DECLARATION

I hereby declare that this project entitled SALES MARKETING

OF BAJAJ AUTOMOBILES is an original work and the same
has not been submitted to any another institute for any other
degree.
All sources of information and help are authentic and have been
acknowledged in the project report.

Vipul
(STUDENT)

CERTIFICATE
This is to certify that Vipul, student of BBA 3rd sem of
MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT
STUDIES affiliated to Guru Gobind Singh Indraprastha
University,Delhihas

completed

his

project

under

my

supervision.He made this project with my complete satisfaction

and as per the requirement of thecourse.

Dr. AMIT GUPTA

Project Guide
Faculty(MAIMS)

ACKNOWLEDGEMENT
With an overwhelming sense of gratitude,I acknowledge the
valuable guidance and consistent encouragement extended to me
by our knowledgeable faculty members with whose guidance,I am
able to accomplish this endeavor.Their technical acumen and years
of experience have provided me with crucial inputs at a critical
stage.
I am especially thankful and grateful to my project guide Dr. Amit
Gupta who motivated and helped me in completing my project.

STUDENT
Vipul

TABLE OF CONTENTS
Student declaration...i
Certificate from Guide....ii
Acknowledgement.....iii
CHAPTER- 1

Page no.
2

INTRODUCTION
COMPANY PROFILE

PRODUCTS PROFILE

CHAPTER-2
SIGNIFICANCE AND MANAGERIAL USEFULNESS

23

OBJECTIVES

24

SCOPE OF STUDY

24

CONCEPTUAL DISCUSSION

26

CHAPTER-3
RESEARCH & METHODOLOGY

28

CHAPTER-4
MARKET SHARE

32

SWOT ANALYSIS

37

ANNUAL REPORTS

40

CHAPTER-5
SUGGESTIONS AND RECOMMENDATIONS

48

BIBLIOGRAPHY

CHAPTER- 1

INTRODUCTION
BAJAJ

Brand is the visual expression of our thoughts and actions.It

conveys to everyone our intention to constantly inspire confidence.Our

customers are the primary audience for our brand.Indeed, our Brand Identity
is shaped as much by their belief in Bajaj as it is by our own vision.
Everything we do is always reinforce the distinctiveness and the power of
our brand. We do this by living our brand essence and by continuously
seeking to enhance our customers experience.Our brand essence
encapsulates our mission at Bajaj.It is the singular representation of our
terms of endearment with our customers.It provides the basis on which we
grow profitably in the market.Blending together and the implicit
expectations of our customers.By challenging the given. By exploring the
unknown and thereby stretching ourselves towards future.

COMPANY PROFILE
Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a
range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto
has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115,
Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500
company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy
Industries has crafted new technologies for over a hundred years. These technologies
have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants,
construction machinery, automation systems, apart from a range of high quality, high
reliability two-wheelers. Kawasaki has given the world its legendary series of 6001200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, the
Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as
performance.

Our
Brand

Brand
values:

Learning,

Innovation,

Perfection,

Values
Speed

and

Transparency.

Bajaj constantly inspires confidence through excitement engineering.

Learning:
Learning is how we ensure proactivity.
It is a value that embraces knowledge as the platform for building well informed,
reasoned, and decisive actions.

Innovation:
Innovation is how we create the future.
It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds
the ordinary.

Perfection:
Perfection is how we set new standards.
It is a value that exhibits our determination to excel by endeavouring to establish new
benchmarks all the time.

Speed:
Speed is how we convey clear conviction.
It is a value that keeps us sharply responsive, mirroring our commitment towards our
goals and processes.

Transparency:
Transparency is how we characterise ourselves.
It is a value that makes us worthy of credibility through integrity, of trust through
sensitivity and of loyalty through interdependence

HISTORICAL BACKGROUND
December
June
February
Sept/Oct
August
May
January
October
October
July
February
November
January

Bajaj Dicsover launched

Bajaj Avenger launched
Bajaj Wave launched
Bajaj Discover DTS-i launched
New Bajaj Chetak 4 stroke with Wonder Gear launched
Bajaj CT100 Launched
Bajaj unveils new brand identity, dons new symbol, logo and brandline
Pulsar DTS-i is launched.
107,115 Motorcycles sold in a month.
Bajaj Wind 125,The World Bike, is launched in India.
Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive
motorcycle segment.
Bajaj Auto launches its latest offering in the premium bike segment
Pulsar.
The Eliminator is launched.
The Bajaj Saffire is introduced.
Caliber motorcycle notches up 100,000 sales in record time of 12 months.
Production commences at Chakan plant.

