APEDAS REPORT ON PARTICIPATION IN THE CANADIAN FOOD AND

BEVERAGES SHOW 2013 HELD AT DIRECT ENERGY CENTRE, EXHIBITION

PLACE, TORONTO, CANADA DURING 3RD TO 5TH MARCH, 2013

1 The Event

2013 Canadian Food & Beverages Show

2 Place and Venue

Direct Energy Centre, Exhibition Place

Toronto, Canada

3 Date of the event

3rd to 5th March, 2013

4 General description about the event/trade fair: The 2013

Canadian Food & Beverages Show is organized by the Canadian Restaurant
and Foodservice Association (CRFA). This is considered as Canadas largest
Foodservice and Hospitality Marketplace with over 12,000 industry
professionals made up of restaurateurs, chefs, buyers and key decision makers.
The exhibition encompasses product sectors such as confectionery, grocery
products, meat and poultry, dairy, canned foods, fruits and vegetables, tea and
coffee, frozen and convenience foods, oils, fats & sauces, fish and seafood,
drinks .
The event spanned over 3 Halls A, B and C but the main show place
was located in Hall B. There were 705 exhibitors in all. The break up of product
wise exhibitors of food products was as under :
Product
Baked Goods

Exhibit
ors
61

Alc. Beverages
Broilers

15
3

Chicken
products
Condiments
Dairy
substitutes

30
30
9

Product
Beef products
Breads/rolls
Canned
F&V,
and Sea foods
Chocolates
Drinks
Confectionery
Eggs/Products

Exhibito
rs
26
22
16
22
26
3

Product

Exhibito
rs
Alc
50

Non
Beverages
Breakfast foods
Cheese/Cheese
products
Coffee

Dairy products
Desserts/Dessert
items

50
16
24
19
52

Product

Exhibit
ors
51

Ethnic foods

Product
Frozen foods

Exhibito Product
Exhibito
rs
rs
66
Frostings, fillings
12
etc
42
Herbs, spices,
19
seasonings
49
Meat Products
48
10
Onions
3

Fruits

17

Gourmet foods

Ice creams/
Meat
substitutes
Organic foods

16
4

Ingredients
Olives

18

Pasta/Noodles

19

Pork products

24

Salads/Dressin
gs
Snack foods

13

Potato
products
Sauces/Bases

49

Syrups
Flavours
Turkey
products
Vegetarian
products

&

32

Pizza/Pizza
products
Rice

39

Sea foods

16

Soups

12

25

Tea

26

13

Veal products

Sugars
sweeteners
Tomato
products
Vegetables

23

Yogurt

10

&

12

&

11
20

The categorization of the Halls dedicated for the event was as follows :
Hall A : comprising of meeting halls Security office and Show office
Hall B : Main exhibition nerve centre
Hall C : Another primarily meeting area

5. APEDA stand details viz area, location etc: APEDA had taken a
stand space of 60 Sq Mtr at the event with bare space . The stand location was
Booth No 427 , Hall No B in Between US and Mexico Pavillia.

VIEWS OF THE APEDA STAND

VIEWS OF APEDA STAND

6.

Design and construction: APEDA

got the stand designed

professionally through the organizers official agency , Freeman Decorating
Company, 61 Browns Line, Toronto, Ontario M8W 3S2 (Ms Sonia Moffatt AGM
Tel:00-1-416-252
3361
Cell:
00-1-416
989
9542
Email
:
sonia.moffatt@freemanco.com Mr Gary Moore , 000-1-416-252 3361 : Cell: 001-416-9367093 email: Gary.Moore@freemanco.com ). The stand was open
from two sides. A store room was created to store samples, prepared biryani
prior to taste sampling, Refrigerator and other utilities for the purpose of
promotion of products. On one side the two exporters M/s KRBL and M/s
Dipkiran Foods carried out wet sampling of Basmati biryani and other snack
items while APEDA and Nirvana Biosys were located on the other side of the
booth. M/s Nirvana Biosys also carried out wet sampling of wines.

DESIGN OF APEDA STAND NO 427

ANOTHER VIEW OF APEDA STAND DESIGN

7. Pre-departure activities : Since there was interest by some wine

exporters to display their products at the event, it was found out that for
import of wines into the Ontario state it is mandatory that clearance from
Liquor Control Board on Ontario (LCBO) M/s Nirvana Biosys sent their specialty
wines (6 boxes) and had to comply with the LCBO requirements. They
obtained the clearance from LCBO and therefore were able to display and
carry out taste sampling of wines through APEDA booth. LCBO has now also
permitted sale of mango wine of Nirvana Biosys in Ontario region from June
2013 onwards.

