ATS Quote

An ATS Printing Application

2015 Athena Grills

Table of Contents
Research
04. Application Basics
05. ATS Printing: The Brand & Logo
07. Similar Applications
09. Interviews
The Application
13. Prototype Overview
15. Usability Study
17. Typography and Color System
18. Main Icon
19. Application Icons
21. Application Layout

Application Basics
Purpose
The ATS quote application will assist ATS sales reps in
providing quotes to customers for both screenprinting and
signage jobs during their face-to-face interactions with them.
Audience
This application will be used strictly by ATS sales
representatives.
Accessibility
Because this application will be used strictly by ATS sales reps,
users will be prompted by a login page when opening in the
application so that only ATS sales representatives will have
access to the information contained within the application.
Concept
The ATS quote application will allow ATS sales reps from all
over the country to login via their personal iPhones and input
information pertaining to a potential customerss order in order
to provide them with a quote for their screenprinting and/or
signage project. ATS sales representatives will have all of the
information necessary to give customers a timely and accurate
quote for their screenprinting or signage job right at their
fingertips. The application will also serve as a tool for sending
and storing quote information.

Research

ATS Printing: The Brand & Logo

About ATS
ATS Printing has been providing customized apparel and
promotional products to both local and national customers
for 25 years. ATS offers a full line of services, including screen
printing, embroidery, digital printing, promotional products and
fullfilment. All screen printing, embroidery, and digital printing
is performed within our facility, giving us greater control of the
production process, quality and customer service.

Embroidery | Digital Printing | Screen Printing | Promotional Products

Logo with Tagline

The ATS Logo

The ATS logo is designed using two elements: the wordmark
and the tagline:
Embroidery | Digital Printing | Screen Printing | Promotional Products

The elements of the logo may not be altered or manipulated in

any other way beyond their original design. It is acceptable to
use the ATS logo with or without the tagline.
Acceptable Logo Color Use
Three-color PMS, four-color process (CMYK), one color (black),
one-color PMS 349 or Cool Grey 9 and reverse (white) are the
only approved color versions for the ATS logo. When four color
process is available, the logo should appear in CMYK.

Pantone 349 C
C=90 M=12 Y=95 K=40
R=4 G=106 B=56

Pantone Cool Grey 9 C

C=30 M=22 Y=17 K=57
R=117 G=120 B=123

Pantone Black C
C=63 M=62 Y=59 K=94
R=45 G=41 B=38

Logo without Tagline

One-color: Black

One-color: Cool Grey 9

Similar Applications
Snaptee I Free
Snap your masterpiece and Snaptee will
make and ship it as a tee. Snaptee enables
you to create your own custom apparel
with just a few taps of your smartphone.
Regardless of your design experience, you
can use the easy and fun tools to design,
order and even sell your unique creations
completely within the application.
Useful Features
Apparel is completely cutomizable
Usability doesnt depend on experience
Everything can be done within Snaptee
Visual and easy to understand set-up
Shirt Quote I $1.99
Shirt Quote is a t-shirt quote calculator for
commerical textile screen printers, best
suited for shops with at least one automatic
press. Enter in a few settings to create
a custom pricing profile for your shop.
Multiple profiles can be created for different
situations and customer types. Shirt Quote
can be fine tuned to fit your business and
pricing plan to make quoting easy for any
employee regardless of experience.

Useful Features
Useful in various situations
Ability to customize pricing plan
Usability doesnt depend on experience
Easy and instant quotes
Bid and Estimate Companion I $0.99
Developed for any business that needs
quick and accurate cost estimates for their
goods and services, Bid and Estimate
Companion allows you to effortlessly
create and show and/or e-mail etimates
directly to your clients.
Useful Features
Itemized lists break down quotes
Quick and accurate quoting process
Ability to e-mail quotes directly to clients

Interviews
Kallee Parson I Tuesday, May 19th, 2015
Q: Do you want to be able to send the quotes that the
application outputs to other ATS employees?
A: Yes we want to be able to send quotes to our customer
service department
Q: What are the biggest issue(s) that ATS runs into with clients?
A: Customers are often vague about what they desire from their
orders they dont really know what they want

Q: How specific must the application be in regards to garment

selection? i.e. will the application need to know what kind of
t-shirt a client wants?
A: It would be nice if the application were relatively specific
according to ATS top selling garments
Missy Beyer I Wednesday, June 17, 2015

Q: Do you offer discounts for returning customers?

A: No

Q: Do you want to be able to send the quotes that the

application outputs to other ATS employees? If so, is there a
single e-mail that these will be sent to?
A: Yes we want to be able to send quotes to our customer
service department. No, there are several different e-mails

Q: Is it important to know what color customers want their

garments to be? How exact must the application be in regards
to color?
A: Color is very important in regards to pricing darker colors
are more expensive than lighter colors

Q: What are the biggest issue(s) that ATS runs into with clients?
A: Customers often call and ask them to quote them for a
t-shirt, without understanding that they do entirely custom work
and need specific information about their order to provide them
with an accurate quote

Q: Do you offer custom sizing for signage?

A: Yes

Q: Do you offer discounts for returning customers?

A: No

Q: Do ATS sales reps have a catalog that they currently use in

their interactions with customers that showcases top selling
garments?
A: No ATS sales reps function primarily from memory

Q: Do you offer custom sizing for signage?

