increase in the
year 2007-08 over 2009-10. This increase occurs due to increase in the debtors,
inventory, loan and Advances. The increase in the indices is mainly attributable to
substantial increases in Loan and Advances in the gross working capital of the concern.

COMPONENT OF CURRENT LIABILITIES:

Particular

2005-06

2006-07

2007-08

2008-09

2009-10

Sundry

245,568,817

267,987,965

278,585,783

214,627,812

167,241,721

11,973,275

13,264,643

60,233,112

14,063,744

2,485,705

16,752,125

18,936,778

21,816,066

19,559,396

17,334,921

Provisions

29,835,347

31,633,975

60,737,481

98,257,346

119,900,631

Total

304,129,564

325,823,091

421,372,397

346,508,298

300,747,378

Creditors
Advanced
received
against
order
Other
Creditors

33

30
25
20
15
2005-06

10

2006-07

2007-08
2008-09

2009-10

INTERPRETATION::
From the percentage of Current Liabilities, as compared with 2006-07, in 200708 the current liabilities ration is high in all components. This is not good position of
company but in 2008-09 and 2009-10 company improve its position. All components are
less expects the provision.
WORKING CAPITAL MANAGEMENT RELATED RATIO
1.
2.
3.
4.

Working Capital Turn Over Ratio.

Current Ratio.
Liquid Ration.
Current Assets Turn Over Ratio.

(1) WORKING CAPITAL TURN OVER RATIO::

A firm may also like to relate net working capital to sales. It
May thus compute net working turnover by dividing sales by net
Working capital turnover
Sales
34

Working Capital T/O Ratio =

Net Working Capital

Years
2005-06

504212645

= 2.82 times

178410522
2006-07

812039240

= 2.65 times

305856844
2007-08

1034232621

= 2.72 times

379978958
2008-09

1148956523

= 4.36 times

263132017
2009-10

842469422

= 5.17 times

162814347
YEAR

WORKING
CAPITAL

2005-06
2006-07
2007-08

RATION
2.82
2.65
2.72

YEAR
T/O

WORKING
CAPITAL

2008-09
2009-10

35

RATION
4.36
5.17

T/O

Working Capital T/O Ration

6
5
4
Working Capital T/O Ration
3
2
1
0
2005-06

2006-07

2007-08

2008-09

2009-10

INTERPRETATION::
The Working Capital turnover ratio is equal to net sales divided
By Net working capital. The term net working capital means the excess of current
assets over current liabilities.
In the figure 2009-10s working capital is more than the previous year (2008-09).
The differences of working capital turnover ratios is 5.17. Thus we are show that the
working capital turnover ratio is increase in 2009-10.
(2) CURRENT RATIO ::
This is most widely used ratio which shows the proportion of
Current Assets to Current Liabilities. It is obtained by dividing current
Assets by current liabilities.
Current Assets
Current Ratio

Current Liabilities
36

Years
2005-06

408467432

= 1.78:1

230056910
2006-07

6316679935

= 1.94:1

325823091
2007-08

80135155

= 1.90:1

421372397
2008-09

609640315

= 1.75:1

346508298
2009-10

470287319

= 1.53:1

307472978

YEAR
2005-06
2006-07
2007-08

CURRENT RATIO
1.78
1.94
1.90

YEAR
2008-09
2009-10

37

CURRENT RATIO
1.75
1.53

CURRENT RATIO
2.5
2
1.5

CURRENT RATIO

1
0.5
0
2005-06

2006-07

2007-08

2008-09

2009-10

INTERPRETATION::
The Current Ratio is another test of a companys financial strength. The current
ratio method is a model for measuring the liquidity of a company by calculating the ratio
between all current assets and all current liabilities.
In following year of Current Ratio is decrease. The 2009-10s ratio is 1.53:1 is
very low than previous year 2008-09s 1.75:1.

(3) LIQUID RATIO ::

It is a ratio of liquid assets to current liabilities. The true liability refers to the ability
of a firm to pay its short term obligations as and when they become due.

38

Liquid Assets
Liquid Ratio

Current Liabilities

Years
2005-06

155776496

= 0.67

230056910
2006-07

146748361

= 0.44

329823091
2007-08

168532754

= 0.39

421372397
2008-09

177356292

= 0.51

346508298
2009-10

9275213

= 0.30

307472978
YEAR

LIQUID RATIO

YEAR

LIQUID RATIO

2005-06
2006-07
2007-08

0.67
0.44
0.39

2008-09
2009-10

0.51
0.30

39

LIQUID RATIO
0.8
0.7
0.6
0.5

LIQUID RATIO

0.4
0.3
0.2
0.1
0
2005-06

2006-07

2007-08

2008-09

2009-10

INTERPRETATION::
A Ratio used for assessing the liquidity of a company. Here liquidity assets
divided by total liabilities the ratio of companys liquid assets such as cash and
securities divided by total liabilities. The liquid ratio is higher in the 2005-06 is 0.59 and
2008-09 is 0.51 in 2009-10 is 0.30.

