An Assignment on

The Supply Chain Process of SQUARE Group of Ltd. of Bangladesh.

Submitted To

Brig Gen Md Zahurul Alam (Retd)

Course Teacher Of
Human Resource Management (MGT 5503)
Prepared By

Group-2
Batch: 44A
Serial

Name

ID No.

Program

01.

Syed Fazle Imam

M-

MBA

02.

Md. Helal Uddin

M-

MBA

03.

Md. Imam Hossain

M-

MBA

04.

Habibur Rashid Bulbul

M-

MBA

05.

Syfullah Azam Samrat

M-

MBA

ACKNOWLEDGEMENTS
First of all we would like to thank the almighty Allah because of successful completion of
this assignment. We would like to thank our honorable Teacher Brig Gen Md Zahurul
Alam, for providing us with the opportunity to work on project and gain a real life
experience. We also thank all our group members & friends who inspired us & helped us
to build confidence and put us in a deep concentration to carry on our course work and
supported us at the end with great excellence. We lastly would like to express our
appreciation to our International Islamic University Chittagong (Dhaka Campus) and we
are eventually grateful to the University and its excellence that works for education
encourages us and creates knowledge, as knowledge is power

SQUARE Group of Ltd. of Bangladesh

INTRODUCTION
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Effectively integrating the information and material flows within the demand and supply
process is what supply chain management is all about. A supply chain management system
(SCMS) is user-interfaced and designed to provide information and information processing
capability to support the strategy, operations, management analysis, and decision-making
functions in an organization's supply network. SCMS provides high quality, relevant and
timely information flow that effectively supports decision-making for inventory replenishment,
capacity activation, and for synchronizing material flows at all tiers within the supply chain. In
recent years, there have been some efforts on designing an efficient information system for
supply chain management; but many of them have led to failure. The three main purposes of
this paper are to (1) identify SCMS and its characteristics, (2) introduce and categorize critical
failure factors (CFFs) for SCM and SCMIS, and (3) investigate the explanatory power of these
CFFs on the performance of supply channel processes performed through SCMS

Supply chain management system (SCMS) is the oversight of materials, information, and
finances as they move in a process from supplier to manufacturer to wholesaler to retailer to
consumer. Supply chain management involves coordinating and integrating these flows both
within and among companies. It is said that the ultimate goal of any effective supply chain
management system is to reduce inventory and Communication is the transmission of
information from one group or individual to another. Business communication is very
essential now days to make contacts with people and for trading. Whenever a business wants
to make a good business proposal or introduce a new concept, communication plays a very
big role. Communication also helps in the conveying of message among the different
employees or customers of the organization. Communication helps to direct employees to
attain their goals without any misunderstanding or confusion. This paper discusses the
different roles of supply chain management, different role & ways of supply chain
management. The study also tried to find out what is the problem and shortage of SQUAREs
supply chain management system to improve themselves

ORIGIN OF THE ASSIGNMENT

3

This report has been prepared to make a study on An overview of the SQUARE Limited of
Bangladesh as a part of the fulfillment of assignment required for the completion of the MBA
program (3rd semester) of the business faculty of International Islamic University Chittagong.
The report was prepared under the supervision of Brig Gen Md Zahurul Alam, Lecturer of
International Islamic University Chittagong, Dhaka. We are very much thankful to him for
assigning such types of project work.

OBJECTIVE OF THE ASSIGNMENT

The Main Objective of the study are to learn how to prepare an assignment. Our honorable
course teacher assigns us to prepare this assignment so that is the jobs market we can perform
effectively and also enlighten the goodwill of our University as well as our teachers. Other
objectives of this assignment are:

Supply chain,
Operations process,
Distribution policy,
Communication process,
Forecasting, Planning,
Overview of supply chain management,
Corporate operational result,
The Process of Information Sharing and Its Barriers etc.

