Professional Documents
Culture Documents
MUKAH
SARAWAK
JABATAN
PERDAGANGAN
DIPLOMA
PENGAJIAN
PERNIAGAAN
(PENGURUSAN)
ENTREPRENEURSHIP
(PB201)
BUSINESS PLAN
Lil Home BOOK STORE
DPM 2A
PREPARED BY:
NAME
SITA ANAK TEDONG
ANNIE TAN
MAGDELINE AK NYAWAI
ROZIETA ANAK GERINSA
MELENNY ANAK PHILIP JANTING
GLORIA NIGA ANAK BRUIN
ACKNOWLEDGEMENT
NO.MATRIX
20DPM10F1005
20DPM10F1028
20DPM10F1018
20DPM10F1002
20DPM10F1022
20DPM10F1020
First of all, grateful to the God for without his providence and bless in granting us
good health and strength, we would not be able to complete this business plan on time.
Moreover, we would like to thank our Entrepreneurship courses lecturer, Mr. Mohd
Fardillah Bin Wahi for her guidance in accomplishing the task given to us. Her guideline
really had been a major help for us in working out this project.
We also would like to acknowledge all the organization which kindly give us
information about the introduction to business is all about. The organization that has been
help us are Takaful Insurance, Kuching Water Board, TELEKOM, SESCO, KWSP, Bank
Rakyat and BIMB Islamic Bank.
Last but not the least; we would like to thank our family and friends for the moral and
financial support. After that, thanks to the group members for all the cooperation and hard
work. Hope that this hard work is blessed and we can succeed in the future.
LETTER OF AGGREMENT
Lil Home BOOKSTORE
Sub lot No 70 and 71, Block 1, Samarahan Land District, Jalan Dato Mohd Musa, 94300
Kota Samarahan, Kuching.
20DPM10F1005
ANNIE TAN
20DPM10F1028
20DPM10F1018
20DPM10F1002
20DPM10F1022
20DPM10F1020
2. Therefore, all partners will be bound under rules and regulations of this partnership.
Hereby, the partner agreed to contribute capital as follows:
RM15000.00
ANNIE TAN
RM10000.00
RM10000.00
RM10000.00
RM10000.00
RM10000.00
3. It is agreed that the divisions of the profit earned at every end of the business
accounting year will be stated as below:
22.0%
ANNIE TAN
19.5%
19.5%
19.5%
19.5%
19.5%
6. In case of death of any partner, his/her legal inheritor should submit a written notice
within 45 days from the date of the death for the purpose if naming him/her as the
shareholders.
7. Pawns, giving debt or property of the business to other party are only allowable when
it comes to the knowledge of other shareholders and upon agreement.
_______________________________
SITA ANAK TEDONG
GENERAL MANAGER.
_______________________________
ANNIE TAN
MARKETING MANAGER.
_______________________________
MAGDELINE ANAK NYAWAI
ADMINISTRATIVE MANAGER.
________________________________
ROZIETA ANAK GERINSA
OPERATION MANAGER.
_________________________________
MELENNY ANAK PHILIP JANTING
FINANCIAL MANAGER.
ITEMS
EXECUTIVE SUMMARY
1 INTRODUCTION
PAGE
1
2
3 COMPANY BACKGROUND
4 SHAREHOLDERS BACKGROUND
5-13
14
15
15
15
15
7 MANAGEMENT PLAN
7.1 ORGANISATIONAL STRUCTURE
7.2
16
16
7.1.1
COMPANY'S VISION
17
7.1.2
COMPANY'S MISSION
17
7.1.3
COMPANY'S OBJECTIVES
17
7.1.4
COMPANY S STRATEGICS
18-19
7.1.5
20
7.1.6
21
7.1.7
22
7.1.8
23-24
7.1.9
25
7.1.10
26
7.1.11
7.1.12
31
27-30
PRODUCTION PROCESS
32-34
7.2.1
35-36
7.2.2
MANPOWER PLANNING
37-38
7.2.3
MATERIAL SUPLLIER
39
7.2.4
OPERATION HOUR
40-41
7.2.5
OPERATIONS BUDGET
42-43
7.2.6
OPERATION SCEDULES
44
8 MANAGING EMPLOYEES
45
45
46-47
9 MARKETING PLAN
48
49
50-51
52
53-57
58-60
10 FINANCIAL PLAN
61-64
11 CONCLUSION
65
12 APPENDICES
66-75
EXECUTIVE SUMMARY
Our business is known as LIL HOME BOOKSTORES. The business is all about
distributing various types of books by using the caf bookstore concept. We plan to provide
the reference books for high level institutions with the different types of language that are
English, Malays and Chinese. Our business will be operated at Sub Lot No 70 and 71, Block
1 Samarahan Land District, Jalan Dato Mohammad Musa, 94300 Kota Samarahan, Kuching.
Lil Home BOOKSTORES is a partnership business which consists of 6 shareholders
and each one contributes a certain amount of capital that been agreed. The selection of each
partner is depending on the skills, qualification and experience that we are having.
