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NOKSHA

They are a total communications company committed to creating and striking brand value for
their clients. Being a total communications company means having best-in-class offerings in
every discipline to deliver complete, competitive media neutral communications solutions for
their clients.
Creative and progressive thinking that build brand, make desire. They apply creative and
progressive thinking to build brands, enrich desire and they do this by employing methodologies
that expedite the performance of brands and best assign the client resources through optimizing
channel planning. Their vision is to expedite the budding of their clients desire through grand,
awesome, and innovative ideas.

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Print &Design
Product & Publications
Event Management
Interior & Exterior Decoration
Multimedia Solutions
Training & Development
Film & Sound

Future Prospects of NOKSHA: With the recent growth of online advertising, NOKSHA
tries to capture the online ad market by creating a separate division for its online advertising
campaign. Though offline companies are also offering online services targeting to the clients, the
advantages of NOKSHA will be having a full time online operation for its clients. This will open
up a new avenue for NOKSHA to target customer groups for its clients that use computers at
work and at home.

Recommendation for NOKSHA:


1. NOKSHA needs to establish different department for its various applications and deploy
expert people in that department.
2. NOKSHA may take advantages by offering different online services to its clients.
3. NOKSHA can initiate public relation services for its clients to maintain successful
relationship with their targeted group of customers.

Bitopi Advertising

Bitopi is an affiliate of Leo Burnett. Their offices are located in Dhaka and they are one of the
leading advertising agencies in Bangladesh. The offer branding and advertising services and have
won awards for their campaigns in Bangladesh. Backed by one of the largest and respected
brands in the industry, they are guaranteed to provide quality work and help brand grow in
Bangladesh.

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Advertising
Event Management
Activation
Media Coverage
Print & Outdoor Solutions
Media Buying
Corporate Communications
Media Planning

Future Prospects of Bitopi Advertising: Bitopi Advertising is one of the ten largest
advertising agencies in the Bangladesh. Bitopi advertising Bangladesh Ltd. develops highly
creative solutions to marketing problem on a worldwide basis. Bitopi is now focusing on being
an integrated marketing communications company specializing in brand design and development
across many disciplines, including identity, design guidelines, packaging, collateral, sales
promotion, point of sale and environmental design. This new network will offers creative
solutions outside traditional advertising of Bitopi Advertising Bangladesh ltd.

Recommendation for Bitopi Advertising:


1. By installing programs that maximizes the ultimate exposures to the customer, Bitopi
Advertising can be a specialized organization in the field that increases the acquisition
and retention of the customers to the clients product.
2. Understanding the youthful mindset of todays consumer, it can offers advertising and
media services particularly using effective internet and other digital content.
3. Bitopi Advertising can also use proper blend of media tools to increase the effectiveness
of the media strategy and return of the investment on the clients marketing actions.

Head Office Communication


Head Office Communication started its journey back in 2001. The agency was a tiny design firm
that was used to design only print advertisements for companies. Head Office Communication
first started working in print based media. By using creative methods and ideas, head office used

the print media to specializing in paper work. Head Office Communication gradually made its
way out into other fields. They experienced all forms of papers and print media and processes,
advertisements. Their very initial works were catalogue design, calendar design, visiting card
design, folder design etc.

Functions:
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Internal Communications (IC)


Corporate Identity Development
Branding / Re-branding
Advertising & PR
Retail Point Design

6. Printing & Packaging Services


7. Brand Activation
8. Event Marketing / Management
9. Social Communications (SC)
10. Online Marketing

11. Future Prospects of Head Office: Head Office Communication is a design boutique
with a quest for creative innovation and excellence. Later, the agency came up with three
of their sister concerns named Made in Bangladesh and Ajo. Made in Bangladesh
produced all types of bags, diary, note books, purses and other carrier travel pouch bags ,
pouch, wallets etc . The brand is established to explode the feeling of patriotism. These
products were all handmade & locally sourced. Currently, Head Office Communication is
working for Banks, Telco, Pharmaceuticals, Design Houses, Education Service Providers,
Garments Industries, NGOs, Development Agencies, Transport Agencies, Charity
Organizations, etc which make them one step ahead towards the future.

12. Recommendation for Head Office:


1. Besides being as a creative boutique, Head Office may functions other elements of IMC
to handle the client marketing efforts altogether thus they dont need to go elsewhere.
2. It can also develop strategic and designs creative planning for IPO road shows, investor
conferences, annual reports, and investor relations Web sites.
3. Before starting a project, coordination must build up between departments as it find little
lacking in terms of integration between departments and creative persons.

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