Background of SQUARE
SQUARE today symbolizes a name a state of mind. But its journey to the growth
and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned
into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the
flagship company, is holding the strong leadership position in the pharmaceutical industry of
Bangladesh since 1985 and is now on its way to becoming a high performance global player.
4

SQUARE the most innovative company in Bangladesh pioneered exports of medicine from
the country back in 1987. They have also been active in exporting other pharmaceuticals and
this is one of the main reasons for their success and their increased credibility as a company.
The founding chairman of this highly innovative company was Samson H. Chowdhury who
died in 2012. Mr. Samson H. Chowdhury was able to put together Square with three of his
friends. It was then appropriately named Square, because it was started by four friends.
Executive management of the company is led by the managing director. The executive
manager has a diversified role in that they plan the segment plans for each division within
Square. Square realizes that they owe a certain portion of their success to their shareholders.
They protect their capital, and this ensures the highest growth for assets and it increases their
potential for future success. Squares employees are what make up the back bone of this up
and coming company. They are also the operational strength of the company. Square strives
to compensate their employees with packages that give them salary/wages, bonuses,
allowances and retirement benefits.
Square works hard to have a company that is devoid of malpractice and is socially aware.
They avoid any kind of behavior that is corrupt for the environment or dishonest to society.
This is a socially and environmentally aware company that always operates at the highest of
moral standards. They always report to their shareholders and they strive for excellent
governing in all areas of the company. They view business as a means to gain material and
5

cultural well- being. This leads to a build-up of wealth and moral integrity. This is part of the
normal social and economic process that the world faces daily through civilization.
They make it their goal to provide their customers with the highest quality healthcare
products that they possibly can. This ensures good benefits to their shareholders and
stakeholders. They aim to retain their objectives that they have freely stated in their mission.
Recently Square has extended their services to even a broader area and are expected to
continue their successful path.

DEFINITION OF SUPPLY CHAIN MANAGEMENT (SCM)

Supply chain management (SCM) is the oversight of materials, information, and finances as
they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.
Supply chain management involves coordinating and integrating these flows both within and
among companies. It is said that the ultimate goal of any effective supply chain management
system is to reduce inventory (with the assumption that products are available when needed).
As a solution for successful supply chain management, sophisticated software systems with

Web interfaces are competing with Web-based application service providers (ASP) who
promise to provide part or all of the SCM service for companies who rent their service.

DEFINITION OF SUPPLY CHAIN MANAGEMENT (SCM) FLOW

Supply chain management flows can be divided into three main flows:
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 The product flow

The information flow
The finances flow
SQUARE today is a name considering Pharmaceutical world, as well as synonym of qualitybe it toiletries, health products, textiles, Agro Vet products, information technology and few
more. But in the year 1958, the company was originally started with Pharmaceuticals. Now
that small company of 1958 is a publicly listed diversified group of companies employing
more than 12,000 people. The current yearly group turnover is more than 300 million USD.
All these were possible due to Samson H Chowdhurys innovative ideas, tireless efforts,
perseverance and dedication with self-confidence which contributed to his successful
achievements.
The product flow includes the movement of goods from a supplier to a customer, as well as
any customer returns or service needs. The information flow involves transmitting orders and
updating the status of delivery. The financial flow consists of credit terms, payment
schedules, and consignment and title ownership arrangements. There are two main types of
SCM software: planning applications and execution applications. Planning applications use
advanced algorithms to determine the best way to fill an order. Execution applications track
the physical status of goods, the management of materials, and financial information
involving all parties.
Some SCM applications are based on open data models that support the sharing of data both
inside and outside the enterprise (this is called the extended enterprise, and includes key
suppliers, manufacturers, and end customers of a specific company). This shared data may
reside in diverse database systems, or data warehouses, at several different sites and
companies. By sharing this data "upstream" (with a company's suppliers) and "downstream"
(with a company's clients), SCM applications have the potential to improve the time-tomarket of products, reduce costs, and allow all parties in the supply chain to better manage
current resources and plan for future needs.

