Digital Marketing

Complete Course Details

Contact: +91-9850406389 / 020-24486389 E-Mail: rohitshelwante@gmail.com / info@schoolofdigitalmarketing.co.in
School of Digital Marketing
www.SchoolofDigitalMarketing.co.in
www.SeoTrainingInstitutesPune.co.in

Highlights:
Google
Certified
Professional
Certification (GCP) would be
covered without any extra charges
More than 1500+ Students
Trained & Placed
Training would be provided by
Industry Experts
Wi-Fi Connectivity

School of Digital Marketing is a Google Partner

100% Job Assistance
60% Theory & 40% Practicals
Work on Live Projects
Notes provided in the form of
Softcopy & Hardcopy
Unlimited calls till you get placed

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Module: Search Engine Optimization (SEO)

Module: Social Media Optimization (SMO)
Module: Search Engine Marketing (SME)
E-Mail Marketing(E-marketing)
Mobile Search Engine Optimization (SEO)
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Module : Search Engine Optimization (SEO)

What are Search Engines and Basics?

How Search Engines works?
What is Website?
What is keyword?

On Page Optimization
1. Meta Tag Optimization
2. Image optimization
3. Creating/uploading Robots file
4. Creating/uploading XML Sitemap
5. Creating/uploading HTML Sitemap
6. Creating/uploading Google webmaster code
7. Creating/uploading Google Analytics code
8. URL renaming and re-writing
9. Anchor Text
10. Heading tag

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What is Keyword Density?

Keywords Research and Analysis
Google Sandbox effect
HTML Basics

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Bold & Italic Tag

What is Page Rank?
Essentials of good website designing
Header and footer
404 Error Redirects
301 / 302 redirection
How to host & register Site?
Competitor analysis
Pre/post-website analysis
Alexa report
Some Common SEO tools & plug-ins

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Off Page Optimization

Search engines submissions
PPT, PDF & Video Submission
Blog Submission
Article Submission

Advanced SEO Course Content

1. Names of the Search Engine Spiders
2. Google Analytics Cookies
3. Email Tracking in Google Analytics
4. Conversion Tracking in Google Analytics
5. E-commerce Tracking in Google Analytics
6. What are Annotations in Google Analytics?
7. Goals & Funnels in Google Analytics
8. Custom Reporting in Google Analytics
9. Admin Section in Google Analytics
10. What is Google Panda?

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Social book-marking
Free Classifieds
Press Releases submission

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What is Google Penguin?

What is Google Humming Bird?
Google Webmaster
URL Remover
Query Deserve Freshness
Latent Symantec Indexing
.ht Access Files and their Importance
Canonical Links
What are Site Links?
What is Keyword Mapping?

Module: Social Media Optimization (SMO)

What is social media?

How can social media help my business?
Social Media Training: The Big Picture
Conversations, relationships, word of mouth and
transparency
The key Social Media tools and networks
Establishing your online identity and message

Social Media Training: Making best use of specific Social Media

platforms

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Facebook
How can Facebook be used to aid my business?
Developing a useful fan-page
Facebook apps to share content
Twitter
How does Twitter work?
Setting up a Twitter account
Re-tweets, hash tags and lists
Managing and enhancing Twitter with apps
Tweeting rich media

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The consolidated approach

Social Media Training: Blogging
Why should you blog and what should you to blog about
The main types of blog post
Research methods for writing quality, timely content
Engaging your audience with video

LinkedIn
Your profile
Building quality connections and getting recommendations
from others
3. How to use groups drive traffic with news & discussions
4. Social Media Training: Pulling all the Social Media Platforms
Together
5. Working efficiently, this can be done by connecting the
Social Media platforms and networks
6. Working consistently
7. Social Media Training: Monitoring your Social Media
Performance & Developing an Action Plan
8. View what people are saying about you. Use tools to see
your analytics and stats. Develop your strategy
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Module: Search Engine Marketing (SEM)

Campaigns Covered:
Google PPC Campaigns
LinkedIn Campaigns
Facebook Campaign
YouTube Advertising

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Google PPC Campaigns Course Content

Ad-Words Account Setup
Creating Ad-Words Account
Ad-Words Interface Tour
Ad-Words Dash Board
Billing in Ad-Words
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Ad-Words
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic bidding (Display Only)
Social settings (Display Only)
Ad groups and Keywords
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)

YouTube Video Campaigns Course Content

1. An introduction to YouTube
2. How to optimize your YouTube channel
3. How to gain more YouTube views & subscribers
successful
4. How to optimize & leverage YouTube videos
5. How to work with your YouTube audience
6. YouTube Ad Formats Supported
7. YouTube Analytics & Insights
8. Video Manager
9. YouTube Video Dashboard
10. Video Bidding C.P.V (Cost Per View)

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Ad-Words Keyword Tool

Quality Score and Its Importance
Search Terms
Columns Customization
Filters
Text Ads and Guidelines
Image Ad Formats and Guidelines
Display Ad Builder Ads and Guidelines
Video Ads Format
Contextual Targeting Tool
CPC Bidding and CPM Bidding
Conversion Tracking
Website Optimizer
A/B Testing
Conversion Tracking
Dimensions Reports
Multi User Access

11. The ground rules; the major Dos and Donts about creating
your YouTube presence
12. How it works the basics
13. How it works the advanced and little known features
14. Content what, why and when to publish it on YouTube
15. Building your brand on YouTube
16. The important of the written word to promote video
17. Driving visitors to your website through YouTube
18. Embedding and distributing video for commercial gain
19. YouTube and legal implications
20. The sector in which you operate and YouTube trends

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Facebook Course Content

An introduction to Social Media and Facebook in
particular
What is Facebook and why do so many people use it?
What are the business benefits of a Facebook profile?
The ground rules; the major Dos and Donts about
creating a business profile on Facebook.
Facebook Ad Formats

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LinkedIn Course Content

Introduction to LinkedIn
Why LinkedIn is Key and its place in the social media
and business worlds
Setting your LinkedIn strategy
Getting your Settings right for you
LinkedIn Ad Formats (Text & Image)
Location Targeting
Bid Strategy Budget
Targeting by Age, Gender & Interest

9. Insights & Reporting

10. Developing your network to increase your reach and
visibility
11. Methods and approaches to extend your network
12. Using the advanced search facilities to find new potential
prospects and target new business
13. Raising your profile and marketing yourself, your company
and services
14. Developing and raising your profile to set you apart from
the competition on LinkedIn

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E-Mail Marketing(E-marketing)

The Top 10 things you can do with email

Permission and E-permission marketing
Defining your goals
HTML v/s text emails
E-marketing strategies
Understanding conversion and performance metrics

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How it works the advanced and little known features

Location Targeting
Bid Strategy Budget
Targeting by Age, Gender & Interest
Insights & Reporting
Creating new customers and keeping them
Driving visitors to your website through Facebook

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Tracking landing pages

Choosing your metrics
A/B and Multivariate testing
Analyzing test results
Setting your budgets

Mobile Search Engine Optimization (SEO)

What should I think about when working with a

developer?
Choose your mobile configuration
Understand different devices
Understand key points in going mobile
Select your mobile configuration
Signal your configuration to search engines
Responsive Web Design
Dynamic Serving

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Separate URLs
Avoid common mistakes
Blocked JavaScript, CSS and image files
Unplayable content
Faulty redirects
Mobile-only 404s
App download interstitials
Irrelevant cross-links
Slow mobile pages