We have set our objective in order to realize the business goals, that are to improve
our business and become self-sufficient competitor in the related field.
INTRODUCTION
1. NAME OF THE BUSINESS
Lil Home BOOKSTORE is our company name, which the idea was agreed by
the whole of the shareholders of our company. It represents the concept of the
business and to inculcate the reading habits among our customers too.
2. NATURE OF BUSINESS
Our nature of business is based on the library and bookstore concept. Thus, we
agreed to apply partnership orientation in establishing company. This is because our
business is our joint venture in business. Moreover, partnership will allow all
shareholders to contribute several of ideas to improve business.
3. COMPANY ADDRESS
Our business will be located at Sub Lot 70 and 71, Block 1, Samarahan Land
District, Jalan Dato Mohd Musa, 94300 Kota Samarahan, Sarawak.
4. DATE OF BUSINESS COMMENCEMENT
The operation of our business will officially start on 1st January 2011.
However, it will depend on the approval of our business plan.
5. FACTORS IN SELECTING THE PROPOSED BUSINESS
As we know, there are no bookstores in the Kota Samarahan even though there
are many high level institutions. So, this business will facilitate the customers
especially the students in order to find the reference books. This proposed business
indirectly will inculcate the reading habits among the Malaysians.
6. FUTURE BUSINESS PROSPECTS
Our future business prospects are to be one of the well-known bookstores in
the Sarawak. In order to realize the target, we would like to open a few branches in
Kuching, Sibu and Miri in becoming 10 years. If we succeed, it can be the role model
for other similar business. Last but not least; we have to put the customers
satisfaction and priority at the first level.
PURPOSE OF THE BUSINESS PLAN
The following are the purpose for us to choose the business plan:
The business plan is prepared by the board of director of Lil Home BOOKSTORE as
a guideline and basis for managing the purpose venture.
To open up a new bookstore nearly to the high level institutions. So, the students are
able to find their reference books in a second since it is near to their campus.
This proposed business indirectly being a second home for those students who want to
spend their time reading the books.
This business plan is use to fulfill the requirement of project paper for PB201.
COMPANYS LOGO
business Address
Telephone No
Fax No
: +6028-648283
Website
: www.LilhomeBookstore.com.my
: Partnership
Main Business/Activity
Date of Commencement
Newspapers
: 1st January 2011
Opening Capital
: RM 65 000.00
NAME
IDENTITY CARD NO
: 850113-13-6396
ADDRESS
Land District,
TELEPHONE NO
: 012-8502536
DATE OF BIRTH
: 13 JANUARY 1985
AGE
: 25
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
: BACHELOR IN BUSINESS
MANAGEMENT
COURSE ATTENDED
: SELF-IMPROVEMENT LEADERSHIP
COURSE
SKILLS
: PUBLIC RELATIONS
ABLE TO WORK UNDER PRESSURE
SPEAK FLUENTLY IN ENGLISH AND
MALAY
EXPERIENCE
PRESENT OCCUPATION
: GENERAL MANAGER
NAME
: ANNIE TAN
IDENTITY CARD NO
: 850625-13-6576
ADDRESS
TELEPHONE NO
: 014-8819484
DATE OF BIRTH
: 25 JUNE 1985
AGE
: 25
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
: BACHELOR IN BUSINESS
MANAGEMENT
COURSE ATTENDED
SKILLS
EXPERIENCE
: ADMINISTRATIVE TRAINEE
PRESENT OCCUPATION
: ADMINISTRATIVE MANAGER
: PERSONAL ASSISTANT OF
HEAD DEPARTMEN OF KFC IN MIRI
NAME
IDENTITY CARD NO
: 840201-13-6574
ADDRESS
TELEPHONE NO
: 013-5679684
DATE OF BIRTH
: 01 FEBUARY 1984
AGE
: 25
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
: BACHELOR IN BUSINESS
MANAGEMENT
COURSE ATTENDED
: SELF-IMPROVEMENT LEADERSHIP
COURSES
SKILLS
EXPERIENCES
PRESENT OCCUPATION
: MARKETING MANAGER
NAME
IDENTITY CARD NO
: 850305-13-6462
ADDRESS
TELEPHONE NO
: 014-8876447
DATE OF BIRTH
: 05 MARCH 1985
AGE
: 25
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
: BACHELOR IN BUSINESS
MANAGEMENT
COURSES ATTENDED
: SELF-IMPROVEMENT LEADERSHIP
COURSE
SKILLS
EXPERIENCES
PRESENT OCCUPATION
: OPERATION MANAGER
NAME
IDENTITY CARD NO
: 840509-13-5412
ADDRESS
TELEPHONE NO
: 014-2387124
DATE OF BIRTH
: 09-05-1984
AGE
: 25
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
: BACHELOR IN BUSINESS
MANAGEMENT
COURSE ATTENDED
: SELF-IMPROVEMENT LEADERSHIP
COURSE
SKILLS
EXPERIENCES
: CONSULTANCY
PRESENT OCCUPATION
: FINANCIAL MANAGER
NAME
IDENTITY CARD NO
