COMPANY PROFILE

IFB
IFB Industries Ltd. comprises two divisions: Fine Blanking and Home Appliances.
The Fine Blanking Division, originally known as Indian Fine Blanks Ltd, started operations
in India in 1974 in collaboration with Heinrich Schmid AG of Switzerland. Its initial products
ranged from fine blanked components and tools to related machines like straighteners,
decoilers, strip loaders etc. Its engineering divisions are today located in Kolkata and
Bangalore.
The Home Appliances Division was started in 1991 with the vision to revolutionise the way
Indians live. Over two decades, we have grown in strength to become a word synonymous
with home solutions. Through a constant evolution of the very best Washing Machines, 100%
Clothes Dryers, Dishwashers, Microwave Ovens, Air Conditioners, Refrigerators, Cooker
Hoods, Modular Kitchens, Built-in Ovens and Built-in Hobs, we have helped usher in a
lifestyle of convenience and freedom. Today, millions of Indian households use IFB products,
making us one of the most trusted home appliances brands in the country. Our service
network of 650+ franchises and 2,832+ service engineers ensures we deliver exceptional
service across the country. Our story is about setting the Indian woman free! In todays fastpaced world, there's hardly enough time to do everything your heart desires. Adopting a
hobby or rekindling old indulgences seem practically impossible. But that's exactly what IFB
intends to do.

We pioneer innovation and technology that liberate women from boring household chores,
instead enabling them to make quality time in their lives for the things that really matter. Our
range of home appliances and kitchen solutions are heralds of this new age of convenience.
Choose IFB to live a life of practicality that doesnt compromise on your dreams.
We have home appliance solutions for every room in your house. From the kitchen to the
bedroom, to the laundry, our designers and product developers have focused on liberating you
from the everyday hassles of washing clothes, cleaning dishes or cooking food. IFB also has
the widest service network amongst all home appliance brands in India. Our dedication to
excellence has been rewarded by the kind of loyalty that few brands enjoy.

IFB Points, our exclusive chain of retail outlets, is designed to give you a great shopping
experience. It is staffed by experts who know their products inside out. Feel free to drop by,
even if its just to talk to someone for advice on home appliances. Demos of our new smart
product range are available upon request. Let us take you through the amazing features of
Washing Machines, 100% Clothes Dryers, Air Conditioners, Refrigerators, Dishwashers as
well as some great accessories and additives, designed to complete the IFB experience.

We also hold regular classes to teach you everything you need to know about the IFB
products you own or want to own, such as Microwaves and Dishwashers, including how to
create your own microwave recipes and serve them up in style.

VISION

IFB will be synonymous with Innovation & Technology in its chosen fields of business
activities.
IFB will excel in Quality & Services to be in consonance with Global Standards.
MISSION

Continuously maximizing company's wealth by manufacturing and marketing best quality

engineering products that go into daily life.

Date of Establishment
Revenue
Market Cap
Corporate Address

12-09 1974
259.705 ( USD in Millions )
20168.230709 ( Rs. in Millions )
14,Taratala Road, Kolkata-700088, West Bengal

Management Details

www.ifbindustries.com
Chairperson-Bijon Nag
MD - Bikram Nag
Directors - Bijon Nag, Bikram Nag, Bikramjit Nag,
G Ray Chowdhury, G Ray Chowdhury, K M
Unnikrishnan, P K Biswas, Prabir Chatterjee, R
Muralidhar, Radharaman Bhattacharya, Rathindra
Nath Mitra, Sangeeta Sumesh, Somen Bal, Sudam
Maitra, Sudip Banerjee, Sudip Mukherjee, Tridibesh

Business Operation
Background

Mukherjee
Consumer Durables - Domestic Appliances
IFB Industries, originally known as Indian Fine
Blanks, started its operations in India during 1974 in
collaboration with Switzerlands Hienrich Schmid
AG. The product range includes fine blanked
components, tools and related machine tools like

Financials

straighteners, decoilers, str.