Increasing numbers of companies are turning to Web sites and Web-based applications as
part of the SCM solution. A number of major Web sites offer E-Procurement marketplaces
where manufacturers can trade and even make auction bids with suppliers. Basic research
question of the study is whether Square Company as a whole can manage supply chain
properly?

DEFINITION OF COMMUNICATION OR SHARING INFORMATION

A modern communications system is first concerned with the storing, processing and
sometimes storing of information before its transmission. The actual transmission then
follows, with further processing and the filtering of noise. (KENNEDY, 1998)
Communication must include both the transference and understanding of meaning.
(ROBBINS, 2003). Communication is the transmission of information and meaning from
one individual group to another. (GUFFY, 2000). Communication means encoding the idea
or concept and getting the feedback of how the receiver is decoding the idea or concept.
Therefore without feedback no communication will happen or exist. (HUSSAIN, 2005).We
said communication is how we share any information with others. So, we can define
communication as a transfer of meaningful message to the receiver with the hope to receive a
feedback.

AN OVERVIEW OF SUPPLY CHAIN MANAGEMENT

Supply Chain Management as a concept has been widely accredited to a Booz Allen
consultant named Keith Oliver who in 1982 defined the concept as follows: Supply chain
management (SCM) is the process of planning, implementing, and controlling the operations
of the supply chain with the purpose to satisfy customer requirements as efficiently as
possible. Supply chain management spans all movement and storage of raw materials, workin-process inventory, and finished goods from point-of-origin to point-of-consumption.
This seems to be the earliest published definition and therefore places the concept of Supply
Chain Management at approximately 26 years old. We can see that Supply Chain without
8

the Management is referenced in the definition, so we know that the general idea of a
supply flow through a business was recognized prior to Olivers definition. What Oliver
really captured was the conscious and deliberate control, integration, and management of the
business functions contributing to, and affecting that supply flow through the business, for
the purpose of improving performance, costs, flexibility etc., and for the ultimate benefit of
the end customer.
The concept has been defined in simpler terms since that time and is often captured with five
words: Plan, Source, Make, Deliver, and Return. Both of these definitions allude to a
manufacturing origin but of course Supply Chain Management is as relevant to service,
retail, distribution, and most other types of companies as it is to manufacturing. The area of
Supply Chain Management has enjoyed a meteoric rise in significance over the last twenty to
thirty years as businesses have tried to establish advantage, and felt the pressure to keep up,
in an increasingly homogeneous and competitive global business environment.
Japanese manufacturing companies brought great emphasis to the area of Supply Chain
Management in the 1980s and early 1990s. Awareness of Supply Chain Management tools
such as Just In Time and Kan Ban spread rapidly and became globally accepted best
practice amongst volume manufacturing businesses. Western businesses raced to keep pace
with a rapidly changing environment, dragging their supply bases, and sometimes employees
behind them. At the same time companies like SAP and Oracle were developing the complex
IT systems that would be essential for enabling large complex businesses to effectively
integrate and managing the sub areas that combined to make complex supply chains.
Of course the elements of Supply Chain Management have always existed in business. What
changed was the willingness of businesses to recognize the inter-relationship of the various
sub areas, and to pursue the benefits generated through coordination and integration, both
from a strategy / planning perspective and operationally.
The sub areas comprising a supply chain include:
Forecasting/Planning Purchasing/Procurement Logistics Operations Inventory Management
Transport Warehousing Distribution Customer Service
Today, Supply Chain Management is an accepted term in our business glossary. However, it
is difficult to find a standard model of Supply Chain Management operating in the business
9

