Professional Documents
Culture Documents
Assessment Objective : Allow Students to demonstrate the skills of taking a leadership position
to build a team in an organisation.
Assessment Description : Analyse the Case Study Integrating Teams after Downsizing.
Assuming a leadership position prepare a report to establish a new team and design an
induction program for selected staff to function as a team in a new business opportunity for the
organisation.
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Executive Summary
The following report is written as a set of recommendations to Robert Palmer, the Organic Foods
Project Manager or, alternatively, in the third person, as Robert Palmers rationale for the steps I
(assuming the role of Robert Palmer) will be taking to build a strong and unified team.
The third person is deliberately chosen to avoid the repetitive use of the pronoun I which gives an
impression of autocratic, non-consultative style of leadership or management that is the opposite of
the leadership style the following recommendations advocate.
Robert Palmer could follow Chaousiss sailboat model of organisations and advice.
Leadership is the rudder that steers the ship. The boat itself is the heart of the sailboatThe heart
of an organisation is its culture and its relationships. The two go hand in hand. If the relationships
are healthy and there is trust, loyalty, support and a sense of genuine consultation, it is usually safe
to assume that a healthy culture exists which supports and enhances organisational goals and
values. (Chaousis, L. , 2000, Organisational Behaviour, , Prentice-Hall Australia, Sydney, p. 207).
Following this advice, Robert Palmer should :
Attempt to create a work environment and team culture to engage all team members and
encourage innovation and initiatives.
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Table of Contents
Recommended Resources
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References
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Project leaders objective: to merge all team members into one strong and unified team working
to achieve the above goal1 as effectively and efficiently as possible.
Chaousis proposes a sailboat model2 of organisations in her book Organisational Behaviour.
Robert Palmer can use it to help him achieve the above objectives.
Chaousis wrote Leadership is the rudder that steers the ship. The boat itself is the heart of the
sailboatThe heart of an organisation is its culture and its relationships. The two go hand in hand. If
the relationships are healthy and there is trust, loyalty, support and a sense of genuine consultation,
it is usually safe to assume that a healthy culture exists which supports and enhances organisational
goals and values. 3
She also wrote The sails organisational design and organisational structure must fit the boat. The
type of organisation design selected is secondary to the quality of relationships and culture that will
be guiding it4
If this sailboat model is adopted, then the induction program, e.g. for the two new team members,
could set the tone.
introductory talk about the company mission, vision, values, organisation chart, and the
organic food project and how it fits in with company strategy.
2. Individually, i.e. one-on-one, the project manager (PM), viz. Robert Palmer, meets the new
people ( X and Y) to find out their backgrounds, work preferences, to start building a
rapport. PM explains how their roles fit in with the NPD (new product development)
process, how they can contribute to the projects success. The PM should also sell the
ideas (if adopted) recommended in this report.
3. PM arranges for X and Y to meet with R & D (Research & Development) for them to gain an
introduction to organic foods, how they are different from ordinary foods.
Assignment brief
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4. X and Y should meet and talk with all members of the cross functional teams i.e. all
departments so that they understand the role of each department and of each team
member in the project
Idea generation
Screening and
evaluation of
ideas
Business analysis
Product
development
Test marketing
commercialization
Marketing
and sales
Finance
Research and
development
Manufacturing
Purchasing
Logistics/
warehousing
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Robert Palmer must define the roles (both formal and informal) of each team member carefully
but these roles need to be defined in collaboration with the people involved. For example, if
someone needs to be held by the hand and, informally, a mentor or back-up needs to be
arranged, then the person who needs extra help should accept this informal arrangement
without resentment.
The new company employees (X and Y) joining the warehouse would probably need assistance.
Fortunately, their first functional contribution (logistics/warehousing) is not expected until the
test marketing phase, specifically when raw and packaging materials are delivered to produce
the test market product. X and Y have time to settle in and learn about the company, etc.
In order to build a strong and unified team, Robert Palmer should consider empowerment.
According to McShane and Von Glinow, empowerment refers to a feeling of control and selfefficacy that emerges when people are given power in a previously powerless situation.
Empowered employees are given autonomy- freedom, independence and discretion over the
work activities. They are assigned work that has high levels of task significance-importance to
themselves and others5.
Empowering the team members flows from Theory Z which advocates a holistic concern for
workers and their welfare involving empowering staff, providing them with long-term career
security and planning and making decisions based on consensus6
Seijts and Crim recommend ten Cs of employee engagement7. Robert Palmer should consider
following their advice.
1. Connect- leaders must actively show that they value employees.
2. Career- leaders should provide challenging and meaningful work with opportunities for career
advancement.
3. Clarity- leaders must communicate a clear vision.
4. Convey leaders must clarify their expectations about employees and provide feedback on
their functioning.
5. Congratulate exceptional leaders give recognition, and they do so a lot.
6. Contribute people want to know that their input matters and that they are contributing to
the organisations success in a meaningful way.