Total Income - Rs. 12765.8 Million ( year ending
Mar 2015)
Net Profit - Rs. 497.3 Million ( year ending

Company Secretary
Bankers
Auditors

HISTORY

Mar 2015)
G Ray Chowdhury
Deloitte Haskins & Sells

IFB Industries, originally known as Indian Fine Blanks, started its operations in India during
1974 in collaboration with Switzerlands Hienrich Schmid AG. The product range includes
fine blanked components, tools and related machine tools like straighteners, decoilers, strip
loaders and others.
The engineering divisions of the company are located at Kolkata and Bangalore. The
Bangalore unit, apart from fine blanked components, manufactures motors for white goods as
well as automotive applications. It also has an ultra-modern plant under subsidiary European
Fine Blanking at Wrexham, Wales, and UK.
It had recently acquired a microwave oven plant at Bhopal, which is being upgraded for
increased production of better microwave ovens and plans to start a new line in dish-washers.
The Bangalore and Kolkata works are ISO 9001 and QS 9000 certified by TUV SDI. The
Bangaloreunit has been certified for TS 16949 by TUV SDI.
The launch of fully automatic washing machines in 1990, jointly with Bosch, Germany,
marked IFB's entry into the white goods sector.
IFB is the premier Fine Blanker in India having Fine Blanking Presses, with capacities
ranging from 90T to 800T.
The company has excellent facilities for tool design and tool making enabling it to meet up
the expectations of all the automobile manufacturers in the country as well as some overseas
customers, by supplying high quality fine blanking components on schedule.
Its philosophy is to deliver the parts in fully finished conditions at the customers' delivery
point. Its mission is to be an enabler to the customer in design of the components during
initial stage of product development
IFB has a research and development centre equipped with high-end softwares like Solid
modelling, CATIA, FEA and Mold Flow for the design and analysis of various products.
Besides it also has highly skilled and experienced tool designers designing fine blanking parts
and tools to international standards.
The companys international business division has become a recognized Export House
dealing in not only IFB's own products but also third-party exports.

The companys customers include Maruti Udyog, Ford India, Fiat India, Toyota Kirloskar
Motors, Lucas TVS, Brakes India, Autoliv India, Rane TRW, IFB Automotive,
Germanys Takata Petri, BorgWarner, Avtec and Bosch chasis.

Subsidiaries:
IFB, in collaboration with Germanys RHW and Swedens Electrolux, has two joint venture
subsidiaries -- RHW India and RHW Autoliv India -- to manufacture automotive seat
recliners or seating systems and safety equipments.

Latest Development:
The Committee of Directors of IFB Industries had recently allotted 68, 00,000 equity shares
of Rs 10 (at par) to IFB Automotive, a promoter group company. The promoters brought in
above fund in line with the direction of Board for Industrial and Financial Reconstruction
(BIFR) in the sanctioned scheme.

The IFB Group

From Precision to Perfection

IFB celebrates over three decades of excellence, cutting edge technology and solutions that
have touched people's lives. We strive to achieve perfection through constant innovation and
bring you the best in quality and technology. The IFB Group comprises four independent
companies1.

IFB Industries Ltd.

2.

-Fine Blanking Division

3.

-Home Appliance Division

4.

IFB Automotive Pvt. Ltd.

5.

IFB Agro Ltd.

6.

Travel Systems Ltd.

Vision
To be the customer's first choice.
Mission

To maximise shareholder's value and growth by manufacturing and marketing top

quality products.

To be the best in the eyes of our customers, employees, business partners and
shareholders.

To be in every home valued at Rs. 15 lakh + and achieve our target of Rs. 4,000 crore
turnover by 201617.

For our Customers: To offer them the best product to buy, an innovative product that
constantly outperforms peers and outstanding service that makes every customer smile.

For our Employees: To provide them with an environment in which every individual
learns, grows and prospers.

For our Business Partners: To enable them to consider IFBs products and services
as their first choice.

For our Investors: The Company should be acknowledged as the one with the
highest degree of corporate transparency; that delivers on the promises given to its
shareholders.

www.ifbindustries.com

IFB Industries Ltd.