community. We continue to see variations on the theme. Some business will refer to and
manage their supply chains in a coordinated and all encompassing fashion, including all of
the sub areas defined above. Others will integrate some elements of the supply chain, for
example purchasing and logistics and call this Supply Chain Management. Many will refer
conceptually to Supply Chain Management, but only address it specifically at the general
management level.
One area of confusion arises because Supply Chain Management is both a horizontal
business function (i.e. managing the supply chain in a business), and a vertical industry
sector (i.e. businesses involved in managing supply chains on behalf of their clients). A
company like TDG operates as a supply chain services provider, within the vertical supply
chain industry sector. But each of the clients serviced by TDG will employ supply chain staff
within their business operating on a horizontal basis across their organization. The supply
chain industry sector as the vertical is often referred to, is largely restricted to transport and
storage type operations. Distributing products on behalf of clients. Whereas, the horizontal
supply chain functional areas encompass the entire supply chain spectrum across a business.
Supply Chain Management has matured from a compelling method of deriving competitive
advantage, to a ticket to ride. It is now a baseline expectation for any company wishing to
compete in the 21st Century, and with that the professions and occupations comprising
Supply Chain Management are now firmly entrenched in the armory of essential business
executives.

THE SUB AREAS COMPRISING SUPPLY CHAIN MANAGEMENT

The sub areas comprising Supply Chain Management are defined further below:

Forecasting / Planning
All business needs to forecast and plan. To look forward and predict what will be required in
terms of resources and materials in order to deliver their product or service to their customer
10

in a timely manner. In this area we find activities such as demand planning, inventory
planning, capacity planning etc.
Purchasing / Procurement
The commercial part of the supply chain is purchasing. Otherwise its known as Buying or
Procurement. This is where a business identifies suppliers to provide the products and
services that it needs to acquire in order to create and deliver its own service or product.
Costs and terms of business are negotiated and agreed and contracts created. Thereafter the
suppliers performance and future contractual arrangements will be managed in this area.
This area of the business is sometimes referred to as purchasing, sometimes, procurement,
buying, sourcing, etc. However, all titles relate to the acquisition of materials and services.
The difference between purchasing and procurement is largely academic as, whilst there is a
theoretical difference between them, businesses use the titles interchangeably for the two
variations of activity. You will for example find manufacturing companies with purchasing
departments that are actually doing procurement roles, and you will find service based
organizations with procurement departments but in fact doing purchasing roles. In its strictest
definition purchasing is limited to the actual commercial transaction and no more, whilst
procurement includes the wider elements of the acquisition, including logistics and
performance management.
Logistics
In its strictest definition logistics refers to the movement of goods or materials, whether
inbound, through, or outbound. In some manufacturing businesses forecasting and planning
will be found within a logistics department, in other businesses logistics will be exclusively
managing the movement and transportation of goods and materials.
Operations
Operations are a general management type activity ensuring that a business uses its resources
effectively to meet its customer commitments. Usually referring to the conversion activity of
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the business, i.e. the point where the acquired resources and/or materials are converted into
the product or service that the business is selling on to its customers.
Inventory Management
Sometimes found within Logistics Management, or Demand Planning or Operations,
Inventory Management typically takes responsibility for both the replenishment of physical
stock, the levels of physical stock, and of course storage and issue of physical stock. Stock
may be materials and goods sourced from suppliers, work in progress, or finished goods
awaiting sale/dispatch.
Transport
Transport management can involve the control of a company owned fleet of vehicles,
collecting, moving, or delivering materials and goods, or managing transport services
sourced from a 3rd party transport provider.

Warehousing
Like transport management, warehousing can involve the control of company warehouse
space, or managing warehouse space sourced from 3rd party providers .
Distribution
Distribution involves the physical distribution of the companys products to the subdistributor or directly to the customer base. Typically this is a combined transport and
warehousing operation, responsible for storing and delivering products to meet the
customers needs. Again this combined activity will often be placed with a 3rd party service
provider who will control and implement the processes.
Customer Service
Most people do not recognize customer service as part of supply chain management, but it is
in fact the final piece in the jigsaw. Having taken the business inputs, created and delivered a
12

