International Business Review presents

& THE FUTURE OF REGISTER 2

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FREE!
SOCIAL MEDIA
Investigate future opportunity with the worldwide pioneers
3rd-4th June 2010, SHERATON ON THE PARK, Sydney
REGISTER BEFORE THE 31st MARCH AND SAVE $900 EARLY BIRD DISCOUNT

This cutting edge conference presents a unique, one off opportunity to

hear from the leading global visionaries to investigate:
Web 3.0’s profound effect on information, analysis and insight
The future of social media – hear from the most visited worldwide networks on what the
future holds under the new information environment
The impact and opportunity on marketing – ensure you’re prepared to apply the new tools
for better acquisition, loyalty and engagement

GLOBAL EXPERTS INCLUDE

Kevin Yen Annelies van den Belt Paul Burrod Clifford Rosenberg Ian Stewart
Director Strategic Partnerships CEO Regional Vice President Managing Director Head of Asia
You Tube (San Francisco) Live Journal (Russia) Facebook (Australia & New Zealand) Linkedin (Australia & New Zealand) Friendster (Singapore)

Lynn Terry Elizabeth Churchill Karen Ganschow Michael Kordahi Moensie Rossier
Internet Marketer Principal Research Scientist Executive Director of Relationship Developer Evangelist Head of Planning
Founder Click Newz! (USA) Yahoo! (San Fransciso) Marketing, Telstra Microsoft GPY&R

Marc Lehmann Peter Styles Peter Sweeney Mark Higginson Kaylie Smith
CEO CEO Founder and Co-President Director of Analytics Online Managing Director
Saasu.com Redbubble.com Primal Fusion, Ontario Division, The Nielsen Company The Rubicon Project

Sandy Carter
Vice President
Software Group Channels & Laurel Papworth
Tracie Michael Social Media Strategist
Social Media Evangelist
Managing Director, Mindshare laurelpapworth.com
IBM, New York

BRING YOUR TEAM, REGISTER 2 AND GET 2 FREE! Supported by

Phone: 02 9896 0776 Fax: 02 9896 0796

TO REGISTER Email: register@ibrc.com.au Web: www.ibrc.com.au
 IS THE FUTURE GRASP IT NOW

About the conference

Web 3.0 is the next step in the evolution of the internet. New technologies collectively known as Web 3.0 are already providing a
momentous opportunity to businesses. The emerging tools are having a profound impact on information – and will in turn shape the
development of social media, marketing and communications. Extracting more meaningful and actionable insight from information is
opening up radical, new marketing and business possibilities. Web 3.0’s emergence, also known as the semantic web, will be fully
explored, debated and dissected at this 2-day forum. Gathering the worldwide leaders in digital communication, marketing and social
media provides a unique platform to explore how far we have come in the web 2.0 environment and determine how companies are
using the new 3.0 technologies today and should be using them tomorrow. It will reveal what development we can expect from our
social networks and the opportunities this will present in deploying innovative marketing strategies. As web 3.0 starts to eclipse
generation 2.0, it’s essential to grasp what’s ahead and anticipate how the new and established communication and information
platforms are fast evolving. Marketers must be prepared to provide customers with the information they value and be able to respond
to them in a way that matches their interests and to do so web 3.0 techniques are now critical.

WHO SHOULD ATTEND?

Marketers, branding and communication professionals, digital experts, CIOs, publishers,
program/project managers, media professionals, business strategists, information
technologists and advertising executives.

Senior Management

CEOs/ COOs
Marketing Managing Directors Technologists
General Managers
Managers Strategic Projects & Improvement
Advertising Managers Business Development Managers
Heads of Strategy
Heads of Social Media
Marketing Directors
Heads of Content
Chief Information Officers
Creative Directors
Web Managers
Heads of Innovation Management
Heads of New Media
Heads of Marketing & Communications
Online Content & Communications Managers & Producers
& THE FUTURE OF Heads of e - business

Heads of Business Integration

SOCIAL MEDIA Heads of Enterprise Architecture
Heads of Technical Services
Heads of Brand Management
Heads of Information Management & Technology
Heads of Account Management
Heads of Knowledge Management
Heads of Interactive Media
Heads of Projects Management
Heads of Service Delivery
Quality Improvement Managers
Heads of Digital

Key themes
Key perspectives of web 3.0 and the semantic web - assessing the value, winning strategies and weaknesses of web 2.0
Understanding the foundations of the next generation of the Web and data management
Anticipating social media’s new pathways- and why marketers need to be ready to deploy innovative strategies
Determining how communities are evolving and will be shaped under the new information environment – how the semantic
web will provide structure and value to social networks
Understanding the next generation of user generated content
Exploring new, data-driven value creation models and techniques to monetization
Discovering better analysis and insights through web 3.0 technology
Investigating the new evolution of targeting and increased ROI of semantic advertising
Leveraging semantic text analysis for marketing and research

