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My digipak and advert also explore the theme of being documented. This
was inspired, by an exhibition at the Tate modern named posing for the
camera which focused on the relationship between artist and camera.
The way a camera effect the artist was core throughout digipak and
advert, the front of the digipak shows the artist breaking the rules for a
passport photograph, symbolising her rebellion against the status quo. The
advertisement also followed this view being a torn Polaroid image,
symbolising the fractured view that photography conveys.
Steward noted that music videos allows access to the performers life
style, to a degree that would be unobtainable in a live performance.
However I developed this convention further, as typically this is used to