Professional Documents
Culture Documents
www.britishcouncil.org.br
Summary
Introduction ............................................................................................................................................................................................................................ 5
1
Education in Brazil
................................................................................................................................................................................................................................................ 9
Online courses
............................................................................................................................................................................................................................................. 26
Conclusion ............................................................................................................................................................................................................................. 29
Summary |
2 |
Learning English in Brazil
Learning English
in Brazil
4 |
Learning English in Brazil
Introduction
The more affluent in Brazil have had access to
English learning for many years. However, overall
English proficiency levels in Brazil are still very
low, with only around 5% of Brazilians stating they
have some knowledge of English. How can effective
English teaching be implemented to reach the
emerging middle classes? And what are the aims
and expectations of these learners?
This report was drafted by Data Popular for the
British Council to answer these questions. It
includes an appraisal of current English language
teaching provision, identifies business opportunities
in English teaching and explores the specific needs
of different groups seeking to learn English. It is
relevant to teachers, school managers, academics
and policy makers interested in the teaching of
English for the Brazilian emerging middle classes.
The report focuses onBrazils growing middle and
lower-upper classes and draws particular attention
to their interest in learning English to enhance
employment prospects. It does not look at other
social groups. Nor does it examine the demands of
specific economic sectors, or the specific language
requirements of scientific and technological
research.
The research was conducted in 2013 and involved
three phases. In the first phase, Data Populars own
data sets were analysed alongside publicly available
data sets, such as those provided by the Brazilian
Geography and Statistics Institute (IBGE) and the
Ministry of Labour. In the second phase, a series
of interviews with Human Resources professionals,
specialist and government agencies were
conducted. Alongside this, a series of focus groups
were held with middle class professionals aged
between 25 and 35. In the final phase, a survey of
720 middle and lower-upper class Brazilians aged
18-55 was conducted in all regions across the
country. The analysis of the results from these three
phases formed the basis for this report.
6 |
Learning English in Brazil
1
English proficiency in Brazil
In Brazil, 5.1% of the population aged over 16 state
that they have some knowledge of the English
language. Nevertheless, there are differences
between the generations. Among younger people
aged 18-24 the percentage of those stating they
speak English doubles, reaching 10.3%. One in 10
people aged 16 and above state that they hope
to start an English course in 2014.(1) In Brazil the
Younger ones
(18-24)
10.3%
Source: Data Popular Research: Brazil into Perspective 2013 - Sample size: 1500
18 -24
5.2%
25-34
3.5%
35-50
Class
9.9%
Upper class
Middle class
3.4%
47%
32%
16%
5%
Basic
Intermediate
Advanced/Fluent
Doesnt know
Source: Data Popular Research: Brazil into Perspective 2013 - Sample size: 68
8 |
Learning English in Brazil
2
Education in Brazil
The level of knowledge of the English language
amongst Brazilians reflects both the educational
opportunities available and, more broadly, the
provision of education in Brazil.
When analysing the factors that influence the
demand for English language training, the first point
to highlight is the educational leap that has taken
place in Brazil. More recent generations have higher
levels of schooling than previous generations. Data
from the National Research by Household Sample
(PNAD) indicates that only 32% of those aged 48 to
60 years have been schooled beyond elementary
level. This is in stark contrast to those aged 18 to
30 years of age, 57% of whom progressed beyond
elementary level. (2)
5%
16%
22%
39%
10%
8%
32%
46-60
16%
40%
12%
Illiterate
Up to elementary
Complete elementary
19%
11%
2%
52%
30%
18%
11%
15-24
25-34
35-49
50-64
Source: Data Popular based on the 2011 INAF (Indicador Nacional de Analfabetismo Funcional)
11%
11%
Agree
78%
10 |
Learning English in Brazil
Middle class
Elite
Education
Professional
Achievement
Reassertion
of individual and
maintenance of
the social class
(4)
Education
Professional
Achievement
Upward social
mobility of
families
Class
Class definition
A
Elite - Upper Class
B
Lower Upper Class
C1
Upper Middle Class
C2
Middle Class
C3
Lower Middle Class
D1
Vulnerable
D2
Poor
E
Extremely Poor
11
3
English learning in Brazil
Statutory and the National Curricular Guidelines
make the teaching of a foreign language at
elementary and high school compulsory. However,
teachers and experts acknowledge that English
teaching - both public and private - is unable to
provide students with a usable level of English. They
identify similar reasons to those that cause other
problems in basic education: the lack of language
teaching equipment and over-filled classrooms.