A: Yes, our signage department functions entirely on custome
sizes

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Q: Do ATS sales reps have a catalog that they currently use in

their interactions with customers that showcases top selling
garments?
A: No there are several different catalogs
Q: What is the most purchased t-shirt?
A: The G200
Q: Is their an extra cost for custom vectors?
A: No this is a service that we do not charge for, unlike all of
our competitors
Q: Is their a maximum sign size?
A: No if you want a sign that is larger than the rolls of material
that we have we will piece them together and make it work
Q: What are the demographics of your sales reps?
A: Most are ages 40-60, and Im the only female sales rep

The Application
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Prototype Overview
Flowchart

Login
Get a Quote

Create
Screenprinting
Enter type, size,


quantity, color and
location information

Confirm

Archive

Sign

Cart

Create

Enter size, quantity,

color and other
information

Displays official quote

and order information for
review

Send

Confirmation message

Allows for sending to 3

people and prompts user
to add any necessary
notes

Main Features
The main feature of this application will be its ability to give
ATS sales reps an accurate quote for a screen printing and/or
signage job based on specific factors such as but not limited to
the size of the job, color use and styles and/or materials used.
Secondary Features
Secondary features of this application include its ability to
allow ATS sales reps to e-mail quotes to ATS customer service
department, as well as a feature that allows ATS sales reps to
archive past jobs and their quotes and related client information
for later reference.

User Thought Process

The main users of this application ATS sales reps will be
primarily considering the customer when using this application.
ATS sales reps will want to be able to easily move through the
applications processes while meeting with a customer and
gathering the necessary information about their order. Once
they have gathered and inputed said information, the sales rep
will have want an accurate quote displayed to them for them to
quickly and conveniently relay to the customer.
Navigation System
The ATS quote application utilizes a tree navigation system.
Each page of the application displays the users options in a
vertical tree, and each of the items contained within this tree
can be expanded on. This allows for quick and easy navigation
throughout the application.
Screen Grid
The screen grid remains relatively the same throughout the
application. Each screen contains an identifying icon at the top
of the screen, followed by a short instruction below to guide
users through the application. Beyond that, users will find either
an immediate list of navigation options or forms requiring entry
accompained by navigation option at the bottom of the screen.

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Usability Study
Each application screen was hand sketched, and each of these
application sketches were utilized to perform a usability study.
A sketch of every page featured in the application was uploaded
to InVision, and set up so that users could navigate through
the application as if it were actually live and useable. Overall,
the usability test went well. I received positive feedback in
regards to my basic navigation set up. Of course, each user had
suggestions for how the prototype could be improved.
User Suggestions for Improvement
Users believed that the order confirmation page could be
more clear. It was suggested that each selection made by the
customer contain a heading on this page i.e. the section
containing the colors selected needs to be labeled color
selection as opposed to simply listing the colors.
Some suggested that the archive page allow users to edit or
re-order past and/or existing orders.
It was suggested that users be able to send orders to multiple
e-mail addresses in the event that the company ordering would
like a copy of the quote and/or the sales rep would want to send
the quote to multiple customer service reps.

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Typography and Color System

Typography
The typeface Helvetica Neue was selected for use for this
application. The selection of Helvetica Neue allows for
alignment with the iPhone operating system and easy reading
for any iPhone user, as Helvetica Neue is a very conventional
typeface. Helvetica Neue will surely communicate a clean,
professional interface within the iPhone operating system.
Screen Headings, Buttons and Form Entry
Helvetica Neue Regular
Secondary Information and Instruction
Helvetica Neue Italic
Color System
The application utilizes the ATS brand colors. Pantone 349 C
and Cool Grey 9 C are paired with black and white. This creates
brand recognition for users, and unifies the application with
other branded products from ATS.

Accent | Pantone 349 C

C=90 M=12 Y=95 K=40
R=4 G=106 B=56

Icons | Pantone Cool Grey 9 C

C=30 M=22 Y=17 K=57
R=117 G=120 B=123

Headings and Type | Pantone Black C

C=63 M=62 Y=59 K=94
R=45 G=41 B=38

Background | White
C=0 M=0 Y=0 K=0
R=0 G=0 B=0

Main Icon

The ATS quote

applications
icon features the
ATS brand green
(Pantone 349 C) and
the letter A from the
official ATS logo.

I chose to only
include the letter A
in the application
icon for easy
readibility for users.
A large letter A in
white against the
green background
will make it easy for
ATS sales reps to
spot the application
on their iPhones
screen among
their sea of other
applications. ATS
A is unique enough
to be recognizable
as representative of
their company on
its own.

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Application Icons

Main Icons
The main icons include home, get a quote, archive and cart.
The icons are constructed as outlines for simplicity, and each
maintains a consistent line weight for unity. Each of these icons
appears at the top of their respective screens to make it easy
for users to understand what theyre viewing.
Secondary Icons
The secondary icons are treated the same as the main icons in
terms of design. The secondary icons include screenprinting
and signage. These icons, like the main icons, appear on the
top of their respective screens. As users are going through the
quote process, these icons serve as an easy identifier so users
are able to quickly understand what category of quote theyre
generating.

Home
Placed on the
top right hand
corner of the
screen, this icon
returns users to
the home screen
and is visible at
all times

Cart
Appearing on the
home page, this
icon brings users
to a summary
of the currently
processing order

Signage
This icon appears
on all pages
involved in
signage orders

Get a Quote
This icon
presents users
with both a
screenprinting
and signage
option; their
choice begins the
quoting process

Screenprinting
This icon appears
on all pages
involved in
screenprinting
orders

Archive
Appearing on the
home screen, this
icon takes users
to an archive of
all of their past
orders and the
corresponding
companys
information
allowing for
information
retrieval, editing
and re-ordering

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Application Layout

Making selections

The application is well organized via referencing previously drawn

screen grids. The grids ensure consistency and unity throughout
the application. Two main layouts occur one that appears when
users are asked to make a selection and one one when users
are inputing information.

Inputing
information

Each screen contains both its identifying icon on the top of

the screen and a short instruction to guide users through the
processes. When inputing information, users will always be
prompted to continue to the next step by a button on the very
bottom of the screen.

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