: 840812-13-6754
ADDRESS
TELEPHONE NO
: 014-5678354
DATE OF BIRTH
: 12-08-1984
AGE
: 25
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
: BACHELOR IN BUSINESS
MANAGEMENT
COURSE ATTENDED
: SELF-IMPROVEMENT LEADERSHIP
COURSE
SKILLS
EXPERIENCES
: CONSULTANCY
PRESENT OCCUPATION
a) Economic Environment
Economics influences relate to the availability, production and distribution of
resources within a society.
b) Industry environment
Industry influences relate to advances and refinements in any of any devices use in
conjunction with conducting business.
c) Global environment
Global influences relate to the improve quality, productivity and cost as organization
attempts to compete in the worldwide marketplace.
MANAGEMENT PLAN
7.1.1
COMPANY VISION
The vision is the long term goal of the business. It is often stated in terms of a value
7.1.2
COMPANY MISSION
A mission is a statement of purpose or the reason for existence. It establishes the
identity of the business and what it does. It defines long term goals of the company but in a
specified time frame.
To be a well-known bookstore and become a market leader in Kota Samarahan which is
famous with the warmest services and affordable prices of books.
Able to cope with customers demand and give them the best services and quality of the
product.
To achieve our target profit in a reasonable time.
7.1.3
COMPANYS OBJECTIVES
Business goals or objectives support the achievement of a business mission and
vision. They are more specific, stated in a shorter term and have a definite time frame. A good
business objective should be specific, measurable, achievable, and realistic and have a time
frame.
To minimize our cost and maximum our profit from the services provided to the customer.
To break certain monopoly of business in our country and to increase the number of
Bumiputera entrepreneur by competing healthy among our competitors.
To make sure the effectiveness and efficiency in term of operation management system to
gain Customers satisfaction.
To improve the business from time to time and become a self-sufficient competitor in the
related field of the business.
7.1.4
COMPANY STRATEGIES
Operational Strategies
This system is one of the main parts in our operational strategies. This is important to satisfy
the customers and make sure they will always support and choose our bookstore as the main
place for them to search for their favorites books.
Avoid any wastage in product and equipment.
Plan the operational with other manager or executives to avoid internal disputes.
A systematic way will be used in our operation management in which to control our
expenditure and to minimize the costs that always meet the customers satisfaction.
With a well-organized working system, the rules and regulations in our business will be
easily followed by the employees as well as the customers.
Marketing Strategies
Creative advertising strategies such as using banners and signboards or through media
advertisement can attract customers to choose our service.
To make sure our business is really expose to the customers especially our main targets;
students.
To ensure the environments of our shop must attract customers attention. This included the
arrangement and the colures of our shop. We will make sure that the way we treat our
customers must be the main reason that could attract our target market. This is because we
know that the warmest service, availability of our product and the quality of our product may
be the sellers chance to influence customers.
The price of our service is determined so that it is reasonable and suits all of our target
marketers. We will always alert and observant of any competitors progress to make sure our
company is always ahead of others and sensitive to current issues.
Financial Strategies
In the financial strategies, we will make sure financial of the company is under control.
Try to minimize our loss by managing our expenses properly by not having the overspending
expenses that is out of company capabilities.
To achieve this goal, we try to clear all the loan payment in a short time and increase our
profit by achieving our companys objective as soon as possible.
2) Physical Surrounding
Our company is located adjacent to main roads and other designated premises where this can
make it easy for us to get office equipment or other necessities and access for our customers.