product or service, the final element is to check that the customers expectations were
achieved, and manage any actions necessary to meet your customer obligations and
commitments.
Supply Chain Management System In Square
For any organization supply chain management communication process is very important. At
present every company is trying to grab the latest supply chain management communication
method to get the best benefit. Before going to discuss the supply chain management
communication system of SQUARE I want to discuss a little about the company.
An Overview Of SQUARE
The company was founded in 1958 by Samson H. Chowdhury along with three of his friends
as a private firm. It went public in 1991 and is currently listed on the Dhaka Stock Exchange.
Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position
in the pharmaceutical industry of Bangladesh since 1985 and it has been continuously in the
1st position among all national and multinational companies since 1985. Square
Pharmaceuticals Ltd. is now on its way to becoming a high performance global player. The
quality of SQUARE and environmental concerns are clearly stated through declared
policies .In the year of 1992 it had only 80 million turnovers but in the year 2004 it was
around 2400 million.

STRATEGIC BUSINESS UNIT & SUBSIDIARIES

SQUARE has 3 Strategic Business Unit:

13

Crop Care & Public Health

Animal Health

14

15

SQUA
RE
C onsu
m er
G oods
L td .

SQUA
RE
P h a rm
a c e u ti
- c a ls

L td .

SQUA
RE
Tr a d i
ng
L td .

SQUA
RE

F o r m u la
t io n s

L td .

SQUARE has 4 subsidiaries:

CORPORATE OPERATIONAL RESULT

VALUE-MISSION-VISION OF SQUARE
Value of SQURE:

Quality

Customer Focus

Fairness

Transparency

Continuous Improvement

16

The mission SQUARE will:

SQUAREs mission is to enrich the quality of life of people through responsible application
of knowledge, skills and technology. SQUARE is committed to the pursuit of excellence
through world-class products, innovative processes and empowered employees to provide the
highest level of satisfaction to its customers.

To realize the vision SQUARE will:

Endeavour to attain a position of leadership in each category of its businesses.
Attain a high level of productivity in all its operations through effective and efficient
use of resources, adoption of appropriate technology and alignment with our core
competencies.
Develop its employees by encouraging empowerment and rewarding innovation
Promote an environment for learning and personal growth of its employees
Provide products and services of high and consistent quality, ensuring value for
money to its customers.
Encourage and assist in the qualitative improvement of the services of its suppliers
and distributors.
Establish harmonious relationship with the community and promote greater
environmental responsibility within its sphere of influence.

THE ROLE OF SUPPLY CHAIN MANAGEMENT & SHARING INFORMATION

For any organization Supply chain management and sharing information is the mortar that
holds organizations and the entire knowledge. Without sharing, information could not be
processed or exchanged; words and data would remain isolated facts. So it is easily
understandable that the success of SQUARE depends a lot on their supply chain management
system. The present success of SQUARE is the result of their successful supply chain
17

management system. With the help of well organized SCM system SQUARE takes the
satisfaction from their suppliers and also from the consumers. SQUARE can transmit
properly what they are looking from the suppliers and marketers; SQUARE also makes a
friendly environment with their sharing process. To tell about the role of sharing we can
remember another example, when the Sara Lee Corporation wants to determine customer
product satisfaction, it conducts a survey. The survey is useless, however, until the data are
analyzed and the results shared to management. Only when words and data are translated
into meaningful knowledge and shared to decision-makers do they become valuable to the
economy. So it is very clear that role of sharing is very important for SQUARE. To supply
the goods properly SQUARE uses their own logistics and transportation system.

THE ROLE OF SUPPLY CHAIN MANAGEMENT & SHARING INFORMATION

Sharing is the transmission of information and meaning from one individual or group to
another. Sharing information has its central objective -The transmission of meaning. The
process of sharing information is successful only when the receiver understands an idea as
the sender intended it. Both parties must agree not only on the information transmitted but
also on the meaning of that information.
Sending and Receiving Messages: In the process of sharing information in SQUARE
involves five steps:
Sender has idea:
The sharing process of information in SQUARE begins, when the idea will be influenced by
complex factors surrounding the sender: mood, frame of reference, background, culture, and
the position or the dignity of the employees, as well as the context of the situation and many
other factors. Usually SQUARE starts with Good morning, good evening. Sometimes
SQUARE is also using Hi, Hello.