8. Details of participants: APEDA was represented at the exhibition by

Mr Vinod K Kaul, Deputy General Manger and Mr Ajit Kumar, Section Officer,
Department of Commerce.

MR AJIT KUMAR (LEFT ) AND MR VINOD K KAUL ( RIGHT)

There were three exporters who participated with APEDA at the event.
These were:
Sn

Name of the person

1.

Mr Ali Mehdi

Company Name

Products
displayed along
with quantity
Local
Toronto Basmati Rice
representative of KRBL
Limited
(email
Amehdi@krblindia.com)

2.

Mr Jesal Patel (L)

3.

Dr JP Gupta (R )

Chief Regional Manager

Local
Toronto
representative
of
M/s
Dipkiran Foods Pvt Limited
under the style of Deep
Canada Inc
6485
Airport
Road,
Mississauga, ON L4V 1E4
Toronto
Tel: 001-905 694 9550
Cell: 00-1-647-5199597
(jesalhp@deepfoods.com)
Chairman
&
Managing
Director
Nirvana Biosys
B-140, DDA Shed,
OKHLA Phase 1
New Delhi 110020

Processed foods
like ready-to-eat
products
and
snacks , Frozen ,
Parathas,
samosas etc.

LUCA
brand
specialty flavored
wines like Litchi
wine,
mango
wine
herbal
wine , Sauvignon
Blanc white wine,
Tel: 00-91-11-46573940
She
Rose,
Mobile 00-91-98-101-41635
Sparkling wine
Email:jp@nirvanabiosys.com Exotic etc.

8.
Performance of vendor/organizer of the event: CRFA is the
organizing agency for the show. Looking back in retrospect we are of the view
that they need to publicize this event better and also ensure that serious
business interests visit the event.
CRFA had Freeman as their agency for construction of the booths. Our
booth was well made out as per design provided to them and the job was
completed much ahead of the schedule. We were handed over the fully
completed booth in the morning of 2nd March, 2013. We had dispatched the
samples and publicity material to Toronto through M/s Bluebird Logistics Pvt
Ltd New Delhi. Their Toronto counterpart
M/s Meholinks were efficient in delivery of their services. The samples
were delivered at the Booth in the forenoon of 2nd and we were able to
complete the decoration and sample display arrangements well in time. Mr Ajit
Kumar and Mr Amit of Deep Foods Canada extended their wholehearted help
and support in this activity.

9.
Visitors details: There was a consistent flow of visitors to the APEDA
Booth and they showed keen interest in tasting the Basmati preparations as
also the other products being taste sampled. The specialty wines of M/s
Nirvana Biosys drew special attention and visitors displayed keen interest
especially in herbal and mango wines. Visitors were astonished to know that
India produces such good wines and the general query was about the
availability of these wines in the local market for consumption. Since the
Liquor Control Board of Ontario (LCBO) had earlier cleared these wines for
sampling it paves the way for selling these wines in Toronto. But LCBO has
already given clearance for sale of Mango wine from June onwards.
Interested visitors were given this information.

SOME VIEWS OF VISITORS TO APEDA BOOTH

SOME MORE VIEWS OF VISITORS TO APEDA BOOTH

10. Details of samples and products displayed like name of
producer/exporter, quantity/number of items etc: the samples on
display at the APEDA booth included the following range of products :

10.1
10.2

10.3
10.4
10.5
10.6
10.7
10.8

Basmati Rice (KRB L, MR Overseas)

Ready to eat products like Ajwain cookies, corn flakes, biscuits, roasted
vermicelli, Instant mix sambhar, custard powder, instant mix plain dosa,
instant mix Rice idli, instant mix dahi bhalla, instant mix Gulab Jamum
and instant mix rawa idli (GD Foods MGF (I) Private Limited (TOPS)
Peanuts (GD Foods MGF (I) Private Limited (TOPS)
Jams (strawberry, pineapple, mixed fruit) (GD Foods MGF (I) Private
Limited (TOPS)
Pickles (red chilli, garlic, mixed, mango, ginger, sweet line and tangy
lime) (GD Foods MGF (I) Private Limited (TOPS)
Orange marmalade (GD Foods MGF (I) Private Limited (TOPS)
Tomato ketchup (GD Foods MGF (I) Private Limited (TOPS)
LUCA brand specialty wines (Nirvana Biosys)

PRODUCTS DISPLAYED AT APEDA BOOTH DURING THE EVENT

10.
Performance of forwarding and clearing agency : The
samples and publicity material were forwarded to destination through Blue
Bird Logistics Pvt Ltd, New Delhi . They did a good job in ensuring that the
material compliant with the local requirement and documentation is
dispatched so as to reach ahead of the commencement of the event.

