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tw
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MARKETING G E$
T THE M VIE$
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(M1)
(M2)
(M3)
(M4)
(M5)
(F1)
(F2)
(F3)
XXX
(F4)
(F5)
(S1)
(S2)
(S3)
(S4)
(S5)
(H1)
(H2)
(H3)
(H4)
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Preface
3031
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PRADA
KANO
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KANO
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1
2
3
4
29
69
97
115
141
163
191
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Contents
10
11
Cosplay
12
13
PRADA
14
15KANO
217
239
261
281
301
327
349
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SWOT
SWOT
(STP)
(4P)
Strength
Weakness
Opportunity
Threat
Segmentation
Targeting
Positioning
Product
Price
Place
Promotion
1-1
2
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SWOT
SWOT
Strengths
Weaknesses
Opportunities
ThreatsSWOT
SWOT400
10
11080
USED
USED
3
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UseStopExploit
Defend
SWOT1-1
123
4
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Strengths
Weaknesses
1.
2.
3.
1.
2.
3.
Opportunities
1.
2.
3.
Threats
1.
2.
3.
1-1SWOT
1-1ABCD
SWOTA
B
C
DA
5
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STP
SWOT
STP
STP
SegmentationTargeting
Positioning
Segmentation
Targeting
Positioning
4P
SWOTSTP
4P
6
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Product
PowerPublic Relations
Price
Place
Promotion
7
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PDCAPlan
Do
Check
Action
8
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1-2SWOT
Strengths
Weaknesses
1. 1.
2.
2.
9
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Opportunities
Threats
1. 1.
2.
2.
3.
1-3SWOT
Strengths
Weaknesses
Opportunities
Threats
1-4STP
Segmentation
3-7
Targeting
Positioning
10
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Product
Price
Place
Promotion
1-54P
11
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1.
BRICS
2.2025
3.
4.
1224
5.
2424
12
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1-2
1-3
13
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366
10
103
PEST
PEST
PoliticsEconomicSociety
Technology
Politics
Economic
1947
14
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INC
BJP
28%20%
6%9%
society
25%
1-6
15
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Technology
1-4
PEST
SWOT
SWOTStrengths
WeaknessesOpportunities
ThreatsSWOT
16
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SWOT
1-5
PEST
SWOT
17
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GMTGM
GMI
B2BGMT
GM
GMI
50%50%
18
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SWOT
2.3%
3.7%
10.7%
25.3%
58.0%
1-6
19
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1-7SWOT
Strengths
Weaknesses
1.
1.
2.
3. 2.
OBM
4.
3.
4.
Opportunities
Threats
1. 1.
2.
2.
3.
1-8
4B
4P
4V
4C
Best
Bargaining
Buffer-Stocking
Bombarding
Product
Price
Place
Promotion
Variety
Value
Venue
Voice
Customer
Cost
Convenience
Communication
4B4P4V
4C4B7-11
4V4C
20
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4P
Product
1-7
4P
Price
10%10-20%
20%
21
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Place
1. GM Global SourcingGM
2. GMT
3. GMI
GMTGM
GMIB2BGM
QCDDQualityCostDelivery
Development
Promotion
Sent Samples
Price Negotiation
Started Shipment
Counter Samples
1980
PEST
SWOTSWOT
SWOTSTP4P
22
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BRICSI
1.
2.
23
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PEST
Politics
Economic
5.5%
Society
Technology
ICT
GoogleGanter
Politics
Economic
3/4
Society
Technology
24
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, ,
.--.--, 2016.05
.
ISBN 978-986-451-063-4
1.2.
496
105005006
3M76
1063394
(02)2705-5066(02)2706-6100
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