Introduction

Chief Brand Products is located in Trinidad & Tobago. The company was
established by Sayeed Khan in 1957 and today is the largest
manufacturer/exporter of spices, seasonings and condiments in the entire
Caribbean region.
By 1968, business began to pick up at a faster rate and Sayeed, with his
experience in curry, decided to produce curries of different taste and flavour.
During some of his past experiments he had realized that curry was no
limited to one flavour only, and that it was possible to make many different
flavours of curry. It was his idea that these varying flavours could suit a
diverse range of tastes, and Sayeed thought that it was good business sense
to market this idea.
Following the realization Sayeed introduced Taj Madras Curry and in later
years would introduce Kala Brand Curry. During this time, Chiefs coffee in
small packets was making quite a hit on the market. From Sayeeds
perspective, different types of curry were quite successful. The success of his
sales was due more to the high reputation and quality of Sayeeds products,
rather than media advertising campaigns. At this time, Sayeed purchased
another van and had a staff of ten (10) (which is in sharp contrast to the
Chief Brand Products workforce of today).
With this increasing profitability in curry and to a lesser extent coffee, Sayeed
began specialization of the production and sale of these products. He
diverted his energies away from the sale of haberdashery, rice milling and
other menial pursuits and placed major focus on these two products. In 1969,
Sayeed took a loan and purchased half of an acre of land for $50,000.00 at
Akbar Road, Charlieville, for the projected expansion of his company.
The purchase of this land suggested the confidence that Sayeed had in his
business, employees and, most importantly, himself. In the same year
Sayeed moved to the quieter surroundings of Valsayn. This never affected his
punctuality, and level of commitment and dedication to his business. Every
morning before 7:15 a.m. and until 6:50 p.m. for six days a week Sayeed was
a permanent fixture in the office, packaging room, delivery building and
elsewhere.
NEW FACTORY, NEW PRODUCT LINES
Construction of the new factory site was initiated in February 1970. This
move was necessary because of space problems at the old site were also due
to an increased demand being placed on his limited manufacturing facilities.
It was Sayeeds to construct a building of suitable size for an office,
manufacturing, processing and packaging plant. On December 19th, 1973 the

building was completed. History in the production of spices was made in

January, 1974 when Sayeed moved over to Akbar Road to his new factory.
In the following years the business would continue to expand, encompassing
more than 50 products in more several different categories: Curry/Indian
Products, Baking Products, Spices & Seasonings, Natural Products, Drink
Mixes and Chiefeez Snacks.

Company structure

Date of establishment
Established since 1957, the company manufactures and distributes various
product lines. Beginning with curry, the companys expanded production line
now comprises more than 120 top-of-the-line exclusive quality products
under several brand names.
Main Departments
General Inquiries
Sales Inquiries
Export Department
Purchasing Department
Materials Imported
Products Exported

Cariherb

A spicy line of special curries for Caribbean cuisine

Variety of Spices

Spice, Cinnamon, Nutmegs, Clove Cardamon, Elychee, Ground Split Peas,

Ground Channa, Pholorie Mix, Ground Rice

Seasoning Sauces

Jerk Seasoning-Hot Sauce and Smoked Flavor, Teriyaki Sauce, Worceshire

Sauce, Tamarind Hot sauce.

Hot Sauces

Chunky Sauce, Lime flavored, Chunky Red sauce, Mango Anchar, Kuchela,
Garlic paste

Flavored Essence

Aniseed, Vanilla, Almond, Mixed Essence

Baking Power

Chiefeez Snacks

Chips, Cheese Curls, Cheese ball, Cheese Pops

Juices

Orange, Pineapple, Grapefruit, Fruit Punch, Mauby

Powder seasoning

Black Pepper, Fry Rice, Jerk, Fish, All-purpose Seasonings, Chow Mein
Seasoning.

Curry Powders

Roasted geera, Ground Masala, Anchar Masala, Duck/Goat Curry powder,

Curry, saffron.

Dilmah Tea

More than 19 different flavors.

Local Market Supplied
Products are supplies all over the country to different groceries and
supermarket.
Foreign Market Supplied.

Antigua
Barbadoa
Dominica
Grenada
Guyana
Montserrat
St Kitts
St Lucia
St Vincent
Suriname

U.S.A Miami and New York

Canada
United Kingdom

1000-1200 words