There are also fundamental problems with the
amount of time set aside for teaching English and
it is hard to find adequately qualified teachers.
(5) In these conditions English teaching is reduced
to the basic rules of grammar, reading short texts
Doesnt Know
1%
3%
Good
Very Poor
19%
15%
18%
Poor
44%
Average
Source: Data Popular based on the 2011 Public Opinion Research/Senate Data
(Teaching the English language in Brazil. In: BABEL: Electronic Foreign Language and Literature Magazine. N.01 Dec. 2011. Available at:
16.2%
6.8%
13
4
How employers in Brazil
approach English learning
Understanding the management models adopted by
companies in Brazil is necessary for understanding
companies English learning requirements. Although
what follows is a simplified model, it is a helpful way
of understanding how a companys management
style could impact on their choice of English
course. Let us view two basic models: bureaucratic
management and entrepreneurial management.
Bureaucratic management is based on obedience,
whilst entrepreneurial management delegates more
responsibilities. Companies that practice bureaucratic
models tend to consider training more as an expense
rather than an investment. They prefer hiring
employees with previous knowledge rather than
investing in qualification training courses. In general,
they believe its only worth investing in English in
specific circumstances, with immediate practical
Executives
interviewed stated that
English is the
main business
language
91%
9%
Executives
interviewed stated that
English is not the
main business
language
14 |
Learning English in Brazil
Technical English
for understanding
specific manuals and
software. Conversation
(speaking and listening)
skills for international
representatives, clients
and suppliers
15
Demands by Sector
Summary chart
Sector
Summary of demands
Conversation
Technical
Tourism
IT
Industry
Finance
Human
Resources
16 |
Learning English in Brazil
5
The demand for English courses
In order to understand the nature of the
demand for English courses and how the existing
supply is perceived, our study interviewed people
who have taken or are taking an English course,
as well as those that intend to take an English
course in the next twelve months. Nine out
of ten people interviewed had English classes in
their basic schooling.
Language schools are the default option for
learning English - 87% of those surveyed identified
them as their preferred alternative. The remaining
options were divided between private teachers
(6%), courses at companies (3%), or at school in
language study centres (2%), online courses (1%)
or through textbooks and similar materials (1%).
Most indicated that they had a basic command of
English - even amongst those who are currently
5%
95%
Intends to study
10%
90%
17
Basic
None
Basic
Intermediate
63%
58%
Instrumental
Intermediate
Advanced
38%
Fluent
Instrumental
22%
3%
4%
3%
5%
3%
1%
None
Q. And how do you rate your PRESENT knowledge level of the English language? Sample size: 720
Intends to study
No chance
No chance
3%
Better
Better
40%
Much Better
57%
4%
51%
45%
Much Better
19
48%
26%
35%
20%
6%
1%
Too expensive
Lack of money
17%
8%
15%
8%
12%
11%
1%
8%
4%
7%
1%
First mention
Total mentions
Q. And what is the main reason that made you drop/ stop the course in the last
English school where you studied? (single answer) What are the other reasons? (multiple answers)
72%
19%
65%
13%
27%
34%
18%
2%
13%
1%
12%
1%
I have no money
2%
12%
3%
No time
22%
0%
0% Other reasons
First mention
Total mentions
Q. And what is the main reason for you to currently not be taking an English
course? And the second? And the third? Sample size: Intend to take one: 360
20 |
Learning English in Brazil
Intends to study
2%
1%
2%
3%
3%
4%
10%
11%
30%
32%
51%
51%
Up to 1
4 days
2 days
5 days
3 days
6 days or more
Q. How many times a week you think would be ideal to attend school? Sample size: 720
27%
47%
Up to 1 hour
33%
43%
From 1 to 2 hours
26%
Over 2 hours
24%
21
6
English learners and the four skills
(50% of respondents) and listening (37% of
respondents) among the skills that are most
important to develop in a course. This is perceived
to be more important than grammar. The
preferred methods of teaching tend to be those
that stimulate conversation; respondents prefer
classes in English that force the development
of the students abilities. Respondents tended to
think that this conversation should be stimulated
before going in-depth into language and grammar
rules. To them, the best way of practising this is
discussing current affairs directly relevant to their
professional and personal lives.
