QNT 565 Final Exam (Latest) Assignment

1. Which type of research includes an array of interpretative techniques which

seek to describe, decode, translate, and otherwise come to terms with the
meaning of certain phenomena?

Qualitative
Quantitative
Descriptive
Statistical

2. Which term below refers to the descriptors of variables computed from

sample data used to estimate those same variables in the population?

Population parameters
Standard errors
Systematic estimates
Sample statistics

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3. A population consists of the following data: 7, 11, 12, 18, 20, 22, 25. The
population variance is
36.82
22.86
5.16
6.07
4. If the hypothesis presented is tested using a .05 alpha level and the
resulting p value is .01, which of the following interpretations of the results is
most appropriate?
As income increases, food expenditures increase.
There is a relationship between income and food expenditures.
As income decreases, the percentage of income spent on food increases.
There is no relationship between income and food expenditures.
5. Paired comparison scales result in _____ data.
ratio
interval
ordinal
nominal
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6. Five homes were recently sold in Oxnard Acres. Four of the homes sold for
$400,000 while the fifth home sold for $2.5 million. Which measure of
central tendency best represents a typical home price in Oxnard Acres?
The mean or mode.
The midrange or mean.
The median or mode.
The mean or median.

7. An increase in hours of television viewing leads to increases in the sales of

snack foods. This is an example of a
causal hypothesis
correlational hypothesis
research question
descriptive hypothesis
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8. The null hypothesis is typically rejected when
the calculated value is smaller than the critical value
the critical value is smaller than the calculated value
a chi-square statistic is computed
the level of significance chosen is .05
9. When political researchers assess opinions towards President Bush's plan
for social security reform, a(n) ______ study is used. However, when political
researchers want to assess the change in opinion towards the war in Iraq from
the initial deployment of troops to the elections in Iraq, a(n) _____ study should
be used.
exploratory, formal
experimental, ex post facto
cross-sectional, longitudinal
monitoring, communication
10. Companies such as Unilever and Proctor and Gamble conduct research to
clarify ambiguous ideas that may be potential business opportunities. What
type of research is this?
Descriptive
Exploratory
Inferential
Causal
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11. Inducements offered to participants as encouragement to participate in
research that are disproportionate to the task are considered
Coercive

 Persuasive
Informative
Appropriate
12. Find the sample correlation coefficient for the following data.
X Y
3 8
7 12
5 13
9 10
1117
1323
1939
2138

8911
.9556
.9132
.9822

13. Which of the following measures is used to assess the strength of

relationships in cross-classification tables?
ANOVA
Parametric measures of association
Regression
Nonparametric measures of association
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14. Allison is editing a data set and finds that a response of 7 has been entered
for a question that requests a response between 1 and 5. What should Allison
do?
Enter a response of unknown

 Enter a 3 as a neutral response

Enter a response between 1 and 5
Enter a mode for the question
15. Management would like to determine the feasibility of conducting
research on a new set of stainless steel cookware recently introduced on a
home shopping network. Which of the following statements is not a
consideration?
The research question and hypothesis should be clearly defined.
The research conclusion should match the research objective.
The research design should be thoroughly planned.
The purpose of the research must be clearly defined.
16. Consider the following data: 6, 7, 17, 51, 3, 17, 23, and 69. The range and
the median are
69 and 17
69 and 17.5
66 and 17
66 and 17.5

17. In the Southeast, the potato chip market share held by the Lays brand is
46%. This is an example of
an explanatory hypothesis
a descriptive hypothesis
a research question
a relational hypothesis
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18. Which of the following involves a test of two-independent samples?
Test of the average incomes of subscribers of Southern Living and Better
Homes and Gardens
Test of differences in the percent of men and women who are or are not
members of Greek organizations on campus
Test of whether a change occurred in the proneness for heart disease
among people who switched to a diet high in fish

 Test of whether the mean salary of professors at Metro University is

higher than the national average for university professors
19. Suppose you cross tabulate consumption rates with income and find no
apparent relationship. When age is introduced you find that there is a
relationship between consumption and income within age groups. This is an
example of a (n) ________ variable at work.
suppresser
extraneous
antecedent
Component
20. An experimental study is one that
attempts to reveal why or how one variable produces changes in
another
attempts to capture a population's characteristics by making inferences
from a sample's characteristics and testing resulting hypotheses
involves manipulation of one or more variables to determine the effect
on another variable
discovers answers to the questions who, what, when, where, or how
much

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21. The _____ is used to test the statistical significance of the observed
association in cross-tabulation.
Cramer'sV
chi-square coefficient
phi coefficient
contingency coefficient
22. Which type of non-probability sampling technique is most useful when
individuals with the desired characteristics, experiences, or attitudes are
difficult to identify or reach?
Purposive sampling

 Convenience sampling
Random sampling
Snowball sampling
23. Which term below refers to a controlled, randomized procedure that
assures that each population element is given a known, nonzero chance of
selection into a study's sample?
Census
Probability sampling
Nonprobability sampling
Element selection
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24. The _____ is a parametric test to determine the statistical significance
between the sample distribution mean and a population parameter.
t-test
F statistic
Z distribution
Z test
25. Jeremy is using an ANOVA to examine the alternative hypothesis that
brand loyalty is higher among frequent fliers of Jet Blue than the reported
brand loyalty of frequent fliers on United, US Airways, and Delta. If the p value
is less than .05 and the F ratio is greater than 1, which of the following
interpretations is correct?
Jet Blue has lower brand loyalty among its frequent fliers than do the
other three airlines.
There is a difference in brand loyalty among customers of the four
airlines.
There is no difference in brand loyalty among customers of the four
airlines.
Jet Blue has higher brand loyalty among its frequent fliers than do the
other three airlines examined.
26. The product moment correlation coefficient between brand loyalty and
attitude toward the brand is .65 with a p value of .01. What does the sign of the
correlation coefficient signify?
The significance of the relationship
The importance of the relationship

 The direction of the relationship

The magnitude of the relationship
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27. A case study is one that
emphasizes a full contextual analysis of a few events or conditions and
their interrelations (guessed)
attempts to capture a population's characteristics by making inferences
from a sample's characteristics and testing resulting hypotheses
attempts to reveal why or how one variable produces changes in
another
discovers answers to the questions who, what, when, where, or how
much
The magnitude of the relationship
28. Scott's Lawn Care has hired Henry Associates to find out whether home
improvement warehouse stores communicate the benefits of various brands
of lawn care products differently than smaller stores. Henry Associates needs
to know what is communicated to consumers in the actual settings of the
stores and wants to ensure that the message isn't filtered. Only behavioral
data is required. Which type of data collection method is most appropriate in
this situation?
Observation
Communication
Experimental
Surveys
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29. What type of data is produced by simple category scales?
Ordinal
Interval
Nominal
Ratio
30. As a measure of dispersion, compared to the range, an advantage of the
standard deviation is
describing the distance between the highest and lowest values

 considering only the data values in the middle of the data array.
considering all data values
being calculated easily through the use of a formula

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