IFB Industries Ltd. comprises two divisions: Fine Blanking and Home Appliances.
The Fine Blanking Division, originally known as Indian Fine Blanks Ltd, started operations
in India in 1974 in collaboration with Heinrich Schmid AG of Switzerland. Its initial products
ranged from fine blanked components and tools to related machines like straighteners,
decoilers, strip loaders etc. Its engineering divisions are today located in Kolkata and
Bangalore.
The Home Appliances Division was started in 1991 with the vision to revolutionise the way
Indians live. Over two decades, we have grown in strength to become a word synonymous
with home solutions. Through a constant evolution of the very best Washing Machines, 100%
Clothes Dryers, Dishwashers, Microwave Ovens, Air Conditioners, Refrigerators, Cooker
Hoods, Modular Kitchens, Built-in Ovens and Built-in Hobs, we have helped usher in a
lifestyle of convenience and freedom. Today, millions of Indian households use IFB products,
making us one of the most trusted home appliances brands in the country. Our service
network of 650+ franchises and 2,832+ service engineers ensures we deliver exceptional
service across the country.

www.ifbappliances.com

IFB Automotive Pvt. Ltd.

IFB Automotive Pvt. Ltd. pioneered the manufacture of fine blanked automotive components,
seating systems, door systems and automotive motors in India to meet the growing needs of
the auto industry. The Company has built a reputation as a leading technology provider for
safety critical and comfort related products in the automotive sector. With a state-of-the-art
R&D division, IFB Automotive Pvt. Ltd. has the capacity to develop new products
responding to the diverse needs of its domestic and international customers.
Against a backdrop of tough global competition, IFB Automotive Pvt. Ltd. strives to meet the
highest quality demands of national and international regulatory bodies as well as stringent
customer specific requirements.

www.ifbautomotive.com

IFB Agro Industries Ltd.

IFB Agro Industries Ltd. has, over the years, carved a niche for itself in India and abroad for
its various consumer-oriented products both for domestic and export markets such as
packaged foods, fine spirits, dry ice, bottling etc. The corporate office is located at EM
Bypass, Kolkata, West Bengal and is listed in the BSE & NSE indexes. The plant is located
within 15 km of traditional farmland. It is certified by the US Food and Drug Administration
(USFDA) and the European Union (EU).

www.ifbagro.in

IFB Travel Systems Ltd.

IFB Travel Systems Ltd. is the travel division of the IFB Group. Apart from our existing three
million customer base, we also have 56 direct offices, 314 service franchisee outlets and
6,500 dealers in India alone. Our travel division was established in 1991 and presently we
have offices in Kolkata, Bangalore, Goa and Delhi. Of these, the first two are IATA
accredited. We shall soon open offices in Kerala and Chennai.
At present, we provide service support to private companies across India. We are also joining
the elite club of Online Travel Agents (OTA) with the launch of our online travel portal. The
portal will have features to service direct customers (B2C), other businesses (B2B) and
corporate companies with our comprehensive Corporate Booking Tool (CBT). This will help
us service our existing customer base even better and also expand our network to other parts

of India. The product range includes air tickets, hotels, cars, buses, transfers, holidays, cruises
etc.
Our goal is to establish ourselves as an internationally recognised top-of-the-line provider of
travel. This motivates us to offer new and better product ranges in all segments of the travel
industry.
www.ifbtravels.com

IFB Industries Ltd. comprises two divisions: Fine Blanking and Home Appliances.

The Fine Blanking Division, originally known as Indian Fine Blanks Ltd, started operations
in India in 1974 in collaboration with Heinrich Schmid AG of Switzerland. Its initial products
ranged from fine blanked components and tools to related machines like straighteners,
decoilers, strip loaders etc. Its engineering divisions are today located in Kolkata and
Bangalore.
The Home Appliances Division was started in 1991 with the vision to revolutionise the way
Indians live. Over two decades, we have grown in strength to become a word synonymous
with home solutions. Through a constant evolution of the very best Washing Machines, 100%
Clothes Dryers, Dishwashers, Microwave Ovens, Air Conditioners, Refrigerators, Cooker
Hoods, Modular Kitchens, Built-in Ovens and Built-in Hobs, we have helped usher in a
lifestyle of convenience and freedom. Today, millions of Indian households use IFB products,
making us one of the most trusted home appliances brands in the country. Our service
network of 650+ franchises and 2,832+ service engineers ensures we deliver exceptional
service across the country.
Mission Explained:
To maximise shareholder's value and growth by manufacturing and marketing top quality
products.
To be the best in the eyes of our customers, employees, business partners and shareholders.
To be in every home valued at Rs. 15 lakh + and achieve our target of Rs. 4,000 crore
turnover by 201617.