3) Building
The lot that we choose to set up our company is suitable to run a business with reasonable
and proper size.
4) Basic amenities
Our company is also provided with basic amenities such as water, electricity and telephone
lines.
7.1.6
GENERAL MANAGER
SITA ANAK TEDONG
MARKETING
OPERATION EXECUTIVE
EXECUTIVE
HUMAN
RESOURCE
EXECUTIE
ROZIETA ANAK
GERINSA
ANNIE TAN
GLORIA NIGA
ANAK BRUIN
ADMINISTRATIVE
FINANCIAL EXECUTIVE
EXCUTIVE
7.1.7CASHIER
LIST OF ADMINISTRATION PERSONNEL
GENERAL
WORKERS
The Administrative Plan needs to include a list of all staff positions. It is best to
present the positions and the number of workers for each position in the table form to
facilitate easier understanding. It must be noted that the positions listed here are
confined to administrative staff.
POSITION
NUMBER OF PERSONNELS
General Manager
Administration Manager
Marketing Manager
Operating Manager
Financial Manager
Position
No of Staff
General
Manager
business.
To plan and monitor the strategic progress of the business.
To make sure the objectives of organization can be achieved
Administration
To control budget and list out for the office furniture and
equipment.
To plan and manage of salary payment, contribution that has to
Manager
Operating
and etc.
To work efficiently, effectively and systematically and achieve
To ensure that all works are done smoothly and faster, a well-
condition.
To fulfill the customers satisfaction.
Manager
customer.
Financial
Manager
implementation cost.
Plan and view the business profit/loss estimate at the end of the
accounting period.
STAFF DAY
WORKING HOURS
Monday to Friday
8.00AM 5.00PM
Saturday
8.00AM 12.00PM
OFF DAY
POSITION
NO
MONTHLY SALARY
EPF 12%
NET SALARY
General Manager
Administration
1
1
(RM)
1500
1200
(RM)
180
144
(RM)
1680
1344
Manager
Operating
1200
144
1344
Manager
Marketing
1200
144
1344
Manager
Financial
1200
144
1344
Manager
Human Resource
1200
144
1344
Manager
Total
8400
ITEM
UNIT
PRICE/UNIT (RM)
AMOUNT (RM)
File Cabinet
General Manager
3
1
100
480
300
480
Table
Office Table
Swivel Chairs
Banquet Chairs
Meeting Table Set
4
5
7
1
200
50
39
2000
800
250
273
2000
TOTAL
4103
ITEM
UNIT
PRICE/UNIT (RM)
AMOUNT (RM)
Air Conditioner
Telephone + Fax
1
1
1800
500
1800
500
Machine
Printer + Scanner
Computer
1
1
400
2000
400
2000
TOTAL
4700
ITEM
UNIT
PRICE/UNIT (RM)
AMOUNT (RM)
Coffee Maker
White Board
Fire Extinguisher
First Aid Kit
1
1
1
1
50
30
150
100
50
30
150
100
TOTAL
335
NO.
1.
2.
3.
4.
5.
6.
ITEM
Electricity
Telephone/ Internet
Water
Salary/ EPF
Stationery
Premise Rental
AMOUNT (RM)
200
100
50
7056
100
6400
TOTAL
13906
NO.
1.
2.
3.
4.
ITEM
5.
6.
Business License
Business Registration
Premise Deposit
Utilities Deposit
Water
Electricity
Telephone
Insurance
Renovation
AMOUNT (RM)
27
50
12800
360
1500
410
1800
5000
TOTAL
21947
ADMINISTRATIVE BUDGED
TYPES
FIXED
MONTHLY
OTHER
ASSETS
EXPENSES
EXPENSES
EXPENSES
(RM)
(RM)
Office
(RM)
4103
4103
Furniture
Office
4700
4700
Equipment
Office
335
335
Expenses
Renovation
Salaries
EPF (12%)
Business
5000
-
6300
756
-
50
5000
6300
756
50
Registration
Business
27
27
License
Premise
6400
6400
Rental
Premise
12800
12800
360
1500
410
360
1500
410
1800
1800
44541
Deposit
Utilities
Expenses
-Water
-Electricity
-Telephone/
Internet
Insurance
TOTAL
TOTAL (RM)
ITEM
SUPPLIER
Sarawak
Tabuan Furniture Centre Lot 604,
Block 11 MTLD, Jalan Alwi, 93350
Kuching Sarawak
Office Equipment
Stationery
Fire extinguisher
less profit and will be not sufficient to settle the payment of the loan and the bills are made by
the factory.
