ANNEXURE

QUESTIONNAIRE

1.

2.

Are you aware of any cement brand? If yes, then name some of them.
(1)

(2)

(3)

(4)

(5)

(6)

Have you ever purchased cement? (Please mark)

(1)

3.

4.

5.

Yes________

(2)

No________

Which brand of cement have you purchased?

(1)

Ultratech______

(2) Ambuja______ (3) Sanghi ______

(4)

Hathi_________

(5) Binani_______ (6) Jaypee_______

(7)

Other_________

How much quantity of cement have you purchased last time?

(1)

More than 300 bags___________

(2)

200 to 300 bags ______________

(3)

Less than 200 bags ___________

Which factors do you consider while selecting brand of cement?

(1) Quality ______ (2)Brand image ______

(3)Price

_______

(4) Availability______(5) Companys advertisement _____________

(6) Recommendation ____________
6.

7.

Whom do you refer before selecting brand of cement?

(1)

Retailers/Dealer_________

(2) Mason

(3)

Friends __________

(5)

Family members ________ (6) Previous users

________

(4) Architect / Engineer

________
________

By which mode of advertisement have you come to know about the

cement brand?
(1) Television_______(2) Newspapers______ (3) Magazine ________
(4) Hoardings________(5) Brochures________(6) radio____________
(7) Others___________

8.

Which sales promotion tool have you received?

(1)

Free calendar / Diary

________________

(2)

Free key chain / Pen

________________

(3)

Free Technical guidance

________________

9.

10.

(4)

Credit for few days

________________

(5)

Lucky draw coupons

________________

(6)

Free delivery

________________

How much credit period was allowed for cement purchase?

(1)

No credit

_______________

(2)

1 to 2 days

_______________

(3)

1 week

_______________

(4)

2 weeks

_______________

(5)

More than 2 week

_______________

What are the delivery charges that you have paid for cement
purchase?

1.

(1) Rs. 5/- per bag

_______________

(2) Rs. 6 to Rs. 10

_______________

(3) Adhoc amount

_______________

(4) No charges / free

_______________

Have you faced any of following problems with brand of cement?

Product related problems:

12.

(1)

Quality

______________

(2)

Inconsistent batch of cement

______________

(3)

Set cement bags

______________

(4)

Torn bags

______________

(5)

Other problems

______________

(6)

No problems

______________

Place related problems:

(1)

Non availability of product

(2)

Non availabilityl of product in near by areas

(3)

No problems

________

______________

______________

13.

14.

Retailer related problems:

(1)

Unfriendly behaviour

_________

(2)

No/less credit period

_________

(3)

No/less quantity of sales promotional items

_________

(4)

No problems

_________

How satisfied are you with the present brand in following respect?

Factors
Quality
Setting Time
Value for
money
Availability
Packing
Sales
promotion
tool
15.

Ultratech

Ambuja

Brand
Sanghi
Hathi

Binani

Jaypee

What are your suggestions for existing product or brand?

Product related suggestions:

16.

17.

1)

Improvement in setting time

____________

2)

Different cement for specific usage

____________

3)

Technical guidance literature

____________

4)

Mixed design shall be provided

____________

Promotion related suggestions:

1)

Free delivery

____________

2)

More sales promotion items

____________

3)

More technical guidance

____________

CRM related suggestions:

1)

Regular feedback from customers should be taken __________

2)

One step solution for construction related queries __________

yuLkukh
&ke
1

wt k{u rMk{uLxLke kkLzke krhr[k Aku ? u nk kku ku{ktke fuxkfLkk Lkk{

ykkku.

wt k{u fkuEkh rMk{uLxLke hee fhe Au ? (rLkkLke fhku)

1

nk

h Lkk

rMk{uLxLke fE kkLz k{u heue Au ?

1

yxkxuf

h ytkw

3 Mkkte

nkke

k rkLkkLke

6 suke

yL

Auekh k{u rMk{uLxLke fuxk skk{kt hee fhe Au ?