For our Customers:

To offer them the best product to buy, an innovative product that constantly outperforms
peers and outstanding service that makes every customer smile.
For our Employees:
To provide them with an environment in which every individual learns, grows and prospers.
For our Business Partners:
To enable them to consider IFBs products and services as their first choice.
For our Investors:
The Company should be acknowledged as the one with the highest degree of corporate
transparency; that delivers on the promises given to its shareholders.

IFB PRIVILEGE

IFB home appliances pioneered many modem trends in the Indian household Over the
years, IFB has developed products that have changed your lifestyle not only through the very
best in wash care technology, but also through a wide range of state of- the-art dryers,
dishwashers & microwave ovens. Today more than 3 million households on IFB products,
making us of the trusted home appliances companies in the country. Our customer base is
growing rapidly not only because of our products but also because of the exceptional quality
of service. Our service network covers the length and breadth of the country, with more than
179 franchisees across 995 towns; we feel that it is time of launch IFB privilege a truly
rewarding loyalty programmed. More importantly, it is a thank you gesture to all our loyal
customers who have always believed in the superiority of our products and services.

Consumer Durable Market

Indian consumer durables market used to be dominated by a few domestic players like
Godrej, whirlpool, Samsung, Videocon, Siemens, IFB. But post liberalization many foreign
companies have entered into India, dethroning the Indian players and dethroning the market,
the major categories in the market are washing machine, refrigerators, air conditioners and
microwave oven.
India being the second fastest growing economy with a huge consumer class has resulted in
consumer durable as one of the fastest growing industries in India. LG and Samsung two
Korean companies have been maintaining the lead in the industry with LG being the leader in
almost all the categories.

The rural market is growing faster than the urban markets, although the penetration level in
rural area is much lower. The rising income levels, double income families and increasing
consumer awareness are the margin growth drivers of this industry.
The report highlights the significance this industry has for the Indian economy, throwing light
on the pre and post liberalization scenario.it discuss the important segments of this industry
and the growth patterns, trends and the demand drivers. The report also profiles the key
players of this industry, with a discussion of their business strategies.

PRODUCTS CATEGORY
LAUNDRY
IFB Front Loading Washing Machines

IFB's state-of-the-art Front Loading Washing Machines are equipped with user-friendly
features and unique programmes.
Engineered for the future, IFB's Front Loading Washing Machines are tried and tested to give
your clothes the perfect wash that they deserve.
With advanced technologies like Aqua Energie, Steam Wash, Crescent Moon Drum and
world class features such as Auto Imbalance System, Air Bubble Wash System, 3D/2D Wash
System, Foam Control System, Protective Rat Mesh, our Front Loading Washing machines
are a class above the rest. Not to mention the fact that we keep all Indian conditions in mind
when we incorporate features into these machines. Whats more IFBs the only brand to give
4 Years 100% Superwarranty and 10 Years spare parts support that gives complete peace of
mind with an excellent service network across India.
Buy IFB Front Loading Washing Machine online to save time. Let IFB infuse freshness into
your clothes and make you look perfect every day.

IFB Top Loader Washing Machines

Ease your life and indulge in things you love the most with the new range of Top Loader
Washing Machines from IFB. The new Top Loaders epitomizes form and functionality with
eye-pleasing designs and the revolutionary Deep Clean. Whats more, theres Aqua Energie,
Aqua Spa Therapy, 3D and 4D Wash, Triadic Pulsator and Crescent Moon Drum. These
features make sure your machine makes optimum use of water and detergent so that your
power and water bills are always under control. While the technology at work ensures an
excellent wash, it also handles your favourite clothes with the care they deserve.
The new range comes with powerful features including High-low Voltage Protection,
Memory Backup and Auto Imbalance Correction System, protecting your machine from
voltage fluctuations and ensuring smooth functioning of the washing machine no matter
where it is placed in your home.
With the palate of colors available and a big display LED screen, the new range of Top
Loader Washing machines will complement your home decor and you will definitely find
them easy to use too. Be it a nuclear family or a large family with bigger laundry worries, you
could now pick the one that suits your need with capacities ranging from 6.5 kg to 9.5 kg
with Intelligent Wash Programs.

Whats more, the new range of IFB Top Loaders come with a 2 year warranty and 10 years of
spare parts support with an outstanding service network across India.
So whats stopping your from buying a new Top Loader online? Compare and buy the best
from the comfort of your home at our brand website.