Location is a very important thing to be considered before establishing any business.
It is the determinates of a business success. However, before choosing the location, some
aspects need to be taken into consideration such as cost of buying, renting, facilities, safety
and target market for the business.
In Lil Home BOOKSTORE, the job of operation manager is to handle any activities
involve in operational. It involves planning, organizing and controlling the quality and
quantity of our products and services as to ensure that our customers are satisfied with our
products and services. Operation is important because it will determine how the business
itself going to function. Thus, any preparation to produce an output must be control and
ensure that the output is always sufficient by operation so that the transformation systems can
run smoothly all the time. The transformation system can be defined as the process of
changing input into output.
Lil Home BOOKSTORE is heavily focused on quality, quantity and services provides
to the customers. We will try to produce the best and the most quality of our product and
services to our customers. By doing so, we hope that we can minimize any disagreement or
dissatisfaction among the customers.
Therefore, we will ensure that the operations of a business are systematic and efficient
in order to ensure that we giving the maximum quality and services promise by Lil Home
BOOKSTORE toward customers. An organize operation plan will lead to the efficiency and
successfulness required.
There are several and objectives set up on our operation plan. The main goals and objectives
are listed below:
To ensure that operation of the production run smoothly within the period of time that
has be given.
To ensure that the monthly sales can be achievable and the profit can be gain from
month to month.
To ensure that operational cost can be cover at reasonable figure in order to produce
profits
Producing the high quality product according to the standards of products and
provides the best services towards the customers that are satisfy.
Maintaining day to day operational control of the production workers activities.
Providing the record keeping for the activities said and ensuring that the supply for
production is sufficient by the operational manager
To measure the operational cost in order to get reasonable price.
Our hope is that Lil Home BOOKSTORE company will success and customers will be
satisfied with our products and services as to ensure that our goal and objectives can be
achieved.
Costumers order
Symbols
Types
description
Movement of materials or
Transportation
standard or quality.
To prepare a process chart, an entrepreneur will first identify all the operational
activities required for the production of the product or for delivering the services. Then the
entrepreneur arranges these activities according to sequence and proceeds to draw the process
chart. The table above is an example of a process chart that exhibits the sequence of
production activities required to distribute various types of books.
Designation
Job description
Cashier
General workers
ORGANIZATION STRUCTURE
OPERATION MANAGER
CASHIER
(1)
GENERAL
WORKERS
(2)
(2)
REMUNERATION TABLE
Position
No.
Job status
Remuneration/
EPF (12%)
TOTAL
month
Cashier
Permanent
RM800.00
RM96.00
RM896.00
General
Permanent
RM1200.00
RM144.00
RM1344.00
workers
TOTAL
RM2000.00
RM240.00
RM2240.00
ADDRESS
ALAF 21
Oxford Fajar
ALAM, SELANGOR
Oxford Bond Sdn. Bhd, No.18 Lot 320, Jalan PKNK 3/ 7,
Kawasan Perusahaan LPK3, 08000 Sungai Petani, Kedah,
Malaysia.
Pearson Malaysia Sdn. Bhd, Lot 2, JLN 215, OFF JLN
Pearson
The reason why we choose this company as our supplier is because the company is
the big company in Malaysia and we have the business members with the suppliers, so that
why we think easy to get the products. They also supply the high quality stock to us and we
get discount when purchasing for them.
OPERATION HOURS
In our business, we know that we have to manage our time systematically to ensure that every
work can be done appropriately and will give hundred percent commitments and goods
services toward customer.
Days
Operation hours
Monday
Tuesday
09.00am 09.00pm
09.00am 09.00pm
Wednesday
Thursday
Friday
Saturday
Sunday
09.00am 09.00pm
09.00am 09.00pm
09.00am 09.00pm
09.00am 05.00pm
09.00am 05.00pm
OPERATION BUDGET
Types
Fixed assets
Monthly
Other
expenses
expenses
expenses
(RM)
(RM)
(RM)
Fixture &
5752
5752
Fitting
Equipment &
12000
-
2000
240
12000
2000
240
-Water
300
300
-Electricity
500
500
-Telephone/
200
200
-Water
360
360
-Electricity
1500
1500
-Telephone/
410
410
Internet
Insurance
4000
4000
TOTAL
17752
3240
6270
27262
Machine
Renovation
Salaries
EPF (12%)
Utilities
Total (RM)
Expenses
Internet
Utilities Deposit
PRODUCTION SCHEDULE
The main objective of the production schedule is to ensure that the quantity of
production is enough to fulfil expected market demand or sale forecast over the scheduled
period, say for next six months. In many cases, the market demand varies from month to
month. Hence, the entrepreneur has to decide whether he wants to produce the same quantity
of production every month or he wants to vary his quantity of production every month to suit
the varying market demand. These two strategies are called level of strategy and chase
strategy respectively.
