Business Plan

Food Processing Cleaning and Hygiene

Table of Contents
Executive Summary.................................................................................................... 4
Business Description & Vision.................................................................................... 4
Definition of the Market:............................................................................................. 5
Description of Products and Services:........................................................................6
Organization & Management:..................................................................................... 6
Marketing and Sales Strategy: ...................................................................................7
Financial Management:............................................................................................... 7

Executive Summary
Nasco is a start-up company that will provide a broad range of industrial cleaning
and hygiene products to food processing industries. As we know food business in
Pakistan has grown rapidly in last decade which arise need to understand how food
products are being cooked/baked in factories. Consumer of Pakistan are now more
literate regarding quality and hygiene of food they eat so these growing trends in
market clicked idea in our mind that we should provide cleaning sanitization
products to food industry so that they can keep their production lines clean and
germs free.
There are many cleaning chemicals available in market like washing liquids but
those are not food grade. If you wash a conveyer belt with any detergent or liquid
(where fresh bread/Bun are being baked) that is not food-grade itll damage the
taste and smell of your food also you are not sure is that place 100% germs free or
not. So basically our idea is to introduce cleaning products in market those are foodgrade (if these chemical interact with food so there is no harm) as well as
disinfectant that clean germ from your production line.
The food industry in Pakistan is growing at a rapid pace mainly because of the
increase in population, urbanization and moderately rising household
spending. According to the 2012-13 annual report of the State Bank of Pakistan
(SBP), the food industry in Pakistan grew by 9.5% in FY 13, up from 5.9% in FY 12.
Another report by SBP showed that the food and beverages industry which has an
adjusted weight of 17.6% in LSM (large scale manufacturing) grew by 7.78% in the
first nine months of the current fiscal year.
So reviewing all market trends we have decide to enter into market being first
mover to introduce food grade cleaning and hygiene chemicals.

Business Description & Vision

Food safety is critical to the reputations of businesses that manufacture, sell or

serve foods and beverages and to the health and well-being of people everywhere.
We know the top causes of foodborne illness outbreaks can be eliminated through
effective cleaning and sanitizing.
Our vision is to ensuring safe food by providing effective products, programs and
services that protect people and businesses from the risks of illness-causing
pathogens in globe.
NASCOs focus has been to offer customers the widest selection of topquality industrial cleaning products with superior personal service and
professional technical support. More than 300 quality products bear the
NASCO name, including detergents, disinfectants, hand cleaners,
degreasers, deodorants, lubricants, and floor finishes. All products will be
documented with Certificate of Analysis / Technical Data Sheet and Material Safety
Data Sheet (MSDS) to compliance validation clean-in-place (C.I.P), clean-out-ofplace (C.O.P) and manual cleaning applications.

Definition of the Market

The food industry works in four phases like production, process, transportation and
distribution. Thus we can see how it involves everyone right from a small farmer to
a retail distributor. The linkages in this chain are very crucial and a slight
disturbance in anyone phase can disrupt the entire cycle. The food industry in
Pakistan is growing at a rapid pace mainly because of the increase in population,
urbanization and moderately rising household spending. According to the 2012-13
annual report of the State Bank of Pakistan (SBP), the food industry in Pakistan grew
by 9.5% in FY 13, up from 5.9% in FY 12. Another report by SBP showed that the
food and beverages industry which has an adjusted weight of 17.6% in LSM (large
scale manufacturing) grew by 7.78% in the first nine months of the current fiscal
year.

So industries to which we are going to target with our 300-plus cleaning

products are;
Foods Processing Plants, Beverages Plants, Water Bottling Plants, Dairy
Farms, Milk Collection Units, Ice Cream Plant, Confectionery Factories,
Bakeries,
Slaughter
House,
Meat
Processing
Facilities,
Hotels,
Restaurants, farm, FMCG and many more in all over Pakistan where needs
cleaning and sanitation to keep hygiene level at its best.

Description of Products and Services

Key industry segments include Food Processing, Industrial, Hospitality, and Food
Service specialty. Our expert on-site support and technical support will provide the
application knowledge to ensure that customers have the right products to handle
the toughest jobs. Keeping you operation running smoothly, efficiently, and
delivering the results you expect.
Here are few products list that will be available to cater customers.
ACID CLEANER, ALKALINE CLEANER, ACIDIC MILKSTONE REMOVER, ANTI-FUNGAL
LIQUID LAUNDRY, CONVYER LUBRICANT, DAIRY HEAL HOOF TREATMENT,
DISINFECTANT FOOD-GRADE, EGG SANITIZER, GREASE TRAP CLEANER, ICE-FREE,
ANTI-FREEZE LIQUID, OVEN & GRILL CLEANER, SMOKEHOUSE CLEANER, and A
LONG LIST OF CLEANERS IS CONTINEU, EVEN WE CAN PROVIDE CUSTOM MADE
SOLUTIONS AS PER CUSTOMER`S SPECIFIC REQUIREMENT

Organization & Management

At startup we are going to have operations in Lahore and Islamabad with later
extension to Karachi and Sialkot marketplace. 4 each salesmen in Lahore and
Islamabad will market company in various industries with a follow-up staff in Lahore
head office. As well are initially shipments will be sent from Lahore warehouse to
Islamabad to minimize the inventory as well as warehouse cost. Manufacturing will
be done in main warehouse facility and raw material will be bought from local
market. We are 3 group members will be heading all department with mutual
decision making.

Marketing and Sales Strategy

Our products are unique into market so well be working on value base
marketing strategy with respect to pricing and door-to-door marketing for
introduction of business, personally sale personal will target industry for
getting orders because at start promotion is not needed because our
target is industry not consumer market.

Financial Management:
We have assigned Rs.1 million for startup of business. Detailed breakdown will be
presented to you in final submission of project. This 1 million includes all direct and
indirect cost for next 6 months. our target is to achieve breakeven point in first 3
months.