IFB Senator Smart Touch and Senator Smart

IFB Smart Loader Washing Machine, Indias first smart load, is much more than an everyday
washing machine. Simply because it is well ahead of the times when it comes to dealing with
laundry and in turn improving the way you live. This smart front loading washing machine is
smart in every sense of the word - design, savings and washing.
Packed with features including a Touch Control Panel, Drum Lamp, easy Loading Pedestal,
Steam Wash, smart Weight Sensor, Pet Hair Removal and Repeat Wash programs, it checks
all the right boxes thanks to IFBs out-of-the-box thinking. And yes, there is a special wash
program for uniforms too if you are in the running for the Super Mom award!
Of course, we know that your life will be thrown out of gear if your washing machine goes
out of service even for a single day. So it comes as no surprise that IFB Smart Loader
Washing Machines have a 4-year 100% Superwarranty and 10 years of spare parts warranty
with an excellent service network across India. Which means no worries about your machine
with every day use and complete peace of mind you thoroughly deserve.
Buy an IFB Smart Loader Washing Machine online from the convenience of your home. Let
it take care of your laundry while you live your life to the fullest!

IFB Clothes Dryer

Unexpected showers dampening your spirits and clothes? Worry not, the IFB range of
Clothes Dryers will help you out with this big problem. Manufactured in India, IFB Clothes
Dryers are competent enough to give you 100% drying. So that you can even get rid of the
zig-zagging cloth lines that work against the aesthetics of your apartment or home. With 6
Drying Programmes, now you can bid goodbye to damp, wrinkled clothes, bad odour and
most importantly allergens that can be harmful such as lint and germs. These home friendly
features make it a must-have appliance particularly in homes with infants and other younger
members. And of course, the product development team had our ears to the ground when we
thought of the design. We realized that bringing home a clothes dryer shouldnt be an
additional burden for you in terms of space. Which is why we designed these clothes dryers
in such a way that they can be mounted on the wall or placed on top of the washing machine.
Moreover, IFB Clothes Dryers come with a 4-year warranty and 10 years of spare parts
support apart from a world-class service network across the country. So go ahead, ease out
your laundry task with an IFB Clothes Dryer. Buy it online today from the comfort of your
home. You will realize that our clothes dryers are called the best in business for very valid
reasons.

LIVING
IFB Air Conditioners
With the new range of IFB Split Air Conditioners and DC Inverter Air Conditioners, summers
are going to be cooler and winters are going to be warmer. All thanks to some powerful
features that work in tandem to give an unparalleled performance. Be it your home sweet
home or an office space with a larger area, IFB Air Conditioners will go about their job
silently, no matter the temperature.
When it comes to efficiency and fresher air in your room, Titan Gold Evaporator Fins works
wonders by keeping the interiors of the unit dirt and moisture free. And when the mercury
soars, the heavy duty cooler and high-speed blower swing into action to cool your environs in
quick time. While the 100% copper piping ensures superior efficiency and worry-free
operation, R410A gas provides greater cooling without harming the environment. Silent and
powerful, the new range of IFB Air Conditioners pack in some great features including High
Cooling Capacity that cool even largest of spaces in the shortest possible time, Feel Mode
and Heat Mode. One of the flagship models can even be switched on using a special
smartphone app so that you can chill your home before you even reach home.

On the installation and service front, IFB is the only brand to give you FREE installation for
your Air Conditioner by our specially trained technicians, 365 days a year with a wide service
network across the country.
Bring home an IFB Air Conditioner and stay cooler during summers and warmer even during
the coldest winter months!

KITCHEN

IFB Microwave Oven

With IFB Microwave Ovens, it's not just about good food for you and your family. With a
range of Solo, Grill, Convection and Rotisserie Microwave Ovens, add flavour to your recipe
repertoire and then explore some more. From Auto Cook Menus, Combination Cooking,
Multistage Cooking, Rotisserie, Fermentation, Delay Start, Steam Clean, Deodorize to
Disinfect, the features are exciting enough to do more with your creativity be it
experimenting with flavours, textures or spices. A 3-year warranty on Magnetron and Cavity
means that you do not have to worry about the critical components of your microwave for a
long time to come.
What's more, you can showcase your creations to the world through IFB Spice Secrets
Master.Chef. It's a unique initiative where you can compete with upcoming home chefs who
are keen to change things forever in the kitchen with a microwave. If you want to show the
world some of your brilliant recipes, you could do it through our social media pages and win
prizes too. Alternately, you could walk into any of the IFB Points in your neighbourhood

where our friendly folks would be happy to let you in on the secrets of putting your
microwave to best use.
Buy IFB Microwave Ovens online to embark on a culinary journey that will excite you and
your loved ones.