1

300 kueke w

h00 ke 300 kueyku

h00 kueykuke ykuAe

rMk{uLxLke kkLz kMkt fhke ku k{u fk krhkkuLku kLk{kt hkku Aku ?

1

kwkk

h kkLzLke rkck

Wkkk

k fttkLkeLke nuhkk

k{

3 f{k

rMk{uLxLke kkLz kMkt fhkk knuk k{u fkuLkku yrk {uku Aku ?
1

Awxf rukkyku/zeMko

h fzek

r{kku

ykfeoxufx/EsLkuh

fwxtkLkk Mkku

ykkLkk khk fkkoyku

rMk{uLxLke kkLz ru k{Lku nuhkkLkk fkt {k{ke fkhe {e Au ?

1

xurrLk

h ko{kLk kkku

3 {ukueLk

nkuzeoMk

k kkuMko

6 huzeyku

yL

k{Lku fkt u[k yr]e MkkLkLkku k {ku Au ?

1

rLkk{qu fuuLzh/zkhe

rLkk{qu fe-[uELk/kuLk

rLkk{qu xufLkef {kkooLk

kkuzk Mk{ {kxu Wkhe

fe zku fqkLk

rLkk{qu rzehe

rMk{uLxLke hee {kxu WkheLkku fuxku Mk{ ykkk{kt ykku nkku ?

1

WkheLkku (kLkku) Mk{ ykkk{kt ykku Lk nkku

1 rMk ke h rMkLkku Mk{

1 yXkzekLkku Mk{

h yXkzekLkku Mk{

k
10

11

h yXkzekke w Mk{

rMk{uLxLke hee {kxu k{u fuxku zeehe [kso [qfuku Au ?

1

rk kue k Yrkk

Y. 6 ke Y. 10 rk kue

W[f hf{

fkuE [kso Lkne/rLkk{qu

rMk{uLxLke kkLz ru k{u Lke[uLkk{ktke fkuE k &Lkku Mkk{Lkku fhuku Au ?

kukLku kkk &ku :

1

kwkk

rMk{uLxLke rkLkMkkkke ku[

{e kue rMk{uLxLke kueyku

Vkxe kue rMk{uLxLke kueyku

yL &ku

fkuE & Lkne

MkLku kkk &ku

1

kukLke rkLk Wkkk

kukLke LkSfLkk Mkkuyu rkLk-Wkkk

fkuE & Lkn

Aqxf rukkLku kkk &ku

1h

rkLk{ikekqo koLk

Lkne/ykuAe WkheLkku Mk{

Lkne/u[k yr]e MkwykuLkku ykuAku skku

fkuE & Lkn

Lke[uLke kkkkkuLku k{kt ukkt rMk{uLxLke ko{kLk kkLzke k{u fuxk Mktkw Aku ?
kkkkku

kkLz
yxkxuf

ytkw

Mkkte

kwkk
{kLkku Mk{
LkkkLkwt {q
Wkkk
kufk
u[k yr]e
MkkLk

13

ko{kLk kuk fu kkLz ru k{khk wt Mkq[Lkku Au ?

kukLku kkk Mkq[Lkku

nkke

rkLkkLke

suke

{kLkk Mk{{kt Mkwkhk

[kuMk Wkkuk {kxu swe rMk{uLx

xufLkef {kkooLk ykkkwt Mkkrn

{eMk zekELk kqhe kkze uEyu

yr]eLku kkk Mkq[Lkku

1

rLkk{qu zeehe

w xufLkef {kkooLk

kknf Mktktku Mkt[kLk ruLkk Mkq[Lkku

1

kknfku kkMkuke rLkr{kYku (Mkq[Lkku) ukwt uEyu

kktfk{Lku kke Mk{Mkyku {kxu yufs skyuke

Wfu {ku uEyu