These are our production schedule:
Weekly
Monthly
Yearly
7 days = RM5000.00
30 days = RM20,000.00
12 months = RM240,000.00
OPERATIONAL BUDGET
As we can see, we are choosing Alaf 21 as our main supply to sell the books. Other
suppliers are Oxford Fajar and Pearson. We are buying from this supplier in low rates price
because we buy in vast amount of products.
MANPOWER REQUIREMENTS
Job title
Skill/ Qualification
Responsibilities
Cashier
experience
General
worker
OPERATIONAL MANPOWER
Position
Nature of employment
Cashier
Fulltime
General
Fulltime
worker
Qualification
Highest achievement: SPM
Alert and effectiveness in working
SPM
Hardworking
High morale
Friendly
Local people
MANAGING EMPLOYEES
salary also depends on the potential, effort, hard work, overtime rate, quality and the level
achievement of success of their work.
2) Annual Leave, Sick Leave and Maternity Leave
All members of the organization are granted for annual leave based on their job and their
responsibility. Yearly leave was given in 12 days and sick leave that approved was for 18
days only and depends on the doctor approval. Meanwhile, maternity leave will be given to
the female employees for 60 days every time they give birth. She will not receive any salary
but will be given allowance which an amount equivalent to her salary.
3) Bonus
Bonus will be given to the workers at the end of the year after finalize all the profit of the
company selling through the year. The amount of the bonus given depends on the position,
performance and commitment towards the quality of their job. However, the bonus will be
given depending on the business profit.
4) Unpaid Leave
Staff members can take unpaid leave on the ground on having emergency/agent personal
matter. This unpaid leave may be accepted as long as it approval by the top management
concerned.
\
5) Employees Provident Fund (EPF)
It is become the responsibility of the employer to register its employees if they are not yet
contributors to EPF. At present, the statutory rate monthly contribution for employees is 12%
of the basic salary.
Operational Strategies
This system is one of the main parts in our operational strategies. This is important to satisfy
the customers and make sure they will always support and choose our bookstore as the main
place for them to search for their favorites books.
Avoid any wastage in product and equipment.
Plan the operational with other manager or executives to avoid internal disputes.
A systematic way will be used in our operation management in which to control our
expenditure and to minimize the costs that always meet the customers satisfaction.
With a well-organized working system, the rules and regulations in our business will be
easily followed by the employees as well as the customers.
Marketing Strategies
Creative advertising strategies such as using banners and signboards or through media
advertisement can attract customers to choose our service.
To make sure our business is really expose to the customers especially our main targets;
students.
To ensure the environments of our shop must attract customers attention. This included the
arrangement and the colures of our shop. We will make sure that the way we treat our
customers must be the main reason that could attract our target market. This is because we
know that the warmest service, availability of our product and the quality of our product may
be the sellers chance to influence customers.
The price of our service is determined so that it is reasonable and suits all of our target
marketers. We will always alert and observant of any competitors progress to make sure our
company is always ahead of others and sensitive to current issues.
Financial Strategies
In the financial strategies, we will make sure financial of the company is under control.
Try to minimize our loss by managing our expenses properly by not having the overspending
expenses that is out of company capabilities.
To achieve this goal, we try to clear all the loan payment in a short time and increase our
profit by achieving our companys objective as soon as possible.
9.MARKETING PLAN
INTRODUCTION
A company exists if there are marketing and sales exist. Marketing is the process by
which companies determine what products or services may be of interest to customers, and
the strategy to use in sales, communications and business development. It is an integrated
process through which companies create value for customers and build strong customer
relationship in order to capture value from customers in return.
Marketing is use to identify the customers, to keep the customer and to satisfy the
customer. With the customer as the focus if its activities, it can be concluded that marketing
management. The evolution of marketing was caused due to mature markets and
overcapacities in the last 2 3 centuries. Companies then shifted the focus from production to
the customer in order to stay profitable.
The term marketing concept holds that achieving organizational goal depends on
knowing the needs and wants of target markets and delivering the desired satisfaction. It is
also defined as the conceptualization of the marketing mix (4Ps) to benefits individual and
organization goals. The 4Ps include price, promotion, product and place.