IFB Dishwashers
Now you can forget about washing dishes altogether and that too at the press of a button.
Elegant in design and functionality, an IFB dishwasher will win you over with its ease of use.
It also makes sure that you dont run a high water or electricity bill with its Eco Wash feature.
Take advantage of incredible features & technologies such as Extra Hygiene 70C, Eco Wash,
Flexible Half Load, Adjustable Racks, Jet Wash, Steam Drying, Water Softening device and
more.
Whether you prefer a freestanding dishwasher or an integrated (built-in) model, an IFB
dishwasher would be the perfect appliance to trust with dishwashing. A built-in model would
never look out of place in your kitchen because it blends right into your kitchen decor with
ease. With an IFB Dishwasher by your side, be assured of a tension free kitchen, you might
even be inclined to bid goodbye to your housemaid!
Buy IFB Dishwashers online to infuse freshness and hassle-free cleanliness into your kitchen.

IFB Kitchen Chimneys

You have always wanted your kitchen to be spotlessly clean because thats where the most
important activity in the house takes place - preparing food. Moreover, you dont want your
neighbours to come knocking at your door when you are deep frying your favourite comfort
snack or dish that you just stumbled upon on the internet. Here is the good news - IFBs
Chimneys are your best bet for all the problems mentioned above. The new range of IFB
Chimneys not only help you get rid of food odour, it also clears the air, literally.
The new range of IFB Chimneys consume less power - a powerful advantage that will put a
smile on your face and less burden on your pocket when it comes to electricity bills. The
advanced aluminium and stainless steel filters are ideal for Indian cooking habits, and so
those amongst you who are keen on deep frying and making masala curries will be at a great
advantage with IFB Chimneys.
Its easier to maintain an IFB Chimney. There is a filter block indicator for convenience so
that when the filter is chocked or when it is time to clean the filter, you will know straight

away. Stale air also dosent stand a chance with an IFB Chimney - Clean Air function enables
chimney to be programmed for 24 hours with automatic start every hour for 10 minutes at a
low speed just to remove stale air. There is an Auto Start function and Booster Speed to
remove fumes and odor.
With 5 years of warranty, an IFB Chimney is an investment your kitchen will love. So go
ahead, take that step and get in touch with us to buy an IFB Chimney in just a few clicks.
Bring home an appliance that will be a true companion for many years to come.

IFB Built-in Ovens

If you are looking for an elegant addition to the kitchen, you may want to give that piece of
art you were eyeing the coldshoulder. Thats because the range of IFB Built-in Ovens is the
byword of elegance. More over, our ovens are compatible with standard built-in oven
installation methods.
While the Turbo Heater (feature available across all models) ensures that the food is cooked
evenly by generating hot air that circulates over the oven, Super Grill is a must-have for meat
connoisseurs. If it is exceptionally crisp and tasty poultry that you prefer, then have it your
way with the new IFB Built-in Ovens. When your mind wanders and craves deliciously
crispy meat, especially when you are roasting poultry, Rotisserie is the feature to go to, and it
is best used with upper and lower heat.
Every new IFB Built-in Oven is fitted with a Compact Hinge that works noiselessly and
effortlessly when compared to the conventional hinges. They are also easier to clean so that

better hygiene is maintained both inside and outside the oven. That a vast majority of ovens
are available in Class A which means they are efficient and save energy without hampering
the performance. In other words, A Class A rating simply means better cooking performance
the the lowest energy consumption and in turn low power bills. So its time to bring home an
IFB Built-in Oven that will surely complement your taste and kitchen decor. Buy a built-in
oven from the comfort of your home and cook and enjoy your favourite dish to your hearts
content. Bring home the best built-in oven available in the market in India by simply placing
an order online in just a few clicks!