June 7th Kawasaki Bajaj Caliber rolls out of Waluj.

July 25th Legend, Indias first four-stroke scooter rolls out of Akurdi.
October Spirit launched.
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are
introduced.
November
29

Bajaj Auto is 50.

Agreements signed with Kubota of Japan for the development of diesel
engines for three-wheelers and with Tokyo R&D for ungeared Scooter and

moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten
millionth vehicle.
One million vehicles were produced and sold in this financial year.
The Bajaj Classic is introduced.
The Kawasaki Bajaj 4S Champion is introduced.
The Bajaj Sunny is introduced.
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are

November

introduced.
500,000 vehicles produced and sold in a single financial year.
The Waluj plant inaugurated by the erstwhile President of India, Shri Giani
Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16
months.

1984
January
19
1981

Foundation stone laid for the new Plant at Waluj, Aurangabad.

The Bajaj M-50 is introduced.

1977
The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in a single
financial year.
1976
The Bajaj Super is introduced.
1975
BAL & Maharashtra Scooters Ltd. joint venture.
1972
The Bajaj Chetak is introduced.
1971
The three-wheeler goods carrier is introduced.
1970
Bajaj Auto rolls out its 100,000th vehicle.
1960
Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi
Plant.

10

1959
Bajaj Auto obtains licence from the Government of India to manufacture
two- and three-wheelers.
1948
Sales in India commence by importing two- and three-wheelers.
1945
November Bajaj Auto comes into existence as M/s Bachraj Trading Corporation
29

Private Limited.

ORGANIZATIONAL CHART
Board of Directors
Rahul Bajaj
Madhur Bajaj
Rajiv Bajaj
Sanjiv Bajaj
D.S. Mehta
Kantikumar R. Podar
Shekhar Bajaj
D.J. Balaji Rao
J.N. Godrej
S.H. Khan
Mrs. Suman Kirloskar
Naresh Chandra

Chairman
Vice Chairman & Whole-Time Director
Managing Director
Executive Director
Whole-Time Director
Director
Director
Director
Director
Director
Director
Director

11

Nanoo Pamnani
Manish Kejriwal

Director
Director

Committees of the Board

Audit Committee
S.H. Khan
Chairman
J.N. Godrej
Nanoo Pamnani
D.J. Balaji Rao
Naresh Chandra
Shareholders & Investors Grievance committee
D.J. Balaji Rao
Chairman
J.N. Godrej
Naresh Chandra
Remuneration committee
D.J. Balaji Rao
S.H. Khan
Naresh Chandra

Chairman

12

PRODUCTS PROFILE

BAJAJ AVENGER

4 Stroke, Single Cylinder, Air

Engine

Cooled
178.6cc
16.5 BHP @ 8000rpm
5 Speed
CDI
Disc
Drum
90/90 X 17

Cubic Capacity
Max. Power
Gear Box
Ignition
Front Brakes
Rear Brakes
Front Tyre
13

Rear Tyre
Wheelbase
Ground Clearance
Dry Weight
Tank Capacity

130/90 X 15
1475mm
0mm
154 Kg
14 Litres

BAJAJ DISCOVER ELECTRICSTART

Engine
Cubic Capacity
Max. Power
Gear Box
Ignition
Front Brakes
Rear Brakes
Front Tyre
Rear Tyre
Wheelbase
Ground Clearance
Dry Weight
Tank Capacity
Price On Road Mumbai

4 Stroke, Single Cylinder, Air Cooled

124.52cc
11.51 BHP @ 8000rpm
4 Speed
CDI
130mm Drum
130mm Drum
2.75 X 17
3.00 X 17
1305mm
0mm
129 Kg
10 Litres
Rs. 50710