For Sponsorship Details Email: sponsorship@ibrc.com.au

More about some of speakers
As Head of Strategic Partner Management, Kevin Yen leads the performance and expansion of
YouTube's content and distribution partnerships and directs the industry marketing of the YouTube
Kevin Yen platform. His online video expertise spans monetization models, marketing strategies, research
Director Strategic Partnerships methods and rights management. At YouTube, Kevin developed the Premium Content Events
You Tube (San Francisco) program, Brand Extension Arbitrage model and the Four R's marketing framework
(Revenue-Reach-Research-Rights); he also established and chairs the partner Video Advisory Board. Prior to the Google acquisition of YouTube in
October 2006, Kevin built and directed the partner management team for Google Video and negotiated over $250 million in large-scale ad
syndication deals with Google's top partners such as AOL and InfoSpace. Before joining Google, Kevin held senior product positions at Netscape and
AOL, where he led technology and distribution deals with Sun Microsystems and Macromedia, among others. In addition, he helped pioneer
advertising optimization systems at a Silicon Valley startup. Kevin earned his BA with distinction in Applied Mathematics from UC Berkeley, MS in
Engineering from Stanford and MBA from the Haas School of Business at UC Berkeley.

Clifford Rosenberg has a distinguished 20-year career in the digital space, both as an entrepreneur
and executive. He was formerly the managing director of Yahoo! Australia and New Zealand where
Clifford Rosenberg he was responsible for all aspects of the local operation for more than three years. Most recently,
Managing Director he has taken on a number of directorships including chairman of Sound Alliance, one of Australia’s
Linkedin (Australia & New Zealand) largest independent online publishers; and chairman of Clear Light Digital, a digital and online
marketing agency based in Melbourne. Clifford Rosenberg’s long-term responsibility is be to grow the company’s diverse business model comprised
of user subscriptions,advertising sales and enterprise software licensing for the Australia and New Zealand market.Near-term this includes a focus
on user engagement, strategic partnerships, marketing and general operations.

Lynn Terry is a full-time Internet Marketer with over 12 years of experience in online business and
marketing. ClickNewz is where she shares news on the latest eBiz trends and marketing strategies,
Lynn Terry
as well as her unique case studies, creative ideas & personal reviews. She has previously received
Internet Marketer the Best of Success Award at Total Life Success and is a contributing author to a #1 Best-Seller titled
Founder Click Newz! (USA) Wake Up… Live the Life You Love! Lynn has been featured on Entrepreneur Magazine’s home biz
talk radio show, as well as several other talk shows through both wsRadio and World Talk Radio.

Peter Sweeney is the founder and Co-President of Primal Fusion. A serial entrepreneur and
inventor, Peter has been forming and growing Internet-based companies since 1996. His focus is on
Peter Sweeney disruptive innovations that provide new mass market opportunities. In his current role at Primal
Founder and Co-President Fusion, Peter directs R&D, product development, and market strategy for the company. Based in
Primal Fusion (Ontario) Waterloo, Ontario and founded in 2005, Primal Fusion is building an advanced platform of
semantic technologies to power a more personal and convenient Internet for consumer and producers. Peter shares his ideas regularly on the
corporate blog at corp.primalfusion.com/blog and on Twitter @petersweeney.

Elizabeth Churchill is a Principal Research Scientist at Yahoo! Research in Santa Clara, CA. She works
in the areaofMedia Experience Research, her area of interest being social media. She is interested
Elizabeth Churchill in thinking about the emerging digital media “ethnoscapes” (the fluid, shifting landscape of people
Principal Research Scientist and groups – passersby, tourists, immigrants, exiles) that make Internet life and in the design and
Yahoo! (San Fransciso) use of technologies that support communication and connection. Her current work covers areas
such as mediated collaboration, mobile connectivity, transmedia technologies, digital archive and memory, and the development of emplaced media
spaces. Until September of 2006, she worked at the Palo Alto Research Center (PARC), California in the Computing Science Lab (CSL). Prior to that
she was the project lead of the Social Computing Group at FX Palo Laboratory, Fuji Xerox’s research lab in Palo Alto, where she was the leader of the
Social Computing Research group.