(4) CURRENT ASSETS TURN OVER RATIO ::

40

Current Assets turn over ratio shows the firms ability in generation sales from all
financial sources committed to current assets. This ratio expresses the relationships
between Current Assets and net Sales or Cost of good sold.
Sales
Current Assets T/O Ratio

Current Assets

Years
2005-06

504212645

= 1.23 times

408467432
2006-07

812039240

= 1.29 times

631679935
2007-08

1034232621

= 1.29 times

801351355
2008-09

1148956523

= 1.88 times

609640315
2009-10

84249422

= 1.79 times

470287319
YEAR

CURRENT
ASSETS

2005-06
2006-07
2007-08

RATIO
1.23
1.29
1.29

YEAR
T/O

CURRENT
ASSETS

2008-09
2009-10

41

RATIO
1.88
1.79

T/O

CURRENT ASSETS T/ORATIO

2
1.8
1.6
1.4
CURRENT ASSETS
T/ORATIO

1.2
1
0.8
0.6
0.4
0.2
0
2005-06

2006-07

2007-08

2008-09

2009-10

INTERPRETATION::
The Current Assets Turn over ratio measures the efficiency of a firm in managing
and utilizing its assets. The higher the turn over the more efficient is the organization.
The current assets turnover of PBL ranged from 1 times to 2 times. The current assets
turnover ratio reflects the efficiency and capacity of working capital.

INVENTORY RELATED RATIO:

42

1. Inventory Turnover Ratio.

2. Inventory Handling Period.
(1) INVENTORY TURNOVER RATIO :It is a valuable measure of the velocity with which then inventory is used in
the business enterprise. It indicates the effectiveness and efficiency of the inventory
control programmes. It shows how speedily the inventory is turned into account
receivables into sales. To higher the ratio, the more efficiency of the inventory is said to
be.
Cost of Good Sold
Inventory T/O Ratio

Average Inventory

Years
2005-06

6726160686

= 3.79

177107115
2006-07

773727096

= 3.92

197209338
2007-08

966184024

= 4.94

195260404
2008-09

1064909428

= 7.48

142280244
2009-10

463701322

= 3.45

134151835
YEAR

CURRENT
ASSETS

2005-06

RATIO
3.79

YEAR
T/O

CURRENT
ASSETS

2008-09
43

RATIO
7.48

T/O

2006-07
2007-08

3.92
4.94

2009-10

3.45

Inventory T/O Ratio

8
7
6
5

Inventory T/O Ratio

4
3
2
1
0
2005-06

2006-07

2007-08

2008-09

2009-10

INTERPRETATION:
A Ratio showing how many times a companys inventory is sold and replaced
over a period. The equation for inventory turnover equals the cost of good sold divided
by the average inventory. Here in case of PBL the have 7.48 times in the year 2008-09.
Then it decrease to 3.45 in the year 2009-10.

(2) INVENTORY HANDLING PERIOD : :

The ratio estimates how many times the inventory turnover
In a year. This numbers tells how much cash/goods are tired up
44

Waiting for the process and is a critical measure of process reliability

And effectiveness.
365
Inventory Handling Period

Inventory T/O Ratio

Years
2005-06

365

= 96.30
3.79

2006-07

365

= 93.11
3.92

2007-08

365

= 73.88
4.94

2008-09

365

= 48.79
7.48

2009-10

365

= 105.79
3.45

YEAR

CURRENT
ASSETS

2005-06
2006-07
2007-08

RATIO
96.30
93.11
73.88

YEAR
T/O

CURRENT
ASSETS

2008-09
2009-10

45

RATIO
48.79
105.79

T/O

Inventory Handling Period

120
100
80
Inventory Handling Period
60
40
20
0
2005-06 2006-07 2007-08 2008-09 2009-10

INTERPRETATION:
The average inventory period is also referred to as days of Inventory. The
number of days of inventory is also known as average inventory period and inventory
handling period. A high number of days in inventory indicate that there is a lack of
demand for the product being sold.

STATEMENT OF INVENTORY OF PBL

46

Particular

2005-06

2006-07

2007-08

2008-09

2009-10

Raw-

483,176,843

522,290,509

613,002,538

638,726,606

79,764,336

28,735,184

32,298,144

48,513,891

48,077,701

13,605,428

6,788,058

7,925,016

20,713,764

6,437,474

14,027,500

518,700,085

561,913,669

682,230,193

693,241,781

107,397,264

Material
SemiFinished
goods
Finished
goods
Total

STATEMENT OF RECEIVABLE IN PBL

Particular

2005-06

2006-07

2007-08

2008-09

2009-10

Sundry

18732049

44085225

59491533

59427527

56715402

months
Others

204531482

299415099

426253748

260209009

143384055

Total

223263531

3435500324

48745281

314636536

200099457

debtors
exceeding 6

47

FACTS AND FINDINGS

Findings:

Most of the people are dissatisfied from the real estate marketing
information provided by the real estate companies, but very few people are

strongly satisfied.
89% people are checking legal status of construction while buying/ searching a

house.
Some of the people check delayed delivery penalty clause while buying a

property.
70.7% people want to check details of booking before buying or searching house.
Most of the people have chosen PRINT MEDIA & BROKERS as a source of

information while buying or searching for a property.