IFB Built-in Hobs

IFB Built-in Hobs are not just your everyday stoves. They are technological marvels with lots
of style and attitude. The new range of IFB Built-in Hobs command respect even from the
most demanding customers in terms of functionality and elegance. When our product
developers thought of this range of Built-in Hobs, they always had the Indian way of cooking
and the Indian kitchen in mind.
You can now say goodbye to the stove lighter or the ever-disappearing matchbox too.
Because IFB Built-in Hobs come with the latest of technological advancement in terms of
burner ignition. All you need to do is press and turn the knob with one hand to light the
burner . Another innovation is the labour saving knob that allows flame levels to be set to
specific cooking requirements.

With the new Built-in Hobs, whether you need an enamelled grid or the cast iron grid is
really your choice. If elegance is something that is high on your mind, the enamelled grid is
the best choice. All the controls on the new hobs are placed facing the user so that we adhere
to the promise of ergonomically designed home appliances. Choose from our range of Builtin Hobs and make your kitchen the centre of attention with an elegant, versatile home
appliance. Know more about buying IFB Built-in Hobs by downloading the manual or getting
in touch with us. Bring in an IFB Built-in Hob today and watch with pride as it ups the glam
quotient of your kitchen to dizzying heights. Of course, you will be happy with the food on
the table too!

IFB Modular Kitchens

A lifetime of memories

Its where your kids will first try baking a cake, where you will recreate old family recipes,
where many a feast will be prepared and the frantic pace of life will slow down over a cup of
freshly brewed coffee. IFB Kitchens are not just about cabinets and doors they are about
love, food, life and togetherness. About creating unforgettable experiences; shared moments
with family and friends that tell the story of a life well lived. An IFB Kitchen is the heart of
your home.
A Kitchen for every occasion

IFB Kitchens are perfectly suited for everyday living. Whether dining, entertaining or
cooking, they adapt to your every need. Best of all IFB Modular Kitchens fit any home and
any budget without compromise on quality.
Designed around you

Your dream kitchen it starts with an empty space and endless possibilities. Our experts
design your kitchen in consultation with you. No detail is overlooked your everyday needs,
how often you shop for groceries, if you want to comply with vastu, the kind of look you
want. Everything is carefully considered when creating your unique kitchen.
Style and substance

IFB Kitchens look great on the outside but thats not the end of it. Our kitchens are designed
to be well-organised and efficient on the inside; with easy access drawers and a wide range of
accessories that ensure each and every inch of your kitchen is well-utilised
Never out of shape

Parallel, L Shaped, C Shaped, U shaped or Straight Line or Island IFB Modular Kitchens
are designed to fit into kitchens of any shape or size.
Indulge in your passion. Set yourself free with IFB

For a free design consultation, get in touch with us. You can also download our catalogue
here.

IFB Industries Limited

Marketing Executive

Roles & Responsibilities

1. IFB Points :
Planning & driving catchment area plan thoroughly for all existing IFB Points.
Planning, Branding & maintaining the look & feel of all IFB Points.
Mapping IFB Points on contribution to company & dealer.(Profitability
analysis)
2. BTL Activities: To reach out to customers directly for creating awareness, demand
generation and direct sales.
Making a plan for a full month after discussion with all ASE for doing
Activities at Societies and Markets.
Making a database of enquiries and following up for conversations.
3.

Regular visits to dealers:

For taking feedback from CSR on customers and competition
To audit and ensure: the availability of POP/POS material, good display of
IFB products and good in shop and out shop branding.

4. Customer Insights: Talk & Visit customers on regular basis to draw insist about usage
pattern, satisfaction, new features to be added, cross selling.
5. Driving regular cooking classes:
Post sales cooking classes to be organized regularly for customers through tieups with cooking classes, restaurants, clubs, IFB points, IFB Trained TSRs
Chefs.
Presale cooking classes to be organized as BTL activities at societies and
markets.
Classes to be standardized for dishes, uniforms etc, improved in quality and
coverage all across.
6. Promoting Awareness and sales of dishwashers and dryers through live demos at
cooking classes, dealer outlets, societies etc.
7. Tie-ups with Big Organization/ Institutions for running special offer for their
employees, their trade and consumer schemes.
8. Making MIS to report the work done for above points on a monthly basis to evaluate
the progress and improving effectiveness and productivity.