14

BAJAJ PULSAR

Engine
Cubic Capacity
Max. Power
Gear Box
Ignition
Front Brakes
Rear Brakes
Front Tyre
Rear Tyre
Wheelbase
Ground Clearance
Dry Weight
Tank Capacity
Price On Road Mumbai
Colours

4 Stroke, Single Cylinder, Air Cooled

143.9cc
13.02 BHP @ 8500rpm
5 Speed
CDI
240mm Disc
130mm Drum
2.75 X 18
100/90 X 18
1320mm
155mm
134 Kg
18 Litres
Rs. 58700
Black, Silver, Blue & Red

15

BAJAJ WAVE

Model:

Bajaj Wave DTS-i

Year:

2006

Category:

Scooter

Rating:

Do you know this bike?

Click here to rate it. We miss 1 vote to show the rating.
Engine and transmission

Displacement:

110.00 ccm (6.71 cubic inches)

Engine type:

Single cylinder

Stroke:

Power:

8.00 HP (5.8 kW))

Torque:

1.22 Nm (0.1 kgf-m or 0.9 ft.lbs)

Fuel system:

Injection

Ignition:

CDI Electronic

Cooling
system:

Air

Transmission
type

Belt

final drive:
Physical measures
Weight incl. oil,
gas, etc:
Wheelbase:

110.0 kg (242.5 pounds)

1,225 mm (48.2 inches)
Chassis and dimensions

Front brakes:

Expanding brake (drum brake)

Rear brakes:

Expanding brake (drum brake)

Speed and acceleration
Other specifications
16

Fuel capacity:

5.00 litres (1.32 gallons)

17

18

BAJAJ WIND 125

BAJAJ CT 100
Engine
Type
Cooling Type
Model:
Displacement
Year:
Max Power
Category:
Max Torque
Rating:
Ignition Type
Carburettor

4 stroke
Air Cooled
Bajaj Wind 125
99.27 cc
2006
8.2 bhp( 6.03 kW) @ 7500 rpm
Sport
8.05 Nm @ 4500 rpm
68.9 out of 100. Show full rating and compare with other
C.D.I
bikes
Keihin-Fie

Engine
and
transmission
Transmission Type
4 speed
gear
box
Displacement:
Electrical System 124.60 ccm (7.60 cubic inches)
Engine type:

Single cylinder

Stroke:

Power:

10.80 HP (7.9 kW)) @ 8500 RPM

Torque:

9.80 Nm (1.0 kgf-m or 7.2 ft.lbs) @ 7500 RPM

Cooling system: Air

Gearbox:

5-speed

Transmission
type

Chain

final drive:
Physical measures
Weight incl. oil,
gas, etc:
Wheelbase:

121.0 kg (266.8 pounds)

1,260 mm (49.6 inches)
Chassis and dimensions

Front brakes:

Single disc

Rear brakes:

Expanding brake (drum brake)

Speed and acceleration
Other specifications

Fuel capacity:
Reserve fuel
capacity:

13.00 litres (3.4319gallons)

2.00 litres (0.53 gallons)

System

12 V, AC+DC

Head Light

35/35 W

Horn

12 V, DC

Chassis
Chassis Type

Tubular construction

Suspension
Front Suspension

Telescopic

Rear Suspension

Swing arm type with dual co-axial springs (springin-spring) and hydraulic shock absorbers

