Professional Documents
Culture Documents
The Proposition
Describe your idea. Be specific about a) how your proposition addresses the
opportunity you described, and b) what the impact of applying your idea would
be.
a) describe the solution in detail, e.g. story-board the usage of your
solution or describe the workflow
b) This should be quantitative if possible (e.g. money or time saved, value
created for the customer, etc), but, depending on the idea, this may also
only be possible to be described qualitatively. Engage with your SME if
unsure how to describe this best.
Target Financials
Based on all of the assumptions above, build a high-level financial plan, including
all costs and revenues, over the relevant time frame depending on the idea,
this may be months, quarters, or years). Show the timing and quantum of
required investments and pay back. Again, this should be quantified if possible.
There may be ideas where costs and/or revenues are not relevant, in which case
this section would not apply.