Karen has been with Telstra for over six years. She is responsible for Customer Relationship, Digital
and Online Marketing managing Retention and Growth programs across Home Phone, Mobile,
Karen Ganschow Internet and Pay TV with a customer base of over 10 mlln customers. Karen is also lecturing in the
Executive Director of Relationship Master of Business and Marketing program at the Macquarie Graduate School of Management. In
Marketing, Telstra 2007, she was recognised as the ADMA Direct Marketer of the year and is now Vice Chairman of
the Board of the Australian Direct Marketing Association

Sandy Carter Sandy Carter is Vice President, Software Group Channels. In this role, she is responsible for
Vice President worldwide cross-company sales and marketing for the business partner channel for IBM Software
Software Group Channels & Group. This business is one of the three major growth engines for the Software Group business,
Social Media Evangelist covering over 5,000 High Value partners, and where IBM invests $2.5 billion in channel programs.
IBM (New York)
The business partner program at IBM has won awards from VAR Business 2008, CRN Channel
Champions, Xchange Excellence, and Forrester ISV Partner Program. In 2009, Everything Channels CRN magazine named Ms. Carter as one of the
most powerful 100 women in channels, and the World Brand Congress honored her with the Brand Leader of the Year award. Prior to her current
position, Sandy was VP, SOA, BPM and WebSphere Strategy, Channels and Marketing. Under her leadership, IBM’s service oriented architecture
(SOA) marketing efforts resulted in 70 percent market share for SOA. In addition, IBM WebSphere® became a market leader and has received more
than 34 industry awards. Fast Company named Ms. Carter one of the most influential women in technology. Ms. Carter is the best selling author of
two books, “The New Language of Business: SOA & Web 2.0”, which won the Platinum MarCom Award in 2008, and “The New Language of
Marketing 2.0: Social Media”, which won the Silver MarketingSherpa award in 2009. She is an avid social media evangelist leading an award winning
marketing team to over 24 awards, and is one of the top Bloggers and Twitter-ers in IBM. Sandy received a MarCom award for her blogger and
Twitter communities
 & THE FUTURE OF Day one: 3rd June 2010
SOCIAL MEDIA
8:30 Registration & Coffee
12.25 The disruptive impact of semantic technology on
8:55 Opening remarks from Chairman social media
OPENING SESSION: WEB 3.0 AND THE SEMANTIC WEB – Live interview with Peter Sweeney, Founder and
INVESTIGATING THE INTERNET’S EXPERIENCE EVOLUTION Co-President , Primal Fusion, Ontario, Canada.
Peter answers your questions on the intersection of
9:00 A guide to web 3.0 – anticipating the dawn of a semantic technology and social networking. Have you
new era ever wondered?
Professor Tharam Dillon, Research Professor, Digital • How does it challenge the status quo and rethink our
Ecosystems and Business Intelligence Institute, Curtin assumptions about the possibilities?
University of Technology, Perth • How will it challenge incumbents and provide
opportunities for new entrants?
9:35 Beyond the hype of flicktwitfacespace • How semantic networking addresses tasks of
knowledge sharing in a way that's liberated from
• Moving from light weight awareness online to embodied social networking
encountering and close collaboration
13:00 Networking lunch
• Key findings from recent Yahoo! Research initiatives
• Understanding the future of shared content in a social COMMUNITIES AND THE NEW INFORMATION
media space ENVIRONMENT
Elizabeth Churchill, Principal Research Scientist, Yahoo!
San Francisco
14:00 Keynote: Powering professional conversations
10:10 G’day 3.0 – A look at social media’s future impact with the connected generation
in Australia
In the last few years Social Media has become main • What is driving the networked professional of
stream in Australia and consumers have embraced it with tomorrow
a passion. To help us look at what impact Web 3.0 will • Harnessing your connections, collaborating and
have on these networks, we look at the recent trends in discovering new opportunities
online behaviour and consider the unique meaning of • Sustaining authentic relationships and engaging in
this space to Australians that will shape the future meaningful conversations
direction. Clifford Rosenburg, Managing Director, LinkedIn
Mark Higginson, Director of Analytics Online Division, (Australia and NZ)
The Nielsen Company
10.45 Networking and refreshments 14.35 Social Networking 2010: new directions for users
and for revenue
11:15 Next Generation Online Experiences
• Investigating what lies ahead for social gaming
• Social media has presented a new definition of what it • Social shopping
means to be connected • Location based mobility
• Bringing "social" back to the way it used to be... people • Exploring the evolution of music content
connecting with people in person
Ian Stewart, Head of Asia, Friendster
• Capitalising on the next generation on-line experience
• Immersive, multi-device and multi-user experiences are 15.05 Annelies van den Belt, CEO, Live Journal, Russia
