CRATIVE AD WRITER

Graphic designers are the creative force behind any design, it is the
artworker who ensures that the design maintains its integrity and reaches its
full potential by correcting colors, placement, fonts, and inconsistencies.
JOB RESPONSIBILITIES INCLUDE:

Vetting of All complementary data required for different regions of

labeling and packaging i.e. Lahore, Karachi, Peshawar and all other

concerned cities.
Requirements of labeling laws from different foreign bodies or

authorities implemented in packaging and labeling.

Check packaging designing, layout and all other requirements which

has to be included for all regions and authorities around the Pakistan.
Proofreaders get involved after others, such as the author, editor and
typesetter, have done their jobs. It is the proofreader's role to act as a

fresh pair of eyes, spotting any mistakes others might have missed.
The text matches the original. Spelling and style are correct and

consistent.
Page numbers, headings and captions are correct. Photos and

illustrations are correctly captioned.

Spelling and other aspects, such as use of capital letters, are

consistent.
Checking that concerns have provided all the required materials and

paperwork.
Resolving queries directly with the concerns, e.g. Design and text

inconsistencies.
Correcting spelling

mistakes

and

grammatical

errors.

Coding

manuscripts for design features, such as hierarchy of recipes, to

instruct the creative team. Creating artwork briefs to detail the
content of illustrations. Ensuring that illustrations are correctly
captioned and referred to in the text. Producing or working to a style
checklist

to

ensure

consistency

in

hyphenation,

capitalization,

formatting of references, etc. Maintaining awareness of new words or

phrases coming into popular usage with a view to ensuring they're

appropriate

for

the

readership.

Discussing

and

resolving

any

potentially libelous sections.

OUT OF HOME VISIBILITY MANAGER

Out-of-home advertising (aka OOH advertising or outdoor advertising) or
out-of-home media (aka OOH media or outdoor media) is advertising that
reaches the consumers while they are outside their homes.
Out-of-home advertising is focused on marketing to consumers when they
are "on the go" in public places, in transit, waiting (such as in a medical
office), and/or in specific commercial locations (such as in a retail venue).
OOH advertising formats fall into four main categories: billboards, street
furniture, transit, and alternative.

Prepare budgets and submit estimates for program costs as part of

campaign plan development.

Plan and prepare advertising and promotional material to increase
sales of products or services, working with customers, company

officials, sales departments and advertising agencies.

Assist with annual budget development.
Inspect layouts and advertising copy and edit scripts, audio and video

tapes, and other promotional material for adherence to specifications.

Coordinate activities of departments, such as sales, graphic arts,

media, finance, and research.

Prepare and negotiate advertising and sales contracts.
Identify and develop contacts for promotional campaigns and industry
programs that meet identified buyer targets such as dealers,

distributors, or consumers.
Gather and organize information to plan advertising campaigns.
Confer with department heads and/or staff to discuss topics such as

contracts, selection of advertising media, or product to be advertised.

Confer with clients to provide marketing or technical advice.
Monitor and analyze sales promotion results to determine cost

effectiveness of promotion campaigns.

Read trade journals and professional literature to stay informed on
trends, innovations, and changes that affect media planning.

Formulate plans to extend business with established accounts and to

transact business as agent for advertising accounts.

Provide presentation and product demonstration support during the

introduction of new products and services to field staff and customers.

Direct, motivate, and monitor the mobilization of a campaign team to

advance campaign goals.

Plan and execute advertising policies and strategies for organizations.
Track program budgets and expenses and campaign response rates to
evaluate each campaign based on program objectives and industry

norms.
Assemble and communicate with a strong, diverse coalition of
organizations and/or public figures, securing their cooperation, support

and action, to further campaign goals.

Train and direct workers engaged in developing and producing

advertisements.
Coordinate with the media to disseminate advertising.
Contact organizations to explain services and facilities offered.
Direct and coordinate product research and development.
Represent company at trade association meetings to promote

products.
Consult publications to learn about conventions and social functions
and to organize prospect files for promotional purposes.