14%
Writing
9%
15%
11%
24%
22%
34%
21%
14%
32%
Twice a month
10%
18%
19%
33%
30%
Weekly
27%
6%
11%
Daily
10%
13%
20%
30%
24%
10%
11%
35%
9%
16%
23%
10%
29%
8%
8%
16%
10%
37%
27%
38%
Listening
Speaking
Once a month
or less
35%
31%
Never
d
en
Int
s to
s to
s tu
dy
dy
/ha
s tu
dy
/ha
s tu
g
yin
tud
Is s died
s tu
d
en
Int
s to
dy
/ha
s tu
g
yin
tud
Is s died
s tu
d
en
Int
s to
/ha
g
yin
tud
Is s died
s tu
d
en
Int
g
yin
tud
Is s died
s tu
22 |
Learning English in Brazil
Reading
Writing
Speaking
5.8
5.6
4.7
5.6
Listening
5.7
4.6
4.3
4.2
Is studying/has studied
Intends to study
Q. Now, assessing each one of your competencies in the English language, how would you
grade, from 0 to 10, where 0 means Terrible and 10 means Excellent, your CAPACITY of:
Sample size: 720
23
7
Choosing an English school
The course schedule is an essential factor for those
choosing an English school. For those that intend
to take a course, flexible hours are the attribute
they seek most. Those already studying are more
concerned with the teaching methods and the
quality of learning materials. In assessing value for
money offered by English schools, three sets of
criteria appear important: course price, teaching
model and infrastructure, including classrooms,
location, hours and multimedia resources.
It is preferred that the school be located close
to home or work, particularly for females and
youngsters, 50% of whom prefer a school near
where they live.
Another aspect of infrastructure is the class size.
There is a perception that the number of students per
class affects the quality of the course. Those surveyed
Close to home
31%
31%
Close to work
11%
16%
Close to school/college/course
6%
3%
5%
4%
Is studying/has studied
1%
1%
Online
Intends to study
Q. What is the best location for you to pick a language school? Sample size: 720
24 |
Learning English in Brazil
37%
34%
Flexible schedule
20%
23%
15%
18%
Is a demanding teacher
12%
12%
13%
10%
Has a degree/specialisation
Is studying/has studied
4%
3%
Intends to study
Q. To you, what is the most important attribute that teachers at an English school should have? And the second? And the third?
Sample size: 720
25
8
Online courses
commitment to the course are attractive factors for
classroom-based courses. Consequently the value
of online distance learning courses is still viewed
with a little scepticism. The lack of an attendance
requirement and other competing activities lead
students to drop courses rather easily. On the whole
Brazilians still prefer a face-to-face relationship with
their English courses.
19%
20%
43%
47%
3%
7%
24%
19%
73%
74%
56%
60%
36%
35%
100% Classroom
No interest
21%
18%
Some interest
24%
21%
A lot of interest
d
en
Int
s to
s to
s tu
dy
dy
/ha
s tu
dy
/ha
s tu
g
yin
tud
Is s died
s tu
d
en
Int
s to
/ha
g
yin
tud
Is s died
s tu
d
en
Int
g
yin
tud
Is s died
s tu
Q. Considering the formats that may be offered for an English course, how
interested would you be in each one of them?
Sample size: 720
26 |
Learning English in Brazil
27
28 |
Learning English in Brazil
Conclusion
The ideal English course should have an affordable
monthly fee and last for approximately two years.
It should have dynamic classes delivered in English
with work-related content, out-of-class activities
and online support.
Despite being perceived as a good idea, Brazilians
remain to be convinced about the value of online
courses. Many believe they do not have the
necessary discipline to follow a 100% online course.
The increase in demand for English courses
among the new and growing Brazilian middle class
owes much to their desire for English that can be
practically applied in the workplace. They seek better
employment prospects and social progression.
A deeper understanding of the factors that are
motivating this huge portion of the population to find
ways to learn English is essential. This report shows
that there is still much to understand, but should lead
to significant readjustments of the characteristics of
the courses already on offer.
29
English proficiency levels in Brazil are still very low, with only around
5% of Brazilians stating they have some knowledge of English. How
can effective English teaching be implemented to reach the emerging
middle classes? What are the aims and expectations of these learners?
This report answers these questions and explores the specific needs of
different groups. It is relevant to teachers, school managers, academics
and policy makers interested in the teaching of English in Brazil.
ISBN 978-85-68983-01-0
British Council 2014
The British Council is the United Kingdoms international organisation for cultural relations and educational opportunities.
www.britishcouncil.org