The samples were duly and timely cleared by M/s Meholinks, Canada and
delivered at APEDA booth on 2nd March forenoon.
11.
Special campaign undertaken during the exhibition : M/s
KRBL carried out wet taste sampling of Basmati Biryani on all the three days of
the event . On the other Hand, M/s Dipkiran Foods carried out wet sampling of
their snack foods items.

PREPARATIONS FOR BASMATI BIRYANI TASTE SAMPLING

WINE TASTING IN PROGRESS

BASMATI BIRYANI IS NOW READY AND WAITING FOR TASTERS

AFTER SUMPTUOUS BIRYANI A SIP OF JUICE IS WELCOME

LITTLE

BIT

OF

INDIAN

SAMOSA

IS

WELCOME

TOO

12. Involvement / support of Embassy : APEDA had remained in

constant touch with the Consulate General of India in Toronto and Ottawa
regarding this exhibition. There was a big delegation led by Secretary, Ministry
of Mines, during the same period (3-6th March, 2013) and the CGI office, with
this and other commitments, were very helpful to APEDA . Mr Pradip Kumar,
Consul (com) , Consulate General of India, 365, Bloor Street East No 700,
Toronto
(Tel: 00-1-416-960-3855 ; Fax: 00-1-416-960-9812 Email:
comsec@cgitoronto.ca) visited the APEDA booth and saw all the
arrangements . Mr Abhishek , Marketing Officer , CGI, Toronto also visited the
APEDA booth.
CGI invited Mr Vinod K Kaul and Mr Ajit Kumar for meeting-cum-dinner
hosted in honour of the visiting Ministry of Mining Delegation where we met
Mrs Preeti Saran, the Consul General. We mentioned to her the details of our
participation. She mentioned that the CGIs efforts on the wine entry issue
was taken up with LCBO but LCBO necessarily goes by their set norms and
procedures . We mentioned that the matter was resolved as the local agent of
Nirvana Biosys had liaised with the LCBO and clearances were obtained in time
just ahead of the commencement of the event. The CGI also invited us for a
high tea at the India Day celebrations on 4th .

DISCUSSIONS WITH MRS PREETI SARAN, H.E C.G. AT THE INDIA DAY FUNCTION (MR
PRADEEP KUMAR, CONSUL (COM) AND MR AJIT KUAMR ARE ALSO SEEN)

MR ABHISHEK, MARKETING OFFICER, CONSULATE GENERAL OF INDIA AT

APEDA STAND (ON EXTREME LEFT IS MR ROBBIE GIRDHAR)

12.

Important visitors/dignitaries visited (their comments , if any):

Mr Pradeep Kumar, Consul ( Commercial ) , Consulate General of India

visited the APEDA booth and had discussions about the participation .
Mr Abhishek, Marketing Officer, Consulate General of India visited the
APEDA booth .

Import export details of targeted country and market

analysis:
13.

Exports from India to Canada of APEDA related products : The details of

APEDA related products exports to Canada since 2009-10 up to the period
April-December of FY 2012-13 , as per DGCIS information has been a sunder
Qty: MTs Val: $ million

Product
Guar gum
Basmati Rice
Other Processed
Fruits & Veg
Cereal Preparations
Miscellaneous
Preparations
Buffalo Meat
Other Fresh
Vegetables
Mango Pulp
Alc & Non-Alcoholic
Beverages
Groundnuts
Non Basmati Rice
Floriculture
Dried and
Preserved Veg
Jaggery and
Confectionery
Milled Products
Other Fresh Fruits
Pulses
Natural Honey
Fresh Mangoes
Other Cereals
Walnuts
Poultry Products
Fruits & Vegetables
Seeds

2009-10
Qty Value
1209
2
9245
13

2010-11
2011-12
2012-13*
Qty Value
Qty Value
Qty Value
4628
8 8088
48 5639
80
16531
22 28458
36 22227
24