the key next generation online engagement
Michael Kordahi, Developer Evangelist, Microsoft 15.40 Networking break
16.00
11:50 The Naturally Selected Web
Meshing the virtual and real worlds
It's all about the data devices, windows into the web:
• Understanding the next stage in user generated content
• Everything has a brand • Monetization - beyond advertising
• Sales Automation • New Art, New Artists, New Potential
• Data Brokers
Peter Styles, CEO, Redbubble.com
• The attention dollar
• The ubiquitous web 16.35 Panel roundtable discussion
• The utility web
Web 3.0 perspectives on new tools, technologies and
• The AI web
emerging opportunities
• Knowledge coding
Jennifer Wilson, Director, The Project Factory
• The Naturally Selected Web
Nick Bolton, General Manager, Viocorp Melbourne
Marc Lehmann, CEO and Founder, Saasu.com Geof Heydon, Director, Market Development & Digital
Economies, Alcatel-Lucent
17.25 Conference summation
17.30 Conference close
Networking drinks reception
 & THE FUTURE OF
SOCIAL MEDIA
8:30 Registration & Coffee
8:55 Opening remarks from Chairman
9:00 Social Media in 2010: 10 minute warning!
Social media has gone mainstream! Are you set up to
grow and increase your competitiveness in 2010 and
beyond? Explore 5 case studies that showcase the best
practices of using social media today, the ROI, and the
impact on customers! We will close this out with 5 top
trends and thoughts about where this is heading -- and
you can lead the parade by jumping in front of it! Come
learn, and have some fun! Passionate social media-ists
and skeptics welcome!
Sandy Carter, Vice President, Software Group Channels
and Social Media Evangelist, IBM Corporation, New York
9:35 Marketing with New Media Stars in a Social World
The online video revolution has given rise to a new class
of celebrity, who can command web audiences larger
than those of television networks. Who are these new
celebrities? What can marketers learn from their
success? How can marketers leverage these celebrities
in their campaigns? Kevin will answer these questions
and more, based on his recent work and expectations for
the future.
Kevin Yen, Director Strategic Partnerships, You Tube, San
Francisco
10:10 Seizing the Web 3.0 Marketing Opportunity
• Marketing on the Visitor-Driven Web
• How to Maintain Authority in a Web 3.0 Environment
• 3 Things You Should Do NOW to Secure Your Future on
the Web
Lynn Terry, Internet Marketer, Clicknews, US
10.45 Refreshment and networking break
11:15 Facebook and the Power of Social Marketing
• The Marketing Foundation
• Activating Brand Enthusiasts
• Creating Authentic Relationships
Paul Burrod, Regional Vice-President, Facebook
11:50 Relationship Marketing: Using Social Media to
Build a More Meaningful Relationship with
Customers
• Relationship marketing's core drivers of success and the
role of social media
• The threats and opportunities presented by social media
for the building the customer relationship
• Telstra's own case study in linking social media into the
CRM program
Karen Ganschow, Executive Director of Relationship
Marketing, Telstra
12.25 Mark Ross Smith, CEO, SMS Fun
TO REGISTER Phone: 02 9896 0776 Fax: 02 9896 0796 Email: register@ibrc.com.au Web: www.ibrc.com.au
Day two: 4th June 2010
13:00 Networking lunch
14.10 Panel: Building 21st century marketing strategies
around a new linked data environment
• The evolution of targeting
• Discovering critical insights through new tools
• Investigating future of conversations around products
and brands - increasing value through the semantic web
Rachel Cook, Founder and CEO, Minti.com
Brian Giesen, Regional Director, 360 Digital Influence,
Ogilvy Public Relations Worldwide
Tracie Michael, Managing Director-Sydney, Mindshare
Moensie Rossier, Head of Planning-Sydney, GPY&R
15.20 The Future of Social Media: Where's The Money?
Where's the money? While everyone talks about the
"Free" model, there is still money to be made in social
network services and this session outlines the funda-
mental features of a social network economy.
• 22 different monetization models
• peer to peer banking and investment
• social entrepreneurship
• case studies of how business bloggers, Twitterers and
Facebookers are using social networks to increase
revenue.
Laurel Papworth, Social Media Strategist:
LaurelPapworth.com
15.55 Effective Future Monetization Strategies for Social
Media
• Help publishers better understand the benefits to their
business when working with monetization partners such
as ‘performance networks’ or ad networks
• Learn how to leverage new tools and technologies to
give publishers better yield management of their
inventory, while protecting their brand
• Explore new technologies that analyze data so it’s
actionable and empowers publishers to truly know their
audience – allowing them to increase the value of
inventory
Kaylie Smith, Managing Director of APAC for the
Rubicon Project
16.30 Chair’s conference summation
16.40 Conference close
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161 Elizabeth Street, NSW, 2000
PH: (02) 9286 6000

SPONSORSHIP OPPORTUNITIES
EMAIL: sponsorship@ibrc.com.au