KEVIN A.

ERNST

1466 West 870 North

Pleasant Grove, Utah 84062
kevindotcom@yahoo.com 503-705-6547
Product Manager User Experience Strategy Leader User Advocate

Passionate user advocate, delivering successful software and internet products for over 15 years
Success providing product leadership resulting in timely delivery of high-quality products
Ability to translate use cases into highly-valuable and usable offerings for the target user
Strong working knowledge of SaaS, and how it differs from traditional software offerings
Strong understanding of how product teams can succeed within an agile development process
Strong verbal and written communication skills, including ability to effectively communicate
market needs for the buyer and/or end user to both the stakeholders and product teams
Expert understanding of mobile and web UI/UX standards, tools, and latest design technology;
expert in rapid prototyping, contextual inquiry, user interviews, and product discovery and strategy
High attention to detail; ability to understand the complex nature of the UX consistency of a
product (or product family) from a holistic view
Ability to balance the needs of new functionality and stability in a SaaS product backlog
Certified Scrum Master and certified Scrum Product Owner

EDUCATION
Associate of Computer Science with emphasis in computer graphic design, Utah Career College
PROFESSIONAL EXPERIENCE
Lenovo Software
Virtual/Remote Location
Product Manager UX and SaaS Platform
October 2013 to present
A subsidiary of Lenovo, Stoneware focuses on what Gartner recently referred to as workspace
aggregation.
A member of the product management team, overseeing the user experience and common functionality of
the companies SaaS platform to deliver workspace aggregation and classroom management for the
K-20 market allowing teachers to stream and record live video content using webRTC/ORTC standards.
Responsible for delivering product specifications and prototypes to development teams, and
communicating market expectations and realizations to the executive team.

Define and maintain personas for market buyers and users

Define key performance indicators (KPIs) early on in the product lifecycle to measure our success by
Write user stories and acceptance criteria for product backlog items
Instilled the methods from the Kano model, in a way we could measure the success of the full user
experience (not just UI)
Collaborate with the rest of the product management team to ensure proper portfolio management
Conduct user groups and market studies to understand how we can move into the enterprise market;
more specifically the healthcare and state/local government verticals
Manage and groom the backlog with the development team and setting priorities on items that are the
most important to deliver to our customers
Provided prototypes to relay concepts to the development team
Acted as a thought leader for SaaS in a company that was traditionally an on premises offering

Conducted Transfer of Information sessions with sales teams on new features and product offerings
Presented new features of the products at geo-user summits across North America, showing the
vision of where we were going and how that impacted our current customer base
Conducted contextual inquiries with current and non-customers to understand the anxieties of their
day to day activities. This gives a greater insight into the customer and market, allowing me to PAINstorm with my team on how we could solve the problems.

Dell, Inc.
Lindon, UT
UX Architect, Identity and Access Management
August 2012 to October 2013
Product Owner, Desktop and Web Applications (PAM)
Dell Software Group delivers the extensive capabilities you need to tackle the challenges brought on by
the complexity of todays growing IT needs and thrive while doing so.
Architect over the user experience and user interface of Dells Privileged Account Management Suite.
Product Owner of the web and desktop consoles; charged with consolidating five products into one
console, to deliver a unified privileged account management experience to Dells customers. Member of
Dells corporate UX leadership group, working to establish a consistent design language and brand
message throughout all of the Software Group.

Introduced the concept (and a member) of the Product Owner Group. This group focuses on three
core strengths: Business, Technology and User Experience/Engagement. The Product Line Manager,
who focuses on the outbound/customer facing and business (i.e. P&L) aspects of the product, leads
the group. The other disciplines act as technical PMs running their own scrum teams.
Worked with the CTOs office to establish a common UX group, that focuses on data and iterative
driven design call, User Centered Design.
Introduced and establish Scrum and the engineering development process for the Privileged Account
Management (PAM) Team.
Defined product specifications and roadmap for the PAM console
Manage product backlog with development teams
Perform user testing and prototype validation (for both usability and desirability for market value)
Guide overall UX vision for Identity and Access
Management BUrb
Contributed to writing the presentation layer of the desktop using XAML in WPF, and minimal
behavioral teaks in C#.