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s s
e
M
g
a
c o
e
d
in
d
e
g
s s
e
M
g
a
e
c e
e
R
iv
r

M to
e
b
s e
e
g
a
nt
e
s

En
d in
o
c
Me
s
ga
g
e
an
h
C
el

Feedback

Noise

Fig: The Communication Process

Sender Encodes Idea in Message:

The next step in the information sharing process involves encoding, converting the idea into
words or gestures that will convey meaning. A major problem in sharing any message
verbally is that words have different meanings for different people. When misunderstandings
result from missing meanings, its called bypassing. In selecting proper symbols, senders
must be alert to the receivers sharing skills, attitudes, background, experiences and culture.
19

How will the selected words affect the receiver? To solve these sorts of problems SQUARE
Chooses appropriate words or symbols is the first step.

Message travels over channel:

The medium over which the message is physically transmitted is the channel. Messages are
delivered by computer, telephone, letter, memorandum, report, announcement, picture,
spoken word, fax, or through some other channel in SQUARE. Because sharing channels
deliver both verbal and nonverbal messages, senders must choose the channel and shape the
message carefully. SQUARE uses its annual report, for example, as a channel to deliver
many messages to stockholders. The verbal message lies in the reports financial and
organizational news. Nonverbal messages, though, are conveyed by their appearance, layout,
and tone.
Receiver decodes message:
The individual for whom the message is intended is the receiver. Translating the message
from its symbol form into meaning involves decoding. Only when the receiver understands
the meaning intended by the sender, that is, successfully decodes the message. Such success,
however, is difficult to achieve because unlikely two people share the same life experiences
and because many barriers can disrupt the process.
In this case we can tell that in SQUARE a memo that refers to all the women in an office as
girls, so it may disturb its receivers so much that they fail to comprehend the total
message.
Feedback travels to sender:
The verbal or nonverbal response of the receiver is feedback. Feedback helps the sender
know that the message was received and understood. If as a receiver you hear the message
How are you: your feedback might consist of words (Im fine) or body language (a smile
or a wave of the hand).SQUARE is always trying to avoid the feedback from body language
as in our culture it is not fair.
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FUNCTION OF INFORMATION IN THE SECTOR OF SCM IN SQUARE

Functions:
On the job one can share information internally and externally. Internally,
SQUARE is exchanging ideas with superiors, coworkers, and subordinates.
When these messages must be written, SQUARE chooses emails or a
printed memorandum. When SQUARE is sharing information externally
with customers, suppliers, government, and the public, SQUARE will
generally send letters on company stationery.
Internal functions in SQUARE:
Issue and classify procedures and policies
Inform management of progress
Persuade employees or management to make changes or improvements
Coordinate activities and provide assistance
Evaluate, compliment, reward, and discipline employees
Get to know individuals personally
External functions in SQUARE:
Answer inquiries about products of services
Persuade customers to buy products or services
Clarify supplier specifications and quality requirements
Issue credit and collect bills
Respond to regulatory agencies
Promote a positive image of the organization

FLOW OF INFORMATION SHARING

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Selecting the best process for sharing information form demands some understanding of how
messages and information flow through organizations. Both formal and informal sharing
channels exist. A free exchange of information helps SQUARE to solve problems , cut costs ,
better serve the public and take full advantage of todays knowledge workers. All the
following channels are used in SQUARE with the demand of situation,
Formal channels:
Formal channels of sharing information generally follow an organizations hierarchy of
command. Whether an organization has developed such a sharing policy or not, official
information among workers typically flows through formal channels in three directions:
downward, upward, and horizontally.
Downward Flow:
Information flowing down generally moves from decision makers, including the CEO and
managers, through the chain of command to employees. One problem in downward
communication is distortion resulting from long lines of communication.

CEO

22

1. Upward flow: Information flowing upward provides feedback from employees to

management. Ideally, the heaviest flow of information should be upward with information
being fed steadily to decision-makers who can react and adjust quickly.

