H406: Performance Management

Project Proposal

Performance Management System of Commercial Bank of

Ceylon Bangladesh

Submitted to
Masud Mushfiq Zaman
Guest Faculty
Institute of Business Administration
University of Dhaka

Submitted by
Group - 3
Ayman Rahman (ZR-29)
Sazid Ahmad (ZR-65)
Shagufta Tasnim Nur (RH-87)
Monish Das (ZR-103)
BBA 21st

Institute of Business Administration

March 24, 2016

1. Company Overview
Commercial Bank of Ceylon PLC (CBC) is one of the leading commercial banks in Sri Lanka with
242 branches and 610 ATMs. The bank has a subsidiary in Bangladesh and has been operating
here since 2003.
CBC can trace its history back to 1920 when Eastern Bank, a British overseas bank, opened a
branch in Ceylon. In 1957, Chartered Bank acquired Eastern Bank but ran it separately. Four years
later, the Government of Ceylon forbade foreign banks to accept deposits from Ceylonese
nationals. In response, Eastern Bank incorporated its branch under the name, Commercial Bank of
Ceylon and took 40% of the equity. CBC got Mercantile Bank of Indias branches in
Kandy, Galle and Jaffna as part of a deal that would remove the governments limit on deposit
taking in Mercantiles remaining branches in Colombo and Pettah. The branches actually
transferred in 1973. (HSBC had acquired Mercantile in 1959.) Then in 1971 Eastern bank
amalgamated with Chartered Bank, which four years later merged with Standard Bank to
form Standard Chartered Bank. In 1997 Standard Chartered divested itself of its 40% stake in
CBC. DFCC Bank (formerly Development Finance Corporation of Ceylon) acquired 29.5%.
Venturing into the overseas market in 2003, the Bank took over operations of Credit Agricole
Indoseuz, Bangladesh, its first overseas foray. CBC acquired Credit Agricole Indosuez's two
branches in Bangladesh at Dhaka and Chittagong to become the first Sri Lankan private bank to
establish operations outside the country.
Their vision is "To be the Bank of Excellence in Service and Commitments".
Over the period of last 13 years of operation in Bangladesh, CBC has expanded its branch network
to 10 branches all over the country. It has 2 specialized OBU sections in Dhaka (Dhanmondi) and
Chittagong (CEPZ) and 6 SME centers in Bangsal Road (Dhaka), Progati Sharani (Dhaka),
Shantinagar (Dhaka), Tongi (Dhaka), Jubilee Road (Chittagong) and CDA Avenue (Chittagong).

2. Contact Person
Mostofa Anowar Sohel
Sr. AGM & Head of Human Resources
Commercial Bank of Ceylon PLC

3. Objectives
The main objective of this project is to obtain information regarding the performance management
system of Commercial Bank of Ceylon on establishing performance expectations and goals for
employees to channel their efforts toward achieving organizational objectives. Through our
project, we will evaluate whether goals are consistently being met in an effective and efficient
manner. The key objectives can be defined as follows,

Identifying the existing Performance Management System in Commercial Bank of Ceylon

Find out the philosophy behind the system
What kind of goals are they setting
Who are behind evaluating and managing the system
Performing a Goal Audit of the Bank
Critically Analyzing the Performance Management System of the Bank
Critically analyze
Provide Recommendations

We will also be looking into the legal and regulatory requirements as well as information on the
performance planning process, monitoring employee performance, relationships between other
personnel actions and deficient performance.
We hereby request your approval for our project proposal so that we can proceed with working
with the organization and implement our learnings in class in a practical and real life environment.
We really look forward to working on this project and we hope that it will give us valuable insights
into the performance management system and the overall process.