Marketing definition can also be referring to several basic elements. First is
systematic marketing. The marketing activities must be planned and implemented in a
systematic manner in order to achieve the business goals. If not, it can give the result of
wasted unnecessarily and effecting the business goals performance and profit. The resources
such as time, money and manpower should be managed properly.
MARKETING OBJECTIVE
Marketing objectives are needed for us to attract customers to our company. The
marketing objective must be relevant and suitable for our company. Therefore, we have
decided to use the objectives below to attract our customers.
The marketing objectives are as follows:
We choose the book that is easier to understand which mean simple language.
The best seller is alaf 21.
Customer satisfaction
Make sure the book gives maximum satisfaction so that we will get the customer
loyalty.
To encourage and increase sales of product.
Promoting our book by mean of advertisement, such as banner and signboard. Other
than that, our company will develop with the marketing strategy to achieve the
companys maximum goal and profits.
MARKET SIZE
Market size is the total potential purchase that is expert from the target market. The
potential purchase includes purchase of the competitor service within the same market. The
market size is often quote in the unit of sales or ringgit for a specific period.
In order to determine our market size, firstly we need take into consideration the
population of the market area that we set up our business in. all the listed area had been
identified it population. The information is gathered from municipal council and local
authorities that District Office.
The supply of bookstore in Kuching is limited and it is rarely being found that the
price of bookstore is cheap. Lil Home Bookstore might be small in terms of supplying book.
The unit of sales being used is Ringgit Malaysia (RM) which is our countrys currency.
MARKET COMPETITORS
Competitors are referring to the other companies which conduct the same business
area that is bookstore. In our market, there are few bookstores in Kuching area which
includes nearby Kota Samarahan area.
We have observed the strengths and weaknesses of other competitors of bookstore in
Kuching. The strengths and weaknesses of the competitors are basically based on their
services, products, and outcome or feedback from the questionnaire. This is done due to
obtaining their strategies, to improve their weakness and implement their strengths into our
business.
WEAKNESSES
Far from the University
WEAKNESSES
The workers did not understand when
Arrange neatly
The strategies that we are going to use has been discussed and agreed by all of the
board members. Our marketing strategy is simple. One is to give satisfaction to our customers
and win their trust with our best services. When the customer satisfies with our services, they
will give their trust in us and wont doubt to get our services again. This can also boost our
business name and reputation. The marketing services are being divided under four (4)
strategy based on product and service, pricing of products, promotion and place or
distribution strategy.
PLACE STRATEGIES
Our Bookstore and Office located in Kota Samarahan area which is near to the
University Teknologi Mara (UiTM), University Malaysia Sarawak, Politeknik
kuching and Institute Perguruan Tun Abdul Razak . Plus, there are few schools,
residential area, and also other education place nearby our bookstore. The location
of our bookstore is strategic because of the existing are as listed above. The
populations of the listed places are the one which will contribute almost 60% into
our profit every year. In brief, those populations and the place strategy will
contribute to our profit every time.
PRICING STRATEGIES
Our pricing strategies are based on cost based pricing which means that we are
referring to our main competitors price. Our main competitor is Popular Bookstore.
Based on our researches,
MUTIARA MINDA
Unit
1
10
1
8
1
1
1
4
8
35
Total (RM)
1800.00
60.00
120.00
360.00
245.00
487.00
280.00
1200.00
1200.00
RM5752.00
Mencari Jalan Ke Syurga: Cinta Dua Benua: Kumahu Kau Kuseru: Selagi
Mengapa
Price: RM 19.00
Price: RM 19.00
Price: RM 18.90
Price: RM 18.90
Sikh
Community in Malaysia
Price: RM 89.90
Southern Ocean
Price: RM 38.00
Price: RM 30.00
Price: RM 39.90
(Panduan Fardu
Dunia: Rahsia Di
Memoir of Malaysia's
Rahsia Menjana
Price: RM 55.00
Price: RM 17.00
Price: RM 25.00
Price: RM 14.50
OXFORD FAJAR
Title
Author
ISBN 13
Year of
:
:
:
:
Publication
Price
: RM 29.90
Title
Author
ISBN 13
Year of
:
:
:
:
Publication
Price
: GBP 24.50
Title
Author
STPM
: Prof Emeritus Datuk Dr Nik Safiah Karim & Norliza
ISBN 13
Year of
Jamaludin
: 9789834509170
: April 2010
Publication
Price
Title
: RM 32.90
: Ace Ahead Teks STPM Pengajian Perniagaan Kertas
Author
ISBN 13
Year of
2 Edisi Kedua
: Mokhtar Pet, Noor Azman Hasan & Rafidah Manap
: 9789834509415
: April 2010
Publication
Price
: RM 29.90
Title
Author
ISBN 13
Year of
Publication
Price
: RM 37.90
Title
Author
ISBN 13
Year of
:
:
:
:
Publication
Price
: RM 11.95
PEARSON
Signboard
Banner
Printed media
This is also one of the ways to promote our company to people outside there. Throughout this
media, we can promote ourselves and attract people to come to our restaurant and use our
services available. The examples of printed media are posters, brochures and pamphlets.