VENDOR (EXECUTION SPECIALIST)

Responsible for the execution of all email marketing campaigns of AG
Interactive brands American Greetings, Blue Mountain, Jacquie Lawson,
Cardstore, Creatacard, and justWink

Perform quality assessment of creative content, list production, and

delivery setup
Primary owner of campaign deployment tool and high level campaign

metrics for all direct marketing campaigns

Execution of one-to-one programs in

the

customer

campaign

management solution (including setting up target groups, e-mails, and

landing pages)
Support customers in using campaign management solutions
To understand the Marketing Business domain and Campaign

requirements.
Worked closely with Client Manager to understand the targeted

segment of the merchants marketing strategy.

Create segmentation to pull the desired count of data from client

campaign management CRM tool.

Interface with third party vendors for successful delivery of Data files.
Provide Post Campaign Analysis Report using automated campaign

analysis tool.
Provide strategic recommendations for future campaign optimization.
Interface with client campaign execution team/onshore project team.
Testing and troubleshooting by coordinating with the technical team

on CRM tool updates.

Consolidate and maintaining

including process updates.

Tracking and maintaining the clients campaign analysis repository

reports.
Responsible for Quality checking of final mail list and Campaign

Analysis Report of peers.

Accommodating additional

deadline.
Execution of annual merchandising plan

documentations

ad-hoc

Campaigns

for

all

with

processes

aggressive

Permanent on store/in store branding and merchandising like shop

fascias/Canopies/availability signs/ window graphics/counter branding

etc - creating touch point for the brand

Out
of
home
visibility
through

wall

identification/development

and

of

low

cost

branding
quality

and

branding

opportunities
Franchise branding
Training and Development of Merchandisers to ensure high degree of

Visibility.
Develop

merchandisers in consultation with S&D teams

Salary processing of Merchandisers and monthly evaluation of the

merchandisers efficiency and effectiveness

Ensure quality and timely execution of all trade marketing activities of

the vendors
Audit of the Giveaways and POSM lying at S&D offices
Develop a mechanism of check and balance for the distribution of

KPIs

setting

and

monitoring

mechanism

for

the

Giveaways to end users and retailers

Sales promotions:

Planning and development of all localized sales promotion activities in

consultation with local S&D teams.

Owning responsibility for the execution of all regional programs

designed to increase sales

Setting and agreeing the KPIs and key deliverables for the Sales

promotion activities with the local S&D teams

Post evaluation of the Activation against the set KPIs and deliverables
Communication and sign-off of all the agreed sales promotion plans

with HQ after approval from RD

Audit of the activities

MARKET RESEARCH MANAGER

The Market Research Manager is responsible for selecting the appropriate
research methodology and supporting techniques to meet a defined
business objective. Depending upon the selected methods, the Research

Manager develops or assists in the development of the research instrument.

The Research Manager works closely with vendors or Market Research
Project Directors ensuring the successful execution of the fieldwork. Upon
completion, the Market Research Manager reviews the collected data,
authors reports and makes business-oriented recommendations to the
sponsoring client.
REQUIREMANTS
To be successful in market research, you must have:

An analytical mind
Strong knowledge of statistics and computers
An ability to handle data to work in quantitative research
An interest in psychology and behavioural science for qualitative

research
Specific scientific or technical knowledge to work as an industrial

researcher
Confidence when dealing with a wide variety of people
The ability to take responsibility and handle pressure
Excellent communication skills and the ability to give clear instructions
Accurate and clear written skills when producing questionnaires and

reports
Methodical and well organised
Good numerical, analytical and problem-solving skills
Commercial awareness for work with corporate clients
Excellent people skills and a friendly manner

RESPONSIBILITIES
The exact type of work you will carry out varies according to your employer
(whether you work client-side or for an agency), the industry in which the
client is based and the type of research you carry out.
In general though, tasks can include:

Meeting and liaising with clients to negotiate and agree research

projects;
Preparing briefs and commissioning research;
Formulating a plan or proposal and presenting it to the client or senior
management;

Writing and managing the distribution of surveys and questionnaires;

Briefing interviewers and researchers;
Liaising with and managing survey staff;
Moderating focus groups;
Undertaking ethnographic research (observing people in their homes

and other environments);

Conducting qualitative or quantitative surveys, which may involve

field, interview or focus group assessments;

Using statistical software to manage and organise information;
Monitoring the progress of research projects;
Analysing and interpreting data to identify patterns and solutions,

including surveys and focus group transcripts;