Tyres
Front Tyre Size

2.75 x 17, 4/6 PR

Rear Tyre Size

3.00 x 17, 6 PR

Brakes
Front Brakes

Mechanical expanding shoe, Friction type

Rear Brakes

Mechanical expanding shoe, Friction type

Fuel Tank
Fuel Tank Capacity

10.5 litres

Reserve Capacity

2.2 litres

Dimensions
Overall length

1945 mm

Overall width

770 mm

Overall height

1065 mm

Wheel Base

1235 mm

20

BAJAJ GC 1000

21

Engine

22

Type

Four Stroke, Single Cylinder, IDI, Compression

Ignition

Cooling Type

Forced Air Cooled

Displacement

416 cc

Max Power

8.5 bhp( 6.25 kW) @ 3600 rpm

Max Torque

20 Nm @ 2400 rpm

Ignition Type

Electric start

Transmission Type

4 forward & 1 reverse gear

Clutch Type

Single plate,dry friction type,foot operated

Electrical System
System

System 12V DC

Chassis
Chassis Type

Semi Monocoque

Suspension
Front Suspension

Antidive leading link with helical compression

spring & shock absorber

Rear Suspension

Independent suspension with spring & shock

absorber

Tyres
Front Tyre Size

4.5x10,8PR

Rear Tyre Size

4.5x10,8PR

Brakes
Front Brakes

Hydraulic brakes with auto adjuster

Rear Brakes

Hydraulic brakes with auto adjuster

Fuel Tank
Fuel Tank Capacity

8 litres

Dimensions
Overall length

2960 mm

Overall width

1375 mm

Overall height

1810 mm

Wheel Base

2025 mm

Ground Clearance

170 mm

Minimum Turning Radius

2.75 m

GVW

990 kg

Loading Tray
Length (Pick up)

1500 mm
23

Width (Pick up)

1325 mm

Height (Pick up)

250 mm

Length (HiDec)

1500 mm

Width (HiDec)

1325 mm

Height (HiDec)

1050 mm

BAJAJ RE DISEL MEGA

Engine
Type

4 stroke, single cylinder, compression ignition

Cooling Type

Forced Air Cooled

Displacement

416.6 cc

Max Power

8.5 bhp( 6.25 kW) @ 3600 rpm

Max Torque

20 Nm @ 2400 rpm

Ignition Type

Electric start

24

Clutch Type

single plate, dry friction, foot operated

Electrical System
System

12 V, DC

Chassis
Chassis Type

Semi monocoque chassis with stamped members

welded

Suspension
Front Suspension

Antidive link with helical coil compression spring

& shock absorbers

Rear Suspension

Swing arm with helical coil compression spring &

shock absorbers

Tyres
Front Tyre Size

4.5x10,8PR

Rear Tyre Size

4.5x10,8PR

Brakes
Front Brakes
Rear Brakes

Hydraulic brakes with tandem mater cylinder &

auto adjuster
Hydraulic brakes with tandem mater cylinder &
auto adjuster

Fuel Tank
Fuel Tank Capacity

8 litres

Dimensions
Overall length

3090 mm

Overall width

1375 mm

Overall height

1880 mm

Wheel Base

2025 mm

Ground Clearance

170 mm

GVW

876 kg

25

CHAPTER-2

26

SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE

STUDY
It isn't surprising that the company is in no mood to take its hand off the
throttle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly
puts it, "We pioneered India's motorcycle industry, and it's our responsibility
now to take the industry to the next level. We'll do all it takes to reach there.''
At BAJAJ, our goal is not only to sell you a bike, but also to help you every
step of the way in making your world a better place to live in. Besides its
will to provide a high-quality service to all of its customers, BAJAJ takes a
stand as a socially responsible enterprise respectful of its environment and
respectful of the important issues.
BAJAJ is strongly committed not only to environmental conservation
programmes but also expresses the increasingly inseparable balance between
the economic concerns and the environmental and social issues faced by a
business. A business must not grow at the expense of mankind and man's
future but rather must serve mankind.

27

OBJECTIVE AND SCOPE OF STUDY

Environmental policy
Towards creating and preserving a cleaner environment
Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is
committed to prevention of pollution, continual improvement of our
environmental

performance

and

compliance

with

all

applicable

environmental legislation and regulations.

Towards this, we shall strive to:
Create a proactive environment management system that addresses all
environmentally significant aspects related to our products and processes,
Minimise the generation of waste and conserve resources Through better
technology and practices, and Promote environmental awareness amongst
our employees and motivate them to fulfill our commitments.

Quality Policy
We at Bajaj Auto continue to firmly believe in providing the customer Value
for money, for years through our products and services. This we shall
maintain and improve.
In our decision making, quality, safety and service will be given as much
consideration as productivity, cost and delivery.
Quality shall be built into every aspect of our work life and business operations. Quality
improvements and customer satisfaction shall be the responsibility of every employee.