25275
5358

16
7

17531
6448

12
9

17616
8214

14
12

11191
6185

10
10

6320
280

8
0

5363
0

7
0

7923
2427

11
6

6291
708

10
2

3190
2079

3
2

3171
2885

3
3

4002
2945

4
3

3389
2132

3
2

56
547
1560
534

0
1
1
2

105
23
111
524

0
0
0
2

2025
1772
3655
868

3
3
3
3

2443
378
1611
722

2
0.5
1
2

3490

1748

1800

1224

1453
1890
1255
165
56
255
404
0
0

1
1
1
0
0
0
0
0
0

1384
2232
1213
107
187
427
743
0
1791

1
1
1
0
1
0
0
0
0

2633
2564
1356
283
94
406
874
24
1069

2
1
1
0
0
0
0
0
0

1600
2655
760
759
107
430
1314
0
0

2
1
0.3
1
0.4
0.4
1
0
0

0.9

0.02

Dairy Products
7
Fresh Onions
283
Sheep / Goat Meat
44
Processed Meat
1
Cocoa Products
10
Fresh Grapes
9
Wheat
0
Swine Meat
0
Animal Casings
0
Total 64980

0
63
0
227
0
0
0
9
0
5
0
24
0
3
0
0
0
0
62 67487

0
18
0
226
0
28
0
7
0
4
0
3
0
0
0
0
0
0
72 99389

*April-December, 2012-13

0
27
0.1
0
243
0.1
0
0
0
0
0
0
0
60
0.2
0
79
0.12
0
0
0
0
0
0
0
0
0
153 72175 155.14

Source: DGCIS

From the above table it emerges that the major products currently
being exported are Cereals and cereal preparations, processed food items ,
milled products, Guar Gum, Jaggery & Confectionery.
During our interaction with limited interaction with the trade interests,
it emerges that there is good potential for enhancing the export of the
processed food products but at competitive prices. But it was noticed that
people in Canada would like to taste the products before deciding on their
acceptance of products . Hence, it is essential that apart from routine
participation in Trade Fairs , APEDA may conduct specific promotion programs
for products like Mangoes, Grapes and any other products that would be
decided in consultation with the Indian Mission in near future.

Imports from Canada : As per

DoC website, quoting DGCIS

information, the import of APEDA related products for the period 2009-10 up
to the period April-December, 2012-13 was as under :
Figures in $ million
S.No. HSCod
e
1
2
4

Commodity

1 LIVE ANIMALS.
2 MEAT AND EDIBLE MEAT OFFAL.
4 DAIRY PRODUCE; BIRDS' EGGS; NATURAL
HONEY; EDIBLE PROD. OF ANIMAL ORIGIN,
NOT ELSEWHERE SPEC. OR INCLUDED.
5 PRODUCTS OF ANIMAL ORIGIN, NOT
ELSEWHERE SPECIFIED OR INCLUDED.

200910

2010-11

20112012

0.03
0
0.12

0
0
0.57

20122013(AprDec)
0
0
0
0
1.57
0.32

0.28

0.48

0.82

0.32

7
8
10
11
13
15

16
17
18

19
20
21

6 LIVE TREES AND OTHER PLANTS; BULBS;

0
0
0
ROOTS AND THE LIKE; CUT FLOWERS AND
ORNAMENTAL FOLIAGE.
7 EDIBLE VEGETABLES AND CERTAIN ROOTS
587.48 480.35 629.55
AND TUBERS.
8 EDIBLE FRUIT AND NUTS; PEEL OR CITRUS
0.02
0.42
1.34
FRUIT OR MELONS.
10 CEREALS.
0
0
0.04
11 PRODUCTS OF THE MILLING INDUSTRY;
0.06
0.02
0.12
MALT; STARCHES; INULIN; WHEAT GLUTEN.
13 LAC; GUMS, RESINS AND OTHER VEGETABLE
0.04 0.05
0.03
SAPS AND EXTRACTS.
16 PREPARATIONS OF MEAT, OF FISH OR OF
0.06 0.05
0.01
CRUSTACEANS, MOLLUSCS OR OTHER
AQUATIC INVERTEBRATES
17 SUGARS AND SUGAR CONFECTIONERY.
0.84
2.73
2.28
18 COCOA AND COCOA PREPARATIONS.
0.02
0.72
0.48
19 PREPARATIONS OF CEREALS, FLOUR,
0.02 0.06
0.03
STARCH OR MILK; PASTRYCOOKS
PRODUCTS.
20 PREPARATIONS OF VEGETABLES, FRUIT,
0.1 0.03
0.01
NUTS OR OTHER PARTS OF PLANTS.
21 MISCELLANEOUS EDIBLE PREPARATIONS.
1.01
1.21
1.24
22 BEVERAGES, SPIRITS AND VINEGAR.
0.09
0.75
0.92
Total
590.17 487.44 638.44