Writing detailed reports and presenting results;
Advising clients or senior management on how to best use research

findings;
Managing budgets.
Communicating with clients to understand and document the business

objectives
Selecting the most appropriate research methodology and techniques
Designing qualitative and quantitative research plans for products in

all stages of the Product Life Cycle

Designing research questionnaires and moderator guides
Working with Project Directors to oversee the fieldwork initiative
Interpreting
data,
writing
reports,
and
making
actionable
recommendations

SKILLS

Interpersonal skills, with strong written and oral communication skills;

Good analytical and numerical skills;
Accuracy and attention to detail;
The ability to use initiative;
Excellent organisational skills;
Business awareness;
Creativity and problem-solving skills;
Teamwork and negotiation skills;
Flexibility and drive;
It literacy;
An interest in psychology and behaviour.

REFERENCES:
Waqar Khan

(https://www.linkedin.com/in/waqarkhan023?

authType=name&authToken=wWKR&locale=en_US&srchid=4029004951462
473441236&srchindex=1&srchtotal=3&trk=vsrp_people_res_name&trkInfo
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%3A283612974%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Afalse
%2CauthType%3Aname
Hina Malik
https://www.linkedin.com/in/hina-malik-25638252?
authType=name&authToken=ErHY&locale=en_US&srchid=40290049514625
16626757&srchindex=2&srchtotal=2793&trk=vsrp_people_res_name&trkInf
o=VSRPsearchId%3A4029004951462516626757%2CVSRPtargetId
%3A186047202%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Afalse
%2CauthType%3Aname
Prof. Khan
https://www.linkedin.com/in/prof-khan-b413a94b?
authType=OUT_OF_NETWORK&authToken=eKTw&locale=en_US&srchid=402
9004951462517221625&srchindex=3&srchtotal=24602&trk=vsrp_people_r
es_name&trkInfo=VSRPsearchId
%3A4029004951462517221625%2CVSRPtargetId
%3A177144097%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Afalse
%2CauthType%3AOUT_OF_NETWORK
Youmna Rizvi
https://www.linkedin.com/in/youmnarizvi?
authType=OUT_OF_NETWORK&authToken=AI6K&locale=en_US&srchid=402
9004951462433286102&srchindex=6&srchtotal=50575&trk=vsrp_people_r
es_name&trkInfo=VSRPsearchId
%3A4029004951462433286102%2CVSRPtargetId
%3A89232599%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Afalse
%2CauthType%3AOUT_OF_NETWORK
Salahuddin Akhtar

https://www.linkedin.com/in/salahuddin-akhtar-b4400010?
authType=name&authToken=ZaIt&locale=en_US&srchid=40290049514625
18844780&srchindex=1&srchtotal=1&trk=vsrp_people_res_name&trkInfo=
VSRPsearchId%3A4029004951462518844780%2CVSRPtargetId
%3A35833444%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Afalse
%2CauthType%3Aname
Nimra Saeed
https://www.linkedin.com/in/nimra-saeed-06900336?
authType=name&authToken=Oh3V&locale=en_US&srchid=4029004951462
433286102&srchindex=1&srchtotal=50575&trk=vsrp_people_res_name&trk
Info=VSRPsearchId%3A4029004951462433286102%2CVSRPtargetId
%3A125416593%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Afalse
%2CauthType%3Aname
Laila Ali
https://www.linkedin.com/in/lailaali?
authType=name&authToken=mqld&trk=prof-sb-browse_map-name
Ashvin Gul
https://www.linkedin.com/in/ashvin-gal-1aaa8536?
authType=name&authToken=syYX&locale=en_US&srchid=40290049514626
84524894&srchindex=28&srchtotal=91&trk=vsrp_people_res_name&trkInfo
=VSRPsearchId%3A4029004951462684524894%2CVSRPtargetId
%3A128074450%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Afalse
%2CauthType%3Aname
Naveel Hussain
https://www.linkedin.com/in/naveel-hussain-54756325?
authType=OUT_OF_NETWORK&authToken=Gp2x&locale=en_US&srchid=402
9004951462433286102&srchindex=2&srchtotal=50575&trk=vsrp_people_r
es_name&trkInfo=VSRPsearchId
%3A4029004951462433286102%2CVSRPtargetId
%3A87968071%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Afalse
%2CauthType%3AOUT_OF_NETWORK