TPM Policy

28

We at Bajaj Auto adopt Total Productivity Maintenance as a means of

creating a safe and participative work environment in which all employees
target the elimination of losses in order to continuously enhance the
capacity, flexibility, reliability and capability of its processes, leading to
higher employee morale and greater organizational profitability.

29

CONCEPTUAL DISCUSSION
Meritorious Performance in

2001

National Safety Council

for three consecutive years

Certificate of Excellence
Achieving Lowest Average

2001
2001

National Safety Council

National Safety Award

Frequency Rate
Achieving Lowest Average

2000

National Safety Award

Frequency Rate
Meritorious Performance in

2000

National Safety Council

for three consecutive years

Achieving Longest Accident-free 1999

National Safety Council

Industrial Safety

Industrial Safety

Period under Heavy Engineering

Industries Group
Meritorious Performance in

1999

National Safety Council

Industrial Safety
for three consecutive years
Achieving Longest Accident-free 1998

Council of Industrial Safety

Period under Heavy Engineering

Industries Group
Achieving Lowest Average

1998

National Safety Award

Frequency Rate
Meritorious Performance in

1998

National Safety Council

1997

Council of Industrial Safety

Industries Group
Achieving Longest Accident-free 1997

Council of Industrial Safety

Industrial Safety
for three consecutive years
Achieving Lowest Frequency
Rate under Heavy Engineering

Period under Heavy Engineering

Industries Group

30

CHAPTER-3

31

Research Methodology
Meaning of Research
Redman and Mory define research as a systemized effort to gain new knowledge. Some
people consider research as a movement, a movement from the known to the unknown.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.

Objectives of Research
ugh the application of scientific procedures. The main aim of research is to find out the
truth which is hidden and which has not been discovered as yet. Though each r
The purpose of research is to discover answers to questions throesearch study has its
own specific purpose but the research objectives can be listed into a number of broad
categories, as following:-

To gain familiarity with a phenomenon or to achieve new insights into it.

Studies with this object in view are termed as exploratory or formulative
research studies.

To portray accurately the characteristics of a particular individual, situation

or a group. Studies with this object in view are known as descriptive research
studies.

To determine the frequency with which something occurs or with which it is

associated with something else. Studies with this object in view are known
as diagnostic research studies.

32

 To test a hypothesis of a casual relationship between variables. Such studies

are known as hypothesis-testing research studies.

Significance of Research
All process is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry and inquiry leads to invention. Is a famous Hudson Maxim in context of which
the significance of research can well be understood. Increased amounts of research make
progress possible.
Research inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization.
The role of research in several fields of applied economics, whether related to business or
to the economy as a whole, has greatly increased in modern times. The increasing
complex nature of business and government has focused attention on the use of research
in solving operational problems. Research, as an aid to economic policy, has gained
added importance, both for government and business.

Research Methodology
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.

Data Collection Source

Information was collected through both primary and secondary sources.

Primary Data:

In some cases the researchers may realize the need for collecting

the first hand information. As in the case of everyday life, if we want to have first hand
information or any happening or event, we either ask someone who knows about it or we

33

observe it ourselves, we do the both. Thus, the two method by which primary data can be
collected is observation and questionnaire.

Secondary Data:

Any data, which have been gathered earlier for some other

purpose, are secondary data in the hands of researcher. Those data collected first hand,
either by the researcher or by someone else, especially for the purpose of the study is
known as primary data.
The data collected for this project has been taken from the secondary source.
Sources of secondary data are :

Internet

Magazines

Publications

Newspapers

Brouchers

34

CHAPTER-4

35

MARKET SHARE

36

37

38

39

40

S.W.O.T ANALYSIS OF BAJAJ

SWOT Analysis is a tool used for understanding an organization's strengths, weaknesses,
opportunities and threats.
The SWOT Analysis tool can be used in identifying an organization's strengths (S) and
weaknesses (W), and examining the opportunities (O) and threats (T) it is facing. The
outcome from a SWOT Analysis enables organizations to focus on strengths, minimize
weaknesses, address threats, and take the greatest possible advantage of opportunities
available.