Source: DGCIS

0.01

424.85
1.01
0
0.16
0.06
0

2.26
0.01
0.05

0.01
0.96
0.29
430.31

2012-13 figures for the period April-December, 2012

It is noticed that imports from Canada over score exports from India.
This leaves a lot of scope for aggressive marketing of APEDA related products
in Canada through concerted promotional activities.
14.
Publicity and advertisement: As far as APEDA is concerned,
sufficient publicity was done amongst exporter through sending them notice
of participation. As for the organizers, it appears that this aspect of proper
publicity has left something more to be desired. There was no information
about the inauguration of the event.

15.
Feedback of the participants: At the end of the exhibition,
participating exporters were requested to provide their frank feedback. Their
written feedback is reproduced as follows :
16.1 Mr Ali Mehdi: Commendable effort and hard work by APEDA. Overall
stall location and presentation have been very impressive. CRFA, however,
needs to do its part by drawing in more serious buyers/visitors to walk the
show. Number of crowd/attendees was very poor.
16.2 Mr Jesal Patel : APEDA presence very good and impressive. They should
participate more often to value our Indian food presence felt. My suggestion
would be to participate in Grocery and Food Shows more rather than Shows
like CRFA where more emphasis is for restaurants. Looking forward to working
with APEDA in future exhibitions. All the best APEDA.
16.3 Dr JP Gupta : On behalf of our company, I would like to express my
sincere thanks and gratitude for your support during CRFA show. It is
worthwhile to mention that the Stall was well prepared meeting International
standards. It would not have been possible for us to participate in this fair
without extending an APEDA support. We achieved the followings:Our wines have been tested by LCBO and found to be fit for human
consumption.
Wines supplied to LCBO were Sauvignon Blanc, Lychee, Mango and
Herbal red and white and SHE.
Most of the visitors appreciated our wines due to their uniqueness in
style, structure and delicacy. Appreciation on our Herbal red and white wines
were beyond our expectations.
Two distributors one from Florida and one from Calgary (Canada) visited
our stand. They have also appreciated our wines due to uniqueness and the
positive response, which they received from almost all visitors. The agreed to
introduce our wines in US and Canada.
Mr. Miguel Chiaperro, our distributor also spent more than one and half
day at our stall providing assistance to us in wine tasting. He was surprised
with the positive response of LUCA wines form visitors.
We are extremely satisfied with the response received on LUCA wines as well
as the support provided by us by APEDA.

About Business Generation : We are going to receive orders for 4

containers load (40) amounting to Rs.5.0 Cr from Mr. Raman Khatra, Calgary.
This order is for our lychee, mango & herbal wine.
1. If the response of the 4 containers in British Columbia, Calgary, Alberta
is positive, we could expect further orders of two containers load (40).
2. Conducting major wine fairs in various province in Canada could provide
the best options to offer wines for tasting at one place. It is always quite
difficult to send samples of wine to each individuals parties.
Last but not the least LUCA wine has participated in various fairs through
APEDA. All our exports orders taking place through our participation in APEDA
fairs.
16.
Enquiries generated : It was our general feeling that during the
three-day exhibition not many serious business/trade interests were available.
However the following showed interest in Indian food products.
SN
1.

2.

Contact Details
Mr. Bakshi Puri
Raj Grocers Inc
114 Norfinch Drive, Unit # 4
Toronto, Ontario M3N 1x1
Tel : 001-416-745-0776
Fax : 001-416-745-0300
E.mail : rajgrocers@hotmail.com
Mr. Robbie Girdhar
Tel : 001-416-400 6053 (Cell)
Tel : 001-9057958052
E.mail : Robbie.girdhar@gmail

3.

Mr. Ambrose Montagu

Tel : 001-416-5981007
E.mail : ambrose@gmail.com

4.