LANDesk Software
South Jordan, UT
Product Owner, Dashboards and UX
November 2010 to August 2012
Manager of Software Development, UX Design
LANDesk is dedicated to enabling IT to deliver business value by gaining control of end-user computing
Manager of five-person corporate User Experience team and Product Owner of LANDesks dashboard
framework. Responsible for providing innovative UI design and usability support to Architecture, Software
Development, and Product Management teams using a very wide variety of technologies, including Visio,
Balsamiq, Adobe Illustrator, Blend Sketchflow, MS Expression Blend 4 and 5 (to create Silverlight, WPF
and HTML5 prototypes), Microsoft Word, Adobe InDesign, Visual Studio, Team Foundation Server, and
Urban turtle. Lead initiatives to drive the strategy for delivering the next generation of the companys
flagship product.

Inspire, manage, and grow UX team: perform employee life cycle activities from hiring and
professional development to conflict resolution.

Participate in product definition and strategy development; translate stakeholder objectives and
business requirements into architectural and conceptual solutions.
Own the product backlog for dashboards and user experience.
Work closely with development engineers to design and create interactive prototypes
Ensure consistent look and feel across all product families and suites.
Collaborate with team members, developers, and third parties to ensure the integrity of the interaction
was maintained throughout the product development cycle.
Currently driving the creation of corporate UI guidelines and design language distributed to all
enterprise product development teams to create and maintain internal standards, templates, and
processes necessary to ensure consistent, unified, high-quality user experience across all products in
the suite.
Produce prototypes for usability tests; work closely with 14 development team leads and key
stakeholders to plan, coordinate, and manage customer and gorilla usability testing, including virtual
tests using WebEx or Live Meeting; tests ideally reached 3-5 users per test cycle.

Symantec Corporation
Lindon, UT
Principle User Interface Designer
September 2007 to November 2010
Symantec delivers software and services that address risks to security, availability, compliance, and
performance, helping customers protect their infrastructure, information, and interactions
Senior member of the Symantec Protect Center Design Team; was responsible for providing innovative UI
design, visual design and usability support to Architecture, Software Development, and User Centered
Design teams. Designed and specified product UIs, analyzed and investigated application usability, and
conducted field studies. Reported to corporate User Center Design group.

Member of Product Owner group of Symantec Protection Center; led design process of the
development cycle for Norton Confidential, Norton Ghost, Backup Exec System Recovery, Symantec
Management Platform and Symantec Protection Center to ensure consistency and usability of user
interfaces and the overall user experience: Led usability studies, user workshops, and focus groups
throughout the United States, and presented findings to development teams and upper management;
provided development teams with the proper specifications and assets to create the new user
interface.
Created and maintained UI prototypes through Microsoft Expressions Blend and Adobe Flex/Flash
and Flash Catalyst.
Took leadership role on four-person team, designing and implementing the WPF/Silverlight processes
for next generation Symantec security console(s).
Translated market and product requirements into first class user interface designs in the form of
conceptual models, wireframes, paper prototypes, screen mockups and other specifications using
Photoshop, Illustrator, Flash, Blend, Visual Studio, and Visio.

ADDITIONAL PAST EXPERIENCES

Henry Schein Practice Solution
Senior Graphical User Interface Designer

American Fork, UT
December 2005 to September 2007

United States Navy

Active Duty

Individual Assignments Listed Below

June 2002 to December 2005

USS Emory S. Land AS-39

Interactive Art Director/Illustrator

La Maddalena, Italy
March 2004 to December 2005

USNFDS "BLUE ANGELS"

Interactive Designer/Illustrator

Pensacola, FL
November 2002 to March 2004

Ride Studio
Senior Interaction Designer

Salem, OR
December 2000 to December 2001

Yearbook Interactive
Creative Director

Salt Lake City, UT

1998 to 2000

Oquirrh Productions - Game Studio

Senior User Interface Designer

Salt Lake City, UT

1997 to 1999

AWARDS
User Center Design Champion, 2008
Symantec Technology Awards
Backup Exec Family of products

Military Graphic Artist of the Year, 2003

Multimedia Design, Second Place
Honorable Mention of Career Portfolio

AFFILIATIONS

PATENTS

Graphic Artist Guild of America

IxDA
National Association of Photoshop Professionals
Scrum Alliance

Symantec Backup Exec System Recovery

Two patents pending
Symantec Protection Center
Three security patents pending