Strengths:
Our members value the professional designation.
We have a lower course fee structure than similar programs.
We provide good customer service.
Our instructors are highly-regarded in the profession.
We have a small staff and low overhead.

Weaknesses:
We are slow to make decisions and adapt to changes that affect the profession.
The professional designation is rarely included as a condition of employment.
We are overly dependent on key volunteers who developed and teach our certification
courses. We do not have the resources to research the market and promote the
designation.

41

Opportunities:
Our business sector is expanding, with many future opportunities for success.Our local
council wants to encourage local businesses with work where possible.Our competitors
may be slow to adopt new technologies.

Threats:
Will developments in technology change this market beyond our ability to adapt?A small
change in focus of a large competitor might wipe out any market position we achieve.

42

PROBLEMS OF THE COMPANY AND THEIR SOLUTIONS

At BAJAJ, our goal is not only to sell you a bike, but also to help you at every step in
making your world a better place to live in. Besides its will to provide a high-quality
service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise
respectful of its environment and respectful of the important issues.BAJAJ is strongly
committed not only to environmental conservation programmes but also expresses the
increasingly inseparable balance between the economic concerns and the environmental
and social issues faced by a business. A business must not grow at the expense of
mankind and man's future but rather must serve mankind.
"We must do something for the community from whose land we generate our
wealth." We at BAJAJ are committed to demonstrate excellence in our
environmental performance on a continual basis, as an intrinsic element of our
corporate philosophy.
To achieve this we commit ourselves to:
1. Integrate environmental attributes and cleaner production in all our business
processes and practices with specific consideration to substitution of hazardous
chemicals to strengthen the greening of supply chain.
2. Continue product innovations to improve environmental compatibility.Comply with
all applicable environmental legislation and also controlling our environmental
discharges through the principles of"alara" (as low as reasonably achieva).
3. Institutionalise resource conservation, in particular, in the areas of oil, water,
electrical energy, paints and chemicals.
4. Enhance environmental awareness of our employees and dealers / vendors, while
promoting their involvement in ensuring sound environmental management.

43

ANNUAL REPORT AND SALES PERFORMANCE

44

45

46

47

48

SALES OF MOTORCYCLES IN LAST 2 YEARS

49

50

SALES PERFORMANCE FOR JULY 2009

Product
Motorcycles
Geared Scooters
Ungeared Scooters
Step thrus
Total 2 wheelers
Three Wheelers
Grand Total

For July 2006

171,115
696
1,347
173,158
26,663
199,821

Upto July 2006

739,302
5,253
4,822
749,377
97,538
846,915

For July 2005

115,216
5,642
6,627
127,485
22,585
150,070

Upto July 2005

537,759
26,184
14,885
870
579,698
75,896
655,594

For June 2005

130,710
7,640
2,987
141,337
19,966
161,303

Upto June 2005

422,543
20,542
8,258
870
452,213
53,311
505,524

Sales in numbers for the month of June 2009

1st July 2009

Product
Motorcycles
Geared Scooters
Ungeared Scooters
Step thrus
Total 2 wheelers
Three Wheelers
Grand Total

For June 2006

183,549
3,301
1,335
188,185
25,687
213,872

Upto June 2006

568,187
4,557
3,475
576,219
70,875
647,094

51

CHAPTER 5

RECOMMENDATIONS AND SUGGESTIONS

52

The company should concentrate more on sales and marketing department so that
more and more products can be sold out.

Advertisements should be the best method to advertise the products and popular
among the public.

Cheaper products(Motorcycles) should be introduced by the company so that it

can reach the middle class public.

Transparency should be made in between the product details and the original
product sold to the customers.

Company customer ratio should be maintained.

53

CHAPTER 6

54

BIBLIOGRAPHY

Books:

Marketing Management By Philip Kotler

Marketing Management- By C.B.Gupta

Magazines: Auto magazine, Aug 2008

Over drive magazine, Sep 2007
Business today, Aug 2009

Websites: www.bajajindia.com
www.google.com
www.msn.com

Newspapers:

Times of India Aug 27 , 09

The Indian Express Sep 5, 09

55