MARKETING BUDGET
No
Item
Assets
Monthly
Other
Expenses
Expenses
Expenses
(RM)
(RM)
(RM)
Total (RM)
Electronic signboard
1900
1900
Opening
8000
8000
Newspaper advertisement
120
120
Magazine advertisement
100
100
Website maintenances
2200
2200
Posters
50
50
Total
12,370
12,370
FINANCIAL PLAN
INTRODUCTION
The financial plan is the final step in the preparation of the business plan in
achieves the mission, vision and goals of the business. It is the most important aspect of the
business plan and involves the determining and the total project cost, choice of sources of
financing and the preparation of the financial projection in terms of pro forma statements,
which include cash flow, income statements and balance sheet.
In addition, the financial plan should be supported by depreciation schedules for
every fixed asset owned as well as amortization schedules for loan and hire purchase
repayments. Other than that, the financial plan also of the business show the expectation of
the business either profit or loss.
The financial plan is prepared after all budgets pertaining to marketing, operation
and administrative aspects as completed. Besides that, the financial plan is prepared to show
the short term and long term financial requirements in order for starting our business.
The financial plan also shows how the requirements are going to be financed and it
enables us to determine the effectiveness and efficiency in providing services. The good
financial plans will guarantee the stabilization of our business.
TYPES
FIXED
MONTHLY
OTHER
ASSETS
EXPENSES
EXPENSES
EXPENSES
(RM)
(RM)
Office
(RM)
4103
4103
Furniture
Office
4700
4700
Equipment
Office
335
335
Expenses
Renovation
Salaries
EPF (12%)
Business
5000
-
6300
756
-
50
5000
6300
756
50
Registration
Business
27
27
License
Premise
6400
6400
Rental
Premise
12800
12800
360
1500
410
360
1500
410
1800
1800
44541
Deposit
Utilities
Expenses
-Water
-Electricity
-Telephone/
Internet
Insurance
TOTAL
MARKETING EXPENDITURE
Item
TOTAL (RM)
Assets
Monthly
Other
Total (RM)
Expenses
Expenses
Expenses
(RM)
(RM)
(RM)
Electronic signboard
1900
1900
Opening
8000
8000
Newspaper advertisement
120
120
Magazine advertisement
100
100
Website maintenances
2200
2200
Posters
50
50
Total
12,370
12,370
OPERATION EXPENDITURE
Types
Fixed assets
Monthly
Other expenses
Total (RM)
expenses (RM)
5752
-
expenses (RM)
-
(RM)
-
5752
-
12000
-
2000
240
12000
2000
240
-Water
300
300
-Electricity
500
500
-Telephone/
200
200
-Water
360
360
-Electricity
1500
1500
-Telephone/
410
410
17752
3240
4000
6270
4000
27262
Internet
Utilities Deposit
Internet
Insurance
TOTAL
Conclusion
For our conclusion, we are confident that our bookstore will be able to compete with
the existing competitors. In terms of managing our company, we already have planned out
our strategies and implementation of our companys operation well to meet the requirements
of a successful business.
As for our sales forecast, we do not believe that we are able to meet with all the
figures that we have estimate and calculated because we have implemented logical pricing for
all our products services. We also believe that our business of entertainment will give more
benefits to our customers.
APPENDICES
Information
Penghantaran
Terma dan Syarat
Mengenai Kami
Hubungi Kami
Membuat Tempahan
Soalan Lazim (FAQ)
Categories
Bisnes & Pengurusan
E-book
Islam
Keluarga & Keibubapaan
Kesihatan
Kraf
Motivasi
Novel
Pakej Perniagaan Internet
Pendidikan
Perhubungan & Cinta
Remaja
Resepi
Publishers
Tags
resepi alaf 21 kedai buku popular alaf 21 sdn bhd buku popular novel al-hidayah
publisher buku prima agama karya bestari sdn bhd buku prima sdn bhd kraf rabiah
amit kamus motivasi
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