Lower Level
Employee

2. Horizontal Flow: Lateral channels transmit information horizontally among workers at

the same level, such as between the training supervisor and maintenance supervisor. These
23

channels enable individuals to coordinate tasks share information, solve problems, and
resolve conflicts.
3. Informal Channels: Not all the information within an organization passes through formal
channels; often, it travels in informal channels is called the grapevine. These channels are
based on social relationships in which individuals talk about work when they are having
lunch, jogging. Employees using the Grapevine also consider it valuable for two reasons:
a. Employees can get information without formally having to admit that they need it.
b. Employees can think out loud about problems, thus increasing their self-confidence

and problem-solving ability.

The grapevine has three main characteristics:

First, management does not control it. Second, it is perceived by most employees as being
more believable and reliable than the formal communiqus issued by top management and
third, it is largely used to serve the self-interests of the people within it.
At present there is a change in the flow of sharing information. Now we can define the above
three flow in different way,

Chain

24

SQUARE is not following this method now:

Wheel

SQUARE is not following this channel also:

All
Channel

25

SQUARE is trying to follow this channel though SQUARE can not implement this channel
completely in their organization. This the best flow of sharing information channel for any
organization.
RECOMMENDATION FOR THE SCM AND COMMUNICATION SYSTEM OF SQUARE

Though SQUARE is trying to follow the best method to maintain supply chain management
and communicate, SQUARE has some problems. The recommendations for the problems are
as follows:
1. SQUARE follows all the channels of communication in their organization downwards
and upwards and the employee can switch off any hierarchy in the immediate
situation, which is the great advantage for communication. But the company does not
follow the specific method of the letter and memo writing. They follow a single
method to write the memo and letter, which may confuse the employees, and the
external people who are related to the companies continue operation (Suppliers,
customer etc.). Because memo is written for the employees and letters are written for
the external people like suppliers and customers.
2. So, SQUARE should follow the traditional method to write the letters and memo.
3. SQUARE follows LAN in the organizations computer systems. But they dont use
the Intranet in the system, which is a great disadvantage for the organization because
anybody from the company can access another to the companys restricted web site
.So, SQUARE should introduce intranet in their company.
4. SQUARE cannot follow the all channel method totally. As a result it is not getting the
100% benefit of all channel method .So; SQUARE should try to implement it as early
as possible.

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5. SQUARE has not yet introduced extranet facilities for the suppliers. As a result the
suppliers cannot get enough information about the companies or organizations
demand. So, SQUARE should introduce extranet in their company
6. SQUARE should give more concentration to improve the quality of workers in the

floor of Shopno. Because, they are the person who directly deals with the people &
suppliers directly. Which is very much important for maintaining supply chain
management.
7. SQUARE also should be more concern about their transportation system for the
supply. Because, they usually bring their agro based products from the very rural area.
Their roads are not that much standard. So beside, trucks and covered van they also
should take care of the transport which can be used on water. Refrigerating system is
also important.

CONCLUSION
The request for excellent communication skills is probably the most frequently seen requirement
in job ads today. Employers and employees alike consistently rank communication skills at the
top of the job skills list. Even in technical fields, communication skills are demanded. The chief
executives of corporations spend huge sums of money on trainers and consultants to improve
employees supply chain management skills.
Organizations value these skills because good organizations successfully
Make money
Save money.
Good communicators make money by performing well themselves and by motivating others to
achieve. They are persuasive in promoting the organizations products, services, and reputation.
Employees, too, appreciate the value of excellent communication skills. Such abilities enable
them to complete their work efficiently and effectively and to earn recognition and
advancement. As individuals ascend the career ladder, oral and written communication skills
become more important than technical skills. Thats because managers spend most of the time
communicating-supervising, delegating, evaluating, clarifying, and interacting. Even though
27

writing on the job is an important skill, myths and misconceptions about it persist. So I think not
only SQUARE every organization should emphasize on the proper way of communication.

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