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  • Print - Patanjali May Go Global Needs Rs 1000 CR Investments For Expansion - The Financial Express - Page 99

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    Patanjali business

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    Print_ Patanjali May Go Global; Needs Rs 1000 Cr Investments for Expansion – the Financial Express - Page 99

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    24 views4 pages

    Print - Patanjali May Go Global Needs Rs 1000 CR Investments For Expansion - The Financial Express - Page 99

    Uploaded by

    NikhilKrishnan
    Patanjali business

    Copyright:

    © All Rights Reserved
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    of 4

    4/27/2016

    Print:PatanjalimaygoglobalneedsRs1000crinvestmentsforexpansionTheFinancialExpressPage99

    Print

    PatanjalimaygoglobalneedsRs1000crinvestmentsforexpansion

    http://www.financialexpress.com/article/industry/companies/patanjalimaygoglobalneedsrs1000crinvestmentsforexpansion/236046/99/print/

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    Print:PatanjalimaygoglobalneedsRs1000crinvestmentsforexpansionTheFinancialExpressPage99

    PatanjaliclockedrevenuesofRs4,5005,000croreinFY16(gheesalesbeingRs700crore,toothpasteRs300croreandherbalcosmeticsRs250crore)
    andplanstogrowat100125percentannuallyforthenextthreeyears.

    Yogaguru,BabaRamdevsPatanjalirangeofproductsisridingontheincreasingconsumeracceptanceandshifttowards
    ayurvedicandnaturalproducts.
    AreportbyReligareCapitalMarkets,preparedafterinteractionwithPatanjaliAyurvedsManagingDirector,AcharyaBalkrishna,
    hasinterestingfactsaboutthecompanyanditsfutureplans.Welistoutsomeofthehighlights.
    PatanjaliclockedrevenuesofRs4,5005,000croreinFY16(gheesalesbeingRs700crore,toothpasteRs300croreandherbal
    cosmeticsRs250crore)andplanstogrowat100125percentannuallyforthenextthreeyears.Thecompanymayexplore
    internationalmarketsifgrowthinthedomesticmarketbecomessaturated.
    NewproductslaunchedinFY16aregainingtractionandthecompanyplanstorolloutanextensiverangeofbabycareproducts,
    premiumherbalcosmetics,guavadrinksanddairyproductssuchasWMP(WholeMilkPowder)inthenearterm.Inhouse
    manufacturingcapacityofhoney,whichwaslaunchedaboutsixmonthsago,hasbeenrampedupto65tonnes/dayandthe
    companyplanstoincreasethisto100t/day.NoPatanjaliproducthaseverbeenwithdrawnfromthemarketthusfar.
    Patanjalisourcesitsrawmaterialdirectlyfromfarmersandafewvendors,andbelievesrawmaterialavailabilitycouldfallshortin
    themediumterm,giventheshortageincultivationofherbalingredients.Currently,90percentofitsproductsaremanufacturedin
    houseandmanagementintendstomaintaintheselevelsinordertoensureproductquality(outsourcingisonlytoexclusive
    manufacturers).
    Distributionisthrough80superstockistsand2,0003,000distributors.Thecompanyalsohas1,200Chikitsalyas(treatment
    centres)and7,000ArogyaandSwadeshiKendras,whichitplanstodoubleinFY17.Patanjalialsoplanstorampupitspresence
    onthemoderntradeandecommerceplatformstodriveconsumption.
    ProductpricingisonaCost+Profitbasisandisirrespectiveofcompetitorprices.
    AsperAcharya,ifsuppliedwithhighqualityproducts,Indiaspersonalcaremarkethashighergrowthpotentialascomparedto
    http://www.financialexpress.com/article/industry/companies/patanjalimaygoglobalneedsrs1000crinvestmentsforexpansion/236046/99/print/

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    thefoodmarketgivenhigherpenetrationofpersonalcareproductsinruralIndia.
    PatanjalirequiresaninvestmentofRs1,000croreintheneartermtoexpandandmoderniseitsfacilitieswhichwilllargelybe
    debtfunded.

    Copyright2016TheIndianExpressltd.AllRightsReserved

    http://www.financialexpress.com/article/industry/companies/patanjalimaygoglobalneedsrs1000crinvestmentsforexpansion/236046/99/print/

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