Montago Fine Foods Ltd

Tel : 001-416-807-2253
Lt Col (Retd) Paul Aneja
President
Le Gold

5.

Products/area of interest
Showed interest in importing
any consumer pack goods for
retail.

Showed very keen interest in

sourcing frozen foods in private
label, gherkins, olives and the
range of processed food items
of tops brand.
Showed keen interest in
importing Luca wines

He showed keen interest in

Lychee wine of Nirvana Biosys
He showed keen interest in long
term and large consignment
sourcing of LUCA brand wines .

6.

7.

International Spirits Marketing Inc

71 Kingspoint Circle Stoney Chowk
Ontario L8E 6E6
Cell: 00-1-727-269 2229
Office: 00-1-905-643 9122
Email: spaulaneja@yahoo.com
Mr. Peter Blakeman
Co-ordinator/Chef Professor
School of Culinary and Wine studies
Food and Wine Sciences Division
Niagara College Canada
135 Taylor Road
Niagara-on-the-Lake, ontario LOS
1JO
Tel : 001-905 641-2252 extn 4630
Fax : 001-905-988-4309
E.mail
:
pblakeman@niagaracollege.ca
Ms. Nancy Hewitt
Food Service Market Specialist
Ontario Greenhouse Vegetable
Growers
32 Seneca Road
Leamington, Ontario N8H 5H7
TEL ; 001-289-337-5440 (Office)
FAX : 001-519-326-7842
Cell : 905-466-5628
E.mail
:
nhewitt@ontariogreenhouse.com

He had intensive discussions

with Dr JP Gupta and the
feedback is that good business
is likely to be generated.

He wanted to know about

spices grinding machines.

She showed interest in sourcing

Indian
fresh
horticulture
produce.

The other visitors who visited APEDA booth and had some interaction
are :
SN
1.

Contact Details
Mr Gregor Phibbs
Sales
Blue Rover
Tel: 00-1-855-682-2874
Cell: 00-1-905-745-5437

Products/area of interest
He mentioned that he can help
client in guidance ein local
regulations of the Government
of Canada

2.

Mr Adrian Fenech
Sales Executive
CANAAN Transport Group Inc
Suite 910-185, The West Mall
Toronto ON M9C 5L5

Can help in local transport

logistics

Tel: 00-1-416.621.6800
Fax: 00-1-416.621.6801
Cell: 00-1-647-657.1570
Email:
adrianfenech@canaantransort.com
3.

4.

Mr KV (Kam) Rathee
Can extend assistance in any
Special Advisor India
blegal issues
Blake, Cassels & Graydon LLP
Barristers & Solicitors
Patent & Trade Mark Agents
199 Bay Street
Suite 4000, Commerce Court Street
Toronto ON M5L 1A9
Canada
Tel: 00-1416.863.2400
Dir: 00-1-416.863.3157
Direct Cell: 00-1-416.898.1599
Fax: 00-1-416.863.2653
Email: kam.rathee@blakes.com
Mr Carol Zweep
Keenly discussed how APEDA as
Manager
an organization functions.
Packaging & Food Labelling
Services
GFTC
Guelph Food Technology Centre
88, McGilvray Street
Guelph, ON
N1G 2W1 Canada
Tel: 00-=1-519.821.1246 X 5019
Cell: 00-1-519.362.8564
Email: czweep@gftc.ca
Fax: 00-1-519.836.1281

5.

Mr Suman Sandillya
Executive Chef, Centerplate
Direct Energy Centre, 100 Princess;
Blvd, Toronto , ON M6K 3C3
Canada
Tel: 001-416.263.3527
Fqax: 00.1.416.263.4157
Cell: 00-1-416.508.2441
Email:
Suman.
Sandillya@Centreplate.com

He is the Executive Chef at the

Direct Energy Centre
Took keen interest in APEDA
stall especially wines and
Biryani.
Appreciated
both
products being sampled

17.
Recommendations: It is essential that in consultation with the
Indian Mission and importers, APEDA needs to conduct regular and focused
promotional campaigns for products for which after promotion sales can be
available.
It also emerged during our interactions that the best mode of operation in
Canada is through local distributor network.
18.
Photographs
appropriate places.

of the event: Annexed within the report at

(Ajit Kumar)
Section Officer
Department of Commerce

PLACE: NEW DELHI

DATE: 30TH MARCH, 2013

(Vinod K Kaul)
Deputy General Manger
APEDA