People who have chosen internet, print media, brokers, and personal reference
as a source of information for searching house or property are more satisfied

compare to the other sources of information.

There is great demand of 2, 3 BHK house in near future in DELHI and NCR

region.
Most of the people chose information related to the property documents as their
first preference compared to the marketing details of the project, past record of

builder and new policies of govt. related to real estate sector.

Most of the people wanted the government to make policies in terms of legal,
technical and financial aspects which could create transparency in real estate

sector.
Most of the people know only the names of few property documents and they

check only these documents while searching a property.

A number of builders do not want to show the property documents to the
customers.

Mangalam Group is an Real Estate company situated at Tonk Road. The major findings
of Home Build Limited, have been summarized below;

48

It is clear that the Working Capital level has been increased significantly over the
least year. The reason behind this is increased in current assets that in is
Inventory, Sundry Debtors, Cash and Bank Balance.
The liquidity ratio has been increased instead of reducing it.
The company is having very good Debtors Turnover ratio.
Company had only issued equity for the long- term. So it is not

having any

types of fixed, burden of the payment of interest charges.

Company has taken a loan for their Working Capital need which shows the
Financial Leverages.

SWOT Analysis of Mangalam Group

Strengths

49

 Team of professional having technical expertise, past experience in

the field of marketing, Finance, Project audit and Media for real estate
sector.
A wide range of services on web portal compared to the other web
portals.
By creating awareness regarding the Marketing details, legal and
technical document of the project make consumer more satisfied.
In recent years, organized sector has increased its share in the
market unorganized sector.
Weakness
Failure to curve the activities of the un-organized sector.
Lack of project developers support in providing the legal and
technical documents.

Opportunities The growing population of India.

People are becoming more aware.
Rapid urbanization.
50

 Increasing trust of people on real estate web portal.

Threats
Tough competition among web portal segment of real estate.
Some illegal services provided by the Broker.
Government policy.

CONCLUSION:Now a days people who go for buying a house have become more aware about what
they should look for and the information they should seek, and are more concerned
about the selection of the right type of house for them. But majority of the people are still
unaware of the documents which they should look for before going to buying a house.
Here I have collected the perception and analyzed the expectations of the general
51

public as a whole. The conclusion thus is that people need to be more aware of all the
documents, the total legalities, and collect as much as information from the builders,
and then only they can do their investment with a free mind.
Thus because of the above reasons there is a need to create awareness among the
customers as well as project developers to give the customers the complete information
and the role of TRUSTED PROPERTY to educate people is appreciated in this regard.

Mangalam Group is a core company Working in real estate use row material handling
equipment. The company has latest technology and large number of machines which
NC System. During the three decades of its existence, Home designed and
implemented severally landmark projects in India as well as abroad.
The projects analysis indicates that Mangalam is managing the all resources in better
way. The trend of working capital, current assets and current liabilities are in favorable
slops. The turnover of the Inventory and Debtors has improved over years, all these
shows the goods or effective Working Capital Management of the company. As far as
my project is concerned, I find it very useful to analyze and study different dimensions of
Working Capital of Mangalam Group.

SUGGESTIONS:
On the basis of my findings, I want to make certain recommendations as
follows
Recommendation to Mangalam build homes Pvt. Ltd.

52

 First and foremost, the database generated through the project

should be put to effective use through continuous follow-ups to the
potential customers. A follow-up should be made on the industry
potential as a whole as well.
Company should provide information according to peoples need and
necessity. And for that they can open daily polling on their web portal.
Company should not always try to attract the new customers only, but
should also take feedbacks from existing once, and try to remove
their problems and learn from their experience.
Company should make more contact with contractors and Architects
to tap more builders.

Recommendation to customer
Customers should check all the legal and technical documents and
not only the marketing details of the builders/project, before buying or
searching house.
Customers should go through all the terms and conditions of the
project developed.
Customer should be aware of the governments policy related to Real
Estate.
Recommendation to Project Developer (Builder)
Builders should show their legal and technical documents to the
customers, to make them satisfied because most of the customers
want to check it and this also helps in creating a unique identity of
the developers.

53

LIMITATIONS: Un-availability of the desired personnel was the biggest constraint to

this study. Although appointments were made and followed up where
possible but still there were instances where the desired people were
either unavailable or unwilling to meet.
No prior information regarding the addresses or other details of the
offices to be visited was provided, thus a few target persons were left
uncovered.
This project is completed in six weeks, so due to time constraints it
was not possible to cover all the area of Delhi and NCR region and
mainly Delhi area was covered followed by Noida , Ghaziabad and
Gurgaon.
Some dealers were hesitating to give supportive data. Some of them
ignored the questions which were supposed to be filled by them.
Thus affecting the scientific accuracy.
Since the data is not evenly collected from the NCR region hence
there is a chance of biasness.

54