A

PROJECT REPORT ON

CONSUMER SATISFACTION WITH REFERENCE TO :

MARUTI SUZUKI
(AFFILIATED TO PT RAVISHANKAR SHUKLA UNIVERSITY

RAIPUR)

Session 2015-2016

SUBMITTED TO :
MRS. AARTI GUPTA

SUBMITTED BY:
VINOD EKKA
Roll No. 1396690
BBA VI SEMESTER

Session 2015-2016

Swami Shri Swaroopanand Saraswati

Mahavidyalaya
Bhilai Dist Durg (C.G.)

CERTIFICATE
This is to certify that the project entitled Study on Consumer
satisfaction on Maruti Suzuki submitted by Vinod Ekka , Enroll
no.. has been done under my guidance and
supervision

in

partial

fulfillment

of

Bachelor

of

Business

Administration.
The working analysis mentioned in this report has been undertaken by
the candidate herself and necessary reference has been recognized and
acknowledged in the text of the report.

Mrs. Aarti Gupta

(Internal project guide)

DECLARATION

We hereby declare that the project entitled Consumer Satisfaction

towards Maruti Suzuki is carried out by Vinod Ekka under the
Guidance and Supervision Mrs. Aarti Gupta. The information has
been collected from genuine and authentic sources. The work has
been submitted in partial fulfillment of the requirement of the BBA.

ACKNOWLEDGEMENT

Many talented people have contributed to the successful

completion of this work and I would like to extend a word of
thanks and appreciation to all of them.
First, I take this opportunity to acknowledge my institution Swami
Shri Swaroopnand Saraswati Mahavidyalaya, where I am pursuing
my degree Bachelor of Business Administration.
Second, I empress my thanks to Mrs. Aarti Gupta , Internal Project
Guide, for her guidance, support and encouragement which helped me
in completing my project.
Above all, I would like to thank the Almighty God without whom this
work could never have been completed.

VINOD EKKA

PREFACE

Today the business environment is rapidly changing in this

competitive environment the popular trend is laso striving for
maintaining its position therefore it become essential for the
companies that they shuld known about their preferences and
taste.
Regarding a particular product it is of almost necessary to
know the consumer satisfaction to the value offered by the
company in case of dissatisfactory result it is essential to as
certain whether the dissatisfaction is for entire product or part
of it is is and what value to the consumer expect form it. The
research will provide the relevant information to the
organization about consumers attitude toward a product and
services.

The research work is sincere effort to find out the ultimate

requirement of consumers for the betterment of research as
well as the organization.

CONTENTS

CHAPTER

TOPIC

PAGE NO.

1.

INTRODUCTION

2.

OBJECTIVE STUDY

34-35

3.

RESEARCH METHODOLOGY

36-40

4.
5.
6.
7.
8.
9.
10.

ANALYSIS & INTERPRETATION OF DATA

FINDINGS

41-51
52-53
54-55
56-57
58-59
60
61-63

LIMITATION

SUGGESTIONS
CONCLUSION
BIBLIOGRAPHY

ANNEXURE

1-33