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This project aims to reduce costs associated with problem resolution and increase
productivity in the Call Center environment. XYZ Systems Inc., a privately held
company located in California and New York, prides itself on being able to remain
focused on the new challenges in diagnostics and maintenance that test IT
personnel and their troubleshooting capabilities.
Our vision for the future is designed with advanced features such as an interactive
diagnostic aid that eliminates the need for IT personnel to use cumbersome
troubleshooting manuals. The result is a productive IT technician who can spend
less time on repetitive maintenance and analysis, and thus contribute much more to
the overall profitability of their company.
Working closely with your company’s technical staff, the project team will closely
supervise and implement a system that is compatible with the existing architecture
through a smooth and uninterrupted transition. XYZ Systems Inc1. has the facilities
and technical capabilities to ensure the proper operation of its systems in any
setting. The applications will go through a stringent testing process in order to
verify their complete reliability.
1
XYZ: Company and Client project details have been removed to protect confidentiality.
Specific references can be provided upon request.
1
CONFIDENTIAL Page 4 5/10/2010
complex, the company will continue to strive towards creating systems that will
make them more manageable and cost efficient for the future.
Thus the level of Troubleshooting and routine Maintenance analysis has risen
dramatically from basic application debugging to include higher Operational levels.
People involved in maintenance and production support have to learn and
remember many routine tasks and emergency procedures. Support personnel have
to undergo exhaustive and expensive training in using repetitive fault- tracking
procedures to accommodate the increased number of sub-system components.
The knowledge transfer from experienced Support personnel to new hires and the
training involved in acclimatizing them to repetitive procedures is a costly exercise
in time and resources. It is almost entirely dependent on Human availability and
learning curves.
Although the above basic methods are being used to alleviate the overload on
support personnel, there is a continuing dearth of intelligent enterprise-level
Decision Support tools in the field of Troubleshooting, Diagnostics and
Maintenance. There are very few digital diagnostic aids available that combine
In recent years, IT re engineering efforts have made rapid progress towards Object
Oriented paradigms, migration to "thin" clients, network connectivity, web- based
and wireless architecture. There are mainstream tools available for creating and
analyzing modular designs, and these support the thought process in these areas.
But in the areas of maintenance, diagnosis and problem resolution, there are few
resources readily available to match the growing levels of complexity in fault-
tracking procedures.
In addition to the software, there is a critical need for rules, models and
standardized procedures based on which to automate troubleshooting and
escalation procedures. The proposed architecture for web- based deployment of a
diagnostic Expert System would enable these rules to be introduced and
implemented throughout the company, providing a framework for progressive
automation in this direction.
Salient Features
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This application would enable a company to organize internal Support tasks into
manageable, fixed and expanding Rules databases, plus use an AI engine as a time-
saving analytical aid, bringing the advancement of this underdeveloped area on par
with others like Billing, eFulFillment and eCRM. For companies that have already
initiated steps towards building Knowledge Databases of Rules and procedures,
this would be an efficient way of utilizing this data for routine & mission-critical
analysis.
The AI tool could also be used for generating executive-decision Reports from the
rules database for in-depth analysis.
The operating plan to deploy this Expert System would involve creating a
knowledge base if there is none, then creating Fault Tree decision charts and
transferring these into the Expert System. Once in place, this system would imbibe
new problems and procedural rules as they arise.
System Design
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The basic components of this system as shown below, consist of a database of rules, a rules
engine to transfer rules into and from the database to a frontend, and a frontend interface that
can represent these rules in the form of Fault Tree decision charts.
RULES
RULES BASE
ENGINE
USER PLACES A
USER CHANGES QUERY
A RULE
Market Analysis
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As the marketplace continues to develop and evolve, our company will continue to
provide products and services that meet the needs of our customers, allowing them
to fully optimize their resources and contribute to a better managed enterprise.
Competition
We feel the key factors that will ultimately differentiate us from our competitors
are--
• improved methods provided to the customer to allow them to capture, store and
update their business rules extracted from an ongoing process, and the ability to
view diagnostic procedures in a graphic format through a user-friendly
interface.
• improved tools for creating Fault Tree charts for a diagnostic process, and
importing them into a knowledge base.
• improved modeling for routine maintenance and mapping of escalation
procedures within an organization.
• a flexible application that interfaces effectively with other enterprise systems,
and is designed to sustain and capture extensive changes in system architecture
in all functional areas.
Target Markets
Buyers of the proposed Application can be classified into the following broad
categories:
• Call Centers.
• Later-stage startups with expanding, high-flux IT environments.
• Companies using IT systems based on a “chain” of disparate platforms and
software applications that need to be maintenance checked and analyzed.
• Examples of these types of systems can be found in Web- based Retail, Call
Center Support, Administrative and Manufacturing IT environments.
Operating Plan
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The project implementation will be split into 6-month phases. Phase I will involve
the design and development of the AI Expert System as an Intranet application,
based on infrastructure provided by a chosen vendor company.
• We plan to sell this product at (TBD) 2per customer, which would include
streamlining their troubleshooting processes, and the deliverables spun off from
these comprising of knowledge bases, tools for creating and processing fault
tree decision charts .
2
TBD: Financial details have been removed from this document. They can be made available
upon request.
Projections
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Worst Case:
In the event that the product does not attract the anticipated number of customers
within the specified time, the basic technical infrastructure we would
have incorporated into the project could be easily re- cycled to serve
a wide variety of related functions that would benefit from the use of
AI- based software, like customer survey and profile Report
generation or network maintenance.
This project aims to deliver powerful results not just at a technical level in the form
of the product/ application itself, but also introduce the customer to
new methodologies and practices to automate their diagnostic and
escalation processes, and thus provide the basis for any future
development. Metaphorically, The Tools may die, but the
Methodology lives on!
Best Case:
Within the first year, the product will make an entry and establish itself as a
pioneer and distinctive presence in the marketplace for Artificial
Intelligence-based solutions for Troubleshooting IT Operations,
Systems Diagnostics and Maintenance.
Investment Offering:
Incubator assistance and Angel investment funding in the range of (TBD2) is sought
as startup and marketing capital for the first two phases, to be
completed within a six-month to one-year time period. Subject to the
first phase performance and growth factors (measured by number of
clients attracted) being positive and profitable, we aim to grow and
evolve as providers of customized Artificial Intelligence software
designed to fill a critical niche in the eBusiness environment.
2
TBD: Financial details have been removed from this document. They can be made available
upon request.