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McShane, S.L. and Von Glinow, M.A., 2000, Organizational Behavior, Iriwn McGraw-Hill, Boston, p. 115
Russell-Walling, E. 2007, 50 Management Ideas you really need to know, Quercus, London, p. 78
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7. Control employees value having control over the flow and the pace of their jobs.
8. Collaborate studies indicate that, when employees work in teams and have the trust and
cooperation of their team members, they outperform individuals and teams that lack good
relationships.
9. Credibility leaders should strive to maintain a companys reputation and to demonstrate
high ethical standards.
10. Confidence good leaders help to create confidence by being exemplars of high ethical and
performance standards
Furthermore, in order to empower his team members, Robert Palmer needs to harness the
power of the informal organisation to complement the formal team. For example, instead of
restricting team members to their formal roles, he may informally acknowledge the fact that
some team members want to contribute in areas outside of their current fields. A food
technologist currently working for R&D may be very interested in moving to marketing. By giving
him/her the opportunity to understand the NPD process and rationale behind marketing
decisions (e.g. consumer research, business analysis, marketing mix), Robert will help boost
his/her job satisfaction and commitment to the organic foods project.
The support mechanisms provided to all team members could include adopting a non-dogmatic
approach to meetings. For example, meeting chairs could be rotated. Within reason, by not
insisting on all project team members being physically present in the meeting room, i.e. allowing
a few members who could save time to attend meetings from their offices (if located in a fairly
distant location) or even their homes (if working from home), Robert Palmer could project the
image of an understanding and reasonably flexible project leader and generate a lot of goodwill.
As the Project Manager, Robert Palmer could set the example by being an approachable,
accessible and open communicator who encourages team members to contact him and discuss
any issues with him at almost any time.
New product project teams are essentially cross-functional, matrix teams with most team
members reporting to a functional superior (e.g. food technologist reporting to a product
development manager, purchasing officer reporting to a purchasing manager). The Project
Manager does not have formal authority over the project team members but shoulders the
responsibility for seeing the project through and the ultimate success or failure of the new
product range.
Recommended Resources
In most project teams/matrix teams, one scare resource is time because, most often, project
managers (e.g. Robert Palmer) and functional heads (product development managers) do not
know how much work pressure the food technologist assigned to the organic foods project is
under. The brand managers in charge of existing products and other project managers (if any)
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want the food technologist to give their products/projects top priority above other
products/projects. Assuming that that none of them is inherently lazy and wants to play one off
against another ( in which case the person would eventually be found out and may have to find
employment elsewhere), each team member almost always faces the perennial questions:
Which product/project should take priority? Which task is more important? Which task is more
urgent?
To function effectively, team members in the organic foods project should be helped in their
constant battle and need to prioritise their work. The Project manager should work closely with
each functional head (e.g. product development manager) and team member (e.g. food
technologist) to set priorities so that the organic foods project receives its fair share of the team
members time. This may prevent Robert Palmers project from informally receiving a greater
amount of time and attention than it really deserves (e.g. thanks to particularly good and warm
relationships between Robert and the food technologist) but, through office gossip, etc,
Roberts transparent and objective project management style will be privately admired by many
people and yield optimal results for the project and the company.
The normal project management techniques of regular (e.g. weekly/fortnightly/monthly)
meetings, instant updates (made so much easier, thanks to technological advances in
communication, including video conferencing) should definitely be used, especially when team
members are geographically dispersed.
Chaousis identifies six characteristics of an effective team8
1. effective leadership;
2. agreed performance and group norm goals;
3. efficient, consultative decision-making;
4. cooperative relationships;
5. linkage with other teams in the organisation;
6. regular review and adjustment of performance goals.
and a checklist9 to help identify the areas that need developing.
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Robert Palmer should use the above table and use the six characteristics as guidelines for his project
team to follow.
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Pfeffer, J.& Sutton, R,, 2006, Hard facts, Dangerous Half-Truths and Total Nonsense, Harvard Business School
Press, Boston, MA, p. 12
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Since Australia is a very diverse society in terms of culture, race, religion, gender, sexual preferences,
Robert Palmer and all team members should keep the following in mind. The penalty for not
managing diversity successfully can be serious. As organisations increasingly use matrix structures,
project teams and other organisational networks in their day to day business, the potential for
increased friction between people of differing value systems and backgrounds also increases. This is
because these structures are less formal and rely more on relationships than formal position
authority. 14
References
Chaousis, L. , 2000, Organisational Behaviour , Prentice-Hall Australia, Sydney
Coller, R. 2011, Lecture 4 Introduction to Management, Learning materials on APM Learning
Portal, APM College of Business and Communication, viewed 9 March 2011.
McShane, S.L. and Von Glinow, M.A., 2000, Organizational Behavior, Iriwn McGraw-Hill, Boston
Pfeffer, J.& Sutton, R,, 2006, Hard facts, Dangerous Half-Truths and Total Nonsense, Harvard Business School
Press, Boston, MA.
Russell-Walling, E. 2007, 50 Management Ideas you really need to know, Quercus, London
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